The Gainesville Sun... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

The Gainesville Sun

Gainesville, Florida

Owner: New York Times Co.

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

13.7

2004

Did not report

2003

16.1

2002

14.8

2001

12.3

2000

31.3

1999

18.0

1998

11.1

1997

9.8

1996

10.0

1995

12.5

1994

11.3

1993

16.1

1992

6.5

1991

Did not report

1990

Did not report

The latest year at peak is

2000

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for The Gainesville Sun

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

13.7

26.0

2004

N/A

26.1

N/A

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, New York Times Co.,

has a companywide, circulation-weighted Diversity Index of 69.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for The Gainesville Sun

This newspaper's Newsroom Diversity Index is 53.

This paper

Peer group

Compare that with 44, which is the median Diversity Index for all newspapers

reporting in this circulation category of 25,001 to 50,000 daily sales.

In that group, this newspaper's Diversity Index ranks 55 out of 140

newspapers reporting in the category of 25,001 to 50,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Longview News-Journal, Texas, with a 23.1 percent non-white staff in a community that is 28.4 percent non-white. Its index is 81.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 47,203 ranks 221 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of The Gainesville Sun

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

4.7

16,804

Black

17.3

61,880

Asian and Pacific Islander

2.3

8,272

Native-American

0.3

1,036

Other non-white

0.1

488

Multi-racial

1.4

4,952

Non-white

26.1

93,432

White

73.9

264,072

Total

357,504

Home county: Alachua

Race/ethnicity

% of population

Number of residents

Hispanic

5.7

12,493

Black

19.1

41,597

Asian and Pacific Islander

3.5

7,691

Native-American

0.2

476

Other non-white

0.2

369

Multi-racial

1.6

3,512

Non-white

30.3

66,138

White

69.7

151,817

Total

217,955

The home county of this newspaper is Alachua.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

The Gainesville Sun

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

32608 / Gainesville / FL / 1.5 mi.

5,033

16,810

29.9

$23,963

25.5

7.5

10.3

0.2

5.4

32605 / Gainesville / FL / 4.5 mi.

4,241

9,209

46.1

$52,169

18.1

5.8

7.0

0.2

3.3

32606 / Gainesville / FL / 6 mi.

3,881

7,396

52.5

$50,963

18.7

6.3

6.1

0.2

4.8

32653 / Gainesville / FL / 4.5 mi.

3,439

5,173

66.5

$48,569

22.5

5.0

12.8

0.1

3.5

32607 / Gainesville / FL / 3.3 mi.

2,978

11,679

25.5

$26,453

29.5

7.8

15.0

0.2

3.9

32601 / Gainesville / FL / 4.5 mi.

2,459

7,720

31.9

$17,664

38.1

6.7

23.3

0.3

6.0

32615 / Santa Fe / FL / 12.7 mi.

1,802

4,225

42.7

$44,038

21.3

4.1

15.1

0.2

0.8

32669 / Newberry / FL / 12.9 mi.

1,593

2,837

56.2

$38,199

17.4

3.0

12.5

0.3

0.6

32641 / Gainesville / FL / 3.8 mi.

1,427

4,807

29.7

$24,903

75.3

1.5

71.9

0.2

0.1

32609 / Gainesville / FL / 6.8 mi.

1,314

6,629

19.8

$27,731

46.7

4.1

39.4

0.3

0.8

32038 / Fort White / FL / 26.7 mi.

1,275

2,469

51.6

$31,739

15.6

2.8

10.4

0.6

0.2

32643 / High Springs / FL / 18.8 mi.

1,185

3,474

34.1

$35,536

16.0

3.3

11.0

0.4

0.3

32693 / Trenton / FL / 24.8 mi.

1,118

3,284

34.0

$27,488

15.3

3.1

10.5

0.3

0.2

32626 / Chiefland / FL / 28.7 mi.

1,057

3,211

32.9

$26,219

15.6

2.2

11.2

0.4

0.7

32696 / Williston / FL / 15 mi.

952

4,130

23.1

$28,133

26.8

4.6

19.9

0.3

0.4

32640 / Hawthorne / FL / 14.8 mi.

924

4,200

22.0

$34,476

23.4

2.2

19.6

0.5

0.1

32060 / Live Oak / FL / 55.8 mi.

845

9,186

9.2

$29,621

22.5

5.0

15.6

0.4

32091 / Starke / FL / 26.4 mi.

791

5,439

14.5

$32,045

24.4

1.7

20.8

0.2

0.7

32055 / Lake City / FL / 39.9 mi.

787

5,878

13.4

$26,459

38.4

2.7

33.3

0.4

0.9

32656 / Keystone Heights / FL / 24.7 mi.

726

4,545

16.0

$39,748

4.5

1.8

0.9

0.5

0.4

32667 / Micanopy / FL / 11.6 mi.

671

1,369

49.0

$42,566

24.0

1.9

20.6

0.6

0.3

32666 / Melrose / FL / 22.1 mi.

658

2,019

32.6

$36,903

10.5

1.7

6.8

0.3

0.4

32054 / Lulu / FL / 26.6 mi.

601

2,762

21.8

$33,958

26.6

3.6

21.6

0.5

0.3

32618 / Archer / FL / 9 mi.

581

2,604

22.3

$37,035

25.8

3.3

20.2

0.4

0.5

32621 / Bronson / FL / 17.8 mi.

562

1,179

47.7

$26,487

26.1

8.1

16.0

0.6

0.2

32066 / Mayo / FL / 53.3 mi.

460

1,537

29.9

$30,640

29.6

10.1

18.0

0.4

0.2

32008 / Branford / FL / 43.2 mi.

449

1,867

24.0

$27,425

9.2

5.6

1.6

0.7

0.3

32680 / Old Town / FL / 41 mi.

371

3,218

11.5

$24,131

4.9

2.3

1.1

0.5

0.2

32619 / Bell / FL / 24.8 mi.

345

1,509

22.9

$31,863

4.2

2.5

0.5

0.2

0.0

32628 / Cross City / FL / 41.3 mi.

336

1,464

23.0

$27,468

26.5

1.8

22.9

0.2

0.4

32625 / Cedar Key / FL / 45.8 mi.

330

752

43.9

$31,418

3.0

1.2

0.6

0.4

0.3

34474 / Ocala / FL / 30.9 mi.

315

6,552

4.8

$29,096

35.3

8.5

22.7

0.5

2.4

32603 / Gainesville / FL / 3.2 mi.

298

2,386

12.5

$14,013

32.3

10.9

8.6

0.2

10.4

32694 / Waldo / FL / 15.9 mi.

244

821

29.7

$30,963

18.4

2.1

12.1

0.2

0.4

32692 / Suwannee / FL / 46.9 mi.

238

241

98.8

$36,667

1.8

0.7

0.2

0.5

32148 / Interlachen / FL / 26.4 mi.

234

4,337

5.4

$24,288

15.7

9.6

3.8

0.6

0.4

34475 / Ocala / FL / 27.5 mi.

213

3,949

5.4

$22,738

59.5

4.5

52.9

0.4

0.2

32347 / Perry / FL / 74.9 mi.

197

6,277

3.1

$30,054

25.2

1.6

20.9

1.0

0.4

32359 / Steinhatchee / FL / 56.5 mi.

162

672

24.1

$26,188

3.1

0.6

0.5

0.3

32658 / La Crosse / FL / 15.3 mi.

158

225.7

$22,750

48.2

7.7

38.2

0.0

32622 / Brooker / FL / 20.9 mi.

143

594

24.1

$34,427

21.4

1.9

18.5

0.1

0.2

32058 / Lawtey / FL / 33.9 mi.

125

1,363

9.2

$34,767

36.6

4.3

29.9

0.6

32304 / Tallahassee / FL / 120.8 mi.

115

15,202

0.8

$14,826

45.8

6.0

36.0

0.2

2.1

32254 / Jacksonville / FL / 59.1 mi.

5,343

1.8

$25,807

56.9

1.6

53.2

0.3

0.7

32177 / Palatka / FL / 40 mi.

9,608

0.9

$28,665

30.5

2.7

26.5

0.2

0.4

32044 / Hampton / FL / 19.9 mi.

526

11.6

$32,700

10.9

2.8

6.2

0.5

0.2

34482 / Ocala / FL / 24.9 mi.

6,241

0.9

$31,202

26.4

8.4

15.8

0.4

0.5

32083 / Raiford / FL / 32.6 mi.

468

6.2

$35,776

34.7

3.8

27.7

1.0

0.3

32113 / Citra / FL / 20.2 mi.

2,640

0.7

$30,045

19.6

3.6

14.0

0.5

0.4

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