Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
Bradenton Herald | ||||||||||
Bradenton, Florida | ||||||||||
Owner: Knight Ridder (Calif.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 10.5 | |||||||||
2004 | 11.1 | |||||||||
2003 | 9.2 | |||||||||
2002 | 5.3 | |||||||||
2001 | 6.3 | |||||||||
2000 | 10.5 | |||||||||
1999 | 15.8 | |||||||||
1998 | 18.2 | |||||||||
1997 | Did not report | |||||||||
1996 | 15.9 | |||||||||
1995 | 10.0 | |||||||||
1994 | 8.0 | |||||||||
1993 | 11.8 | |||||||||
1992 | 14.9 | |||||||||
1991 | 10.2 | |||||||||
1990 | 14.5 | |||||||||
The latest year at peak is | 1998 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for Bradenton Herald | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 10.5 | 19.7 | 53 | |||||||
2004 | 11.1 | 19.7 | 56 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Knight Ridder (Calif.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 76. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for Bradenton Herald | ||||||||||
This newspaper's Newsroom Diversity Index is 53. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 44, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 25,001 to 50,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 53 out of 140 | ||||||||||
newspapers reporting in the category of 25,001 to 50,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Jackson Sun, Tennessee, with a 37.5 percent non-white staff in a community that is 24.7 percent non-white. Its index is 152. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 47,222 ranks 220 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of Bradenton Herald | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 9.4 | 24,647 | ||||||||
Black | 8.1 | 21,231 | ||||||||
Asian and Pacific Islander | 0.9 | 2,428 | ||||||||
Native-American | 0.2 | 528 | ||||||||
Other non-white | 0.1 | 245 | ||||||||
Multi-racial | 1.0 | 2,474 | ||||||||
Non-white | 19.7 | 51,553 | ||||||||
White | 80.3 | 210,158 | ||||||||
Total | 261,711 | |||||||||
Home county: Manatee | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 9.3 | 24,540 | ||||||||
Black | 8.0 | 21,136 | ||||||||
Asian and Pacific Islander | 0.9 | 2,422 | ||||||||
Native-American | 0.2 | 527 | ||||||||
Other non-white | 0.1 | 253 | ||||||||
Multi-racial | 0.9 | 2,460 | ||||||||
Non-white | 19.5 | 51,338 | ||||||||
White | 80.6 | 212,664 | ||||||||
Total | 264,002 | |||||||||
The home county of this newspaper is Manatee. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
Bradenton Herald | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
34209 / Bradenton / FL / 3.1 mi. | 6,426 | 14,577 | 44.1 | $45,036 | 5.2 | 2.6 | 0.9 | 0.2 | 1.0 | |
34221 / Palmetto / FL / 7.6 mi. | 5,584 | 11,771 | 47.4 | $36,092 | 36.9 | 18.6 | 16.8 | 0.2 | 0.3 | |
34205 / Bradenton / FL / 0 mi. | 5,566 | 13,831 | 40.2 | $30,284 | 22.5 | 12.3 | 7.8 | 0.3 | 0.9 | |
34207 / Bradenton / FL / 2.9 mi. | 4,847 | 14,817 | 32.7 | $28,190 | 15.5 | 8.0 | 4.5 | 0.3 | 1.3 | |
34203 / Bradenton / FL / 4 mi. | 4,486 | 10,404 | 43.1 | $37,972 | 23.7 | 12.5 | 8.7 | 0.2 | 1.1 | |
34208 / Bradenton / FL / 3.1 mi. | 4,435 | 11,074 | 40.0 | $35,106 | 43.0 | 15.2 | 25.6 | 0.2 | 0.6 | |
34210 / Bradenton / FL / 3.6 mi. | 3,474 | 7,251 | 47.9 | $40,330 | 7.8 | 3.4 | 1.7 | 0.2 | 1.6 | |
34222 / Ellenton / FL / 6.3 mi. | 2,228 | 4,533 | 49.2 | $30,084 | 7.3 | 5.0 | 1.6 | 0.1 | 0.3 | |
34217 / Bradenton Beach / FL / 7.9 mi. | 1,193 | 3,309 | 36.1 | $41,021 | 2.9 | 1.7 | 0.2 | 0.1 | 0.3 | |
34243 / Sarasota / FL / 6.7 mi. | 1,192 | 9,117 | 13.1 | $52,418 | 11.3 | 4.7 | 3.8 | 0.1 | 1.7 | |
34219 / Parrish / FL / 20.6 mi. | 1,066 | 2,300 | 46.3 | $51,250 | 10.7 | 5.8 | 3.5 | 0.2 | 0.4 | |
34202 / Bradenton / FL / 11 mi. | 1,057 | 5,476 | 19.3 | $69,685 | 7.7 | 4.1 | 1.5 | 0.1 | 1.4 | |
34237 / Sarasota / FL / 10.9 mi. | 428 | 7,090 | 6.0 | $31,360 | 26.9 | 18.2 | 5.9 | 0.3 | 1.0 | |
34216 / Anna Maria / FL / 9.9 mi. | 353 | 929 | 38.0 | $41,553 | 3.5 | 2.4 | 0.3 | 0.1 | 0.3 | |
34215 / Cortez / FL / 6.3 mi. | 319 | 393 | 81.2 | $32,391 | 2.0 | 1.3 | 0.3 | 0.3 | 0.3 | |
34234 / Sarasota / FL / 8.4 mi. | 294 | 8,331 | 3.5 | $29,980 | 48.5 | 6.4 | 39.3 | 0.3 | 0.8 | |
34228 / Longboat Key / FL / 7.5 mi. | 221 | 4,280 | 5.2 | $90,251 | 1.4 | 0.7 | 0.1 | 0.1 | 0.5 | |
34251 / Myakka City / FL / 27.9 mi. | 200 | 1,258 | 15.9 | $54,216 | 17.0 | 15.3 | 0.5 | 0.2 | 0.5 | |
33573 / Sun City Center / FL / 21.2 mi. | 138 | 9,149 | 1.5 | $38,101 | 2.1 | 1.2 | 0.1 | 0.1 | 0.5 | |
34231 / Sarasota / FL / 15.7 mi. | 129 | 15,310 | 0.8 | $40,385 | 6.0 | 3.5 | 0.6 | 0.2 | 0.9 | |
33570 / Ruskin / FL / 18.8 mi. | 105 | 4,914 | 2.1 | $28,822 | 34.5 | 32.0 | 0.8 | 0.4 | 0.5 | |
34233 / Sarasota / FL / 15.3 mi. | 73 | 6,554 | 1.1 | $47,811 | 5.7 | 3.2 | 0.7 | 0.2 | 1.1 | |
34239 / Sarasota / FL / 12.5 mi. | 44 | 7,514 | 0.6 | $40,413 | 8.4 | 5.2 | 0.8 | 0.2 | 1.3 | |
34236 / Sarasota / FL / 10.2 mi. | 21 | 6,195 | 0.3 | $37,234 | 27.2 | 15.1 | 10.1 | 0.3 | 0.8 | |
File | fl_bradenton_herald | |||||||||
Time | 5/19/05 4:48 PM | |||||||||
Page | 220 | |||||||||
Member | 107150 |