Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Times-Herald, Vallejo
Vallejo, California
Owner: MediaNews Group (Colo.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	27.3
2004	22.7
2003	40.0
2002	19.2
2001	20.8
2000	23.1
1999	16.0
1998	20.0
1997	21.7
1996	27.3
1995	22.7
1994	31.6
1993	30.0
1992	25.0
1991	21.7
1990	Did not report
The latest year at peak is	2003
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Times-Herald, Vallejo
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	27.3	60.6	45
2004	22.7	60.6	37
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, MediaNews Group (Colo.),
has a companywide, circulation-weighted Diversity Index of 47.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Times-Herald, Vallejo
This newspaper's Newsroom Diversity Index is 45.				This paper
				Peer group
Compare that with 33, which is the median Diversity Index for all newspapers
reporting in this circulation category of 10,001 to 25,000 daily sales.
In that group, this newspaper's Diversity Index ranks 97 out of 259
newspapers reporting in the category of 10,001 to 25,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Santa Fe New Mexican, New Mexico, with a 41.5 percent non-white staff in a community that is 56.2 percent non-white. Its index is 74.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 20,927 ranks 468 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Times-Herald, Vallejo
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	15.1	23,678
Black	19.0	29,803
Asian and Pacific Islander	21.1	33,014
Native-American	0.5	758
Other non-white	0.3	413
Multi-racial	4.6	7,241
Non-white	60.6	94,907
White	39.4	61,737
Total		156,644
	Home county:  Solano
Race/ethnicity	% of population	Number of residents
Hispanic	17.6	69,598
Black	14.6	57,597
Asian and Pacific Islander	13.3	52,258
Native-American	0.6	2,194
Other non-white	0.2	955
Multi-racial	4.5	17,658
Non-white	50.8	200,260
White	49.2	194,282
Total		394,542
The home county of this newspaper is Solano.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
Times-Herald, Vallejo
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
94590 / Vallejo / CA / 0 mi.	6,146	14,257	43.1	$35,699	64.7	22.1	24.8	0.6	12.2
94591 / Vallejo / CA / 2.4 mi.	5,812	17,169	33.9	$61,022	65.2	12.5	17.8	0.5	29.2
94589 / Vallejo / CA / 2.8 mi.	3,804	12,818	29.7	$53,881	72.4	15.8	24.2	0.4	27.1
94510 / Benicia / CA / 6.1 mi.	1,684	9,950	16.9	$65,959	25.8	9.0	4.5	0.5	7.6
94559 / Napa / CA / 8.6 mi.	751	10,330	7.3	$43,846	35.8	31.5	0.5	0.6	1.2
94533 / Fairfield / CA / 17.7 mi.	599	25,900	2.3	$50,537	53.3	20.3	15.6	0.5	11.4
95687 / Vacaville / CA / 24.1 mi.	364	19,269	1.9	$56,811	38.2	16.5	12.1	0.7	4.8
94585 / Suisun City / CA / 15 mi.	356	12,252	2.9	$66,010	53.5	16.3	15.2	0.5	15.9
95688 / Vacaville / CA / 24.9 mi.	59	11,300	0.5	$61,828	30.5	19.2	3.9	0.7	3.4
File	ca_times-herald__vallejo
Time	5/21/05 10:12 AM
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