Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Ocala Star-Banner
Ocala, Florida
Owner: New York Times Co.
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year Non-white % of newsroom staff
2005 26.5
2004 21.2
2003 24.5
2002 20.8
2001 16.7
2000 19.6
1999 14.5
1998 13.3
1997 13.3
1996 14.0
1995 12.5
1994 Did not report
1993 8.9
1992 7.8
1991 9.1
1990 12.0
The latest year at peak is 2005
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Ocala Star-Banner
Year Non-white % of newsroom staff Non-white % of circulation area Newsroom Diversity Index (parity=100)
2005 26.5 19.1 139
2004 21.2 19.1 111
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, New York Times Co.,
has a companywide, circulation-weighted Diversity Index of 69.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Ocala Star-Banner
This newspaper's Newsroom Diversity Index is 139. This paper
Peer group
Compare that with 44, which is the median Diversity Index for all newspapers
reporting in this circulation category of 25,001 to 50,000 daily sales.
In that group, this newspaper's Diversity Index ranks 11 out of 140
newspapers reporting in the category of 25,001 to 50,000 daily sales.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 49,695 ranks 209 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Ocala Star-Banner
Circulation area
Race/ethnicity % of population Number of residents
Hispanic 6.1 15,068
Black 10.8 26,859
Asian and Pacific Islander 0.7 1,790
Native-American 0.4 947
Other non-white 0.1 227
Multi-racial 1.0 2,587
  Non-white 19.1 47,478
White 80.9 200,817
Total 248,295
Home county:  Marion
Race/ethnicity % of population Number of residents
Hispanic 6.0 15,616
Black 11.3 29,370
Asian and Pacific Islander 0.7 1,818
Native-American 0.4 998
Other non-white 0.1 231
Multi-racial 1.0 2,651
  Non-white 19.6 50,684
White 80.4 208,232
Total 258,916
The home county of this newspaper is Marion.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and 
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
  1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
  2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
  3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
  4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
  5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. 
  6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
  7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
  8. Source for the demographics of residents of that circulation area: US Census 2000.
  9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
 10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
      
Demographics of ZIP Codes
where sales were reported by
Ocala Star-Banner
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office Weekday sales Households Penetration % (daily sales per 100 households) Median household income Non-white
% of
population
Hispanic
% of
population
Black
% of
population
Native
% of
population
Asian
% of
population
34470 / Ocala / FL / 7.7 mi. 4,663 7,028 66.3 $30,663 15.2 5.3 7.7 0.3 0.8
34471 / Ocala / FL / 5.8 mi. 3,901 8,464 46.1 $43,725 9.5 3.7 3.4 0.2 1.3
34481 / Ocala / FL / 6.8 mi. 3,889 7,158 54.3 $30,657 7.1 2.3 3.6 0.2 0.3
34474 / Ocala / FL / 0 mi. 3,870 6,552 59.1 $29,096 35.3 8.5 22.7 0.5 2.4
34476 / Ocala / FL / 5.6 mi. 3,535 5,819 60.7 $35,738 8.4 3.8 2.9 0.1 0.9
34472 / Ocala / FL / 12.7 mi. 3,414 7,810 43.7 $31,726 31.4 10.6 17.6 0.2 0.9
34482 / Ocala / FL / 9.5 mi. 3,288 6,241 52.7 $31,202 26.4 8.4 15.8 0.4 0.5
34420 / Belleview / FL / 10.1 mi. 2,835 5,661 50.1 $30,369 12.2 5.9 4.2 0.4 0.4
34491 / Summerfield / FL / 13.9 mi. 2,471 8,204 30.1 $32,351 10.8 6.0 3.3 0.4 0.2
34432 / Dunnellon / FL / 13 mi. 1,936 4,246 45.6 $34,577 9.6 2.8 5.0 0.5 0.5
34479 / Ocala / FL / 11.5 mi. 1,841 4,991 36.9 $34,459 14.4 4.3 8.2 0.3 0.7
34488 / Silver Springs / FL / 15.9 mi. 1,747 4,298 40.6 $25,665 10.2 2.9 5.3 0.6 0.4
34480 / Ocala / FL / 6.2 mi. 1,301 3,737 34.8 $41,055 15.2 5.1 7.7 0.4 1.0
32134 / Fort Mc Coy / FL / 24.3 mi. 1,114 3,490 31.9 $28,195 5.7 1.7 1.5 1.4 0.2
32179 / Ocklawaha / FL / 20.4 mi. 1,021 3,520 29.0 $28,400 7.8 3.1 2.5 0.6 0.3
32617 / Anthony / FL / 12.4 mi. 894 1,327 67.4 $38,627 21.3 5.9 13.2 0.5 0.3
32113 / Citra / FL / 18.3 mi. 812 2,640 30.8 $30,045 19.6 3.6 14.0 0.5 0.4
34431 / Dunnellon / FL / 19.6 mi. 748 2,919 25.6 $30,166 9.1 4.0 3.3 0.1 0.6
34473 / Ocala / FL / 10.9 mi. 742 2,886 25.7 $32,523 48.4 32.4 13.4 0.4 0.9
34475 / Ocala / FL / 5.3 mi. 635 3,949 16.1 $22,738 59.5 4.5 52.9 0.4 0.2
32681 / Orange Lake / FL / 18.2 mi. 553 195 283.6 $13,036 42.7 15.0 25.6 0.6 0.8
32195 / Weirsdale / FL / 20.6 mi. 506 1,209 41.9 $40,410 17.0 3.4 11.9 0.3 0.4
32696 / Williston / FL / 25.2 mi. 242 4,130 5.9 $28,133 26.8 4.6 19.9 0.3 0.4
32159 / Lady Lake / FL / 23.4 mi. 217 14,057 1.5 $37,010 5.0 1.8 2.1 0.2 0.5
34785 / Wildwood / FL / 23.7 mi. 197 4,857 4.1 $26,798 40.7 12.3 26.7 0.3 0.4
34452 / Inverness / FL / 28.6 mi. 184 4,512 4.1 $27,693 8.3 4.8 1.7 0.4 0.6
34465 / Beverly Hills / FL / 24 mi. 151 6,483 2.3 $29,854 7.6 3.6 2.0 0.2 1.0
34434 / Dunnellon / FL / 19 mi. 122 1,961 6.2 $29,145 13.8 4.8 6.6 0.2 0.8
32668 / Morriston / FL / 20.4 mi. 115 1,508 7.6 $27,476 12.3 6.2 4.3 0.5 0.4
34433 / Dunnellon / FL / 22.8 mi. 113 1,576 7.2 $30,188 6.3 2.6 2.0 0.3 0.3
34442 / Hernando / FL / 19.6 mi. 72 4,662 1.5 $34,285 5.9 1.6 1.8 0.3 1.2
34498 / Yankeetown / FL / 34.3 mi. 58 293 19.8 $32,431 3.9 0.7 0.0 1.5 0.8
32667 / Micanopy / FL / 27.5 mi. 24 1,369 1.8 $42,566 24.0 1.9 20.6 0.6 0.3
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