The San Bernardino County Sun... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

The San Bernardino County Sun

San Bernardino, California

Owner: MediaNews Group (Colo.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

18.8

2004

24.7

2003

25.7

2002

23.6

2001

22.5

2000

25.0

1999

31.0

1998

30.3

1997

33.8

1996

27.0

1995

21.9

1994

20.3

1993

14.5

1992

14.1

1991

17.5

1990

Did not report

The latest year at peak is

1997

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for The San Bernardino County Sun

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

18.8

58.2

2004

24.7

59.8

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, MediaNews Group (Colo.),

has a companywide, circulation-weighted Diversity Index of 47.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for The San Bernardino County Sun

This newspaper's Newsroom Diversity Index is 32.

This paper

Peer group

Compare that with 50, which is the median Diversity Index for all newspapers

reporting in this circulation category of 50,001 to 100,000 daily sales.

In that group, this newspaper's Diversity Index ranks 65 out of 90

newspapers reporting in the category of 50,001 to 100,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is El Paso Times, Texas, with a 60 percent non-white staff in a community that is 81.4 percent non-white. Its index is 74.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 71,934 ranks 139 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of The San Bernardino County Sun

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

42.3

318,786

Black

10.4

78,565

Asian and Pacific Islander

3.9

29,554

Native-American

0.6

4,767

Other non-white

0.2

1,236

Multi-racial

2.4

18,014

Non-white

59.8

450,922

White

40.2

302,770

Total

753,692

Home county: San Bernardino

Race/ethnicity

% of population

Number of residents

Hispanic

39.2

669,387

Black

8.8

150,201

Asian and Pacific Islander

4.8

82,541

Native-American

0.6

9,804

Other non-white

0.2

3,039

Multi-racial

2.5

42,240

Non-white

56.0

957,212

White

44.0

752,222

Total

1,709,434

The home county of this newspaper is San Bernardino.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

The San Bernardino County Sun

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

92404 / San Bernardino / CA / 3.2 mi.

5,979

17,393

34.4

$31,162

59.1

37.6

15.3

0.7

2.8

92346 / San Manuel India / CA / 5.3 mi.

5,368

15,484

34.7

$45,560

51.5

30.0

11.7

0.7

6.0

92407 / Verdemont / CA / 5.7 mi.

5,035

14,654

34.4

$40,018

60.1

38.6

13.2

0.8

4.3

92399 / Yucaipa / CA / 14.2 mi.

4,594

15,357

29.9

$39,286

23.1

18.3

0.9

0.7

1.1

92376 / Rialto / CA / 4.7 mi.

3,978

20,307

19.6

$37,568

80.9

54.2

21.5

0.4

2.5

92405 / San Bernardino / CA / 2.4 mi.

3,776

7,700

49.0

$30,217

68.9

51.6

13.2

0.7

1.4

92374 / Redlands / CA / 7.2 mi.

3,685

12,014

30.7

$45,516

46.2

32.8

5.2

0.5

4.7

92324 / Grand Terrace / CA / 3.5 mi.

3,436

16,018

21.5

$35,984

77.6

60.3

9.6

0.5

4.9

92373 / Smiley Heights / CA / 7.4 mi.

3,108

13,286

23.4

$47,970

26.8

13.2

3.4

0.6

6.9

92335 / Fontana / CA / 9.2 mi.

3,017

21,401

14.1

$35,008

77.6

68.4

5.6

0.4

1.5

92410 / San Bernardino / CA / 0.2 mi.

2,512

11,935

21.0

$23,538

83.4

62.0

14.7

0.7

3.9

92401 / San Bernardino / CA / 0 mi.

1,960

681

287.8

$12,625

76.0

56.5

14.6

0.9

1.4

92411 / San Bernardino / CA / 2 mi.

1,835

6,081

30.2

$23,498

95.6

66.7

24.5

0.5

2.3

92392 / Victorville / CA / 24.8 mi.

1,525

21,135

7.2

$38,199

47.2

30.5

9.3

0.6

3.4

92316 / Crestmore / CA / 6.1 mi.

1,476

6,702

22.0

$38,290

72.0

62.2

6.2

0.6

1.6

92354 / North Loma Linda / CA / 4.2 mi.

1,379

6,968

19.8

$39,086

54.0

16.7

6.2

0.3

25.9

92307 / Apple Valley / CA / 27.4 mi.

1,354

11,197

12.1

$41,728

30.0

16.4

7.5

0.6

2.2

92345 / Oak Hills / CA / 18.5 mi.

1,349

21,848

6.2

$41,423

36.4

28.3

3.7

0.8

1.1

92320 / Calimesa / CA / 15.1 mi.

1,327

3,042

43.6

$38,057

18.2

14.1

0.6

0.5

1.1

92336 / Fontana / CA / 9.2 mi.

1,320

13,931

9.5

$55,340

74.4

51.2

14.0

0.3

6.2

92408 / San Bernardino / CA / 1.8 mi.

1,307

3,626

36.0

$23,785

79.4

44.5

14.0

0.6

16.2

92311 / Hodge / CA / 52.1 mi.

1,151

11,154

10.3

$37,591

51.8

34.4

9.2

1.6

3.3

92313 / Grand Terrace / CA / 3.4 mi.

1,098

3,945

27.8

$57,303

38.9

24.5

4.5

0.3

6.6

92352 / Lake Arrowhead / CA / 11.2 mi.

999

3,528

28.3

$60,829

18.9

14.0

0.5

0.6

1.1

92377 / Rialto / CA / 6.9 mi.

996

5,072

19.6

$57,922

68.9

37.5

24.5

0.4

3.4

92359 / Mountain Home Vi / CA / 10.2 mi.

804

2,580

31.2

$40,820

34.3

24.4

3.9

0.9

2.7

92325 / Valley of Enchan / CA / 8.8 mi.

796

4,100

19.4

$44,647

16.5

10.5

0.8

0.9

0.7

92223 / Cherry Valley / CA / 19.7 mi.

710

6,431

11.0

$34,254

35.3

28.5

2.0

1.4

1.5

92220 / Banning / CA / 24.4 mi.

626

9,541

6.6

$32,825

48.1

29.5

7.8

3.3

5.2

92337 / Fontana / CA / 11.1 mi.

621

7,819

7.9

$52,883

78.7

58.7

12.1

0.4

5.4

92314 / Big Bear City / CA / 26.1 mi.

589

3,918

15.0

$37,487

16.7

11.5

0.6

1.0

0.5

92382 / Running Springs / CA / 11.9 mi.

546

1,958

27.9

$50,608

17.6

10.8

0.5

1.2

1.0

92315 / Big Bear Lake / CA / 23.3 mi.

477

2,340

20.4

$34,537

18.5

13.7

0.7

0.8

92284 / Yucca Valley / CA / 46.1 mi.

419

8,434

5.0

$29,924

17.4

11.0

1.9

0.9

1.4

92301 / El Mirage / CA / 32.9 mi.

294

5,014

5.9

$31,403

62.5

45.2

12.2

0.7

1.6

92277 / Twentynine Palms / CA / 66.5 mi.

258

6,782

3.8

$29,781

33.3

14.2

8.1

1.1

4.9

91730 / Rancho Cucamonga / CA / 16 mi.

235

16,665

1.4

$50,047

54.3

35.7

9.6

0.4

5.3

92394 / Victorville / CA / 31.2 mi.

228

3,659

6.2

$37,301

57.9

35.1

15.2

0.6

3.4

92397 / Wrightwood / CA / 22.5 mi.

206

1,643

12.5

$49,901

13.9

8.6

0.3

0.6

0.9

92371 / Phelan / CA / 27.3 mi.

195

4,084

4.8

$44,322

26.2

19.1

1.5

1.0

1.7

92507 / Riverside / CA / 8.5 mi.

182

16,579

1.1

$30,374

68.6

42.5

11.3

0.4

11.2

92347 / Lockhart / CA / 53.9 mi.

153

670

22.8

$27,852

34.2

27.4

1.9

1.1

1.3

92310 / Fort Irwin / CA / 87.4 mi.

143

2,357

6.1

$34,313

46.7

19.1

17.3

1.2

3.8

92365 / Newberry Springs / CA / 59.8 mi.

141

1,140

12.4

$31,338

24.0

15.2

1.8

1.4

1.8

92363 / Needles / CA / 150.3 mi.

137

2,241

6.1

$25,375

32.1

18.4

1.4

7.2

1.4

92318 / Bryn Mawr / CA / 4.9 mi.

126

206.6

$24,625

91.8

83.6

1.4

0.9

3.2

92509 / Rubidoux / CA / 10.8 mi.

115

17,311

0.7

$45,995

60.2

50.1

4.9

0.6

2.5

91786 / Upland / CA / 19.7 mi.

107

17,846

0.6

$37,431

51.3

33.2

8.5

0.4

6.2

92358 / Lytle Creek / CA / 16.9 mi.

103

440

23.4

$45,273

15.7

8.9

0.5

0.8

1.9

92252 / Joshua Tree / CA / 53.3 mi.

3,472

2.6

$25,700

17.7

10.5

1.7

1.1

1.4

92339 / Forest Falls / CA / 13.8 mi.

416

21.9

$45,766

26.8

10.5

0.3

1.0

0.5

91764 / Ontario / CA / 17.6 mi.

13,380

0.6

$39,098

76.5

64.4

6.8

0.3

3.2

92327 / Daggett / CA / 53.9 mi.

271

29.2

$25,417

28.9

13.7

2.9

6.5

1.5

92555 / Moreno Valley / CA / 14 mi.

3,696

2.1

$62,509

48.8

25.4

13.8

0.4

5.6

91701 / Rancho Cucamonga / CA / 16.8 mi.

12,609

0.5

$66,668

38.0

22.0

5.7

0.3

6.7

91737 / Rancho Cucamonga / CA / 15.3 mi.

7,463

0.8

$73,201

38.3

19.5

7.4

0.2

7.5

91761 / Ontario / CA / 17.4 mi.

14,941

0.3

$49,430

73.3

57.1

8.8

0.3

5.2

91784 / Upland / CA / 20.1 mi.

7,998

0.6

$81,460

29.0

13.3

3.8

0.2

9.1

92398 / Yermo / CA / 57.8 mi.

448

10.7

$31,429

26.7

17.0

2.8

1.3

2.4

91711 / Claremont / CA / 22.8 mi.

11,449

0.4

$66,663

34.9

15.4

4.8

0.2

11.4

91763 / Montclair / CA / 21.8 mi.

9,176

0.5

$40,230

76.4

60.3

5.8

0.4

8.0

92305 / Seven Oaks / CA / 14.1 mi.

118

36.4

$65,833

13.2

9.3

0.4

1.0

1.4

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