Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
The Pueblo Chieftain | ||||||||||
Pueblo, Colorado | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 15.6 | |||||||||
2004 | 17.5 | |||||||||
2003 | 23.1 | |||||||||
2002 | 20.5 | |||||||||
2001 | 19.5 | |||||||||
2000 | 22.0 | |||||||||
1999 | 22.5 | |||||||||
1998 | 28.1 | |||||||||
1997 | 22.9 | |||||||||
1996 | 17.6 | |||||||||
1995 | 19.4 | |||||||||
1994 | 13.5 | |||||||||
1993 | 15.8 | |||||||||
1992 | 14.6 | |||||||||
1991 | 15.0 | |||||||||
1990 | 15.4 | |||||||||
The latest year at peak is | 1998 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for The Pueblo Chieftain | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 15.6 | 37.5 | 42 | |||||||
2004 | 17.5 | 37.8 | 46 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for The Pueblo Chieftain | ||||||||||
This newspaper's Newsroom Diversity Index is 42. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 50, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 50,001 to 100,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 55 out of 90 | ||||||||||
newspapers reporting in the category of 50,001 to 100,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Times, Shreveport, Louisiana, with a 31.1 percent non-white staff in a community that is 41.3 percent non-white. Its index is 75. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 50,779 ranks 201 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of The Pueblo Chieftain | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 33.1 | 100,405 | ||||||||
Black | 2.0 | 5,976 | ||||||||
Asian and Pacific Islander | 0.6 | 1,718 | ||||||||
Native-American | 0.9 | 2,663 | ||||||||
Other non-white | 0.1 | 366 | ||||||||
Multi-racial | 1.2 | 3,704 | ||||||||
Non-white | 37.8 | 114,832 | ||||||||
White | 62.2 | 188,961 | ||||||||
Total | 303,793 | |||||||||
Home county: Pueblo | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 38.0 | 53,710 | ||||||||
Black | 1.7 | 2,391 | ||||||||
Asian and Pacific Islander | 0.6 | 905 | ||||||||
Native-American | 0.7 | 917 | ||||||||
Other non-white | 0.2 | 219 | ||||||||
Multi-racial | 1.2 | 1,706 | ||||||||
Non-white | 42.3 | 59,848 | ||||||||
White | 57.7 | 81,624 | ||||||||
Total | 141,472 | |||||||||
The home county of this newspaper is Pueblo. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
The Pueblo Chieftain | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
81005 / Pueblo / CO / 5.5 mi. | 8,478 | 10,793 | 78.6 | $37,071 | 38.9 | 35.3 | 1.8 | 0.4 | 0.4 | |
81001 / Pueblo Army Depo / CO / 2.4 mi. | 7,596 | 11,722 | 64.8 | $28,443 | 54.2 | 49.4 | 1.4 | 0.7 | 1.2 | |
81004 / Pueblo / CO / 3.9 mi. | 6,978 | 11,155 | 62.6 | $25,717 | 50.7 | 45.8 | 2.7 | 0.7 | 0.2 | |
81003 / Pueblo / CO / 0 mi. | 5,301 | 5,396 | 98.2 | $25,033 | 49.0 | 42.5 | 3.5 | 0.9 | 0.5 | |
81007 / Pueblo West / CO / 6.8 mi. | 4,491 | 6,041 | 74.3 | $47,780 | 22.3 | 18.2 | 0.7 | 0.7 | 1.1 | |
81006 / Vineland / CO / 5.6 mi. | 2,701 | 4,321 | 62.5 | $42,908 | 36.6 | 33.9 | 0.4 | 0.6 | 0.4 | |
81212 / Prospect Heights / CO / 32.5 mi. | 1,839 | 9,923 | 18.5 | $34,438 | 17.6 | 10.5 | 4.2 | 1.0 | 0.5 | |
81008 / Pueblo / CO / 3 mi. | 1,440 | 2,750 | 52.4 | $37,706 | 34.5 | 30.5 | 1.1 | 0.5 | 1.1 | |
81082 / Trinidad / CO / 71.6 mi. | 1,294 | 5,070 | 25.5 | $28,325 | 47.9 | 44.5 | 0.4 | 1.1 | 0.4 | |
81050 / Timpas / CO / 58.3 mi. | 1,273 | 4,205 | 30.3 | $30,544 | 40.3 | 36.5 | 0.9 | 0.7 | 0.7 | |
81101 / Waverly / CO / 81.8 mi. | 840 | 5,164 | 16.3 | $28,576 | 47.6 | 43.0 | 0.7 | 1.3 | 0.8 | |
81052 / West Farm / CO / 102.7 mi. | 764 | 4,055 | 18.8 | $30,251 | 34.7 | 32.4 | 0.3 | 0.6 | 0.4 | |
81089 / Walsenburg / CO / 43.9 mi. | 759 | 2,055 | 36.9 | $23,654 | 50.5 | 43.1 | 3.6 | 1.4 | 0.4 | |
81067 / Vroman / CO / 48.4 mi. | 632 | 2,388 | 26.5 | $29,194 | 50.7 | 47.9 | 0.2 | 0.6 | 0.8 | |
81054 / Toonerville / CO / 73.4 mi. | 509 | 1,609 | 31.6 | $27,128 | 40.3 | 32.9 | 4.2 | 1.1 | 0.5 | |
81144 / Sargents School / CO / 90 mi. | 456 | 2,891 | 15.8 | $31,402 | 46.6 | 45.1 | 0.1 | 0.5 | 0.2 | |
81201 / Wellsville / CO / 73.2 mi. | 445 | 3,864 | 11.5 | $31,498 | 11.3 | 8.6 | 0.1 | 1.0 | 0.4 | |
81039 / Fowler / CO / 32.2 mi. | 403 | 813 | 49.6 | $30,972 | 13.8 | 12.3 | 0.0 | 0.5 | 0.1 | |
81226 / Williamsburg / CO / 26.1 mi. | 325 | 2,332 | 13.9 | $30,502 | 32.0 | 13.8 | 12.9 | 3.0 | 0.8 | |
81069 / San Isabel / CO / 26.7 mi. | 288 | 947 | 30.4 | $43,583 | 13.6 | 10.0 | 0.5 | 1.4 | 0.3 | |
81022 / North Avondale / CO / 13.6 mi. | 278 | 539 | 51.6 | $33,750 | 41.4 | 38.0 | 0.1 | 1.5 | 0.2 | |
81240 / Penrose / CO / 21.6 mi. | 271 | 1,623 | 16.7 | $37,075 | 9.5 | 7.2 | 0.2 | 0.7 | 0.3 | |
81063 / Punkin Center / CO / 42.8 mi. | 256 | 727 | 35.2 | $25,321 | 36.9 | 26.8 | 6.8 | 1.4 | 0.6 | |
87740 / Raton / NM / 90.3 mi. | 253 | 3,496 | 7.2 | $29,452 | 54.5 | 52.3 | 0.2 | 0.6 | 0.4 | |
81252 / Westcliffe / CO / 42.1 mi. | 198 | 1,343 | 14.7 | $34,397 | 6.0 | 2.4 | 0.4 | 1.1 | 0.3 | |
81055 / Wahatoya / CO / 57.1 mi. | 165 | 702 | 23.5 | $33,370 | 12.2 | 9.1 | 0.2 | 0.5 | 0.5 | |
81073 / Springfield / CO / 116.9 mi. | 149 | 939 | 15.9 | $26,450 | 8.8 | 6.4 | 0.1 | 1.1 | 0.4 | |
81020 / Aguilar / CO / 56.7 mi. | 141 | 420 | 33.6 | $25,144 | 44.5 | 41.4 | 0.0 | 1.5 | 0.3 | |
81132 / Summitville / CO / 97.1 mi. | 137 | 1,313 | 10.4 | $30,294 | 42.8 | 40.9 | 0.0 | 0.6 | 0.2 | |
81140 / Richfield / CO / 95.4 mi. | 137 | 861 | 15.9 | $29,338 | 57.3 | 54.3 | 0.1 | 1.3 | 0.2 | |
81077 / Swink / CO / 53.5 mi. | 130 | 171 | 76.0 | $32,045 | 29.8 | 26.3 | 0.0 | 1.0 | 1.0 | |
81152 / Wildhorse Mesa / CO / 80.7 mi. | 130 | 575 | 22.6 | $16,792 | 84.3 | 80.9 | 0.8 | 1.1 | 0.3 | |
81023 / Beulah / CO / 21.4 mi. | 125 | 527 | 23.7 | $45,298 | 8.0 | 6.1 | 0.2 | 0.6 | 0.0 | |
81125 / Center / CO / 81.3 mi. | 116 | 1,219 | 9.5 | $25,864 | 67.9 | 65.8 | 0.0 | 1.7 | 0.2 | |
81090 / Walsh / CO / 134.6 mi. | 112 | 530 | 21.1 | $29,881 | 13.0 | 10.8 | 0.0 | 0.6 | 0.1 | |
81062 / Olney Springs / CO / 35 mi. | 111 | 346 | 32.1 | $28,393 | 32.0 | 17.5 | 9.8 | 2.6 | 1.3 | |
81244 / Rockvale / CO / 27.8 mi. | 109 | 69 | 158.0 | $33,250 | 3.2 | 1.6 | 0.0 | 0.5 | 0.0 | |
81036 / Eads / CO / 94.1 mi. | 104 | 463 | 22.5 | $30,417 | 5.8 | 3.3 | 0.4 | 0.9 | 0.1 | |
81211 / Johnson Village / CO / 85.3 mi. | 99 | 2,268 | 4.4 | $36,405 | 15.9 | 9.5 | 3.8 | 0.9 | 0.4 | |
81025 / Boone / CO / 20.7 mi. | 96 | 433 | 22.2 | $26,382 | 27.2 | 26.0 | 0.2 | 0.5 | 0.2 | |
81133 / Sangre de Cristo / CO / 68.3 mi. | 92 | 326 | 28.2 | $24,375 | 60.2 | 55.6 | 0.0 | 1.5 | 1.4 | |
81047 / Holly / CO / 127.4 mi. | 87 | 714 | 12.2 | $27,153 | 30.1 | 28.6 | 0.2 | 0.5 | 0.1 | |
81058 / Manzanola / CO / 39.8 mi. | 76 | 418 | 18.2 | $25,078 | 38.4 | 35.8 | 0.8 | 0.5 | 0.4 | |
81130 / Spar City / CO / 120.1 mi. | 73 | 356 | 20.5 | $34,583 | 3.6 | 1.3 | 0.0 | 0.5 | 0.0 | |
81141 / Manassa / CO / 97.7 mi. | 66 | 471 | 14.0 | $22,865 | 48.6 | 47.7 | 0.2 | 0.2 | 0.2 | |
81041 / Koen / CO / 117.9 mi. | 63 | 284 | 22.2 | $27,381 | 58.9 | 58.0 | 0.0 | 0.7 | 0.0 | |
81076 / Sugar City / CO / 48.6 mi. | 57 | 180 | 31.7 | $30,104 | 18.0 | 12.4 | 0.2 | 2.6 | 0.7 | |
81120 / Track City / CO / 110.2 mi. | 39 | 974 | 4.0 | $21,970 | 80.7 | 79.3 | 0.1 | 0.8 | 0.2 | |
81154 / Wagon Wheel Gap / CO / 109.2 mi. | 39 | 505 | 7.7 | $36,708 | 16.3 | 13.2 | 0.1 | 0.9 | 0.2 | |
81033 / Crowley / CO / 39.2 mi. | 36 | 71 | 50.7 | $30,000 | 42.5 | 38.0 | 1.7 | 2.2 | 0.0 | |
81092 / Wiley / CO / 97.1 mi. | 33 | 322 | 10.2 | $37,778 | 15.8 | 15.0 | 0.1 | 0.2 | 0.1 | |
81040 / Gardner / CO / 42.6 mi. | 29 | 235 | 12.3 | $24,667 | 39.9 | 32.4 | 0.4 | 3.3 | 0.0 | |
81057 / McClave / CO / 89.4 mi. | 26 | 162 | 16.0 | $30,500 | 30.5 | 29.6 | 0.0 | 0.2 | 0.0 | |
File | co_the_pueblo_chieftain | |||||||||
Time | 5/19/05 5:14 PM | |||||||||
Page | 201 | |||||||||
Member | 106000 |