Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Rocky Mountain News, Denver
Denver, Colorado
Owner: Scripps (Ohio)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	14.1
2004	11.6
2003	8.5
2002	8.9
2001	11.4
2000	14.1
1999	Did not report
1998	11.4
1997	10.9
1996	9.2
1995	8.4
1994	8.7
1993	12.7
1992	8.9
1991	6.1
1990	7.3
The latest year at peak is	2005
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Rocky Mountain News, Denver
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	14.1	25.0	56
2004	11.6	25.0	46
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Scripps (Ohio),
has a companywide, circulation-weighted Diversity Index of 56.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Rocky Mountain News, Denver
This newspaper's Newsroom Diversity Index is 56.				This paper
				Peer group
Compare that with 70, which is the median Diversity Index for all newspapers
reporting in this circulation category of 250,001 to 500,000 daily sales.
In that group, this newspaper's Diversity Index ranks 18 out of 24
newspapers reporting in the category of 250,001 to 500,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Oregonian, Portland, Oregon, with a 18.8 percent non-white staff in a community that is 18.2 percent non-white. Its index is 103.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 275,136 ranks 31 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Rocky Mountain News, Denver
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	16.4	527,984
Black	3.8	121,284
Asian and Pacific Islander	2.5	80,991
Native-American	0.5	17,111
Other non-white	0.1	3,810
Multi-racial	1.6	51,557
Non-white	25.0	802,737
White	75.1	2,414,446
Total		3,217,183
	Home county:  Denver
Race/ethnicity	% of population	Number of residents
Hispanic	31.7	175,704
Black	10.8	59,921
Asian and Pacific Islander	2.8	15,610
Native-American	0.7	3,846
Other non-white	0.2	975
Multi-racial	1.9	10,583
Non-white	48.1	266,639
White	51.9	287,997
Total		554,636
The home county of this newspaper is Denver.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
Rocky Mountain News, Denver
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
80015 / Centennial / CO / 13.5 mi.	5,239	17,929	29.2	$71,999	21.7	7.2	5.5	0.4	5.9
80111 / Greenwood Villag / CO / 10.5 mi.	4,478	9,412	47.6	$89,345	13.8	5.4	1.5	0.2	5.1
80014 / Denver / CO / 10.2 mi.	4,416	16,322	27.1	$47,525	22.8	6.8	8.0	0.4	5.1
80401 / Lakewood / CO / 10.5 mi.	4,383	15,595	28.1	$57,975	11.7	6.3	0.8	0.5	2.5
80020 / Westminster / CO / 13.2 mi.	4,316	16,682	25.9	$68,150	16.7	8.6	0.8	0.4	5.1
80122 / Littleton / CO / 10.6 mi.	4,296	11,892	36.1	$72,225	7.8	4.0	0.7	0.2	1.9
80123 / Littleton / CO / 8.1 mi.	4,289	16,453	26.1	$63,482	14.6	9.0	1.3	0.6	2.4
80013 / Aurora / CO / 12.9 mi.	4,265	19,992	21.3	$61,886	27.5	10.8	8.3	0.5	5.2
80112 / Lone Tree / CO / 13 mi.	4,148	7,838	52.9	$80,878	11.2	5.0	2.4	0.2	2.5
80127 / Littleton / CO / 14.2 mi.	4,107	13,231	31.0	$82,563	10.1	6.0	0.5	0.3	1.9
80210 / Denver / CO / 4.8 mi.	4,105	15,508	26.5	$49,953	13.6	6.7	1.6	0.4	2.9
80134 / Parker / CO / 21.1 mi.	4,103	9,990	41.1	$86,356	9.2	4.8	0.8	0.3	1.9
80220 / Denver / CO / 5.2 mi.	4,061	15,586	26.1	$44,475	37.6	16.7	15.3	0.6	2.5
80126 / Littleton / CO / 12.3 mi.	4,028	23,796	16.9	$86,327	12.7	5.5	1.2	0.3	4.1
80237 / Denver / CO / 8.4 mi.	3,712	8,359	44.4	$51,612	18.4	6.6	6.5	0.2	2.8
80202 / Denver / CO / 1.6 mi.	3,262	2,981	109.4	$31,295	25.1	10.2	5.3	0.6	6.4
80231 / Denver / CO / 7.8 mi.	3,221	27,923	11.5	$40,908	31.9	12.1	11.2	0.5	5.1
80128 / Littleton / CO / 10.6 mi.	3,144	12,390	25.4	$67,115	10.5	6.6	0.7	0.4	1.5
80012 / Denver / CO / 9.8 mi.	3,126	18,079	17.3	$42,222	45.2	16.9	18.5	0.5	5.9
80228 / Lakewood / CO / 6.7 mi.	3,116	12,759	24.4	$58,130	13.2	7.1	1.0	0.5	2.8
80120 / Littleton / CO / 8.8 mi.	3,070	12,311	24.9	$49,386	13.3	8.4	1.1	0.6	1.8
80204 / Denver / CO / 0 mi.	3,070	11,089	27.7	$28,247	76.2	66.7	3.9	1.2	2.7
80209 / Denver / CO / 3.7 mi.	3,043	11,648	26.1	$57,519	12.2	7.2	1.2	0.5	1.6
80004 / Arvada / CO / 7.3 mi.	3,013	14,371	21.0	$52,048	11.8	7.8	0.5	0.4	1.6
80227 / Lakewood / CO / 5.5 mi.	2,999	14,019	21.4