Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
Naples Daily News | ||||||||||
Naples, Florida | ||||||||||
Owner: Scripps (Ohio) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 3.3 | |||||||||
2004 | 2.4 | |||||||||
2003 | 1.2 | |||||||||
2002 | 4.9 | |||||||||
2001 | 1.6 | |||||||||
2000 | 2.0 | |||||||||
1999 | 1.9 | |||||||||
1998 | 5.9 | |||||||||
1997 | 10.2 | |||||||||
1996 | 12.3 | |||||||||
1995 | 7.8 | |||||||||
1994 | 23.8 | |||||||||
1993 | 11.4 | |||||||||
1992 | 7.1 | |||||||||
1991 | 6.5 | |||||||||
1990 | 4.6 | |||||||||
The latest year at peak is | 1994 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for Naples Daily News | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 3.3 | 19.4 | 17 | |||||||
2004 | 2.4 | 19.4 | 12 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Scripps (Ohio), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 56. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for Naples Daily News | ||||||||||
This newspaper's Newsroom Diversity Index is 17. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 50, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 50,001 to 100,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 85 out of 90 | ||||||||||
newspapers reporting in the category of 50,001 to 100,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Florida Today, Melbourne, Florida, with a 19.1 percent non-white staff in a community that is 16.3 percent non-white. Its index is 117. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 56,981 ranks 183 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of Naples Daily News | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 14.9 | 40,488 | ||||||||
Black | 2.7 | 7,464 | ||||||||
Asian and Pacific Islander | 0.6 | 1,712 | ||||||||
Native-American | 0.1 | 361 | ||||||||
Other non-white | 0.1 | 224 | ||||||||
Multi-racial | 1.0 | 2,698 | ||||||||
Non-white | 19.4 | 52,947 | ||||||||
White | 80.6 | 219,372 | ||||||||
Total | 272,319 | |||||||||
Home county: Collier | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 19.6 | 49,296 | ||||||||
Black | 4.4 | 10,999 | ||||||||
Asian and Pacific Islander | 0.6 | 1,590 | ||||||||
Native-American | 0.2 | 482 | ||||||||
Other non-white | 0.1 | 250 | ||||||||
Multi-racial | 1.3 | 3,243 | ||||||||
Non-white | 26.2 | 65,860 | ||||||||
White | 73.8 | 185,517 | ||||||||
Total | 251,377 | |||||||||
The home county of this newspaper is Collier. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
Naples Daily News | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
34112 / Naples / FL / 3.8 mi. | 6,468 | 12,012 | 53.8 | $38,244 | 24.3 | 16.7 | 5.3 | 0.2 | 0.6 | |
34108 / Naples / FL / 6.4 mi. | 4,578 | 7,766 | 58.9 | $61,475 | 9.8 | 7.9 | 0.7 | 0.1 | 0.7 | |
34110 / Naples / FL / 10.7 mi. | 4,044 | 7,327 | 55.2 | $53,761 | 7.9 | 6.3 | 0.7 | 0.1 | 0.5 | |
34145 / Marco Island / FL / 13.4 mi. | 3,963 | 7,327 | 54.1 | $59,615 | 5.4 | 4.0 | 0.3 | 0.1 | 0.6 | |
34103 / Naples / FL / 3.4 mi. | 3,923 | 6,534 | 60.0 | $61,114 | 9.4 | 7.8 | 0.6 | 0.1 | 0.5 | |
34104 / Naples / FL / 3.9 mi. | 3,769 | 8,418 | 44.8 | $45,032 | 20.6 | 14.4 | 3.4 | 0.2 | 1.3 | |
34102 / Naples / FL / 0.3 mi. | 3,653 | 5,994 | 60.9 | $55,648 | 13.9 | 2.4 | 7.8 | 0.1 | 0.4 | |
34109 / Naples / FL / 6.7 mi. | 3,649 | 7,699 | 47.4 | $52,591 | 9.5 | 6.6 | 1.1 | 0.1 | 1.1 | |
34119 / Naples / FL / 9.2 mi. | 3,199 | 3,906 | 81.9 | $71,901 | 6.6 | 4.5 | 0.6 | 0.1 | 0.6 | |
34135 / Bonita Springs / FL / 16.4 mi. | 3,191 | 10,402 | 30.7 | $41,334 | 28.1 | 26.4 | 0.4 | 0.2 | 0.4 | |
34105 / Naples / FL / 3.7 mi. | 3,053 | 4,755 | 64.2 | $59,059 | 8.3 | 5.8 | 0.6 | 0.0 | 1.1 | |
34134 / Bonita Springs / FL / 14.6 mi. | 2,989 | 6,046 | 49.4 | $66,947 | 3.4 | 2.3 | 0.3 | 0.1 | 0.5 | |
34113 / Naples / FL / 5.9 mi. | 2,002 | 5,677 | 35.3 | $43,630 | 38.9 | 30.5 | 6.9 | 0.1 | 0.4 | |
34114 / Naples / FL / 18.1 mi. | 1,957 | 3,473 | 56.3 | $36,802 | 30.8 | 29.2 | 0.6 | 0.1 | 0.4 | |
34116 / Naples / FL / 5.8 mi. | 1,760 | 8,137 | 21.6 | $43,805 | 44.3 | 32.4 | 8.5 | 0.1 | 0.8 | |
34120 / Naples / FL / 16.2 mi. | 1,258 | 3,823 | 32.9 | $52,768 | 26.7 | 22.0 | 2.7 | 0.3 | 0.3 | |
33928 / Estero / FL / 19.5 mi. | 760 | 4,364 | 17.4 | $41,380 | 4.9 | 3.8 | 0.4 | 0.1 | 0.3 | |
34142 / Immokalee / FL / 30.6 mi. | 498 | 5,387 | 9.2 | $25,189 | 89.8 | 67.4 | 18.0 | 0.7 | 0.2 | |
34117 / Naples / FL / 15.9 mi. | 493 | 3,199 | 15.4 | $54,141 | 24.1 | 20.1 | 1.6 | 0.3 | 0.6 | |
33931 / Fort Myers Beach / FL / 21.4 mi. | 406 | 5,566 | 7.3 | $41,291 | 4.0 | 2.9 | 0.1 | 0.3 | 0.3 | |
33912 / South Fort Myers / FL / 24.1 mi. | 275 | 13,376 | 2.1 | $51,708 | 8.7 | 5.5 | 1.0 | 0.2 | 1.1 | |
34139 / Everglades City / FL / 30 mi. | 235 | 319 | 73.7 | $37,639 | 4.7 | 3.8 | 0.2 | 0.4 | 0.3 | |
33901 / Fort Myers / FL / 31.9 mi. | 223 | 9,021 | 2.5 | $29,875 | 37.1 | 10.4 | 21.7 | 0.2 | 1.2 | |
33913 / Miromar Lakes / FL / 23.4 mi. | 125 | 1,459 | 8.6 | $74,564 | 14.4 | 9.0 | 2.7 | 0.1 | 1.4 | |
33907 / Fort Myers / FL / 28 mi. | 92 | 9,717 | 0.9 | $35,065 | 24.2 | 15.1 | 6.2 | 0.2 | 1.3 | |
34138 / Chokoloskee / FL / 33 mi. | 60 | 183 | 32.8 | $33,750 | 3.5 | 2.2 | 0.0 | 0.0 | 0.0 | |
33957 / Sanibel / FL / 25.8 mi. | 53 | 3,068 | 1.7 | $78,780 | 3.2 | 1.4 | 0.9 | 0.1 | 0.4 | |
33990 / Cape Coral Central / FL / 33 mi. | 50 | 8,679 | 0.6 | $42,185 | 16.2 | 10.8 | 2.5 | 0.2 | 1.5 | |
File | fl_naples_daily_news | |||||||||
Time | 5/20/05 6:16 PM | |||||||||
Page | 183 | |||||||||
Member | 108120 |