Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Denver Post
Denver, Colorado
Owner: MediaNews Group (Colo.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	18.5
2004	17.9
2003	18.1
2002	16.3
2001	15.6
2000	11.3
1999	14.7
1998	16.6
1997	12.0
1996	9.9
1995	9.6
1994	14.1
1993	9.3
1992	8.8
1991	Did not report
1990	Did not report
The latest year at peak is	2005
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Denver Post
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	18.5	27.5	67
2004	17.9	27.3	66
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, MediaNews Group (Colo.),
has a companywide, circulation-weighted Diversity Index of 47.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Denver Post
This newspaper's Newsroom Diversity Index is 67.				This paper
				Peer group
Compare that with 70, which is the median Diversity Index for all newspapers
reporting in this circulation category of 250,001 to 500,000 daily sales.
In that group, this newspaper's Diversity Index ranks 13 out of 24
newspapers reporting in the category of 250,001 to 500,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Detroit Free Press, Michigan, with a 29.2 percent non-white staff in a community that is 28.1 percent non-white. Its index is 104.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 275,292 ranks 30 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Denver Post
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	18.0	484,976
Black	4.3	115,721
Asian and Pacific Islander	2.7	73,051
Native-American	0.5	14,462
Other non-white	0.1	3,276
Multi-racial	1.7	44,818
Non-white	27.3	736,304
White	72.7	1,961,980
Total		2,698,284
	Home county:  Denver
Race/ethnicity	% of population	Number of residents
Hispanic	31.7	175,704
Black	10.8	59,921
Asian and Pacific Islander	2.8	15,610
Native-American	0.7	3,846
Other non-white	0.2	975
Multi-racial	1.9	10,583
Non-white	48.1	266,639
White	51.9	287,997
Total		554,636
The home county of this newspaper is Denver.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
The Denver Post
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
80015 / Centennial / CO / 13 mi.	12,287	17,929	68.5	$71,999	21.7	7.2	5.5	0.4	5.9
80003 / Westminster / CO / 6 mi.	7,049	13,796	51.1	$52,117	22.2	15.0	0.9	0.5	4.0
80219 / Denver / CO / 3.8 mi.	5,131	19,319	26.6	$36,565	69.6	62.3	1.1	1.0	4.0
80123 / Littleton / CO / 9.3 mi.	5,081	16,453	30.9	$63,482	14.6	9.0	1.3	0.6	2.4
80004 / Arvada / CO / 7.8 mi.	4,670	14,371	32.5	$52,048	11.8	7.8	0.5	0.4	1.6
80013 / Aurora / CO / 12.1 mi.	4,542	19,992	22.7	$61,886	27.5	10.8	8.3	0.5	5.2
80020 / Westminster / CO / 12.6 mi.	4,511	16,682	27.0	$68,150	16.7	8.6	0.8	0.4	5.1
80204 / Denver / CO / 1.6 mi.	4,430	11,089	39.9	$28,247	76.2	66.7	3.9	1.2	2.7
80127 / Littleton / CO / 15.6 mi.	4,340	13,231	32.8	$82,563	10.1	6.0	0.5	0.3	1.9
80401 / Lakewood / CO / 12 mi.	4,322	15,595	27.7	$57,975	11.7	6.3	0.8	0.5	2.5
80011 / Buckley Air Natl / CO / 10.1 mi.	4,234	16,552	25.6	$39,053	49.9	24.9	17.4	0.7	3.6
80233 / Thornton / CO / 10.1 mi.	4,199	13,022	32.2	$54,424	24.9	18.8	1.1	0.6	2.7
80014 / Denver / CO / 9.5 mi.	4,025	16,322	24.7	$47,525	22.8	6.8	8.0	0.4	5.1
80122 / Littleton / CO / 11.1 mi.	3,943	11,892	33.2	$72,225	7.8	4.0	0.7	0.2	1.9
80128 / Littleton / CO / 11.8 mi.	3,930	12,390	31.7	$67,115	10.5	6.6	0.7	0.4	1.5
80227 / Lakewood / CO / 7 mi.	3,920	14,019	28.0	$50,816	21.5	14.9	1.1	0.5	3.6
80012 / Denver / CO / 8.8 mi.	3,850	18,079	21.3	$42,222	45.2	16.9	18.5	0.5	5.9
80229 / Welby / CO / 7.3 mi.	3,812	14,352	26.6	$43,698	38.1	32.3	1.5	0.8	1.7
80111 / Greenwood Villag / CO / 10.5 mi.	3,618	9,412	38.4	$89,345	13.8	5.4	1.5	0.2	5.1
80221 / Westminster / CO / 4.5 mi.	3,560	13,131	27.1	$39,522	51.8	45.7	1.0	0.6	3.1
80033 / Wheat Ridge / CO / 5.5 mi.	3,551	11,200	31.7	$38,537	16.5	12.3	0.8	0.6	1.2
80210 / Denver / CO / 5 mi.	3,549	15,508	22.9	$49,953	13.6	6.7	1.6	0.4	2.9
80228 / Lakewood / CO / 8.3 mi.	3,542	12,759	27.8	$58,130	13.2	7.1	1.0	0.5	2.8
80031 / Westminster / CO / 7.6 mi.	3,456	10,975	31.5	$60,962	25.2	16.1	1.2	0.5	5.8
80211 / Denver / CO / 1.5 mi.	3,411	13,844	24.6	$35,753