Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
La Junta Tribune-Democrat
La Junta, Colorado
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year Non-white % of newsroom staff
2005 Did not report
2004 25.0
2003 20.0
2002 20.0
2001 10.0
2000 Did not report
1999 Did not report
1998 Did not report
1997 Did not report
1996 Did not report
1995 Did not report
1994 0.0
1993 0.0
1992 0.0
1991 0.0
1990 Did not report
The latest year at peak is 2004
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for La Junta Tribune-Democrat
Year Non-white % of newsroom staff Non-white % of circulation area Newsroom Diversity Index (parity=100)
2005 N/A 47.4 N/A
2004 25.0 47.4 53
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for La Junta Tribune-Democrat
This paper
Peer group
The median Diversity Index is 0 for all newspapers
reporting in this circulation category of 5,000 and fewer daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is St. Mary and Franklin Banner-Tribune, Louisiana, with a 66.7 percent non-white staff in a community that is 52.9 percent non-white. Its index is 126.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 4,200 ranks 1225 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of La Junta Tribune-Democrat
Circulation area
Race/ethnicity % of population Number of residents
Hispanic 43.6 3,300
Black 0.9 69
Asian and Pacific Islander 0.9 68
Native-American 0.6 48
Other non-white 0.1 10
Multi-racial 1.2 92
  Non-white 47.4 3,587
White 52.6 3,981
Total 7,568
Home county:  Otero
Race/ethnicity % of population Number of residents
Hispanic 37.6 7,642
Black 0.6 111
Asian and Pacific Islander 0.7 140
Native-American 0.7 134
Other non-white 0.1 10
Multi-racial 1.3 260
  Non-white 40.9 8,297
White 59.2 12,014
Total 20,311
The home county of this newspaper is Otero.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and 
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
  1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
  2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
  3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
  4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
  5. Source for boundaries of this newspaper's circulation area: Newspaper's home city. 
  6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
  7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
  8. Source for the demographics of residents of that circulation area: US Census 2000.
  9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
 10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
      
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