Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
South Florida Sun-Sentinel, Fort Lauderdale
Fort Lauderdale, Florida
Owner: Tribune Co. (Ill.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	28.3
2004	25.1
2003	22.9
2002	22.7
2001	20.1
2000	21.6
1999	17.7
1998	14.9
1997	13.6
1996	15.3
1995	11.7
1994	12.9
1993	12.7
1992	10.6
1991	11.3
1990	Did not report
The latest year at peak is	2005
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for South Florida Sun-Sentinel, Fort Lauderdale
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	28.3	36.1	79
2004	25.1	36.1	70
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Tribune Co. (Ill.),
has a companywide, circulation-weighted Diversity Index of 55.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for South Florida Sun-Sentinel, Fort Lauderdale
This newspaper's Newsroom Diversity Index is 79.				This paper
				Peer group
Compare that with 64, which is the median Diversity Index for all newspapers
reporting in this circulation category of 100,001 to 250,000 daily sales.
In that group, this newspaper's Diversity Index ranks 17 out of 58
newspapers reporting in the category of 100,001 to 250,000 daily sales.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 236,190 ranks 41 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of South Florida Sun-Sentinel, Fort Lauderdale
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	14.4	281,165
Black	17.0	331,527
Asian and Pacific Islander	2.1	40,343
Native-American	0.2	3,167
Other non-white	0.4	6,764
Multi-racial	2.1	41,510
Non-white	36.1	704,476
White	64.0	1,249,768
Total		1,954,244
	Home county:  Broward
Race/ethnicity	% of population	Number of residents
Hispanic	16.7	271,652
Black	20.0	325,305
Asian and Pacific Islander	2.3	36,816
Native-American	0.2	2,934
Other non-white	0.4	6,472
Multi-racial	2.4	38,165
Non-white	42.0	681,344
White	58.0	941,674
Total		1,623,018
The home county of this newspaper is Broward.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
South Florida Sun-Sentinel, Fort Lauderdale
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
33433 / Boca Raton / FL / 15.8 mi.	7,648	19,422	39.4	$57,247	11.9	7.7	1.3	0.0	1.8
33308 / Fort Lauderdale / FL / 5 mi.	7,257	16,001	45.4	$46,841	9.3	6.4	0.8	0.1	1.1
33484 / Delray Beach / FL / 23 mi.	6,883	13,757	50.0	$33,395	6.4	3.0	2.3	0.1	0.6
33437 / Boynton Beach / FL / 27.8 mi.	6,790	18,244	37.2	$52,531	11.1	5.6	3.2	0.1	1.6
33062 / Pompano Beach / FL / 8.3 mi.	6,726	14,635	46.0	$42,382	7.5	5.1	0.6	0.1	0.6
33446 / Delray Beach / FL / 24.1 mi.	6,220	8,881	70.0	$35,562	4.0	3.0	0.5	0.0	0.3
33064 / Pompano Beach / FL / 10.9 mi.	6,195	20,986	29.5	$36,341	40.3	14.2	18.6	0.3	1.4
33321 / Fort Lauderdale / FL / 10.8 mi.	5,941	19,356	30.7	$35,016	24.9	14.4	7.0	0.1	1.5
33063 / Pompano Beach / FL / 10.4 mi.	5,266	22,715	23.2	$38,860	27.8	14.1	8.4	0.1	2.6
33322 / Fort Lauderdale / FL / 9.2 mi.	4,962	18,906	26.2	$36,276	26.4	11.8	10.2	0.1	2.3
33442 / Deerfield Beach / FL / 13.4 mi.	4,841	15,450	31.3	$33,089	13.9	7.5	3.2	0.1	1.6
33434 / Boca Raton / FL / 18.2 mi.	4,827	10,336	46.7	$46,992	8.6	5.2	1.2	0.1	1.4
33324 / Fort Lauderdale / FL / 9.1 mi.	4,776	19,296	24.8	$46,718	25.5	14.2	6.5	0.1	2.9
33496 / Boca Raton / FL / 20 mi.	4,758	9,008	52.8	$74,769	10.2	6.2	1.2	0.0	2.0
33069 / Pompano Beach / FL / 8.2 mi.	4,520	11,100	40.7	$35,632	44.2	10.6	30.5	0.1	0.9
33319 / Fort Lauderdale / FL / 7.5 mi.	4,511	20,056	22.5	$33,673	49.5	11.2	33.0	0.1	1.8
33487 / Boca Raton / FL / 20 mi.	4,496	7,909	56.8	$60,405	11.4	6.5	2.6	0.1	1.0
33311 / Fort Lauderdale / FL / 3.2 mi.	4,393	21,624	20.3	$25,557	89.9	3.5	80.7	0.1	0.6
33309 / Fort Lauderdale / FL / 5.5 mi.	4,333	12,569	34.5	$39,651	52.6	13.0	33.9	0.2	1.6
33428 / Boca Raton / FL / 17.2 mi.	4,225	14,115	29.9	$52,266	20.4	12.1	3.3	0.2	2.9
33023 / Hollywood / FL / 10.5 mi.	4,144	19,694	21.0	$37,756	73.2	24.1	43.8	0.2	1.7
33071 / Pompano Beach / FL / 12 mi.	3,987	12,447	32.0	$67,039	23.1	13.3	5.3	0.1	3.0
33060 / Pompano Beach / FL / 7.9 mi.	3,773	12,701	29.7	$34,060	54.2	11.9	36.0	0.1	0.8
33441 / Deerfield Beach / FL / 13.2 mi.	3,755	11,890	31.6	$35,184	40.9	8.9	26.8	0.2	1.2
33066 / Pompano Beach / FL / 9.7 mi.	3,748	9,187	40.8	$38,319	10.9<