Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The St. Augustine Record
St. Augustine, Florida
Owner: Morris Communications (Ga.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year Non-white % of newsroom staff
2005 Did not report
2004 Did not report
2003 12.9
2002 16.7
2001 0.0
2000 0.0
1999 0.0
1998 0.0
1997 Did not report
1996 0.0
1995 Did not report
1994 Did not report
1993 0.0
1992 0.0
1991 Did not report
1990 Did not report
The latest year at peak is 2002
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The St. Augustine Record
Year Non-white % of newsroom staff Non-white % of circulation area Newsroom Diversity Index (parity=100)
2005 N/A 10.5 N/A
2004 N/A 10.5 N/A
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Morris Communications (Ga.),
has a companywide, circulation-weighted Diversity Index of 21.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The St. Augustine Record
This paper
Peer group
The median Diversity Index is 33 for all newspapers
reporting in this circulation category of 10,001 to 25,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Herald, Sharon, Pennsylvania, with a 8 percent non-white staff in a community that is 7.3 percent non-white. Its index is 110.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 15,753 ranks 591 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The St. Augustine Record
Circulation area
Race/ethnicity % of population Number of residents
Hispanic 2.7 1,524
Black 5.8 3,227
Asian and Pacific Islander 0.9 479
Native-American 0.3 148
Other non-white 0.1 38
Multi-racial 0.8 457
  Non-white 10.5 5,873
White 89.5 49,931
Total 55,804
Home county:  St. Johns
Race/ethnicity % of population Number of residents
Hispanic 2.6 3,244
Black 6.2 7,688
Asian and Pacific Islander 1.0 1,219
Native-American 0.2 290
Other non-white 0.1 90
Multi-racial 0.8 982
  Non-white 11.0 13,513
White 89.0 109,622
Total 123,135
The home county of this newspaper is St. Johns.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and 
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
  1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
  2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
  3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
  4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
  5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. 
  6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
  7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
  8. Source for the demographics of residents of that circulation area: US Census 2000.
  9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
 10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
      
Demographics of ZIP Codes
where sales were reported by
The St. Augustine Record
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office Weekday sales Households Penetration % (daily sales per 100 households) Median household income Non-white
% of
population
Hispanic
% of
population
Black
% of
population
Native
% of
population
Asian
% of
population
32086 / Saint Augustine / FL / 0 mi. 4,455 9,363 47.6 $40,875 7.7 3.2 2.5 0.3 1.0
32084 / Saint Augustine / FL / 9.5 mi. 4,055 9,314 43.5 $41,191 9.6 2.6 4.8 0.3 1.0
32095 / Saint Augustine / FL / 10.2 mi. 692 8,480 8.2 $34,330 22.4 2.7 17.7 0.4 0.5
32092 / Saint Augustine / FL / 17.7 mi. 672 2,393 28.1 $52,475 7.0 1.5 3.9 0.3 0.4
32033 / Elkton / FL / 7.5 mi. 572 854 67.0 $40,156 19.0 2.1 15.2 0.4 0.6
32082 / Ponte Vedra Beach / FL / 27.1 mi. 289 11,866 2.4 $73,987 5.6 2.5 1.0 0.1 1.2
32145 / Hastings / FL / 8.4 mi. 274 1,361 20.1 $32,018 33.2 3.2 28.2 0.3 0.3
32259 / Switzerland / FL / 25.5 mi. 216 6,000 3.6 $80,945 7.0 2.4 2.0 0.2 1.7
32177 / Palatka / FL / 21.3 mi. 139 9,608 1.4 $28,665 30.5 2.7 26.5 0.2 0.4
32137 / Palm Coast / FL / 14.9 mi. 38 9,380 0.4 $41,912 16.6 5.9 7.6 0.2 1.3
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