Sarasota Herald-Tribune... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Sarasota Herald-Tribune

Sarasota, Florida

Owner: New York Times Co.

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

8.5

2004

9.3

2003

8.2

2002

6.2

2001

5.6

2000

9.7

1999

11.1

1998

11.3

1997

11.8

1996

11.7

1995

11.2

1994

8.9

1993

5.7

1992

6.0

1991

4.8

1990

Did not report

The latest year at peak is

1997

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Sarasota Herald-Tribune

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

8.5

12.3

2004

9.3

12.3

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, New York Times Co.,

has a companywide, circulation-weighted Diversity Index of 69.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Sarasota Herald-Tribune

This newspaper's Newsroom Diversity Index is 69.

This paper

Peer group

Compare that with 64, which is the median Diversity Index for all newspapers

reporting in this circulation category of 100,001 to 250,000 daily sales.

In that group, this newspaper's Diversity Index ranks 23 out of 58

newspapers reporting in the category of 100,001 to 250,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Akron Beacon Journal, Ohio, with a 20.8 percent non-white staff in a community that is 11.8 percent non-white. Its index is 177.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 110,783 ranks 93 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Sarasota Herald-Tribune

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

5.3

34,674

Black

5.1

33,073

Asian and Pacific Islander

0.9

5,657

Native-American

0.2

1,240

Other non-white

0.1

651

Multi-racial

0.8

5,370

Non-white

12.3

80,665

White

87.7

574,411

Total

655,076

Home county: Sarasota

Race/ethnicity

% of population

Number of residents

Hispanic

4.3

14,142

Black

4.1

13,254

Asian and Pacific Islander

0.8

2,577

Native-American

0.2

623

Other non-white

0.1

312

Multi-racial

0.8

2,446

Non-white

10.2

33,354

White

89.8

292,603

Total

325,957

The home county of this newspaper is Sarasota.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Sarasota Herald-Tribune

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

34231 / Sarasota / FL / 5.6 mi.

7,403

15,310

48.4

$40,385

6.0

3.5

0.6

0.2

0.9

34293 / Venice / FL / 22 mi.

6,579

14,226

46.2

$40,608

3.2

1.5

0.3

0.2

0.7

34232 / Sarasota / FL / 4.2 mi.

5,814

13,283

43.8

$43,931

8.9

5.5

1.4

0.2

0.9

34292 / Venice / FL / 20.2 mi.

5,323

8,975

59.3

$39,124

2.6

1.0

0.6

0.1

0.5

34236 / Sarasota / FL / 0 mi.

4,529

6,195

73.1

$37,234

27.2

15.1

10.1

0.3

0.8

34238 / Sarasota / FL / 8.5 mi.

4,135

6,870

60.2

$55,292

5.1

2.4

0.9

0.1

1.3

34243 / Sarasota / FL / 4.9 mi.

4,009

9,117

44.0

$52,418

11.3

4.7

3.8

0.1

1.7

34275 / Nokomis / FL / 14.3 mi.

4,006

7,196

55.7

$43,263

4.2

1.4

1.3

0.2

0.6

34223 / Englewood / FL / 27.2 mi.

3,924

8,979

43.7

$35,814

2.7

1.5

0.1

0.2

0.5

34233 / Sarasota / FL / 5.6 mi.

3,751

6,554

57.2

$47,811

5.7

3.2

0.7

0.2

1.1

34242 / Sarasota / FL / 5.4 mi.

3,266

5,019

65.1

$67,181

2.8

1.5

0.2

0.1

0.5

34239 / Sarasota / FL / 2.3 mi.

3,238

7,514

43.1

$40,413

8.4

5.2

0.8

0.2

1.3

34234 / Sarasota / FL / 2.1 mi.

2,936

8,331

35.2

$29,980

48.5

6.4

39.3

0.3

0.8

34235 / Sarasota / FL / 4.4 mi.

2,897

6,053

47.9

$50,396

10.3

5.0

3.2

0.1

1.0

34285 / Venice / FL / 18.5 mi.

2,712

4,526

59.9

$39,311

2.7

1.5

0.3

0.2

0.4

34203 / Bradenton / FL / 7.4 mi.

2,380

10,404

22.9

$37,972

23.7

12.5

8.7

0.2

1.1

34237 / Sarasota / FL / 1.6 mi.

2,349

7,090

33.1

$31,360

26.9

18.2

5.9

0.3

1.0

34228 / Longboat Key / FL / 6.6 mi.

2,256

4,280

52.7

$90,251

1.4

0.7

0.1

0.5

34224 / Englewood / FL / 32.2 mi.

2,099

7,220

29.1

$31,385

2.6

1.4

0.3

0.1

0.2

34287 / North Port / FL / 31.3 mi.

2,067

8,876

23.3

$31,777

8.0

2.6

3.3

0.2

0.5

34241 / Sarasota / FL / 18.1 mi.

2,050

4,598

44.6

$60,595

5.1

2.8

0.4

0.3

0.7

34209 / Bradenton / FL / 12.1 mi.

2,025

14,577

13.9

$45,036

5.2

2.6

0.9

0.2

1.0

33952 / Port Charlotte / FL / 36.3 mi.

1,837

13,845

13.3

$31,775

13.2

5.5

4.9

0.3

1.1

34202 / Bradenton / FL / 8.7 mi.

1,733

5,476

31.6

$69,685

7.7

4.1

1.5

0.1

1.4

34240 / Sarasota / FL / 12 mi.

1,610

2,375

67.8

$70,188

4.8

2.7

0.7

0.1

0.6

34229 / Osprey / FL / 11 mi.

1,488

2,319

64.2

$56,848

3.2

1.3

0.2

0.8

34205 / Bradenton / FL / 10.2 mi.

1,477

13,831

10.7

$30,284

22.5

12.3

7.8

0.3

0.9

33950 / Punta Gorda / FL / 42.6 mi.

1,469

9,646

15.2

$41,180

6.5

1.9

3.0

0.2

0.7

34208 / Bradenton / FL / 9.6 mi.

1,382

11,074

12.5

$35,106

43.0

15.2

25.6

0.2

0.6

34210 / Bradenton / FL / 9.5 mi.

1,341

7,251

18.5

$40,330

7.8

3.4

1.7

0.2

1.6

34207 / Bradenton / FL / 7.4 mi.

1,282

14,817

8.7

$28,190

15.5

8.0

4.5

0.3

1.3

33948 / Port Charlotte / FL / 34.7 mi.

1,261

6,099

20.7

$37,236

12.9

4.1

6.3

0.2

1.1

33947 / Rotonda West / FL / 35.2 mi.

992

2,373

41.8

$40,967

2.9

1.4

0.4

0.2

0.4

33980 / Port Charlotte / FL / 38.6 mi.

922

4,385

21.0

$31,865

13.9

3.7

8.0

0.1

1.2

34221 / Palmetto / FL / 16.8 mi.

912

11,771

7.7

$36,092

36.9

18.6

16.8

0.2

0.3

33981 / Port Charlotte / FL / 36.3 mi.

884

3,116

28.4

$38,038

5.8

2.5

1.5

0.2

0.6

33983 / Punta Gorda / FL / 39.5 mi.

761

4,600

16.5

$43,964

13.0

3.5

6.6

0.1

1.5

34286 / North Port / FL / 27.1 mi.

719

2,990

24.0

$45,469

8.5

3.2

3.4

0.2

0.5

34266 / Arcadia / FL / 42.8 mi.

639

10,666

6.0

$30,583

38.9

24.9

12.6

0.2

0.4

34201 / Bradenton / FL / 5.8 mi.

623

993

62.7

$78,449

4.2

1.4

1.0

0.0

1.3

33953 / Port Charlotte / FL / 30.7 mi.

515

1,548

33.3

$39,795

7.1

2.6

2.7

0.1

0.9

34222 / Ellenton / FL / 14 mi.

479

4,533

10.6

$30,084

7.3

5.0

1.6

0.1

0.3

33921 / Boca Grande / FL / 40.4 mi.

441

773

57.1

$127,020

1.7

1.1

0.4

0.0

0.1

34219 / Parrish / FL / 22.9 mi.

415

2,300

18.0

$51,250

10.7

5.8

3.5

0.2

0.4

33954 / Port Charlotte / FL / 33.4 mi.

405

2,826

14.3

$45,637

16.8

4.5

9.3

0.2

1.2

33946 / Placida / FL / 36.3 mi.

401

537

74.7

$64,141

1.9

1.0

0.0

0.1

0.2

34217 / Bradenton Beach / FL / 15.1 mi.

394

3,309

11.9

$41,021

2.9

1.7

0.2

0.1

0.3

33982 / Punta Gorda / FL / 54 mi.

320

3,687

8.7

$33,750

10.2

2.9

5.7

0.3

0.4

34216 / Anna Maria / FL / 17.8 mi.

304

929

32.7

$41,553

3.5

2.4

0.3

0.1

0.3

34251 / Myakka City / FL / 23.4 mi.

233

1,258

18.5

$54,216

17.0

15.3

0.5

0.2

0.5

33955 / Punta Gorda / FL / 57.4 mi.

154

2,859

5.4

$42,334

4.2

2.0

1.1

0.2

0.6

34215 / Cortez / FL / 12.6 mi.

393

22.6

$32,391

2.0

1.3

0.3

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