Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Signal, Santa Clarita
Santa Clarita, California
Owner: Morris Multimedia (Ga.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	Did not report
2004	Did not report
2003	Did not report
2002	Did not report
2001	0.0
2000	Did not report
1999	9.1
1998	7.7
1997	4.5
1996	14.3
1995	18.2
1994	Did not report
1993	15.6
1992	13.0
1991	14.8
1990	26.7
The latest year at peak is	1990
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Signal, Santa Clarita
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	N/A	30.7	N/A
2004	N/A	30.7	N/A
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Morris Multimedia (Ga.),
has a companywide, circulation-weighted Diversity Index of 73.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Signal, Santa Clarita
		This paper
						Peer group
The median Diversity Index is 0 for all newspapers
reporting in this circulation category of 5,001 to 10,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Daily Leader, Brookhaven, Mississippi, with a 28.6 percent non-white staff in a community that is 30.4 percent non-white. Its index is 94.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 9,229 ranks 842 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Signal, Santa Clarita
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	20.5	30,968
Black	2.0	2,957
Asian and Pacific Islander	5.3	7,956
Native-American	0.4	528
Other non-white	0.2	337
Multi-racial	2.5	3,696
Non-white	30.7	46,442
White	69.3	104,646
Total		151,088
	Home county:  Los Angeles
Race/ethnicity	% of population	Number of residents
Hispanic	44.6	4,242,213
Black	9.5	901,472
Asian and Pacific Islander	12.1	1,147,834
Native-American	0.3	25,609
Other non-white	0.2	19,935
Multi-racial	2.3	222,661
Non-white	68.9	6,559,724
White	31.1	2,959,614
Total		9,519,338
The home county of this newspaper is Los Angeles.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: Newspaper's home city.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
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