Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Orlando Sentinel
Orlando, Florida
Owner: Tribune Co. (Ill.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	18.9
2004	18.9
2003	18.4
2002	16.7
2001	15.6
2000	16.0
1999	15.8
1998	15.3
1997	14.3
1996	13.9
1995	13.6
1994	15.0
1993	15.0
1992	20.5
1991	12.2
1990	Did not report
The latest year at peak is	1992
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Orlando Sentinel
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	18.9	32.0	59
2004	18.9	32.6	58
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Tribune Co. (Ill.),
has a companywide, circulation-weighted Diversity Index of 55.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Orlando Sentinel
This newspaper's Newsroom Diversity Index is 59.				This paper
				Peer group
Compare that with 70, which is the median Diversity Index for all newspapers
reporting in this circulation category of 250,001 to 500,000 daily sales.
In that group, this newspaper's Diversity Index ranks 17 out of 24
newspapers reporting in the category of 250,001 to 500,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Detroit Free Press, Michigan, with a 29.2 percent non-white staff in a community that is 28.1 percent non-white. Its index is 104.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 258,881 ranks 34 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Orlando Sentinel
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	15.5	299,216
Black	12.5	241,332
Asian and Pacific Islander	2.5	47,683
Native-American	0.3	5,109
Other non-white	0.2	4,672
Multi-racial	1.7	32,742
Non-white	32.6	630,754
White	67.4	1,305,776
Total		1,936,530
	Home county:  Orange
Race/ethnicity	% of population	Number of residents
Hispanic	18.8	168,361
Black	17.5	157,096
Asian and Pacific Islander	3.4	30,380
Native-American	0.3	2,229
Other non-white	0.3	2,905
Multi-racial	2.2	19,672
Non-white	42.5	380,643
White	57.5	515,701
Total		896,344
The home county of this newspaper is Orange.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
Orlando Sentinel
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
34711 / Clermont / FL / 22.1 mi.	9,347	14,323	65.3	$48,690	18.3	9.4	6.1	0.4	1.3
32708 / Winter Springs / FL / 11.1 mi.	6,502	14,206	45.8	$55,645	19.5	11.3	4.2	0.1	2.4
34748 / Leesburg / FL / 33.6 mi.	6,149	14,035	43.8	$33,009	22.8	2.9	17.9	0.2	0.9
32819 / Sand Lake / FL / 7.9 mi.	6,080	8,553	71.1	$64,447	32.5	9.5	12.7	0.2	6.9
32792 / Winter Park / FL / 6.2 mi.	5,973	22,201	26.9	$40,199	27.0	15.8	5.7	0.3	3.2
32765 / Oviedo / FL / 11.5 mi.	5,517	14,887	37.1	$63,639	22.7	10.9	7.2	0.2	2.8
32779 / Wekiva Springs / FL / 10.9 mi.	4,995	10,744	46.5	$76,806	11.3	5.0	2.1	0.1	2.9
32803 / Orlando / FL / 1.4 mi.	4,690	10,285	45.6	$42,313	17.4	8.4	4.9	0.3	2.6
32746 / Lake Mary / FL / 13.7 mi.	4,662	11,254	41.4	$61,571	20.7	9.5	4.8	0.2	4.6
32806 / Orlando / FL / 2.1 mi.	4,590	11,215	40.9	$43,883	18.0	9.7	5.0	0.3	1.4
32789 / Winter Park / FL / 4 mi.	4,474	10,336	43.3	$45,795	20.5	5.0	12.6	0.2	1.5
32750 / Longwood / FL / 10.6 mi.	4,226	8,697	48.6	$55,434	17.1	9.5	3.0	0.2	2.8
32725 / Enterprise / FL / 24.4 mi.	4,203	14,420	29.1	$38,271	27.0	18.8	5.4	0.3	1.1
32801 / Orlando / FL / 0 mi.	4,156	4,645	89.5	$26,006	29.0	12.6	12.4	0.4	1.8
34746 / Kissimmee / FL / 18.8 mi.	4,149	6,951	59.7	$38,084	29.4	20.5	2.7	0.3	3.4
32821 / Orlando / FL / 11.6 mi.	4,142	6,375	65.0	$46,034	25.5	13.1	4.3	0.1	5.5
32822 / Union Park / FL / 5.2 mi.	4,126	21,043	19.6	$35,569	50.2	37.6	7.4	0.3	2.7
32712 / Apopka / FL / 15.8 mi.	3,949	10,300	38.3	$50,410	24.3	12.4	8.7	0.3	1.7
32837 / South Creek / FL / 9.8 mi.	3,941	11,706	33.7	$54,676	47.6	28.4	7.3	0.2	8.5
32159 / The Villages / FL / 40 mi.	3,908	14,057	27.8	$37,010	5.0	1.8	2.1	0.2	0.5
32825 / Orlando / FL / 8.3 mi.	3,826	14,500	26.4	$46,519	45.4	31.9	8.1	0.3	3.1
32804 / Orlando / FL / 2.6 mi.	3,747	8,643	43.4	$44,455	10.4	4.6	2.3	0.2	1.8
32751 / Maitland / FL / 5.6 mi.	3,694	7,199	51.3	$55,313	18.4	5.6	10.2	0.2	1.3
32707 / Casselberry / FL / 8.5 mi.	3,584	13,785	26.0	$42,831	22.6	13.5	4.7	0.2	2.2
32714 / Forest City / FL / 8.4 mi.	3,544	14,614	24.3	$44,130