Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
The Union, Grass Valley | ||||||||||
Grass Valley, California | ||||||||||
Owner: Swift Newspapers (Nev.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 5.3 | |||||||||
2004 | 11.1 | |||||||||
2003 | 5.3 | |||||||||
2002 | 5.6 | |||||||||
2001 | 5.9 | |||||||||
2000 | 11.1 | |||||||||
1999 | 6.3 | |||||||||
1998 | 0.0 | |||||||||
1997 | 0.0 | |||||||||
1996 | 0.0 | |||||||||
1995 | 6.7 | |||||||||
1994 | 10.5 | |||||||||
1993 | 5.0 | |||||||||
1992 | 5.9 | |||||||||
1991 | 7.1 | |||||||||
1990 | 8.3 | |||||||||
The latest year at peak is | 2004 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for The Union, Grass Valley | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 5.3 | 8.8 | 60 | |||||||
2004 | 11.1 | 8.8 | 126 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Swift Newspapers (Nev.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 50. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for The Union, Grass Valley | ||||||||||
This newspaper's Newsroom Diversity Index is 60. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 33, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 10,001 to 25,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 66 out of 259 | ||||||||||
newspapers reporting in the category of 10,001 to 25,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Herald, Sharon, Pennsylvania, with a 8 percent non-white staff in a community that is 7.3 percent non-white. Its index is 110. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 15,900 ranks 586 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of The Union, Grass Valley | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 4.5 | 3,247 | ||||||||
Black | 0.3 | 198 | ||||||||
Asian and Pacific Islander | 0.8 | 604 | ||||||||
Native-American | 0.8 | 601 | ||||||||
Other non-white | 0.2 | 143 | ||||||||
Multi-racial | 2.2 | 1,615 | ||||||||
Non-white | 8.8 | 6,408 | ||||||||
White | 91.2 | 66,339 | ||||||||
Total | 72,747 | |||||||||
Home county: Nevada | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 5.7 | 5,201 | ||||||||
Black | 0.3 | 234 | ||||||||
Asian and Pacific Islander | 0.8 | 772 | ||||||||
Native-American | 0.7 | 663 | ||||||||
Other non-white | 0.2 | 175 | ||||||||
Multi-racial | 2.1 | 1,890 | ||||||||
Non-white | 9.7 | 8,935 | ||||||||
White | 90.3 | 83,098 | ||||||||
Total | 92,033 | |||||||||
The home county of this newspaper is Nevada. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
The Union, Grass Valley | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
95945 / Grass Valley / CA / 0 mi. | 5,705 | 10,177 | 56.1 | $33,629 | 9.9 | 5.4 | 0.2 | 0.9 | 0.9 | |
95959 / Nevada City / CA / 10 mi. | 3,644 | 6,913 | 52.7 | $45,803 | 8.6 | 3.7 | 0.4 | 1.0 | 0.9 | |
95949 / Grass Valley / CA / 13.2 mi. | 3,469 | 7,060 | 49.1 | $50,816 | 7.6 | 4.0 | 0.2 | 0.6 | 0.7 | |
95946 / Penn Valley / CA / 14.4 mi. | 1,893 | 3,989 | 47.5 | $50,591 | 8.0 | 4.2 | 0.3 | 0.4 | 0.7 | |
95602 / Auburn / CA / 18.9 mi. | 494 | 6,724 | 7.3 | $47,856 | 10.2 | 5.7 | 0.5 | 0.8 | 1.3 | |
95975 / Rough and Ready / CA / 12.1 mi. | 261 | 650 | 40.2 | $44,643 | 11.9 | 5.5 | 0.3 | 0.6 | 0.5 | |
95960 / North San Juan / CA / 14.6 mi. | 172 | 244 | 70.5 | $41,875 | 9.2 | 2.9 | 0.2 | 2.2 | 1.1 | |
95977 / Smartville / CA / 18.5 mi. | 118 | 343 | 34.4 | $46,141 | 11.9 | 4.6 | 0.6 | 1.7 | 1.9 | |
95713 / Colfax / CA / 8.6 mi. | 76 | 3,256 | 2.3 | $47,467 | 10.2 | 5.5 | 0.5 | 0.7 | 0.9 | |
95922 / Camptonville / CA / 18.5 mi. | 66 | 282 | 23.4 | $24,500 | 10.9 | 3.9 | 0.2 | 3.6 | 0.7 | |
95603 / Auburn / CA / 23.1 mi. | 55 | 10,322 | 0.5 | $48,520 | 11.4 | 6.6 | 0.4 | 0.9 | 1.6 | |
95986 / Washington / CA / 11.9 mi. | 26 | 70 | 37.1 | $21,667 | 5.0 | 3.6 | 0.0 | 1.4 | 0.0 | |
File | ca_the_union__grass_valley | |||||||||
Time | 5/19/05 9:23 PM | |||||||||
Page | 585 | |||||||||
Member | 101970 |