Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Pueblo Chieftain
Pueblo, Colorado
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	15.6
2004	17.5
2003	23.1
2002	20.5
2001	19.5
2000	22.0
1999	22.5
1998	28.1
1997	22.9
1996	17.6
1995	19.4
1994	13.5
1993	15.8
1992	14.6
1991	15.0
1990	15.4
The latest year at peak is	1998
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Pueblo Chieftain
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	15.6	37.5	42
2004	17.5	37.8	46
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Pueblo Chieftain
This newspaper's Newsroom Diversity Index is 42.				This paper
				Peer group
Compare that with 50, which is the median Diversity Index for all newspapers
reporting in this circulation category of 50,001 to 100,000 daily sales.
In that group, this newspaper's Diversity Index ranks 55 out of 90
newspapers reporting in the category of 50,001 to 100,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Times, Shreveport, Louisiana, with a 31.1 percent non-white staff in a community that is 41.3 percent non-white. Its index is 75.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 50,779 ranks 201 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Pueblo Chieftain
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	33.1	100,405
Black	2.0	5,976
Asian and Pacific Islander	0.6	1,718
Native-American	0.9	2,663
Other non-white	0.1	366
Multi-racial	1.2	3,704
Non-white	37.8	114,832
White	62.2	188,961
Total		303,793
	Home county:  Pueblo
Race/ethnicity	% of population	Number of residents
Hispanic	38.0	53,710
Black	1.7	2,391
Asian and Pacific Islander	0.6	905
Native-American	0.7	917
Other non-white	0.2	219
Multi-racial	1.2	1,706
Non-white	42.3	59,848
White	57.7	81,624
Total		141,472
The home county of this newspaper is Pueblo.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
The Pueblo Chieftain
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
81005 / Pueblo / CO / 5.5 mi.	8,478	10,793	78.6	$37,071	38.9	35.3	1.8	0.4	0.4
81001 / Pueblo Army Depo / CO / 2.4 mi.	7,596	11,722	64.8	$28,443	54.2	49.4	1.4	0.7	1.2
81004 / Pueblo / CO / 3.9 mi.	6,978	11,155	62.6	$25,717	50.7	45.8	2.7	0.7	0.2
81003 / Pueblo / CO / 0 mi.	5,301	5,396	98.2	$25,033	49.0	42.5	3.5	0.9	0.5
81007 / Pueblo West / CO / 6.8 mi.	4,491	6,041	74.3	$47,780	22.3	18.2	0.7	0.7	1.1
81006 / Vineland / CO / 5.6 mi.	2,701	4,321	62.5	$42,908	36.6	33.9	0.4	0.6	0.4
81212 / Prospect Heights / CO / 32.5 mi.	1,839	9,923	18.5	$34,438	17.6	10.5	4.2	1.0	0.5
81008 / Pueblo / CO / 3 mi.	1,440	2,750	52.4	$37,706	34.5	30.5	1.1	0.5	1.1
81082 / Trinidad / CO / 71.6 mi.	1,294	5,070	25.5	$28,325	47.9	44.5	0.4	1.1	0.4
81050 / Timpas / CO / 58.3 mi.	1,273	4,205	30.3	$30,544	40.3	36.5	0.9	0.7	0.7
81101 / Waverly / CO / 81.8 mi.	840	5,164	16.3	$28,576	47.6	43.0	0.7	1.3	0.8
81052 / West Farm / CO / 102.7 mi.	764	4,055	18.8	$30,251	34.7	32.4	0.3	0.6	0.4
81089 / Walsenburg / CO / 43.9 mi.	759	2,055	36.9	$23,654	50.5	43.1	3.6	1.4	0.4
81067 / Vroman / CO / 48.4 mi.	632	2,388	26.5	$29,194	50.7	47.9	0.2	0.6	0.8
81054 / Toonerville / CO / 73.4 mi.	509	1,609	31.6	$27,128	40.3	32.9	4.2	1.1	0.5
81144 / Sargents School / CO / 90 mi.	456	2,891	15.8	$31,402	46.6	45.1	0.1	0.5	0.2
81201 / Wellsville / CO / 73.2 mi.	445	3,864	11.5	$31,498	11.3	8.6	0.1	1.0	0.4
81039 / Fowler / CO / 32.2 mi.	403	813	49.6	$30,972	13.8	12.3	0.0	0.5	0.1
81226 / Williamsburg / CO / 26.1 mi.	325	2,332	13.9	$30,502	32.0	13.8	12.9	3.0	0.8
81069 / San Isabel / CO / 26.7 mi.	288	947	30.4	$43,583	13.6	10.0	0.5	1.4	0.3
81022 / North Avondale / CO / 13.6 mi.	278	539	51.6	$33,750	41.4	38.0	0.1	1.5	0.2
81240 / Penrose / CO / 21.6 mi.	271	1,623	16.7	$37,075	9.5	7.2	0.2	0.7	0.3
81063 / Punkin Center / CO / 42.8 mi.	256	727	35.2	$25,321	36.9	26.8	6.8	1.4	0.6
87740 / Raton / NM / 90.3 mi.	253	3,496	7.2	$29,452	54.5	52.3	0.2	0.6	0.4
81252 / Westcliffe / CO / 42.1 mi.	198	1,343	14.7	$34,397	6.0	2.4	0.4	1.1	0.3
81055 / Wahatoya / CO / 57.1 mi.	165	702