The San Mateo County Times... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

The San Mateo County Times

San Mateo, California

Owner: MediaNews Group (Colo.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

11.1

2004

Did not report

2003

6.4

2002

Did not report

2001

11.1

2000

7.7

1999

4.8

1998

5.3

1997

4.8

1996

0.0

1995

2.6

1994

2.6

1993

2.4

1992

5.0

1991

6.3

1990

5.0

The latest year at peak is

2005

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for The San Mateo County Times

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

11.1

44.2

2004

N/A

44.2

N/A

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, MediaNews Group (Colo.),

has a companywide, circulation-weighted Diversity Index of 47.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for The San Mateo County Times

This newspaper's Newsroom Diversity Index is 25.

This paper

Peer group

Compare that with 44, which is the median Diversity Index for all newspapers

reporting in this circulation category of 25,001 to 50,000 daily sales.

In that group, this newspaper's Diversity Index ranks 108 out of 140

newspapers reporting in the category of 25,001 to 50,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Tucson Citizen, Arizona, with a 31.3 percent non-white staff in a community that is 44.7 percent non-white. Its index is 70.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 35,300 ranks 287 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of The San Mateo County Times

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

21.6

98,638

Black

1.9

8,760

Asian and Pacific Islander

16.9

77,363

Native-American

0.2

1,011

Other non-white

0.3

1,450

Multi-racial

3.2

14,701

Non-white

44.2

201,923

White

55.8

255,357

Total

457,280

Home county: San Mateo

Race/ethnicity

% of population

Number of residents

Hispanic

21.9

154,708

Black

3.4

23,778

Asian and Pacific Islander

21.1

149,425

Native-American

0.2

1,546

Other non-white

0.3

2,217

Multi-racial

3.3

23,132

Non-white

50.2

354,806

White

49.8

352,355

Total

707,161

The home county of this newspaper is San Mateo.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

The San Mateo County Times

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

94402 / San Mateo / CA / 0 mi.

3,243

9,387

34.5

$82,796

31.0

10.6

1.1

0.3

15.6

94010 / Burlingame / CA / 2.4 mi.

3,166

16,668

19.0

$82,188

29.0

8.4

0.8

0.1

16.9

94403 / San Mateo / CA / 1.7 mi.

3,131

15,216

20.6

$67,152

39.0

14.6

1.7

0.2

18.5

94080 / South San Francisco / CA / 8.7 mi.

2,808

19,682

14.3

$61,289

69.3

31.9

2.7

0.3

29.7

94061 / Redwood City / CA / 8.3 mi.

2,180

13,668

15.9

$64,839

38.4

27.5

2.0

0.2

6.1

94066 / San Bruno / CA / 6.8 mi.

2,008

14,494

13.9

$61,939

53.0

24.4

1.9

0.3

20.8

94070 / San Carlos / CA / 5 mi.

1,960

11,578

16.9

$89,016

19.5

7.6

0.7

0.1

8.0

94404 / San Mateo / CA / 3.1 mi.

1,955

13,329

14.7

$92,989

42.7

5.4

2.1

0.1

31.5

94401 / San Mateo / CA / 1.2 mi.

1,846

12,601

14.6

$55,112

57.6

33.9

4.2

0.2

15.4

94002 / Belmont / CA / 3.4 mi.

1,742

10,632

16.4

$80,973

29.6

8.4

1.5

0.2

15.7

94062 / Redwood City / CA / 7.5 mi.

1,434

9,983

14.4

$96,677

18.6

9.9

0.8

0.2

5.2

94030 / Millbrae / CA / 5.8 mi.

1,285

7,809

16.5

$68,067

43.7

11.6

0.7

0.1

28.1

94044 / Pacifica / CA / 9.2 mi.

1,232

13,970

8.8

$72,288

39.1

14.7

3.2

0.3

16.1

94015 / Daly City / CA / 12.1 mi.

1,155

20,151

5.7

$64,534

77.0

14.7

4.1

0.2

53.0

94063 / Redwood City / CA / 7.9 mi.

1,119

8,874

12.6

$49,279

76.7

65.6

3.1

0.3

6.0

94014 / Daly City / CA / 11.5 mi.

993

13,069

7.6

$60,711

86.7

32.5

4.3

0.2

46.3

94303 / Palo Alto / CA / 13.2 mi.

658

13,029

5.1

$64,256

71.3

39.4

15.2

0.2

13.9

94019 / Half Moon Bay / CA / 8.8 mi.

653

6,123

10.7

$82,735

30.4

21.2

2.6

0.3

3.4

94025 / Menlo Park / CA / 10.6 mi.

626

15,515

4.0

$89,572

32.2

15.8

5.7

0.2

8.0

94065 / Redwood City / CA / 4.5 mi.

411

4,651

8.8

$104,958

40.9

5.9

1.7

0.1

29.5

94005 / Brisbane / CA / 10 mi.

350

1,626

21.5

$65,658

35.6

15.2

1.0

0.4

15.0

94544 / Hayward / CA / 15.6 mi.

233

22,373

1.0

$49,452

74.1

38.7

10.1

0.4

19.9

94027 / Atherton / CA / 9.8 mi.

192

2,285

8.4

$200,001

16.2

2.9

0.7

0.2

9.9

94028 / Portola Valley / CA / 14.4 mi.

136

2,488

5.5

$164,479

10.0

3.9

0.4

0.1

4.2

94607 / Oakland / CA / 17.4 mi.

108

7,594

1.4

$21,124

93.0

12.6

50.1

0.4

26.8

94545 / Hayward / CA / 12.4 mi.

8,552

1.1

$56,973

72.1

25.3

9.0

0.4

31.3

94038 / Moss Beach / CA / 9.4 mi.

1,024

7.9

$82,777

28.3

21.4

0.2

0.3

2.6

94037 / Montara / CA / 9.8 mi.

851

8.7

$93,859

15.7

7.5

1.0

0.1

4.0

94060 / Pescadero / CA / 23.7 mi.

605

10.1

$59,006

49.2

45.6

0.3

0.2

1.0

94020 / La Honda / CA / 19.6 mi.

623

5.8

$89,150

16.4

8.9

1.2

0.8

3.1

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