Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Day, New London
New London, Connecticut
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year Non-white % of newsroom staff
2005 6.9
2004 6.0
2003 6.3
2002 6.7
2001 7.0
2000 3.8
1999 6.6
1998 4.8
1997 Did not report
1996 5.1
1995 3.0
1994 9.4
1993 1.9
1992 1.9
1991 8.3
1990 6.8
The latest year at peak is 1994
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Day, New London
Year Non-white % of newsroom staff Non-white % of circulation area Newsroom Diversity Index (parity=100)
2005 6.9 16.1 43
2004 6.0 16.4 37
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Day, New London
This newspaper's Newsroom Diversity Index is 43. This paper
Peer group
Compare that with 44, which is the median Diversity Index for all newspapers
reporting in this circulation category of 25,001 to 50,000 daily sales.
In that group, this newspaper's Diversity Index ranks 74 out of 140
newspapers reporting in the category of 25,001 to 50,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Jackson Sun, Tennessee, with a 37.5 percent non-white staff in a community that is 24.7 percent non-white. Its index is 152.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 39,472 ranks 266 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Day, New London
Circulation area
Race/ethnicity % of population Number of residents
Hispanic 5.5 12,645
Black 5.4 12,397
Asian and Pacific Islander 2.2 5,026
Native-American 0.9 2,171
Other non-white 0.2 522
Multi-racial 2.2 5,187
  Non-white 16.4 37,948
White 83.6 193,892
Total 231,840
Home county:  New London
Race/ethnicity % of population Number of residents
Hispanic 5.1 13,236
Black 4.9 12,760
Asian and Pacific Islander 2.0 5,161
Native-American 0.9 2,311
Other non-white 0.2 550
Multi-racial 2.1 5,528
  Non-white 15.3 39,546
White 84.7 219,542
Total 259,088
The home county of this newspaper is New London.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and 
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
  1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
  2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
  3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
  4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
  5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. 
  6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
  7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
  8. Source for the demographics of residents of that circulation area: US Census 2000.
  9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
 10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
      
Demographics of ZIP Codes
where sales were reported by
The Day, New London
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office Weekday sales Households Penetration % (daily sales per 100 households) Median household income Non-white
% of
population
Hispanic
% of
population
Black
% of
population
Native
% of
population
Asian
% of
population
06340 / Poquonock Bridge / CT / 3 mi. 5,505 12,203 45.1 $41,666 21.4 5.9 7.8 0.8 3.7
06320 / New London / CT / 0 mi. 4,910 10,181 48.2 $33,809 43.9 19.7 17.1 0.8 2.2
06385 / Waterford / CT / 2.1 mi. 4,102 6,401 64.1 $55,984 8.7 2.4 2.0 0.4 2.6
06355 / Mystic / CT / 6.2 mi. 3,006 4,938 60.9 $65,645 7.1 1.6 1.3 0.5 2.1
06360 / Poquetanuck / CT / 12.2 mi. 2,696 15,751 17.1 $41,557 18.0 5.5 5.9 1.2 2.0
06357 / Niantic / CT / 5.4 mi. 2,553 4,239 60.2 $60,575 17.3 6.0 8.3 0.3 1.3
06382 / Uncasville / CT / 7.2 mi. 1,663 4,078 40.8 $51,642 20.3 7.0 6.9 1.7 2.2
06371 / Old Lyme / CT / 10 mi. 1,383 3,785 36.5 $69,957 3.2 1.0 0.2 0.2 1.2
06333 / East Lyme / CT / 6.2 mi. 1,368 2,069 66.1 $83,462 10.4 1.8 1.0 0.4 5.9
06339 / Ledyard / CT / 8.2 mi. 1,338 2,804 47.7 $61,019 16.5 3.0 2.9 5.6 2.2
06335 / Gales Ferry / CT / 5.7 mi. 1,229 2,490 49.4 $65,050 9.4 2.4 1.9 0.8 2.3
06379 / Pawcatuck / CT / 12.5 mi. 1,179 3,641 32.4 $45,548 5.9 1.3 0.8 0.5 1.5
06378 / Stonington / CT / 9.4 mi. 1,154 2,356 49.0 $59,167 3.5 1.3 0.4 0.1 0.8
06370 / Oakdale / CT / 8.8 mi. 1,139 2,348 48.5 $60,269 8.7 2.7 1.8 0.7 1.5
06359 / North Stonington / CT / 13.5 mi. 859 1,830 46.9 $57,887 6.8 1.5 0.6 2.0 1.1
06351 / Voluntown / CT / 17.5 mi. 734 4,427 16.6 $49,224 6.2 1.7 1.2 0.8 0.9
06375 / Quaker Hill / CT / 3.3 mi. 716 1,141 62.8 $56,524 10.3 2.3 2.7 0.6 2.4
02891 / Westerly / RI / 14.5 mi. 654 8,847 7.4 $44,824 5.7 1.1 0.7 0.5 2.1
06420 / Salem / CT / 11.9 mi. 519 1,352 38.4 $68,988 5.6 1.2 0.8 0.6 1.5
06365 / Preston / CT / 11.8 mi. 457 466 98.1 $53,382 6.0 1.3 0.4 1.3 1.5
06475 / Old Saybrook / CT / 14.1 mi. 260 4,184 6.2 $62,742 5.5 1.9 1.0 0.1 1.7
06415 / Colchester / CT / 16.9 mi. 218 5,525 3.9 $64,560 5.4 1.9 1.3 0.4 0.6
06330 / Sprague / CT / 17.1 mi. 214 1,392 15.4 $47,650 5.0 1.1 0.6 0.5 1.4
06334 / Fitchville / CT / 12.8 mi. 214 856 25.0 $57,417 4.7 1.8 0.4 0.7 0.6
06384 / Voluntown / CT / 18.1 mi. 176 1,542 11.4 $55,519 4.9 1.3 0.9 1.1 0.3
06331 / South Canterbury / CT / 22.7 mi. 172 1,732 9.9 $56,181 3.3 1.1 0.4 0.3 0.3
06380 / Taftville / CT / 14.2 mi. 154 1,263 12.2 $35,488 13.3 6.0 3.0 0.3 0.8
06374 / Plainfield / CT / 23 mi. 132 3,154 4.2 $44,022 5.7 2.5 1.0 0.5 0.6
06254 / North Franklin / CT / 17.5 mi. 115 687 16.7 $62,083 2.9 1.2 0.6 0.1 0.1
06498 / Westbrook / CT / 17.3 mi. 53 2,619 2.0 $57,547 5.8 2.6 0.7 0.1 1.6
06409 / Centerbrook / CT / 15.1 mi. 42 255 16.5 $51,534 5.8 3.2 0.9 0.0 0.5
06376 / South Lyme / CT / 8.2 mi. 40 27 148.1 $36,429 0.0 0.0 0.0 0.0 0.0
06426 / Essex / CT / 14.9 mi. 38 1,493 2.5 $64,750 2.4 1.0 0.4 0.1 0.4
06390 / Fishers Island / NY / 7.7 mi. 36 138 26.1 $50,521 5.5 1.4 1.0 0.0 1.0
06354 / Moosup / CT / 26 mi. 34 2,068 1.6 $43,528 5.3 2.8 0.5 0.5 0.7
06417 / Deep River / CT / 18.8 mi. 33 1,824 1.8 $51,677 7.0 3.0 2.2 0.0 0.9
06241 / Killingly Center / CT / 34.5 mi. 32 2,493 1.3 $39,475 6.6 1.4 1.0 0.6 1.3
06239 / South Killingly / CT / 31.3 mi. 25 5,027 0.5 $39,894 7.7 2.7 1.4 0.4 1.5
06226 / Willimantic / CT / 24 mi. 24 6,536 0.4 $30,105 41.3 32.4 4.7 0.4 2.0
06423 / East Haddam / CT / 16.3 mi. 24 1,734 1.4 $65,899 3.6 1.1 1.0 0.3 0.4
02813 / Charlestown / RI / 22.6 mi. 18 3,178 0.6 $51,491 4.3 1.1 0.4 1.2 0.6
02898 / Wyoming / RI / 23.6 mi. 15 570 2.6 $57,083 3.1 1.0 0.4 0.9 0.1
06469 / Moodus / CT / 19.4 mi. 11 1,146 1.0 $56,175 2.6 0.8 0.5 0.2 0.4
06234 / Brooklyn / CT / 28.9 mi. 10 1,701 0.6 $59,306 8.9 2.9 4.1 0.6 0.4
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