Times-Standard, Eureka... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Times-Standard, Eureka

Eureka, California

Owner: MediaNews Group (Colo.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

Did not report

2004

0.0

2003

0.0

2002

4.3

2001

0.0

2000

10.0

1999

0.0

1998

4.3

1997

Did not report

1996

Did not report

1995

Did not report

1994

Did not report

1993

Did not report

1992

Did not report

1991

Did not report

1990

Did not report

The latest year at peak is

2000

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Times-Standard, Eureka

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

N/A

18.7

N/A

2004

0.0

18.7

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, MediaNews Group (Colo.),

has a companywide, circulation-weighted Diversity Index of 47.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Times-Standard, Eureka

This paper

Peer group

The median Diversity Index is 33 for all newspapers

reporting in this circulation category of 10,001 to 25,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Enterprise Ledger, Alabama, with a 16.7 percent non-white staff in a community that is 24.4 percent non-white. Its index is 68.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 19,563 ranks 493 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Times-Standard, Eureka

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

6.5

8,230

Black

0.8

1,053

Asian and Pacific Islander

1.8

2,225

Native-American

5.6

7,071

Other non-white

0.4

450

Multi-racial

3.7

4,673

Non-white

18.7

23,702

White

81.3

103,201

Total

126,903

Home county: Humboldt

Race/ethnicity

% of population

Number of residents

Hispanic

6.5

8,210

Black

0.8

1,035

Asian and Pacific Islander

1.8

2,241

Native-American

5.3

6,722

Other non-white

0.4

448

Multi-racial

3.7

4,632

Non-white

18.4

23,288

White

81.6

103,230

Total

126,518

The home county of this newspaper is Humboldt.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Times-Standard, Eureka

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

95501 / Eureka / CA / 0 mi.

4,800

9,713

49.4

$26,088

20.7

8.0

1.5

4.0

2.8

95503 / Eureka / CA / 10.3 mi.

3,361

9,395

35.8

$35,899

15.7

5.4

0.8

3.0

2.9

95521 / Arcata / CA / 17 mi.

2,768

8,209

33.7

$24,346

17.8

6.8

1.4

2.4

2.1

95540 / Fortuna / CA / 8.3 mi.

2,013

4,871

41.3

$31,373

16.8

10.1

0.3

2.5

1.1

95519 / McKinleyville / CA / 24.8 mi.

1,979

6,191

32.0

$39,058

13.9

4.2

0.3

4.0

1.0

95536 / Ferndale / CA / 18.1 mi.

462

1,189

38.9

$38,438

12.3

7.8

0.2

1.1

0.3

95570 / Trinidad / CA / 36.8 mi.

370

1,090

33.9

$33,300

14.4

4.4

0.3

5.5

0.7

95562 / Rio Dell / CA / 13.3 mi.

360

1,261

28.5

$29,375

18.0

10.8

0.1

3.3

0.4

95531 / Crescent City / CA / 75.9 mi.

328

7,788

4.2

$29,718

29.0

13.5

4.8

4.6

2.5

95546 / Hoopa / CA / 55.6 mi.

283

987

28.7

$20,739

86.4

4.5

0.1

79.0

0.4

95524 / Bayside / CA / 13.6 mi.

238

658

36.2

$48,917

10.2

2.6

0.5

2.6

1.5

95525 / Blue Lake / CA / 23.5 mi.

215

692

31.1

$32,961

16.1

3.1

0.3

7.1

1.3

95573 / Willow Creek / CA / 28.3 mi.

210

739

28.4

$26,763

20.7

5.3

0.5

9.0

0.9

95551 / Loleta / CA / 15.3 mi.

204

572

35.7

$31,284

27.8

13.9

0.1

10.7

0.2

95542 / Garberville / CA / 39.5 mi.

166

1,003

16.6

$28,049

8.4

3.2

0.5

1.3

0.9

95547 / Hydesville / CA / 5.4 mi.

154

451

34.1

$42,500

11.5

4.6

0.0

3.5

0.2

95526 / Bridgeville / CA / 24.5 mi.

136

281

48.4

$25,385

15.2

1.5

0.3

7.3

0.3

95560 / Redway / CA / 27.3 mi.

135

774

17.4

$28,074

14.0

4.7

1.7

2.4

0.4

95528 / Carlotta / CA / 8.1 mi.

129

405

31.9

$35,529

11.1

3.9

0.8

2.5

0.2

95565 / Scotia / CA / 10.4 mi.

125

366

34.2

$36,544

15.0

8.5

0.1

2.4

1.2

95549 / Kneeland / CA / 5.4 mi.

96.7

$53,750

4.1

0.4

0.0

1.6

0.0

95563 / Salyer / CA / 33.9 mi.

292

29.5

$23,750

19.9

2.0

0.0

13.1

0.0

95553 / Miranda / CA / 22.7 mi.

391

18.9

$17,422

9.8

4.6

0.5

1.8

0.7

95548 / Klamath / CA / 69.9 mi.

432

10.4

$31,953

40.8

9.1

2.2

26.1

0.5

95554 / Myers Flat / CA / 24.5 mi.

264

15.9

$33,542

15.1

4.9

0.0

3.2

0.8

95569 / Redcrest / CA / 17.9 mi.

123

33.3

$31,607

22.8

10.1

8.0

1.6

0.3

95556 / Orleans / CA / 48.2 mi.

226

17.3

$26,439

38.5

3.5

0.0

28.3

0.5

95564 / Samoa / CA / 17.8 mi.

156

25.0

$37,500

13.1

4.9

1.3

2.1

1.5

95571 / Weott / CA / 20 mi.

111

33.3

$30,417

19.5

7.4

0.0

4.7

0.4

95527 / Burnt Ranch / CA / 29.7 mi.

209

16.7

$27,333

11.1

0.9

0.4

4.5

0.2

95555 / Orick / CA / 51.4 mi.

201

15.4

$25,417

20.1

2.9

0.4

8.2

0.0

96093 / Weaverville / CA / 54.1 mi.

1,598

1.7

$31,056

11.0

4.3

0.2

2.7

0.8

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