Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
The St. Augustine Record | ||||||||||
St. Augustine, Florida | ||||||||||
Owner: Morris Communications (Ga.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | Did not report | |||||||||
2004 | Did not report | |||||||||
2003 | 12.9 | |||||||||
2002 | 16.7 | |||||||||
2001 | 0.0 | |||||||||
2000 | 0.0 | |||||||||
1999 | 0.0 | |||||||||
1998 | 0.0 | |||||||||
1997 | Did not report | |||||||||
1996 | 0.0 | |||||||||
1995 | Did not report | |||||||||
1994 | Did not report | |||||||||
1993 | 0.0 | |||||||||
1992 | 0.0 | |||||||||
1991 | Did not report | |||||||||
1990 | Did not report | |||||||||
The latest year at peak is | 2002 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for The St. Augustine Record | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | N/A | 10.5 | N/A | |||||||
2004 | N/A | 10.5 | N/A | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Morris Communications (Ga.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 21. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for The St. Augustine Record | ||||||||||
This paper | ||||||||||
Peer group | ||||||||||
The median Diversity Index is 33 for all newspapers | ||||||||||
reporting in this circulation category of 10,001 to 25,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Herald, Sharon, Pennsylvania, with a 8 percent non-white staff in a community that is 7.3 percent non-white. Its index is 110. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 15,753 ranks 591 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of The St. Augustine Record | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 2.7 | 1,524 | ||||||||
Black | 5.8 | 3,227 | ||||||||
Asian and Pacific Islander | 0.9 | 479 | ||||||||
Native-American | 0.3 | 148 | ||||||||
Other non-white | 0.1 | 38 | ||||||||
Multi-racial | 0.8 | 457 | ||||||||
Non-white | 10.5 | 5,873 | ||||||||
White | 89.5 | 49,931 | ||||||||
Total | 55,804 | |||||||||
Home county: St. Johns | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 2.6 | 3,244 | ||||||||
Black | 6.2 | 7,688 | ||||||||
Asian and Pacific Islander | 1.0 | 1,219 | ||||||||
Native-American | 0.2 | 290 | ||||||||
Other non-white | 0.1 | 90 | ||||||||
Multi-racial | 0.8 | 982 | ||||||||
Non-white | 11.0 | 13,513 | ||||||||
White | 89.0 | 109,622 | ||||||||
Total | 123,135 | |||||||||
The home county of this newspaper is St. Johns. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
The St. Augustine Record | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
32086 / Saint Augustine / FL / 0 mi. | 4,455 | 9,363 | 47.6 | $40,875 | 7.7 | 3.2 | 2.5 | 0.3 | 1.0 | |
32084 / Saint Augustine / FL / 9.5 mi. | 4,055 | 9,314 | 43.5 | $41,191 | 9.6 | 2.6 | 4.8 | 0.3 | 1.0 | |
32095 / Saint Augustine / FL / 10.2 mi. | 692 | 8,480 | 8.2 | $34,330 | 22.4 | 2.7 | 17.7 | 0.4 | 0.5 | |
32092 / Saint Augustine / FL / 17.7 mi. | 672 | 2,393 | 28.1 | $52,475 | 7.0 | 1.5 | 3.9 | 0.3 | 0.4 | |
32033 / Elkton / FL / 7.5 mi. | 572 | 854 | 67.0 | $40,156 | 19.0 | 2.1 | 15.2 | 0.4 | 0.6 | |
32082 / Ponte Vedra Beach / FL / 27.1 mi. | 289 | 11,866 | 2.4 | $73,987 | 5.6 | 2.5 | 1.0 | 0.1 | 1.2 | |
32145 / Hastings / FL / 8.4 mi. | 274 | 1,361 | 20.1 | $32,018 | 33.2 | 3.2 | 28.2 | 0.3 | 0.3 | |
32259 / Switzerland / FL / 25.5 mi. | 216 | 6,000 | 3.6 | $80,945 | 7.0 | 2.4 | 2.0 | 0.2 | 1.7 | |
32177 / Palatka / FL / 21.3 mi. | 139 | 9,608 | 1.4 | $28,665 | 30.5 | 2.7 | 26.5 | 0.2 | 0.4 | |
32137 / Palm Coast / FL / 14.9 mi. | 38 | 9,380 | 0.4 | $41,912 | 16.6 | 5.9 | 7.6 | 0.2 | 1.3 | |
File | fl_the_st_augustine_record | |||||||||
Time | 5/19/05 9:16 PM | |||||||||
Page | 590 | |||||||||
Member | 108450 |