Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Greeley Tribune
Greeley, Colorado
Owner: Swift Newspapers (Nev.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	26.3
2004	22.9
2003	17.2
2002	16.0
2001	11.4
2000	7.1
1999	14.3
1998	12.5
1997	15.4
1996	7.7
1995	3.8
1994	20.0
1993	15.4
1992	16.7
1991	Did not report
1990	3.6
The latest year at peak is	2005
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Greeley Tribune
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	26.3	30.0	88
2004	22.9	30.8	74
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Swift Newspapers (Nev.),
has a companywide, circulation-weighted Diversity Index of 50.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Greeley Tribune
This newspaper's Newsroom Diversity Index is 88.				This paper
				Peer group
Compare that with 33, which is the median Diversity Index for all newspapers
reporting in this circulation category of 10,001 to 25,000 daily sales.
In that group, this newspaper's Diversity Index ranks 49 out of 259
newspapers reporting in the category of 10,001 to 25,000 daily sales.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 24,959 ranks 396 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Greeley Tribune
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	27.8	43,510
Black	0.5	775
Asian and Pacific Islander	0.9	1,436
Native-American	0.4	639
Other non-white	0.1	161
Multi-racial	1.1	1,793
Non-white	30.8	48,314
White	69.2	108,360
Total		156,674
	Home county:  Weld
Race/ethnicity	% of population	Number of residents
Hispanic	27.1	48,935
Black	0.5	817
Asian and Pacific Islander	0.9	1,577
Native-American	0.4	771
Other non-white	0.1	184
Multi-racial	1.2	2,079
Non-white	30.1	54,363
White	70.0	126,573
Total		180,936
The home county of this newspaper is Weld.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
Greeley Tribune
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
80634 / Greeley / CO / 3.3 mi.	9,210	15,545	59.2	$49,026	19.0	15.8	0.6	0.3	1.0
80631 / Greeley / CO / 0.6 mi.	5,845	15,348	38.1	$28,666	44.5	40.5	0.8	0.4	1.3
80642 / Hudson / CO / 22.5 mi.	1,873	999	187.5	$50,449	20.9	18.1	0.5	0.7	0.7
80620 / Evans / CO / 2.9 mi.	1,642	3,345	49.1	$35,727	44.7	41.4	0.6	0.5	0.6
80550 / Windsor / CO / 10.7 mi.	1,566	4,112	38.1	$54,131	12.7	10.3	0.2	0.4	0.5
80615 / Eaton / CO / 6.5 mi.	1,009	1,981	50.9	$43,587	18.6	16.8	0.1	0.4	0.6
80645 / La Salle / CO / 5.7 mi.	585	1,313	44.6	$43,226	30.1	28.2	0.2	0.4	0.4
80644 / Kersey / CO / 9.7 mi.	473	904	52.3	$47,867	20.2	17.9	0.0	0.3	0.8
80534 / Johnstown / CO / 11.1 mi.	420	1,729	24.3	$51,917	24.2	22.8	0.1	0.2	0.3
80651 / Platteville / CO / 14.2 mi.	406	1,404	28.9	$47,353	29.0	27.3	0.1	0.2	0.5
80610 / Ault / CO / 12.6 mi.	340	896	37.9	$36,516	28.2	25.2	0.0	1.0	0.9
80621 / Wattenburg / CO / 21.5 mi.	339	3,669	9.2	$45,424	42.8	39.6	0.3	0.5	1.1
80543 / Milliken / CO / 9.5 mi.	332	983	33.8	$42,610	40.4	38.6	0.2	0.6	0.4
80643 / Keenesburg / CO / 23 mi.	235	622	37.8	$45,313	10.0	7.9	0.1	0.5	0.3
80611 / Briggsdale / CO / 22 mi.	220	212	103.8	$46,094	5.8	4.8	0.0	0.3	0.2
80650 / Pierce / CO / 14.4 mi.	181	494	36.6	$39,861	18.9	17.3	0.0	0.2	0.7
80624 / Gill / CO / 9.1 mi.	149	301	49.5	$43,050	32.3	30.3	0.0	1.2	0.4
80623 / Gilcrest / CO / 9.8 mi.	119	329	36.2	$45,625	56.5	54.9	0.1	0.3	0.1
80648 / Nunn / CO / 21.3 mi.	74	242	30.6	$41,136	21.5	19.0	0.3	0.7	0.2
80528 / Windsor / CO / 21.6 mi.	54	2,163	2.5	$71,250	12.6	6.3	0.6	0.7	3.1
80537 / Loveland / CO / 20.2 mi.	38	13,159	0.3	$47,964	11.7	8.9	0.3	0.5	0.7
80524 / Fort Collins / CO / 22.2 mi.	33	10,791	0.3	$42,678	18.2	14.8	0.5	0.5	0.9
80652 / Roggen / CO / 27.3 mi.	27	198	13.6	$32,222	19.3	14.8	0.0	1.6	0.7
80542 / Mead / CO / 19 mi.	24	286	8.4	$68,676	9.0	6.9	0.1	0.9	0.7
80729 / Grover / CO / 39.9 mi.	23	233	9.9	$22,679	6.3	4.6	0.6	0.4	0.0
File	co_greeley_tribune
Time	5/21/05 8:23 AM
Page	396
Member	105900