Scripps Treasure Coast Newspapers, Stuart... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Scripps Treasure Coast Newspapers, Stuart

Stuart, Florida

Owner: Scripps (Ohio)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

Did not report

2004

8.1

2003

6.5

2002

N/A

2001

N/A

2000

N/A

1999

N/A

1998

N/A

1997

N/A

1996

N/A

1995

N/A

1994

N/A

1993

N/A

1992

N/A

1991

N/A

1990

N/A

See the notes and definitions section below for the sources of these figures. Note: This newspaper reported as separate papers prior to 2003.

Newsroom Diversity Index

for Scripps Treasure Coast Newspapers, Stuart

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

N/A

20.7

N/A

2004

8.1

14.2

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Scripps (Ohio),

has a companywide, circulation-weighted Diversity Index of 56.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Scripps Treasure Coast Newspapers, Stuart

This paper

Peer group

The median Diversity Index is 64 for all newspapers

reporting in this circulation category of 100,001 to 250,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Detroit News, Michigan, with a 26.2 percent non-white staff in a community that is 21.6 percent non-white. Its index is 121.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 101,705 ranks 98 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Scripps Treasure Coast Newspapers, Stuart

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

5.6

7,961

Black

6.8

9,704

Asian and Pacific Islander

0.7

996

Native-American

0.2

288

Other non-white

0.1

Multi-racial

0.8

1,192

Non-white

14.2

20,232

White

85.8

121,868

Total

142,100

Home county: Martin

Race/ethnicity

% of population

Number of residents

Hispanic

7.5

9,506

Black

5.1

6,482

Asian and Pacific Islander

0.6

781

Native-American

0.2

207

Other non-white

0.1

Multi-racial

0.7

933

Non-white

14.2

17,990

White

85.8

108,741

Total

126,731

The home county of this newspaper is Martin.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Scripps Treasure Coast Newspapers, Stuart

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

34952 / Port Saint Lucie / FL / 9.4 mi.

8,189

13,800

59.3

$34,253

16.7

7.6

6.4

0.2

1.3

34997 / Stuart / FL / 1.7 mi.

6,554

14,466

45.3

$42,973

13.6

7.9

4.1

0.1

0.6

32963 / Vero Beach / FL / 32.2 mi.

6,241

7,011

89.0

$90,105

3.0

1.6

0.3

0.1

0.8

34957 / Jensen Beach / FL / 4.8 mi.

6,053

9,509

63.7

$39,542

4.5

2.2

1.2

0.2

0.4

32958 / Sebastian / FL / 42.6 mi.

5,768

8,991

64.2

$37,764

8.4

3.6

2.8

0.3

0.8

34990 / Palm City / FL / 3.3 mi.

5,092

9,906

51.4

$63,014

5.8

3.0

1.0

0.1

1.0

32960 / Vero Beach / FL / 33.2 mi.

5,047

9,312

54.2

$30,754

14.5

6.2

5.2

0.3

1.4

32966 / Vero Beach / FL / 33.7 mi.

4,757

6,348

74.9

$35,449

4.7

2.3

1.5

0.1

0.5

32962 / Vero Beach / FL / 29.4 mi.

4,713

8,738

53.9

$37,148

14.7

3.6

9.0

0.1

0.7

34982 / Fort Pierce / FL / 15.9 mi.

4,704

9,305

50.6

$33,267

21.2

11.1

7.5

0.3

1.1

34983 / Saint Lucie West / FL / 11.5 mi.

4,264

10,199

41.8

$39,149

15.9

6.8

6.2

0.2

1.2

34951 / Lakewood Park / FL / 25.7 mi.

3,776

5,768

65.5

$34,732

8.6

2.4

4.4

0.3

0.6

34953 / Saint Lucie West / FL / 10.5 mi.

3,689

8,905

41.4

$43,270

17.6

7.5

7.2

0.3

1.0

34986 / Saint Lucie West / FL / 14.6 mi.

3,451

2,940

117.4

$47,744

10.0

4.0

2.9

0.1

2.4

34996 / Stuart / FL / 2.6 mi.

3,376

5,383

62.7

$41,209

7.6

4.8

1.8

0.1

0.5

34994 / Stuart / FL / 2.7 mi.

3,292

7,059

46.6

$33,205

20.3

6.4

12.1

0.2

0.6

34949 / Hutchinson Island / FL / 20.7 mi.

2,830

3,560

79.5

$41,539

4.7

2.3

1.0

0.1

0.7

33455 / Hobe Sound / FL / 7.7 mi.

2,593

7,588

34.2

$39,957

8.0

2.4

4.2

0.1

0.5

34950 / Fort Pierce / FL / 19.1 mi.

2,544

6,304

40.4

$20,484

77.1

18.1

55.3

0.2

0.5

32976 / Sebastian / FL / 49 mi.

2,289

5,317

43.1

$28,191

2.3

1.3

0.3

0.1

0.2

32967 / Vero Beach / FL / 37.2 mi.

2,119

4,454

47.6

$36,929

49.6

6.9

41.0

0.2

0.3

32968 / Vero Beach / FL / 30.8 mi.

2,025

2,992

67.7

$50,138

9.6

4.1

3.0

0.3

0.7

34984 / Port Saint Lucie / FL / 9.7 mi.

1,663

3,582

46.4

$44,702

15.9

7.6

6.2

0.1

1.1

34946 / Fort Pierce / FL / 21.8 mi.

1,208

2,603

46.4

$27,144

55.7

3.6

50.0

0.2

0.3

34945 / Fort Pierce / FL / 21.1 mi.

1,005

1,287

78.1

$40,099

19.3

6.6

11.2

0.1

0.7

34947 / Fort Pierce / FL / 20.1 mi.

932

3,363

27.7

$24,696

74.7

11.6

60.4

0.2

0.5

34981 / Fort Pierce / FL / 17.3 mi.

651

1,185

54.9

$32,415

30.3

13.0

13.6

0.2

1.6

34972 / Okeechobee / FL / 36.8 mi.

620

5,251

11.8

$29,689

41.6

25.6

14.2

0.5

0.3

32948 / Fellsmere / FL / 44.4 mi.

341

1,252

27.2

$32,724

68.9

61.8

6.1

0.2

0.1

34956 / Indiantown / FL / 15.9 mi.

312

2,289

13.6

$31,229

67.2

42.7

22.3

0.7

0.3

33469 / Tequesta / FL / 15.3 mi.

6,607

0.8

$56,476

3.8

2.3

0.4

0.1

0.6

34987 / Saint Lucie West / FL / 15.7 mi.

398

12.3

$51,394

19.2

14.3

3.8

0.2

0.3

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