Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
South Florida Sun-Sentinel, Fort Lauderdale
Fort Lauderdale, Florida
Owner: Tribune Co. (Ill.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year Non-white % of newsroom staff
2005 28.3
2004 25.1
2003 22.9
2002 22.7
2001 20.1
2000 21.6
1999 17.7
1998 14.9
1997 13.6
1996 15.3
1995 11.7
1994 12.9
1993 12.7
1992 10.6
1991 11.3
1990 Did not report
The latest year at peak is 2005
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for South Florida Sun-Sentinel, Fort Lauderdale
Year Non-white % of newsroom staff Non-white % of circulation area Newsroom Diversity Index (parity=100)
2005 28.3 36.1 79
2004 25.1 36.1 70
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Tribune Co. (Ill.),
has a companywide, circulation-weighted Diversity Index of 55.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for South Florida Sun-Sentinel, Fort Lauderdale
This newspaper's Newsroom Diversity Index is 79. This paper
Peer group
Compare that with 64, which is the median Diversity Index for all newspapers
reporting in this circulation category of 100,001 to 250,000 daily sales.
In that group, this newspaper's Diversity Index ranks 17 out of 58
newspapers reporting in the category of 100,001 to 250,000 daily sales.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 236,190 ranks 41 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of South Florida Sun-Sentinel, Fort Lauderdale
Circulation area
Race/ethnicity % of population Number of residents
Hispanic 14.4 281,165
Black 17.0 331,527
Asian and Pacific Islander 2.1 40,343
Native-American 0.2 3,167
Other non-white 0.4 6,764
Multi-racial 2.1 41,510
  Non-white 36.1 704,476
White 64.0 1,249,768
Total 1,954,244
Home county:  Broward
Race/ethnicity % of population Number of residents
Hispanic 16.7 271,652
Black 20.0 325,305
Asian and Pacific Islander 2.3 36,816
Native-American 0.2 2,934
Other non-white 0.4 6,472
Multi-racial 2.4 38,165
  Non-white 42.0 681,344
White 58.0 941,674
Total 1,623,018
The home county of this newspaper is Broward.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and 
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
  1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
  2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
  3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
  4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
  5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. 
  6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
  7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
  8. Source for the demographics of residents of that circulation area: US Census 2000.
  9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
 10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
      
Demographics of ZIP Codes
where sales were reported by
South Florida Sun-Sentinel, Fort Lauderdale
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office Weekday sales Households Penetration % (daily sales per 100 households) Median household income Non-white
% of
population
Hispanic
% of
population
Black
% of
population
Native
% of
population
Asian
% of
population
33433 / Boca Raton / FL / 15.8 mi. 7,648 19,422 39.4 $57,247 11.9 7.7 1.3 0.0 1.8
33308 / Fort Lauderdale / FL / 5 mi. 7,257 16,001 45.4 $46,841 9.3 6.4 0.8 0.1 1.1
33484 / Delray Beach / FL / 23 mi. 6,883 13,757 50.0 $33,395 6.4 3.0 2.3 0.1 0.6
33437 / Boynton Beach / FL / 27.8 mi. 6,790 18,244 37.2 $52,531 11.1 5.6 3.2 0.1 1.6
33062 / Pompano Beach / FL / 8.3 mi. 6,726 14,635 46.0 $42,382 7.5 5.1 0.6 0.1 0.6
33446 / Delray Beach / FL / 24.1 mi. 6,220 8,881 70.0 $35,562 4.0 3.0 0.5 0.0 0.3
33064 / Pompano Beach / FL / 10.9 mi. 6,195 20,986 29.5 $36,341 40.3 14.2 18.6 0.3 1.4
33321 / Fort Lauderdale / FL / 10.8 mi. 5,941 19,356 30.7 $35,016 24.9 14.4 7.0 0.1 1.5
33063 / Pompano Beach / FL / 10.4 mi. 5,266 22,715 23.2 $38,860 27.8 14.1 8.4 0.1 2.6
33322 / Fort Lauderdale / FL / 9.2 mi. 4,962 18,906 26.2 $36,276 26.4 11.8 10.2 0.1 2.3
33442 / Deerfield Beach / FL / 13.4 mi. 4,841 15,450 31.3 $33,089 13.9 7.5 3.2 0.1 1.6
33434 / Boca Raton / FL / 18.2 mi. 4,827 10,336 46.7 $46,992 8.6 5.2 1.2 0.1 1.4
33324 / Fort Lauderdale / FL / 9.1 mi. 4,776 19,296 24.8 $46,718 25.5 14.2 6.5 0.1 2.9
33496 / Boca Raton / FL / 20 mi. 4,758 9,008 52.8 $74,769 10.2 6.2 1.2 0.0 2.0
33069 / Pompano Beach / FL / 8.2 mi. 4,520 11,100 40.7 $35,632 44.2 10.6 30.5 0.1 0.9
33319 / Fort Lauderdale / FL / 7.5 mi. 4,511 20,056 22.5 $33,673 49.5 11.2 33.0 0.1 1.8
33487 / Boca Raton / FL / 20 mi. 4,496 7,909 56.8 $60,405 11.4 6.5 2.6 0.1 1.0
33311 / Fort Lauderdale / FL / 3.2 mi. 4,393 21,624 20.3 $25,557 89.9 3.5 80.7 0.1 0.6
33309 / Fort Lauderdale / FL / 5.5 mi. 4,333 12,569 34.5 $39,651 52.6 13.0 33.9 0.2 1.6
33428 / Boca Raton / FL / 17.2 mi. 4,225 14,115 29.9 $52,266 20.4 12.1 3.3 0.2 2.9
33023 / Hollywood / FL / 10.5 mi. 4,144 19,694 21.0 $37,756 73.2 24.1 43.8 0.2 1.7
33071 / Pompano Beach / FL / 12 mi. 3,987 12,447 32.0 $67,039 23.1 13.3 5.3 0.1 3.0
33060 / Pompano Beach / FL / 7.9 mi. 3,773 12,701 29.7 $34,060 54.2 11.9 36.0 0.1 0.8
33441 / Deerfield Beach / FL / 13.2 mi. 3,755 11,890 31.6 $35,184 40.9 8.9 26.8 0.2 1.2
33066 / Pompano Beach / FL / 9.7 mi. 3,748 9,187 40.8 $38,319 10.9 5.7 3.1 0.1 1.1
33445 / Delray Beach / FL / 23.2 mi. 3,718 13,300 28.0 $42,653 26.6 5.8 17.1 0.1 1.4
33065 / Pompano Beach / FL / 13.2 mi. 3,609 17,801 20.3 $43,178 38.4 18.9 13.0 0.2 3.6
33312 / Fort Lauderdale / FL / 4.1 mi. 3,429 16,986 20.2 $38,190 52.9 14.9 33.9 0.2 1.3
33024 / Hollywood / FL / 9.7 mi. 3,260 20,982 15.5 $42,934 46.5 30.8 9.0 1.1 3.1
33316 / Fort Lauderdale / FL / 1.5 mi. 3,228 5,814 55.5 $48,994 16.8 10.0 3.8 0.1 1.7
33334 / Fort Lauderdale / FL / 4.3 mi. 3,183 12,928 24.6 $35,919 38.5 21.5 11.9 0.2 1.7
33021 / Hollywood / FL / 7.7 mi. 3,168 20,349 15.6 $41,263 28.4 17.8 6.6 0.2 2.2
33304 / Fort Lauderdale / FL / 1.2 mi. 2,846 9,655 29.5 $31,843 35.6 9.0 19.2 0.2 1.4
33317 / Fort Lauderdale / FL / 6.1 mi. 2,821 12,195 23.1 $52,327 42.2 17.5 19.5 0.2 2.4
33313 / Fort Lauderdale / FL / 6.4 mi. 2,729 20,959 13.0 $28,699 80.8 7.9 67.0 0.1 1.6
33301 / Fort Lauderdale / FL / 0 mi. 2,706 5,648 47.9 $50,706 21.7 7.1 12.6 0.2 0.8
33314 / Fort Lauderdale / FL / 7 mi. 2,692 9,746 27.6 $35,669 31.9 22.2 4.8 0.3 2.8
33315 / Fort Lauderdale / FL / 2.8 mi. 2,635 6,168 42.7 $40,635 26.5 16.1 6.9 0.3 1.7
33020 / Hollywood / FL / 7.2 mi. 2,528 18,028 14.0 $28,610 48.8 21.7 22.2 0.2 1.5
33432 / Boca Raton / FL / 15.8 mi. 2,526 9,031 28.0 $48,920 19.1 10.4 4.9 0.1 2.1
33076 / Pompano Beach / FL / 15 mi. 2,487 6,102 40.8 $95,989 22.4 11.9 5.3 0.1 3.6
33431 / Boca Raton / FL / 18 mi. 2,433 6,834 35.6 $56,381 17.1 7.9 5.6 0.1 1.8
33068 / Pompano Beach / FL / 8.6 mi. 2,392 15,837 15.1 $39,797 60.2 22.6 29.8 0.2 3.3
33325 / Fort Lauderdale / FL / 12.3 mi. 2,383 9,586 24.9 $54,682 25.1 17.4 3.6 0.1 2.1
33326 / Fort Lauderdale / FL / 16.8 mi. 2,340 10,675 21.9 $66,238 36.3 29.2 3.0 0.1 2.7
33067 / Pompano Beach / FL / 15.2 mi. 2,240 7,663 29.2 $80,040 20.2 10.1 4.6 0.1 4.0
33498 / Boca Raton / FL / 19.8 mi. 2,064 5,220 39.5 $78,244 14.8 8.8 1.6 0.1 3.3
33009 / Hallandale / FL / 9.4 mi. 2,033 17,944 11.3 $26,804 38.0 19.1 15.9 0.2 1.0
33436 / Boynton Beach / FL / 27.5 mi. 2,014 16,562 12.2 $45,047 19.3 7.7 8.3 0.1 2.0
33351 / Fort Lauderdale / FL / 10 mi. 2,009 11,817 17.0 $44,409 44.9 19.8 17.8 0.2 4.0
33486 / Boca Raton / FL / 15.7 mi. 1,918 8,947 21.4 $61,181 15.8 9.2 2.2 0.1 2.5
33073 / Pompano Beach / FL / 12.7 mi. 1,840 7,820 23.5 $56,054 28.8 15.7 7.3 0.1 3.3
33328 / Fort Lauderdale / FL / 9.8 mi. 1,775 7,393 24.0 $60,636 19.5 12.9 2.0 0.1 3.0
33483 / Delray Beach / FL / 23.4 mi. 1,752 6,673 26.3 $55,639 16.1 5.2 6.8 0.1 1.1
33305 / Fort Lauderdale / FL / 2.2 mi. 1,727 6,305 27.4 $41,438 17.2 8.0 5.2 0.2 1.3
33027 / Hollywood / FL / 16.5 mi. 1,723 11,810 14.6 $36,502 44.7 30.3 10.2 0.1 2.4
33026 / Hollywood / FL / 12.3 mi. 1,689 11,495 14.7 $57,355 31.5 19.6 6.8 0.1 3.0
33019 / Hollywood / FL / 5.1 mi. 1,545 9,793 15.8 $47,324 16.6 13.3 1.2 0.1 0.9
33004 / Dania / FL / 4.9 mi. 1,504 6,920 21.7 $33,850 42.3 10.5 29.0 0.3 1.0
33331 / Fort Lauderdale / FL / 15.6 mi. 1,327 6,466 20.5 $88,530 37.0 26.6 4.3 0.1 4.2
33025 / Hollywood / FL / 13.3 mi. 1,188 16,830 7.1 $45,761 71.5 24.1 39.1 0.2 4.2
33029 / Hollywood / FL / 31.1 mi. 1,169 10,734 10.9 $76,992 56.6 37.2 12.8 0.1 4.1
33444 / Delray Beach / FL / 23.4 mi. 1,058 7,720 13.7 $36,335 64.3 9.4 48.0 0.1 0.8
33327 / Fort Lauderdale / FL / 28.2 mi. 1,038 4,038 25.7 $100,481 37.4 29.2 3.8 0.1 3.0
33306 / Fort Lauderdale / FL / 3.2 mi. 992 1,986 49.9 $50,536 8.5 5.0 1.0 0.1 1.4
33323 / Fort Lauderdale / FL / 17.1 mi. 972 5,863 16.6 $64,137 34.9 18.2 10.7 0.1 3.5
33435 / Boynton Beach / FL / 28.2 mi. 863 12,491 6.9 $35,583 49.1 10.1 35.1 0.2 0.7
33426 / Boynton Beach / FL / 27.5 mi. 776 7,401 10.5 $41,222 17.1 7.0 7.4 0.1 1.4
33330 / Fort Lauderdale / FL / 13.3 mi. 680 3,514 19.4 $84,887 26.7 18.4 3.5 0.1 3.2
33028 / Hollywood / FL / 13.6 mi. 671 7,033 9.5 $71,581 59.8 38.1 12.6 0.1 6.4
33461 / Lake Worth / FL / 34.6 mi. 463 14,032 3.3 $32,331 42.1 29.6 9.0 0.3 1.1
33149 / Key Biscayne / FL / 29.3 mi. 410 4,262 9.6 $86,244 51.9 49.8 0.3 0.1 0.9
33467 / Lake Worth / FL / 32.9 mi. 408 16,954 2.4 $52,935 14.0 8.4 3.0 0.1 1.5
33160 / North Miami Beach / FL / 13 mi. 382 17,785 2.1 $33,784 38.9 30.7 4.7 0.1 1.5
33407 / West Palm Beach / FL / 44.2 mi. 339 10,652 3.2 $32,169 73.8 9.3 59.8 0.2 1.3
33179 / Miami / FL / 11.7 mi. 334 15,383 2.2 $35,652 61.4 25.4 30.1 0.1 2.9
33332 / Fort Lauderdale / FL / 24 mi. 307 949 32.3 $99,269 30.2 17.8 9.1 0.4 1.4
33401 / West Palm Beach / FL / 41.4 mi. 300 9,256 3.2 $30,642 54.1 10.2 39.3 0.3 1.1
33463 / Lake Worth / FL / 32.8 mi. 287 15,356 1.9 $39,632 36.0 22.2 8.9 0.2 2.2
33405 / West Palm Beach / FL / 38 mi. 253 7,833 3.2 $39,278 52.2 46.3 4.0 0.2 0.8
33411 / West Palm Beach / FL / 41.9 mi. 247 15,207 1.6 $52,025 28.2 11.4 12.5 0.2 2.2
33458 / Jupiter / FL / 56.8 mi. 237 12,854 1.8 $54,530 14.7 8.9 3.5 0.2 1.3
33418 / Palm Beach Gardens / FL / 50.1 mi. 226 11,418 2.0 $71,976 10.2 5.3 1.5 0.1 2.5
33169 / Miami / FL / 13.4 mi. 221 11,500 1.9 $35,897 93.0 10.8 77.8 0.1 1.2
33462 / Lake Worth / FL / 31.5 mi. 205 11,080 1.9 $39,267 28.7 14.8 10.4 0.2 1.1
33470 / Loxahatchee / FL / 50.9 mi. 175 5,951 2.9 $61,644 19.6 11.0 5.7 0.3 1.1
33409 / West Palm Beach / FL / 41.2 mi. 170 9,639 1.8 $39,145 43.5 17.1 21.5 0.2 2.4
33182 / Miami / FL / 29 mi. 163 3,768 4.3 $57,785 88.3 76.5 10.2 0.1 0.8
33150 / Miami / FL / 19.2 mi. 156 8,587 1.8 $21,775 95.8 18.6 69.2 0.1 0.4
33406 / West Palm Beach / FL / 37.7 mi. 149 9,061 1.6 $42,497 39.2 29.1 6.7 0.2 1.5
33404 / West Palm Beach / FL / 45.6 mi. 144 11,694 1.2 $31,118 73.0 3.5 67.2 0.1 0.4
33414 / West Palm Beach / FL / 31 mi. 142 12,576 1.1 $69,714 20.2 11.5 5.1 0.1 1.9
33415 / West Palm Beach / FL / 37.2 mi. 142 16,036 0.9 $33,216 42.2 27.2 11.2 0.2 1.7
33410 / Palm Beach Gardens / FL / 50.6 mi. 133 11,877 1.1 $49,840 13.7 6.7 3.6 0.2 2.1
33127 / Miami / FL / 21.8 mi. 125 8,752 1.4 $20,148 97.4 32.0 62.1 0.1 0.2
33180 / Miami / FL / 11.1 mi. 123 10,137 1.2 $50,740 27.7 22.2 2.4 0.0 1.6
33144 / Miami / FL / 27.2 mi. 103 8,483 1.2 $32,258 89.5 88.6 0.2 0.0 0.4
33460 / Lake Worth / FL / 34.8 mi. 90 12,165 0.7 $30,360 54.8 31.5 19.0 0.2 0.7
33165 / Miami / FL / 30.2 mi. 82 17,704 0.5 $42,329 83.9 81.3 1.3 0.1 1.0
33413 / West Palm Beach / FL / 36.9 mi. 49 3,604 1.4 $47,813 33.7 19.5 9.9 0.2 2.3
33480 / Palm Beach / FL / 40 mi. 29 6,259 0.5 $84,191 6.0 2.5 2.3 0.0 0.6
32303 / Tallahassee / FL / 397.3 mi. 27 19,090 0.1 $37,853 30.2 3.6 23.1 0.3 1.7
33131 / Miami / FL / 25 mi. 22 2,841 0.8 $56,297 59.3 54.7 1.1 0.0 2.2
33132 / Miami / FL / 23.5 mi. 21 1,940 1.1 $22,969 67.6 54.1 10.5 0.2 1.6
33134 / Miami / FL / 26.9 mi. 21 14,653 0.1 $44,741 71.0 69.1 0.5 0.0 0.9
33408 / North Palm Beach / FL / 51 mi. 18 8,763 0.2 $53,730 6.2 3.7 0.7 0.1 0.9
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