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| Comparing the racial diversity of the journalists | ||||||||||
| at America's daily newspapers | ||||||||||
| with the communities that they serve | ||||||||||
| Newsroom diversity report for | ||||||||||
| The Washington Post | ||||||||||
| Washington, District of Columbia | ||||||||||
| Owner: Washington Post | ||||||||||
| From a report for the Knight Foundation | ||||||||||
| by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
| Click here to read the national report or to select another newspaper | ||||||||||
| Year | Non-white % of newsroom staff |
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| 2005 | 21.4 | |||||||||
| 2004 | 22.6 | |||||||||
| 2003 | 20.8 | |||||||||
| 2002 | 20.7 | |||||||||
| 2001 | 19.5 | |||||||||
| 2000 | 19.3 | |||||||||
| 1999 | 17.9 | |||||||||
| 1998 | 17.7 | |||||||||
| 1997 | 18.5 | |||||||||
| 1996 | 19.6 | |||||||||
| 1995 | 17.8 | |||||||||
| 1994 | 19.2 | |||||||||
| 1993 | 18.0 | |||||||||
| 1992 | 17.0 | |||||||||
| 1991 | 17.1 | |||||||||
| 1990 | 16.2 | |||||||||
| The latest year at peak is | 2004 | |||||||||
| See the notes and definitions section below for the sources of these figures. | ||||||||||
| Newsroom Diversity Index | ||||||||||
| for The Washington Post | ||||||||||
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| Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
| 2005 | 21.4 | 43.2 | 50 | |||||||
| 2004 | 22.6 | 43.2 | 52 | |||||||
| How the index is calculated | ||||||||||
| The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
| divided by the non-white percentage of residents in the circulation area. | ||||||||||
| (Parity = 100.) | ||||||||||
| Company index | ||||||||||
| This newspaper's owner, Washington Post, | ||||||||||
| has a companywide, circulation-weighted Diversity Index of 48. | ||||||||||
| See the notes and definitions section below for the sources of these figures. | ||||||||||
| Peer group comparison | ||||||||||
| for The Washington Post | ||||||||||
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| This newspaper's Newsroom Diversity Index is 50. | This paper | |||||||||
| Peer group | ||||||||||
| Compare that with 46, which is the median Diversity Index for all newspapers | ||||||||||
| reporting in this circulation category of more than 500,000 daily sales. | ||||||||||
| In that group, this newspaper's Diversity Index ranks 5 out of 10 | ||||||||||
| newspapers reporting in the category of more than 500,000 daily sales. | ||||||||||
| An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Chicago Tribune, Illinois, with a 17.7 percent non-white staff in a community that is 28.5 percent non-white. Its index is 62. | ||||||||||
| FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
| approximately 707,690 ranks 6 out of 1,410 daily newspapers in the US. | ||||||||||
| See the notes and definitions section below for the sources of these figures. | ||||||||||
| Details on race/ethnicity | ||||||||||
| in the circulation area | ||||||||||
| and the home county | ||||||||||
| of The Washington Post | ||||||||||
| Circulation area | ||||||||||
| Race/ethnicity | % of population | Number of residents |
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| Hispanic | 8.5 | 442,615 | ||||||||
| Black | 25.5 | 1,333,720 | ||||||||
| Asian and Pacific Islander | 6.7 | 349,797 | ||||||||
| Native-American | 0.2 | 12,650 | ||||||||
| Other non-white | 0.2 | 12,733 | ||||||||
| Multi-racial | 2.2 | 112,643 | ||||||||
| Non-white | 43.2 | 2,264,158 | ||||||||
| White | 56.8 | 2,974,375 | ||||||||
| Total | 5,238,533 | |||||||||
| Home county: D.C. | ||||||||||
| Race/ethnicity | % of population | Number of residents |
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| Hispanic | 7.9 | 44,953 | ||||||||
| Black | 59.5 | 340,088 | ||||||||
| Asian and Pacific Islander | 2.7 | 15,312 | ||||||||
| Native-American | 0.2 | 1,274 | ||||||||
| Other non-white | 0.3 | 1,670 | ||||||||
| Multi-racial | 1.7 | 9,584 | ||||||||
| Non-white | 72.2 | 412,881 | ||||||||
| White | 27.8 | 159,178 | ||||||||
| Total | 572,059 | |||||||||
| The home county of this newspaper is D.C.. | ||||||||||
| About this report | ||||||||||
| This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
| every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
| employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
| not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
| That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
| Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
| The full report is at www.powerreporting.com/knight. | ||||||||||
| Notes and definitions | ||||||||||
| 1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
| 2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
| 3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
| 4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
| 5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
| 6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
| 7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
| 8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
| 9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
| 10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
| Demographics of ZIP Codes | ||||||||||
| where sales were reported by | ||||||||||
| The Washington Post | ||||||||||
| Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
| ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
| Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
| ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
| 20854 / Potomac / MD / 13.3 mi. | 11,165 | 15,087 | 74.0 | $140,222 | 24.9 | 4.8 | 4.3 | 0.1 | 13.6 | |
| 20002 / Washington / DC / 2.6 mi. | 10,512 | 21,179 | 49.6 | $35,313 | 82.6 | 2.2 | 77.6 | 0.3 | 0.9 | |
| 20001 / Washington / DC / 0.9 mi. | 9,939 | 11,981 | 83.0 | $25,095 | 94.8 | 7.5 | 81.3 | 0.3 | 3.9 | |
| 20009 / Washington / DC / 1.1 mi. | 8,913 | 25,002 | 35.6 | $42,106 | 57.8 | 19.9 | 30.9 | 0.3 | 4.0 | |
| 20906 / Silver Spring / MD / 12.9 mi. | 8,905 | 23,644 | 37.7 | $55,562 | 55.4 | 17.8 | 22.4 | 0.2 | 11.7 | |
| 20016 / Washington / DC / 3.9 mi. | 8,799 | 13,926 | 63.2 | $80,651 | 21.1 | 6.9 | 5.7 | 0.2 | 5.1 | |
| 20817 / Bethesda / MD / 9 mi. | 8,583 | 13,171 | 65.2 | $113,788 | 21.4 | 5.7 | 3.1 | 0.1 | 10.2 | |
| 20008 / Washington / DC / 2.6 mi. | 8,399 | 16,088 | 52.2 | $66,339 | 20.3 | 6.5 | 5.2 | 0.1 | 6.1 | |
| 20852 / Rockville / MD / 11.3 mi. | 8,307 | 15,734 | 52.8 | $69,097 | 32.9 | 9.1 | 4.8 | 0.2 | 16.4 | |
| 22101 / Mc Lean / VA / 7.6 mi. | 8,225 | 10,552 | 77.9 | $125,105 | 19.2 | 3.9 | 1.7 | 0.1 | 11.0 | |
| 22003 / Annandale / VA / 12.4 mi. | 8,060 | 19,092 | 42.2 | $73,747 | 41.3 | 13.5 | 5.5 | 0.2 | 19.0 | |
| 20815 / Chevy Chase / MD / 5.9 mi. | 8,037 | 12,493 | 64.3 | $95,511 | 14.6 | 5.0 | 3.2 | 0.1 | 4.5 | |
| 20011 / Washington / DC / 3.3 mi. | 8,024 | 22,751 | 35.3 | $39,757 | 95.7 | 13.6 | 79.1 | 0.2 | 0.7 | |
| 20878 / Gaithersburg / MD / 18.7 mi. | 8,004 | 19,201 | 41.7 | $84,330 | 39.4 | 8.9 | 8.6 | 0.2 | 19.0 | |
| 22314 / Alexandria / VA / 6.7 mi. | 7,737 | 13,625 | 56.8 | $71,113 | 31.3 | 5.1 | 22.2 | 0.2 | 2.2 | |
| 20007 / Washington / DC / 2.4 mi. | 7,536 | 12,642 | 59.6 | $70,815 | 17.5 | 5.4 | 3.9 | 0.1 | 6.0 | |
| 20814 / Bethesda / MD / 7.8 mi. | 7,455 | 12,124 | 61.5 | $77,568 | 19.8 | 6.1 | 3.3 | 0.1 | 7.6 | |
| 20910 / Silver Spring / MD / 6.7 mi. | 7,371 | 16,292 | 45.2 | $50,552 | 54.5 | 13.5 | 31.0 | 0.2 | 6.2 | |
| 22207 / Arlington / VA / 4.8 mi. | 7,002 | 11,439 | 61.2 | $100,390 | 18.9 | 7.5 | 4.8 | 0.2 | 4.6 | |
| 22202 / Arlington / VA / 3.5 mi. | 6,741 | 9,655 | 69.8 | $65,015 | 29.8 | 6.9 | 7.0 | 0.2 | 12.9 | |
| 22015 / Burke / VA / 15.5 mi. | 6,618 | 14,402 | 46.0 | $91,652 | 32.0 | 8.4 | 4.8 | 0.2 | 15.6 | |
| 20850 / Rockville / MD / 15 mi. | 6,458 | 12,064 | 53.5 | $74,655 | 38.1 | 8.4 | 9.9 | 0.2 | 17.3 | |
| 22030 / Fairfax / VA / 17.4 mi. | 6,426 | 13,160 | 48.8 | $79,659 | 33.3 | 9.7 | 7.3 | 0.2 | 13.6 | |
| 20036 / Washington / DC / 0.4 mi. | 6,364 | 2,883 | 220.7 | $51,847 | 23.0 | 7.4 | 5.2 | 0.2 | 7.6 | |
| 20904 / Silver Spring / MD / 11.5 mi. | 6,199 | 18,134 | 34.2 | $60,390 | 63.5 | |||||