Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Washington Post
Washington, District of Columbia
Owner: Washington Post
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year Non-white % of newsroom staff
2005 21.4
2004 22.6
2003 20.8
2002 20.7
2001 19.5
2000 19.3
1999 17.9
1998 17.7
1997 18.5
1996 19.6
1995 17.8
1994 19.2
1993 18.0
1992 17.0
1991 17.1
1990 16.2
The latest year at peak is 2004
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Washington Post
Year Non-white % of newsroom staff Non-white % of circulation area Newsroom Diversity Index (parity=100)
2005 21.4 43.2 50
2004 22.6 43.2 52
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Washington Post,
has a companywide, circulation-weighted Diversity Index of 48.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Washington Post
This newspaper's Newsroom Diversity Index is 50. This paper
Peer group
Compare that with 46, which is the median Diversity Index for all newspapers
reporting in this circulation category of more than 500,000 daily sales.
In that group, this newspaper's Diversity Index ranks 5 out of 10
newspapers reporting in the category of more than 500,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Chicago Tribune, Illinois, with a 17.7 percent non-white staff in a community that is 28.5 percent non-white. Its index is 62.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 707,690 ranks 6 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Washington Post
Circulation area
Race/ethnicity % of population Number of residents
Hispanic 8.5 442,615
Black 25.5 1,333,720
Asian and Pacific Islander 6.7 349,797
Native-American 0.2 12,650
Other non-white 0.2 12,733
Multi-racial 2.2 112,643
  Non-white 43.2 2,264,158
White 56.8 2,974,375
Total 5,238,533
Home county:  D.C.
Race/ethnicity % of population Number of residents
Hispanic 7.9 44,953
Black 59.5 340,088
Asian and Pacific Islander 2.7 15,312
Native-American 0.2 1,274
Other non-white 0.3 1,670
Multi-racial 1.7 9,584
  Non-white 72.2 412,881
White 27.8 159,178
Total 572,059
The home county of this newspaper is D.C..
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and 
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
  1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
  2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
  3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
  4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
  5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. 
  6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
  7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
  8. Source for the demographics of residents of that circulation area: US Census 2000.
  9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
 10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
      
Demographics of ZIP Codes
where sales were reported by
The Washington Post
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office Weekday sales Households Penetration % (daily sales per 100 households) Median household income Non-white
% of
population
Hispanic
% of
population
Black
% of
population
Native
% of
population
Asian
% of
population
20854 / Potomac / MD / 13.3 mi. 11,165 15,087 74.0 $140,222 24.9 4.8 4.3 0.1 13.6
20002 / Washington / DC / 2.6 mi. 10,512 21,179 49.6 $35,313 82.6 2.2 77.6 0.3 0.9
20001 / Washington / DC / 0.9 mi. 9,939 11,981 83.0 $25,095 94.8 7.5 81.3 0.3 3.9
20009 / Washington / DC / 1.1 mi. 8,913 25,002 35.6 $42,106 57.8 19.9 30.9 0.3 4.0
20906 / Silver Spring / MD / 12.9 mi. 8,905 23,644 37.7 $55,562 55.4 17.8 22.4 0.2 11.7
20016 / Washington / DC / 3.9 mi. 8,799 13,926 63.2 $80,651 21.1 6.9 5.7 0.2 5.1
20817 / Bethesda / MD / 9 mi. 8,583 13,171 65.2 $113,788 21.4 5.7 3.1 0.1 10.2
20008 / Washington / DC / 2.6 mi. 8,399 16,088 52.2 $66,339 20.3 6.5 5.2 0.1 6.1
20852 / Rockville / MD / 11.3 mi. 8,307 15,734 52.8 $69,097 32.9 9.1 4.8 0.2 16.4
22101 / Mc Lean / VA / 7.6 mi. 8,225 10,552 77.9 $125,105 19.2 3.9 1.7 0.1 11.0
22003 / Annandale / VA / 12.4 mi. 8,060 19,092 42.2 $73,747 41.3 13.5 5.5 0.2 19.0
20815 / Chevy Chase / MD / 5.9 mi. 8,037 12,493 64.3 $95,511 14.6 5.0 3.2 0.1 4.5
20011 / Washington / DC / 3.3 mi. 8,024 22,751 35.3 $39,757 95.7 13.6 79.1 0.2 0.7
20878 / Gaithersburg / MD / 18.7 mi. 8,004 19,201 41.7 $84,330 39.4 8.9 8.6 0.2 19.0
22314 / Alexandria / VA / 6.7 mi. 7,737 13,625 56.8 $71,113 31.3 5.1 22.2 0.2 2.2
20007 / Washington / DC / 2.4 mi. 7,536 12,642 59.6 $70,815 17.5 5.4 3.9 0.1 6.0
20814 / Bethesda / MD / 7.8 mi. 7,455 12,124 61.5 $77,568 19.8 6.1 3.3 0.1 7.6
20910 / Silver Spring / MD / 6.7 mi. 7,371 16,292 45.2 $50,552 54.5 13.5 31.0 0.2 6.2
22207 / Arlington / VA / 4.8 mi. 7,002 11,439 61.2 $100,390 18.9 7.5 4.8 0.2 4.6
22202 / Arlington / VA / 3.5 mi. 6,741 9,655 69.8 $65,015 29.8 6.9 7.0 0.2 12.9
22015 / Burke / VA / 15.5 mi. 6,618 14,402 46.0 $91,652 32.0 8.4 4.8 0.2 15.6
20850 / Rockville / MD / 15 mi. 6,458 12,064 53.5 $74,655 38.1 8.4 9.9 0.2 17.3
22030 / Fairfax / VA / 17.4 mi. 6,426 13,160 48.8 $79,659 33.3 9.7 7.3 0.2 13.6
20036 / Washington / DC / 0.4 mi. 6,364 2,883 220.7 $51,847 23.0 7.4 5.2 0.2 7.6
20904 / Silver Spring / MD / 11.5 mi. 6,199 18,134 34.2 $60,390 63.5