Tri-Valley Herald, Pleasanton... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Tri-Valley Herald, Pleasanton

Pleasanton, California

Owner: MediaNews Group (Colo.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

Did not report

2004

Did not report

2003

4.4

2002

Did not report

2001

Did not report

2000

Did not report

1999

11.5

1998

Did not report

1997

Did not report

1996

16.7

1995

12.5

1994

Did not report

1993

Did not report

1992

Did not report

1991

Did not report

1990

4.8

The latest year at peak is

1996

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Tri-Valley Herald, Pleasanton

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

N/A

33.3

N/A

2004

N/A

33.3

N/A

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, MediaNews Group (Colo.),

has a companywide, circulation-weighted Diversity Index of 47.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Tri-Valley Herald, Pleasanton

This paper

Peer group

The median Diversity Index is 44 for all newspapers

reporting in this circulation category of 25,001 to 50,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Longview News-Journal, Texas, with a 23.1 percent non-white staff in a community that is 28.4 percent non-white. Its index is 81.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 43,702 ranks 240 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Tri-Valley Herald, Pleasanton

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

17.9

57,868

Black

3.6

11,561

Asian and Pacific Islander

7.9

25,695

Native-American

0.5

1,672

Other non-white

0.3

797

Multi-racial

3.2

10,517

Non-white

33.3

108,110

White

66.7

216,141

Total

324,251

Home county: Alameda

Race/ethnicity

% of population

Number of residents

Hispanic

19.0

273,910

Black

14.6

211,124

Asian and Pacific Islander

20.9

301,131

Native-American

0.4

5,306

Other non-white

0.3

4,676

Multi-racial

3.9

56,499

Non-white

59.1

852,646

White

40.9

591,095

Total

1,443,741

The home county of this newspaper is Alameda.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Tri-Valley Herald, Pleasanton

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

94550 / Livermore / CA / 6.7 mi.

9,382

27,058

34.7

$75,026

25.2

14.1

1.5

0.4

5.9

95376 / Tracy / CA / 25.3 mi.

4,637

20,687

22.4

$61,800

45.1

27.0

6.4

0.6

7.2

94566 / Pleasanton / CA / 4.1 mi.

3,921

13,514

29.0

$90,107

20.9

7.8

1.0

0.3

8.9

94583 / San Ramon / CA / 6.7 mi.

3,076

16,779

18.3

$95,588

27.2

7.2

1.8

0.3

14.7

94568 / Dublin / CA / 2.6 mi.

3,017

9,201

32.8

$77,122

37.7

13.5

10.1

0.5

10.4

95336 / Manteca / CA / 39.1 mi.

2,249

12,167

18.5

$48,544

34.4

23.9

2.2

0.9

3.4

95337 / Manteca / CA / 36 mi.

1,702

6,578

25.9

$43,813

37.0

26.6

2.9

0.7

3.6

94565 / Pittsburg / CA / 22.2 mi.

1,024

24,515

4.2

$48,523

68.3

33.9

16.6

0.5

12.7

95206 / Stockton / CA / 29.5 mi.

952

12,885

7.4

$35,835

88.1

50.6

15.3

0.5

18.3

94526 / Danville / CA / 10.9 mi.

886

11,935

7.4

$109,771

15.1

4.7

0.7

0.2

7.4

94513 / Brentwood / CA / 19.1 mi.

736

8,579

8.6

$68,515

36.7

28.3

2.2

0.5

2.7

94509 / Antioch / CA / 20.5 mi.

727

29,446

2.5

$60,375

44.0

22.1

9.4

0.6

7.5

95330 / Lathrop / CA / 34.1 mi.

604

3,050

19.8

$54,140

60.9

38.0

4.1

0.6

13.0

94506 / Danville / CA / 7.5 mi.

466

6,467

7.2

$142,459

25.6

4.3

2.0

0.2

16.6

95366 / Ripon / CA / 42.2 mi.

406

4,199

9.7

$55,821

23.5

19.3

0.2

0.4

1.4

94596 / Walnut Creek / CA / 16.8 mi.

397

19,195

2.1

$64,389

22.0

7.7

1.3

0.3

9.7

94520 / Concord / CA / 23.7 mi.

338

12,624

2.7

$41,002

57.7

39.8

4.3

0.6

8.9

94561 / Oakley / CA / 23.3 mi.

330

8,540

3.9

$63,777

35.5

25.0

3.1

0.7

2.9

95207 / Stockton / CA / 37.7 mi.

323

18,407

1.8

$33,194

57.2

23.8

9.7

0.5

18.7

94514 / Byron / CA / 16.5 mi.

304

3,775

8.1

$85,109

18.5

11.1

2.1

0.6

1.9

94507 / Alamo / CA / 13 mi.

266

5,227

5.1

$139,997

12.8

4.1

0.5

0.2

5.9

94586 / Sunol / CA / 9.5 mi.

248

296

83.8

$81,923

17.9

8.3

0.1

1.2

4.9

94521 / Concord / CA / 20.1 mi.

240

14,457

1.7

$64,485

30.8

12.7

2.2

0.5

11.1

94553 / Martinez / CA / 24.7 mi.

162

18,583

0.9

$60,402

25.0

11.5

3.0

0.6

6.2

95204 / Stockton / CA / 36.9 mi.

162

11,502

1.4

$36,391

45.7

26.6

3.9

0.7

9.7

95219 / Stockton / CA / 36.1 mi.

127

7,866

1.6

$50,396

40.4

16.5

7.1

0.5

12.4

94519 / Concord / CA / 21.1 mi.

121

6,718

1.8

$57,601

30.9

17.1

2.8

0.5

6.9

94518 / Concord / CA / 19.2 mi.

120

10,299

1.2

$64,429

32.4

14.5

2.3

0.4

10.7

94523 / Pleasant Hill / CA / 20.7 mi.

114

13,668

0.8

$67,824

23.3

8.4

1.5

0.3

9.5

95209 / Stockton / CA / 38.5 mi.

113

9,463

1.2

$56,416

50.4

17.8

8.6

0.4

19.1

94598 / Walnut Creek / CA / 16.9 mi.

10,360

0.6

$85,479

20.2

4.6

0.9

0.2

11.5

94517 / Clayton / CA / 14.1 mi.

5,111

0.6

$96,658

16.9

6.9

1.5

0.2

5.2

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