The Daily Sentinel, Grand Junction... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

The Daily Sentinel, Grand Junction

Grand Junction, Colorado

Owner: Cox Enterprises (Ga.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

2.9

2004

5.9

2003

9.7

2002

Did not report

2001

10.3

2000

10.3

1999

8.0

1998

Did not report

1997

11.1

1996

10.3

1995

10.7

1994

6.9

1993

11.1

1992

11.1

1991

11.1

1990

10.7

The latest year at peak is

1997

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for The Daily Sentinel, Grand Junction

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

2.9

13.3

2004

5.9

13.7

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Cox Enterprises (Ga.),

has a companywide, circulation-weighted Diversity Index of 66.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for The Daily Sentinel, Grand Junction

This newspaper's Newsroom Diversity Index is 22.

This paper

Peer group

Compare that with 44, which is the median Diversity Index for all newspapers

reporting in this circulation category of 25,001 to 50,000 daily sales.

In that group, this newspaper's Diversity Index ranks 114 out of 140

newspapers reporting in the category of 25,001 to 50,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Herald & Review, Decatur, Illinois, with a 11.1 percent non-white staff in a community that is 11 percent non-white. Its index is 101.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 29,866 ranks 344 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of The Daily Sentinel, Grand Junction

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

10.8

18,761

Black

0.4

711

Asian and Pacific Islander

0.5

860

Native-American

0.6

1,074

Other non-white

0.1

150

Multi-racial

1.3

2,200

Non-white

13.7

23,756

White

86.3

149,503

Total

173,259

Home county: Mesa

Race/ethnicity

% of population

Number of residents

Hispanic

10.0

11,651

Black

0.4

460

Asian and Pacific Islander

0.6

698

Native-American

0.6

728

Other non-white

0.1

110

Multi-racial

1.3

1,498

Non-white

13.0

15,145

White

87.0

101,110

Total

116,255

The home county of this newspaper is Mesa.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

The Daily Sentinel, Grand Junction

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

81503 / Grand Junction / CO / 7 mi.

5,293

9,118

58.1

$46,074

9.6

7.2

0.2

0.4

0.5

81504 / Grand Junction / CO / 7.1 mi.

4,366

8,504

51.3

$36,246

13.7

10.6

0.4

0.6

81501 / Grand Junction / CO / 4.5 mi.

3,961

8,986

44.1

$24,771

17.5

13.7

0.7

0.6

1.0

81506 / Grand Junction / CO / 4.6 mi.

2,873

4,008

71.7

$46,767

6.7

4.5

0.3

0.7

81521 / Fruita / CO / 7.4 mi.

1,954

3,320

58.9

$34,517

13.6

11.0

0.3

0.6

0.3

81520 / Clifton / CO / 9.3 mi.

1,686

4,460

37.8

$31,592

17.3

13.6

0.5

1.1

0.4

81505 / Grand Junction / CO / 2.5 mi.

1,592

2,737

58.2

$37,756

15.3

12.2

0.3

1.0

0.6

81416 / Delta / CO / 36.2 mi.

1,046

4,436

23.6

$30,736

21.6

18.5

1.1

0.7

0.3

81526 / Palisade / CO / 13.5 mi.

972

2,046

47.5

$34,564

12.0

8.7

0.1

0.7

81401 / Montrose / CO / 53.9 mi.

877

10,378

8.5

$37,017

16.8

14.3

0.2

0.7

0.5

81413 / Grand Mesa / CO / 37.1 mi.

548

2,002

27.4

$33,913

7.2

4.8

0.0

0.3

0.5

81650 / Rulison / CO / 51.6 mi.

515

3,624

14.2

$43,179

20.0

17.4

0.6

0.5

0.3

81635 / Rulison / CO / 39.8 mi.

457

2,054

22.2

$37,058

12.5

9.7

0.4

0.7

0.3

81624 / Plateau City / CO / 35.6 mi.

334

483

69.2

$35,987

11.5

7.4

1.5

1.1

0.1

81524 / Loma / CO / 13.1 mi.

333

543

61.3

$42,115

7.6

5.0

0.0

0.9

0.4

81428 / Paonia / CO / 53.6 mi.

296

1,453

20.4

$34,265

6.9

5.0

0.1

0.4

0.2

81419 / Rogers Mesa / CO / 47.2 mi.

275

1,570

17.5

$33,611

9.9

7.8

0.0

0.4

0.3

81418 / Orchard City / CO / 36.3 mi.

258

610

42.3

$32,404

9.8

7.4

0.1

1.0

0.3

81641 / Meeker / CO / 71.3 mi.

240

1,377

17.4

$36,384

6.2

4.6

0.1

0.4

0.2

84532 / Natural Bridges / UT / 56.1 mi.

235

3,439

6.8

$33,073

10.4

5.2

0.2

3.7

0.2

81527 / Whitewater / CO / 15.3 mi.

171

500

34.2

$41,326

8.9

6.3

0.0

0.4

1.6

81601 / West Glenwood / CO / 70.7 mi.

167

4,975

3.4

$47,710

17.9

15.2

0.2

0.5

0.7

81648 / Rangely / CO / 66.2 mi.

165

902

18.3

$40,441

8.6

5.4

0.4

1.0

0.3

81425 / Olathe / CO / 43.8 mi.

144

1,478

9.7

$31,926

28.5

25.4

0.4

0.6

0.3

81415 / Crawford / CO / 56 mi.

143

610

23.4

$31,019

5.4

2.7

0.0

0.7

0.1

81652 / Silt / CO / 56.2 mi.

138

1,153

12.0

$47,147

11.7

9.7

0.1

0.8

0.1

81630 / De Beque / CO / 26.5 mi.

124

321

38.6

$35,536

5.5

3.0

0.0

1.1

0.2

81525 / New Liberty / CO / 15.2 mi.

123

212

58.0

$38,750

8.0

4.7

0.5

0.7

0.9

81424 / Nucla / CO / 52.2 mi.

101

535

18.9

$32,105

5.8

2.8

0.0

0.7

0.2

81647 / New Castle / CO / 62.5 mi.

1,590

5.5

$52,756

13.7

12.2

0.2

0.4

0.3

81522 / Gateway / CO / 19.4 mi.

207.7

$32,500

23.0

0.0

81523 / Glade Park / CO / 7.5 mi.

226

23.9

$43,750

5.8

3.4

0.2

0.3

0.2

81623 / Redstone / CO / 75.2 mi.

4,578

1.2

$59,010

25.2

23.1

0.1

0.4

0.7

81422 / Naturita / CO / 54.5 mi.

339

13.0

$30,000

9.3

5.2

0.0

2.0

0.1

81432 / Ridgway / CO / 73.8 mi.

897

3.8

$44,152

6.6

3.4

0.0

1.1

0.3

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