Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The News Journal, Wilmington
Wilmington, Delaware
Owner: Gannett Co. (Va.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	16.5
2004	17.0
2003	17.3
2002	13.3
2001	11.5
2000	15.3
1999	15.4
1998	15.1
1997	19.8
1996	10.5
1995	17.6
1994	16.8
1993	14.0
1992	10.2
1991	11.1
1990	Did not report
The latest year at peak is	1997
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The News Journal, Wilmington
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	16.5	25.7	64
2004	17.0	25.7	66
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Gannett Co. (Va.),
has a companywide, circulation-weighted Diversity Index of 89.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The News Journal, Wilmington
This newspaper's Newsroom Diversity Index is 64.				This paper
				Peer group
Compare that with 64, which is the median Diversity Index for all newspapers
reporting in this circulation category of 100,001 to 250,000 daily sales.
In that group, this newspaper's Diversity Index ranks 27 out of 58
newspapers reporting in the category of 100,001 to 250,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The News & Observer, Raleigh, North Carolina, with a 21 percent non-white staff in a community that is 30.8 percent non-white. Its index is 68.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 115,641 ranks 88 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The News Journal, Wilmington
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	4.8	37,385
Black	17.3	135,480
Asian and Pacific Islander	2.0	15,989
Native-American	0.3	2,024
Other non-white	0.1	956
Multi-racial	1.3	9,782
Non-white	25.7	201,616
White	74.3	581,960
Total		783,576
	Home county:  New Castle
Race/ethnicity	% of population	Number of residents
Hispanic	5.3	26,293
Black	19.9	99,648
Asian and Pacific Islander	2.6	12,995
Native-American	0.2	806
Other non-white	0.1	631
Multi-racial	1.2	6,132
Non-white	29.3	146,505
White	70.7	353,760
Total		500,265
The home county of this newspaper is New Castle.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
The News Journal, Wilmington
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
19720 / New Castle / DE / 0 mi.	9,739	20,530	47.4	$46,669	39.8	7.3	29.1	0.2	1.7
19808 / Wilmington / DE / 7 mi.	9,613	15,945	60.3	$57,242	13.4	4.3	4.7	0.1	3.3
19711 / Newark / DE / 8.4 mi.	8,264	18,779	44.0	$62,258	15.9	4.4	5.4	0.1	4.5
19702 / Newark / DE / 6.8 mi.	5,911	16,337	36.2	$54,089	33.0	4.6	22.3	0.2	3.9
19803 / Wilmington / DE / 10.8 mi.	5,721	8,427	67.9	$75,608	8.5	1.4	3.4	0.1	2.9
19805 / Wilmington / DE / 6.7 mi.	5,568	15,288	36.4	$36,493	48.4	19.0	27.2	0.2	0.9
19713 / Newark / DE / 5.9 mi.	5,494	12,070	45.5	$49,910	24.6	4.8	14.3	0.2	3.3
19810 / Wilmington / DE / 12.9 mi.	5,407	10,072	53.7	$67,623	13.1	1.3	6.8	0.1	3.9
19701 / Bear / DE / 7 mi.	5,353	11,214	47.7	$65,020	23.3	3.4	15.7	0.2	2.6
19709 / Middletown / DE / 11.4 mi.	4,443	6,497	68.4	$67,650	15.0	2.8	10.3	0.1	0.8
19804 / Wilmington / DE / 4.9 mi.	3,773	7,439	50.7	$46,012	15.2	5.5	7.6	0.2	0.9
19901 / Dover / DE / 33.9 mi.	3,723	12,301	30.3	$37,974	38.2	4.5	27.9	0.7	2.3
19707 / Hockessin / DE / 10.3 mi.	3,541	5,283	67.0	$97,403	12.2	2.0	2.5	0.1	6.9
19958 / Lewes / DE / 67.3 mi.	3,041	6,289	48.4	$41,750	10.9	1.4	7.2	0.6	0.7
19802 / Wilmington / DE / 8.1 mi.	2,714	9,948	27.3	$36,057	80.5	3.2	75.0	0.2	0.5
21921 / Elkton / MD / 13.6 mi.	2,707	13,788	19.6	$51,362	9.8	2.1	5.2	0.3	1.0
19801 / Wilmington / DE / 6.2 mi.	2,628	5,884	44.7	$24,375	91.0	6.7	81.9	0.2	0.6
19806 / Wilmington / DE / 8 mi.	2,613	5,550	47.1	$44,907	13.1	2.0	8.9	0.1	1.4
19809 / Wilmington / DE / 10.3 mi.	2,540	6,338	40.1	$49,570	20.3	2.3	14.0	0.1	2.8
19807 / Wilmington / DE / 10.3 mi.	2,327	3,154	73.8	$105,971	8.7	1.5	2.9	0.1	3.5
19703 / Claymont / DE / 13.3 mi.	2,198	6,432	34.2	$42,009	32.4	3.8	24.7	0.2	1.9
19966 / Millsboro / DE / 75.8 mi.	1,967	7,629	25.8	$34,756	19.9	2.8	13.1	1.9	0.8
19973 / Seaford / DE / 69.6 mi.	1,709	8,107	21.1	$36,042	29.2	3.5	22.6	0.3	1.2
19963 / Milford / DE / 48.8 mi.	1,658	6,042	27.4	$37,863	20.6	5.2	12.7	0.4	0.9
19947 / Georgetown / DE / 68.1 mi.	1,384	4,847	28.6