Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
The Durango Herald | ||||||||||
Durango, Colorado | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 16.7 | |||||||||
2004 | 13.0 | |||||||||
2003 | 13.6 | |||||||||
2002 | 0.0 | |||||||||
2001 | 8.7 | |||||||||
2000 | 0.0 | |||||||||
1999 | 4.2 | |||||||||
1998 | 14.3 | |||||||||
1997 | Did not report | |||||||||
1996 | Did not report | |||||||||
1995 | 0.0 | |||||||||
1994 | Did not report | |||||||||
1993 | Did not report | |||||||||
1992 | Did not report | |||||||||
1991 | Did not report | |||||||||
1990 | Did not report | |||||||||
The latest year at peak is | 2005 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for The Durango Herald | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 16.7 | 17.3 | 97 | |||||||
2004 | 13.0 | 17.7 | 73 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for The Durango Herald | ||||||||||
This newspaper's Newsroom Diversity Index is 97. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 0, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 5,001 to 10,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 27 out of 211 | ||||||||||
newspapers reporting in the category of 5,001 to 10,000 daily sales. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 8,893 ranks 866 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of The Durango Herald | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 10.4 | 4,609 | ||||||||
Black | 0.3 | 120 | ||||||||
Asian and Pacific Islander | 0.4 | 195 | ||||||||
Native-American | 5.0 | 2,207 | ||||||||
Other non-white | 0.2 | 103 | ||||||||
Multi-racial | 1.4 | 601 | ||||||||
Non-white | 17.7 | 7,835 | ||||||||
White | 82.3 | 36,361 | ||||||||
Total | 44,196 | |||||||||
Home county: La Plata | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 10.4 | 4,571 | ||||||||
Black | 0.3 | 120 | ||||||||
Asian and Pacific Islander | 0.4 | 195 | ||||||||
Native-American | 5.0 | 2,205 | ||||||||
Other non-white | 0.2 | 102 | ||||||||
Multi-racial | 1.3 | 580 | ||||||||
Non-white | 17.7 | 7,773 | ||||||||
White | 82.3 | 36,168 | ||||||||
Total | 43,941 | |||||||||
The home county of this newspaper is La Plata. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
The Durango Herald | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
81301 / Tamarron / CO / 2.3 mi. | 4,053 | 12,708 | 31.9 | $40,475 | 15.0 | 9.3 | 0.3 | 3.3 | 0.6 | |
81122 / Vallecito / CO / 14.7 mi. | 834 | 2,163 | 38.6 | $40,466 | 12.1 | 6.9 | 0.2 | 3.8 | 0.1 | |
81137 / Tiffany / CO / 19.8 mi. | 715 | 1,747 | 40.9 | $36,922 | 44.1 | 23.0 | 0.2 | 18.6 | 0.2 | |
81147 / Pagosa Springs / CO / 40.7 mi. | 263 | 3,769 | 7.0 | $37,893 | 19.9 | 16.8 | 0.3 | 1.1 | 0.3 | |
81328 / Mancos / CO / 24.4 mi. | 234 | 1,375 | 17.0 | $36,277 | 12.2 | 8.6 | 0.1 | 1.7 | 0.2 | |
81326 / Redmesa / CO / 12.4 mi. | 186 | 730 | 25.5 | $40,721 | 10.6 | 7.0 | 0.4 | 2.2 | 0.1 | |
81321 / Hovenweep Nation / CO / 37.4 mi. | 106 | 5,261 | 2.0 | $31,625 | 21.7 | 11.3 | 0.2 | 7.9 | 0.3 | |
87401 / Farmington Munic / NM / 40.1 mi. | 43 | 14,190 | 0.3 | $34,207 | 45.0 | 18.8 | 0.7 | 23.2 | 0.4 | |
File | co_the_durango_herald | |||||||||
Time | 5/20/05 7:17 AM | |||||||||
Page | 865 | |||||||||
Member | 105760 |