Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The San Bernardino County Sun
San Bernardino, California
Owner: MediaNews Group (Colo.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	18.8
2004	24.7
2003	25.7
2002	23.6
2001	22.5
2000	25.0
1999	31.0
1998	30.3
1997	33.8
1996	27.0
1995	21.9
1994	20.3
1993	14.5
1992	14.1
1991	17.5
1990	Did not report
The latest year at peak is	1997
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The San Bernardino County Sun
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	18.8	58.2	32
2004	24.7	59.8	41
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, MediaNews Group (Colo.),
has a companywide, circulation-weighted Diversity Index of 47.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The San Bernardino County Sun
This newspaper's Newsroom Diversity Index is 32.				This paper
				Peer group
Compare that with 50, which is the median Diversity Index for all newspapers
reporting in this circulation category of 50,001 to 100,000 daily sales.
In that group, this newspaper's Diversity Index ranks 65 out of 90
newspapers reporting in the category of 50,001 to 100,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is El Paso Times, Texas, with a 60 percent non-white staff in a community that is 81.4 percent non-white. Its index is 74.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 71,934 ranks 139 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The San Bernardino County Sun
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	42.3	318,786
Black	10.4	78,565
Asian and Pacific Islander	3.9	29,554
Native-American	0.6	4,767
Other non-white	0.2	1,236
Multi-racial	2.4	18,014
Non-white	59.8	450,922
White	40.2	302,770
Total		753,692
	Home county:  San Bernardino
Race/ethnicity	% of population	Number of residents
Hispanic	39.2	669,387
Black	8.8	150,201
Asian and Pacific Islander	4.8	82,541
Native-American	0.6	9,804
Other non-white	0.2	3,039
Multi-racial	2.5	42,240
Non-white	56.0	957,212
White	44.0	752,222
Total		1,709,434
The home county of this newspaper is San Bernardino.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
The San Bernardino County Sun
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
92404 / San Bernardino / CA / 3.2 mi.	5,979	17,393	34.4	$31,162	59.1	37.6	15.3	0.7	2.8
92346 / San Manuel India / CA / 5.3 mi.	5,368	15,484	34.7	$45,560	51.5	30.0	11.7	0.7	6.0
92407 / Verdemont / CA / 5.7 mi.	5,035	14,654	34.4	$40,018	60.1	38.6	13.2	0.8	4.3
92399 / Yucaipa / CA / 14.2 mi.	4,594	15,357	29.9	$39,286	23.1	18.3	0.9	0.7	1.1
92376 / Rialto / CA / 4.7 mi.	3,978	20,307	19.6	$37,568	80.9	54.2	21.5	0.4	2.5
92405 / San Bernardino / CA / 2.4 mi.	3,776	7,700	49.0	$30,217	68.9	51.6	13.2	0.7	1.4
92374 / Redlands / CA / 7.2 mi.	3,685	12,014	30.7	$45,516	46.2	32.8	5.2	0.5	4.7
92324 / Grand Terrace / CA / 3.5 mi.	3,436	16,018	21.5	$35,984	77.6	60.3	9.6	0.5	4.9
92373 / Smiley Heights / CA / 7.4 mi.	3,108	13,286	23.4	$47,970	26.8	13.2	3.4	0.6	6.9
92335 / Fontana / CA / 9.2 mi.	3,017	21,401	14.1	$35,008	77.6	68.4	5.6	0.4	1.5
92410 / San Bernardino / CA / 0.2 mi.	2,512	11,935	21.0	$23,538	83.4	62.0	14.7	0.7	3.9
92401 / San Bernardino / CA / 0 mi.	1,960	681	287.8	$12,625	76.0	56.5	14.6	0.9	1.4
92411 / San Bernardino / CA / 2 mi.	1,835	6,081	30.2	$23,498	95.6	66.7	24.5	0.5	2.3
92392 / Victorville / CA / 24.8 mi.	1,525	21,135	7.2	$38,199	47.2	30.5	9.3	0.6	3.4
92316 / Crestmore / CA / 6.1 mi.	1,476	6,702	22.0	$38,290	72.0	62.2	6.2	0.6	1.6
92354 / North Loma Linda / CA / 4.2 mi.	1,379	6,968	19.8	$39,086	54.0	16.7	6.2	0.3	25.9
92307 / Apple Valley / CA / 27.4 mi.	1,354	11,197	12.1	$41,728	30.0	16.4	7.5	0.6	2.2
92345 / Oak Hills / CA / 18.5 mi.	1,349	21,848	6.2	$41,423	36.4	28.3	3.7	0.8	1.1
92320 / Calimesa / CA / 15.1 mi.	1,327	3,042	43.6	$38,057	18.2	14.1	0.6	0.5	1.1
92336 / Fontana / CA / 9.2 mi.	1,320	13,931	9.5	$55,340	74.4	51.2	14.0	0.3	6.2
92408 / San Bernardino / CA / 1.8 mi.	1,307	3,626	36.0	$23,785	79.4	44.5	14.0	0.6	16.2
92311 / Hodge / CA / 52.1 mi.	1,151	11,154	10.3	$37,591	51.8	34.4	9.2	1.6	3.3
92313 / Grand Terrace / CA / 3.4 mi.	1,098	3,945	27.8	$57,303	38.9	24.5	4.5	0.3	6.6
92352 / Lake Arrowhead / CA / 11.2 mi.	999	3,528	28.3	$60,829	18.9	14.0	0.5	0.6	1.1
92377 / Rialto / CA / 6.9 mi.	996	5,072