The Record, Stockton... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

The Record, Stockton

Stockton, California

Owner: Dow Jones (N.Y.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

18.8

2004

17.9

2003

14.9

2002

19.0

2001

17.5

2000

15.4

1999

15.9

1998

15.3

1997

18.0

1996

18.0

1995

23.2

1994

27.8

1993

29.1

1992

25.8

1991

25.0

1990

9.5

The latest year at peak is

1993

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for The Record, Stockton

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

18.8

51.6

2004

17.9

51.6

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Dow Jones (N.Y.),

has a companywide, circulation-weighted Diversity Index of 53.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for The Record, Stockton

This newspaper's Newsroom Diversity Index is 36.

This paper

Peer group

Compare that with 50, which is the median Diversity Index for all newspapers

reporting in this circulation category of 50,001 to 100,000 daily sales.

In that group, this newspaper's Diversity Index ranks 61 out of 90

newspapers reporting in the category of 50,001 to 100,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Times, Shreveport, Louisiana, with a 31.1 percent non-white staff in a community that is 41.3 percent non-white. Its index is 75.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 59,206 ranks 178 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of The Record, Stockton

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

29.7

169,169

Black

6.4

36,305

Asian and Pacific Islander

11.2

63,690

Native-American

0.7

3,823

Other non-white

0.2

1,228

Multi-racial

3.5

20,143

Non-white

51.6

294,358

White

48.4

276,157

Total

570,515

Home county: San Joaquin

Race/ethnicity

% of population

Number of residents

Hispanic

30.5

172,073

Black

6.4

36,139

Asian and Pacific Islander

11.3

63,750

Native-American

0.6

3,531

Other non-white

0.2

1,225

Multi-racial

3.5

19,878

Non-white

52.6

296,596

White

47.4

267,002

Total

563,598

The home county of this newspaper is San Joaquin.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

The Record, Stockton

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

95207 / Stockton / CA / 3.6 mi.

7,235

18,407

39.3

$33,194

57.2

23.8

9.7

0.5

18.7

95204 / Stockton / CA / 2 mi.

5,048

11,502

43.9

$36,391

45.7

26.6

3.9

0.7

9.7

95209 / Stockton / CA / 6.3 mi.

4,451

9,463

47.0

$56,416

50.4

17.8

8.6

0.4

19.1

95206 / Stockton / CA / 8.4 mi.

3,724

12,885

28.9

$35,835

88.1

50.6

15.3

0.5

18.3

95376 / Tracy / CA / 17.2 mi.

3,662

20,687

17.7

$61,800

45.1

27.0

6.4

0.6

7.2

95219 / Stockton / CA / 6.6 mi.

3,531

7,866

44.9

$50,396

40.4

16.5

7.1

0.5

12.4

95215 / Stockton / CA / 7.6 mi.

3,083

6,573

46.9

$33,884

52.8

40.9

4.4

1.1

3.9

95205 / Stockton / CA / 1.6 mi.

2,971

9,790

30.3

$26,109

78.6

58.0

8.3

1.0

7.7

95240 / Lodi / CA / 14.6 mi.

2,953

15,685

18.8

$35,749

42.8

33.7

0.5

0.6

4.7

95210 / Stockton / CA / 5 mi.

2,741

11,302

24.3

$36,566

77.2

24.5

11.8

0.4

36.1

95336 / Manteca / CA / 9.9 mi.

2,658

12,167

21.8

$48,544

34.4

23.9

2.2

0.9

3.4

95242 / Lodi / CA / 13.5 mi.

2,478

8,677

28.6

$49,047

21.6

13.1

0.5

0.6

4.7

95203 / Stockton / CA / 1.5 mi.

1,778

5,459

32.6

$28,453

68.8

44.2

8.7

0.8

11.2

95212 / Stockton / CA / 6.8 mi.

1,527

2,572

59.4

$50,316

30.6

16.8

1.5

0.7

8.4

95202 / Stockton / CA / 0 mi.

1,473

3,086

47.7

$11,456

75.2

43.6

14.3

1.6

11.5

95337 / Manteca / CA / 15.2 mi.

1,063

6,578

16.2

$43,813

37.0

26.6

2.9

0.7

3.6

95252 / Valley Springs / CA / 27.1 mi.

1,003

4,076

24.6

$47,837

16.7

10.1

1.1

1.3

1.1

95330 / Lathrop / CA / 9.6 mi.

872

3,050

28.6

$54,140

60.9

38.0

4.1

0.6

13.0

95236 / Linden / CA / 14.3 mi.

470

1,023

45.9

$49,844

29.2

25.8

0.5

0.6

1.1

95231 / French Camp / CA / 5.5 mi.

441

888

49.7

$29,066

62.6

42.9

10.6

0.4

6.2

95220 / Acampo / CA / 16.8 mi.

426

2,175

19.6

$48,830

25.7

19.1

0.6

3.1

95258 / Woodbridge / CA / 14.5 mi.

417

1,400

29.8

$54,926

28.9

20.9

0.1

0.6

4.2

95632 / Galt / CA / 22.3 mi.

356

7,525

4.7

$46,319

37.4

30.0

1.1

0.7

2.5

95237 / Lockeford / CA / 16.4 mi.

322

1,116

28.9

$43,864

28.5

24.2

0.1

0.7

1.6

95222 / Angels Camp / CA / 35.9 mi.

307

1,662

18.5

$36,794

13.9

7.6

1.5

1.4

0.7

95223 / Arnold / CA / 64.7 mi.

262

2,280

11.5

$44,563

7.3

3.6

0.3

0.7

0.5

95249 / San Andreas / CA / 38.7 mi.

235

1,632

14.4

$34,418

11.4

6.1

0.4

1.3

0.7

95366 / Ripon / CA / 16 mi.

214

4,199

5.1

$55,821

23.5

19.3

0.2

0.4

1.4

95247 / Murphys / CA / 47.1 mi.

208

1,914

10.9

$43,396

8.6

5.0

0.2

1.4

0.6

95320 / Escalon / CA / 17.6 mi.

192

3,805

5.0

$48,260

27.0

22.7

0.4

0.5

1.1

95640 / Ione / CA / 32 mi.

174

2,025

8.6

$41,910

37.6

17.5

13.1

2.3

1.6

95642 / Jackson / CA / 39.3 mi.

129

2,632

4.9

$40,019

10.5

6.3

0.4

1.4

0.5

95246 / Mountain Ranch / CA / 45.7 mi.

114

692

16.5

$32,813

12.2

5.4

0.8

1.2

0.7

95686 / Thornton / CA / 18.8 mi.

443

17.8

$30,469

68.2

59.3

1.6

0.6

3.5

95227 / Clements / CA / 22 mi.

271

23.2

$46,818

15.9

12.3

0.1

1.7

95254 / Wallace / CA / 24.6 mi.

114

55.3

$49,821

12.5

4.5

1.1

0.4

2.1

95641 / Isleton / CA / 22.4 mi.

868

7.3

$37,305

36.0

23.9

1.4

1.0

5.5

95245 / Mokelumne Hill / CA / 47.8 mi.

1,180

5.1

$37,635

9.8

4.9

0.4

1.3

0.8

95228 / Copperopolis / CA / 32 mi.

1,057

5.4

$42,466

15.5

8.4

0.8

1.1

2.4

95225 / Burson / CA / 27.3 mi.

662.5

$16,250

35.7

0.0

95665 / Pine Grove / CA / 46.2 mi.

1,775

3.0

$49,784

11.0

6.1

0.5

1.2

1.5

95370 / Sonora / CA / 51.5 mi.

10,621

0.4

$37,714

11.0

6.5

0.4

1.0

0.8

95255 / West Point / CA / 59.9 mi.

918

4.7

$27,845

15.9

5.8

0.6

6.0

0.6

95221 / Altaville / CA / 39.9 mi.

297

13.8

$26,250

8.4

5.4

0.3

1.8

0.0

95230 / Farmington / CA / 22.5 mi.

203

18.2

$40,284

35.7

30.1

1.5

0.5

94571 / Rio Vista / CA / 31.8 mi.

2,148

1.6

$45,142

19.8

13.8

1.0

0.8

1.6

95226 / Campo Seco / CA / 29.9 mi.

206.3

$34,750

14.6

1.8

0.0

5.5

0.0

95361 / Oakdale / CA / 30.6 mi.

9,125

0.4

$45,102

21.7

17.0

0.4

0.9

1.0

94514 / Byron / CA / 21.7 mi.

3,775

0.8

$85,109

18.5

11.1

2.1

0.6

1.9

95666 / Pioneer / CA / 68.3 mi.

2,443

1.2

$37,175

8.2

5.0

0.2

0.8

0.5

95685 / Sutter Creek / CA / 42.4 mi.

1,951

1.5

$47,589

10.7

5.5

0.2

1.3

1.1

95251 / Vallecito / CA / 44.9 mi.

182

13.7

$37,000

4.6

1.8

0.0

2.3

0.5

95690 / Walnut Grove / CA / 24.5 mi.

843

2.7

$37,026

56.0

43.5

0.5

0.7

8.3

95758 / Elk Grove / CA / 28.3 mi.

15,411

0.1

$68,026

48.3

14.6

10.2

0.4

17.9

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