Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
Ukiah Daily Journal | ||||||||||
Ukiah, California | ||||||||||
Owner: MediaNews Group (Colo.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 11.1 | |||||||||
2004 | 10.0 | |||||||||
2003 | 12.5 | |||||||||
2002 | 0.0 | |||||||||
2001 | 0.0 | |||||||||
2000 | 0.0 | |||||||||
1999 | 12.5 | |||||||||
1998 | 0.0 | |||||||||
1997 | 16.7 | |||||||||
1996 | 0.0 | |||||||||
1995 | 0.0 | |||||||||
1994 | 0.0 | |||||||||
1993 | 0.0 | |||||||||
1992 | 11.1 | |||||||||
1991 | 0.0 | |||||||||
1990 | Did not report | |||||||||
The latest year at peak is | 1997 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for Ukiah Daily Journal | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 11.1 | 26.7 | 42 | |||||||
2004 | 10.0 | 25.1 | 40 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, MediaNews Group (Colo.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 47. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for Ukiah Daily Journal | ||||||||||
This newspaper's Newsroom Diversity Index is 42. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 0, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 5,001 to 10,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 55 out of 211 | ||||||||||
newspapers reporting in the category of 5,001 to 10,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Daily Leader, Brookhaven, Mississippi, with a 28.6 percent non-white staff in a community that is 30.4 percent non-white. Its index is 94. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 7,677 ranks 938 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of Ukiah Daily Journal | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 16.5 | 14,213 | ||||||||
Black | 0.6 | 471 | ||||||||
Asian and Pacific Islander | 1.3 | 1,113 | ||||||||
Native-American | 4.0 | 3,438 | ||||||||
Other non-white | 0.2 | 152 | ||||||||
Multi-racial | 2.7 | 2,297 | ||||||||
Non-white | 25.1 | 21,684 | ||||||||
White | 74.9 | 64,581 | ||||||||
Total | 86,265 | |||||||||
Home county: Mendocino | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 16.5 | 14,213 | ||||||||
Black | 0.6 | 471 | ||||||||
Asian and Pacific Islander | 1.3 | 1,113 | ||||||||
Native-American | 4.0 | 3,438 | ||||||||
Other non-white | 0.2 | 152 | ||||||||
Multi-racial | 2.7 | 2,297 | ||||||||
Non-white | 25.1 | 21,684 | ||||||||
White | 74.9 | 64,581 | ||||||||
Total | 86,265 | |||||||||
The home county of this newspaper is Mendocino. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
Ukiah Daily Journal | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
95482 / Ukiah / CA / 0 mi. | 5,444 | 11,419 | 47.7 | $36,322 | 30.4 | 22.2 | 0.8 | 3.1 | 1.8 | |
95470 / Redwood Valley / CA / 8.2 mi. | 841 | 2,088 | 40.3 | $44,112 | 20.4 | 12.4 | 0.3 | 4.1 | 1.1 | |
95490 / Willits / CA / 20.1 mi. | 713 | 5,162 | 13.8 | $33,915 | 18.4 | 11.3 | 0.3 | 3.1 | 0.8 | |
95469 / Potter Valley / CA / 13.3 mi. | 258 | 687 | 37.6 | $36,354 | 20.1 | 13.9 | 0.4 | 1.8 | 0.4 | |
95449 / Hopland / CA / 11.9 mi. | 187 | 431 | 43.4 | $34,022 | 44.2 | 27.4 | 0.2 | 13.3 | 0.2 | |
95415 / Boonville / CA / 12.3 mi. | 78 | 486 | 16.0 | $33,214 | 43.3 | 39.3 | 0.8 | 0.4 | 1.3 | |
95454 / Laytonville Ranc / CA / 40.3 mi. | 60 | 1,077 | 5.6 | $30,025 | 20.2 | 6.7 | 0.6 | 7.5 | 1.0 | |
File | ca_ukiah_daily_journal | |||||||||
Time | 5/22/05 12:22 AM | |||||||||
Page | 937 | |||||||||
Member | 105140 |