Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
Ocala Star-Banner | ||||||||||
Ocala, Florida | ||||||||||
Owner: New York Times Co. | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 26.5 | |||||||||
2004 | 21.2 | |||||||||
2003 | 24.5 | |||||||||
2002 | 20.8 | |||||||||
2001 | 16.7 | |||||||||
2000 | 19.6 | |||||||||
1999 | 14.5 | |||||||||
1998 | 13.3 | |||||||||
1997 | 13.3 | |||||||||
1996 | 14.0 | |||||||||
1995 | 12.5 | |||||||||
1994 | Did not report | |||||||||
1993 | 8.9 | |||||||||
1992 | 7.8 | |||||||||
1991 | 9.1 | |||||||||
1990 | 12.0 | |||||||||
The latest year at peak is | 2005 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for Ocala Star-Banner | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 26.5 | 19.1 | 139 | |||||||
2004 | 21.2 | 19.1 | 111 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, New York Times Co., | ||||||||||
has a companywide, circulation-weighted Diversity Index of 69. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for Ocala Star-Banner | ||||||||||
This newspaper's Newsroom Diversity Index is 139. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 44, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 25,001 to 50,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 11 out of 140 | ||||||||||
newspapers reporting in the category of 25,001 to 50,000 daily sales. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 49,695 ranks 209 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of Ocala Star-Banner | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 6.1 | 15,068 | ||||||||
Black | 10.8 | 26,859 | ||||||||
Asian and Pacific Islander | 0.7 | 1,790 | ||||||||
Native-American | 0.4 | 947 | ||||||||
Other non-white | 0.1 | 227 | ||||||||
Multi-racial | 1.0 | 2,587 | ||||||||
Non-white | 19.1 | 47,478 | ||||||||
White | 80.9 | 200,817 | ||||||||
Total | 248,295 | |||||||||
Home county: Marion | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 6.0 | 15,616 | ||||||||
Black | 11.3 | 29,370 | ||||||||
Asian and Pacific Islander | 0.7 | 1,818 | ||||||||
Native-American | 0.4 | 998 | ||||||||
Other non-white | 0.1 | 231 | ||||||||
Multi-racial | 1.0 | 2,651 | ||||||||
Non-white | 19.6 | 50,684 | ||||||||
White | 80.4 | 208,232 | ||||||||
Total | 258,916 | |||||||||
The home county of this newspaper is Marion. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
Ocala Star-Banner | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
34470 / Ocala / FL / 7.7 mi. | 4,663 | 7,028 | 66.3 | $30,663 | 15.2 | 5.3 | 7.7 | 0.3 | 0.8 | |
34471 / Ocala / FL / 5.8 mi. | 3,901 | 8,464 | 46.1 | $43,725 | 9.5 | 3.7 | 3.4 | 0.2 | 1.3 | |
34481 / Ocala / FL / 6.8 mi. | 3,889 | 7,158 | 54.3 | $30,657 | 7.1 | 2.3 | 3.6 | 0.2 | 0.3 | |
34474 / Ocala / FL / 0 mi. | 3,870 | 6,552 | 59.1 | $29,096 | 35.3 | 8.5 | 22.7 | 0.5 | 2.4 | |
34476 / Ocala / FL / 5.6 mi. | 3,535 | 5,819 | 60.7 | $35,738 | 8.4 | 3.8 | 2.9 | 0.1 | 0.9 | |
34472 / Ocala / FL / 12.7 mi. | 3,414 | 7,810 | 43.7 | $31,726 | 31.4 | 10.6 | 17.6 | 0.2 | 0.9 | |
34482 / Ocala / FL / 9.5 mi. | 3,288 | 6,241 | 52.7 | $31,202 | 26.4 | 8.4 | 15.8 | 0.4 | 0.5 | |
34420 / Belleview / FL / 10.1 mi. | 2,835 | 5,661 | 50.1 | $30,369 | 12.2 | 5.9 | 4.2 | 0.4 | 0.4 | |
34491 / Summerfield / FL / 13.9 mi. | 2,471 | 8,204 | 30.1 | $32,351 | 10.8 | 6.0 | 3.3 | 0.4 | 0.2 | |
34432 / Dunnellon / FL / 13 mi. | 1,936 | 4,246 | 45.6 | $34,577 | 9.6 | 2.8 | 5.0 | 0.5 | 0.5 | |
34479 / Ocala / FL / 11.5 mi. | 1,841 | 4,991 | 36.9 | $34,459 | 14.4 | 4.3 | 8.2 | 0.3 | 0.7 | |
34488 / Silver Springs / FL / 15.9 mi. | 1,747 | 4,298 | 40.6 | $25,665 | 10.2 | 2.9 | 5.3 | 0.6 | 0.4 | |
34480 / Ocala / FL / 6.2 mi. | 1,301 | 3,737 | 34.8 | $41,055 | 15.2 | 5.1 | 7.7 | 0.4 | 1.0 | |
32134 / Fort Mc Coy / FL / 24.3 mi. | 1,114 | 3,490 | 31.9 | $28,195 | 5.7 | 1.7 | 1.5 | 1.4 | 0.2 | |
32179 / Ocklawaha / FL / 20.4 mi. | 1,021 | 3,520 | 29.0 | $28,400 | 7.8 | 3.1 | 2.5 | 0.6 | 0.3 | |
32617 / Anthony / FL / 12.4 mi. | 894 | 1,327 | 67.4 | $38,627 | 21.3 | 5.9 | 13.2 | 0.5 | 0.3 | |
32113 / Citra / FL / 18.3 mi. | 812 | 2,640 | 30.8 | $30,045 | 19.6 | 3.6 | 14.0 | 0.5 | 0.4 | |
34431 / Dunnellon / FL / 19.6 mi. | 748 | 2,919 | 25.6 | $30,166 | 9.1 | 4.0 | 3.3 | 0.1 | 0.6 | |
34473 / Ocala / FL / 10.9 mi. | 742 | 2,886 | 25.7 | $32,523 | 48.4 | 32.4 | 13.4 | 0.4 | 0.9 | |
34475 / Ocala / FL / 5.3 mi. | 635 | 3,949 | 16.1 | $22,738 | 59.5 | 4.5 | 52.9 | 0.4 | 0.2 | |
32681 / Orange Lake / FL / 18.2 mi. | 553 | 195 | 283.6 | $13,036 | 42.7 | 15.0 | 25.6 | 0.6 | 0.8 | |
32195 / Weirsdale / FL / 20.6 mi. | 506 | 1,209 | 41.9 | $40,410 | 17.0 | 3.4 | 11.9 | 0.3 | 0.4 | |
32696 / Williston / FL / 25.2 mi. | 242 | 4,130 | 5.9 | $28,133 | 26.8 | 4.6 | 19.9 | 0.3 | 0.4 | |
32159 / Lady Lake / FL / 23.4 mi. | 217 | 14,057 | 1.5 | $37,010 | 5.0 | 1.8 | 2.1 | 0.2 | 0.5 | |
34785 / Wildwood / FL / 23.7 mi. | 197 | 4,857 | 4.1 | $26,798 | 40.7 | 12.3 | 26.7 | 0.3 | 0.4 | |
34452 / Inverness / FL / 28.6 mi. | 184 | 4,512 | 4.1 | $27,693 | 8.3 | 4.8 | 1.7 | 0.4 | 0.6 | |
34465 / Beverly Hills / FL / 24 mi. | 151 | 6,483 | 2.3 | $29,854 | 7.6 | 3.6 | 2.0 | 0.2 | 1.0 | |
34434 / Dunnellon / FL / 19 mi. | 122 | 1,961 | 6.2 | $29,145 | 13.8 | 4.8 | 6.6 | 0.2 | 0.8 | |
32668 / Morriston / FL / 20.4 mi. | 115 | 1,508 | 7.6 | $27,476 | 12.3 | 6.2 | 4.3 | 0.5 | 0.4 | |
34433 / Dunnellon / FL / 22.8 mi. | 113 | 1,576 | 7.2 | $30,188 | 6.3 | 2.6 | 2.0 | 0.3 | 0.3 | |
34442 / Hernando / FL / 19.6 mi. | 72 | 4,662 | 1.5 | $34,285 | 5.9 | 1.6 | 1.8 | 0.3 | 1.2 | |
34498 / Yankeetown / FL / 34.3 mi. | 58 | 293 | 19.8 | $32,431 | 3.9 | 0.7 | 0.0 | 1.5 | 0.8 | |
32667 / Micanopy / FL / 27.5 mi. | 24 | 1,369 | 1.8 | $42,566 | 24.0 | 1.9 | 20.6 | 0.6 | 0.3 | |
File | fl_ocala_star-banner | |||||||||
Time | 5/19/05 5:02 PM | |||||||||
Page | 209 | |||||||||
Member | 108150 |