Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Sarasota Herald-Tribune
Sarasota, Florida
Owner: New York Times Co.
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	8.5
2004	9.3
2003	8.2
2002	6.2
2001	5.6
2000	9.7
1999	11.1
1998	11.3
1997	11.8
1996	11.7
1995	11.2
1994	8.9
1993	5.7
1992	6.0
1991	4.8
1990	Did not report
The latest year at peak is	1997
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Sarasota Herald-Tribune
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	8.5	12.3	69
2004	9.3	12.3	76
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, New York Times Co.,
has a companywide, circulation-weighted Diversity Index of 69.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Sarasota Herald-Tribune
This newspaper's Newsroom Diversity Index is 69.				This paper
				Peer group
Compare that with 64, which is the median Diversity Index for all newspapers
reporting in this circulation category of 100,001 to 250,000 daily sales.
In that group, this newspaper's Diversity Index ranks 23 out of 58
newspapers reporting in the category of 100,001 to 250,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Akron Beacon Journal, Ohio, with a 20.8 percent non-white staff in a community that is 11.8 percent non-white. Its index is 177.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 110,783 ranks 93 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Sarasota Herald-Tribune
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	5.3	34,674
Black	5.1	33,073
Asian and Pacific Islander	0.9	5,657
Native-American	0.2	1,240
Other non-white	0.1	651
Multi-racial	0.8	5,370
Non-white	12.3	80,665
White	87.7	574,411
Total		655,076
	Home county:  Sarasota
Race/ethnicity	% of population	Number of residents
Hispanic	4.3	14,142
Black	4.1	13,254
Asian and Pacific Islander	0.8	2,577
Native-American	0.2	623
Other non-white	0.1	312
Multi-racial	0.8	2,446
Non-white	10.2	33,354
White	89.8	292,603
Total		325,957
The home county of this newspaper is Sarasota.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
Sarasota Herald-Tribune
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
34231 / Sarasota / FL / 5.6 mi.	7,403	15,310	48.4	$40,385	6.0	3.5	0.6	0.2	0.9
34293 / Venice / FL / 22 mi.	6,579	14,226	46.2	$40,608	3.2	1.5	0.3	0.2	0.7
34232 / Sarasota / FL / 4.2 mi.	5,814	13,283	43.8	$43,931	8.9	5.5	1.4	0.2	0.9
34292 / Venice / FL / 20.2 mi.	5,323	8,975	59.3	$39,124	2.6	1.0	0.6	0.1	0.5
34236 / Sarasota / FL / 0 mi.	4,529	6,195	73.1	$37,234	27.2	15.1	10.1	0.3	0.8
34238 / Sarasota / FL / 8.5 mi.	4,135	6,870	60.2	$55,292	5.1	2.4	0.9	0.1	1.3
34243 / Sarasota / FL / 4.9 mi.	4,009	9,117	44.0	$52,418	11.3	4.7	3.8	0.1	1.7
34275 / Nokomis / FL / 14.3 mi.	4,006	7,196	55.7	$43,263	4.2	1.4	1.3	0.2	0.6
34223 / Englewood / FL / 27.2 mi.	3,924	8,979	43.7	$35,814	2.7	1.5	0.1	0.2	0.5
34233 / Sarasota / FL / 5.6 mi.	3,751	6,554	57.2	$47,811	5.7	3.2	0.7	0.2	1.1
34242 / Sarasota / FL / 5.4 mi.	3,266	5,019	65.1	$67,181	2.8	1.5	0.2	0.1	0.5
34239 / Sarasota / FL / 2.3 mi.	3,238	7,514	43.1	$40,413	8.4	5.2	0.8	0.2	1.3
34234 / Sarasota / FL / 2.1 mi.	2,936	8,331	35.2	$29,980	48.5	6.4	39.3	0.3	0.8
34235 / Sarasota / FL / 4.4 mi.	2,897	6,053	47.9	$50,396	10.3	5.0	3.2	0.1	1.0
34285 / Venice / FL / 18.5 mi.	2,712	4,526	59.9	$39,311	2.7	1.5	0.3	0.2	0.4
34203 / Bradenton / FL / 7.4 mi.	2,380	10,404	22.9	$37,972	23.7	12.5	8.7	0.2	1.1
34237 / Sarasota / FL / 1.6 mi.	2,349	7,090	33.1	$31,360	26.9	18.2	5.9	0.3	1.0
34228 / Longboat Key / FL / 6.6 mi.	2,256	4,280	52.7	$90,251	1.4	0.7	0.1	0.1	0.5
34224 / Englewood / FL / 32.2 mi.	2,099	7,220	29.1	$31,385	2.6	1.4	0.3	0.1	0.2
34287 / North Port / FL / 31.3 mi.	2,067	8,876	23.3	$31,777	8.0	2.6	3.3	0.2	0.5
34241 / Sarasota / FL / 18.1 mi.	2,050	4,598	44.6	$60,595	5.1	2.8	0.4	0.3	0.7
34209 / Bradenton / FL / 12.1 mi.	2,025	14,577	13.9	$45,036	5.2	2.6	0.9	0.2	1.0
33952 / Port Charlotte / FL / 36.3 mi.	1,837	13,845	13.3	$31,775	13.2	5.5	4.9	0.3	1.1
34202 / Bradenton / FL / 8.7 mi.	1,733	5,476	31.6	$69,685	7.7	4.1	1.5	0.1	1.4
34240 / Sarasota / FL / 12 mi.	1,610	2,375	67.8	$70,188	4.8