Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
The Press Democrat, Santa Rosa | ||||||||||
Santa Rosa, California | ||||||||||
Owner: New York Times Co. | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | Did not report | |||||||||
2004 | 12.5 | |||||||||
2003 | Did not report | |||||||||
2002 | Did not report | |||||||||
2001 | Did not report | |||||||||
2000 | 14.0 | |||||||||
1999 | 13.4 | |||||||||
1998 | 12.5 | |||||||||
1997 | 14.3 | |||||||||
1996 | 12.9 | |||||||||
1995 | 16.4 | |||||||||
1994 | 17.3 | |||||||||
1993 | 17.3 | |||||||||
1992 | 15.0 | |||||||||
1991 | 10.3 | |||||||||
1990 | Did not report | |||||||||
The latest year at peak is | 1994 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for The Press Democrat, Santa Rosa | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | N/A | 25.1 | N/A | |||||||
2004 | 12.5 | 25.2 | 50 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, New York Times Co., | ||||||||||
has a companywide, circulation-weighted Diversity Index of 69. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for The Press Democrat, Santa Rosa | ||||||||||
This paper | ||||||||||
Peer group | ||||||||||
The median Diversity Index is 50 for all newspapers | ||||||||||
reporting in this circulation category of 50,001 to 100,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Beaumont Enterprise, Texas, with a 24 percent non-white staff in a community that is 33.5 percent non-white. Its index is 72. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 88,836 ranks 119 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of The Press Democrat, Santa Rosa | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 17.1 | 100,446 | ||||||||
Black | 1.2 | 6,972 | ||||||||
Asian and Pacific Islander | 2.7 | 16,049 | ||||||||
Native-American | 1.3 | 7,798 | ||||||||
Other non-white | 0.2 | 1,107 | ||||||||
Multi-racial | 2.6 | 15,450 | ||||||||
Non-white | 25.2 | 147,822 | ||||||||
White | 74.8 | 439,605 | ||||||||
Total | 587,427 | |||||||||
Home county: Sonoma | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 17.3 | 79,511 | ||||||||
Black | 1.3 | 6,116 | ||||||||
Asian and Pacific Islander | 3.2 | 14,614 | ||||||||
Native-American | 0.8 | 3,477 | ||||||||
Other non-white | 0.2 | 921 | ||||||||
Multi-racial | 2.7 | 12,289 | ||||||||
Non-white | 25.5 | 116,928 | ||||||||
White | 74.5 | 341,686 | ||||||||
Total | 458,614 | |||||||||
The home county of this newspaper is Sonoma. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
The Press Democrat, Santa Rosa | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
95403 / Santa Rosa / CA / 7.1 mi. | 7,500 | 14,663 | 51.1 | $52,434 | 29.4 | 18.3 | 2.4 | 1.0 | 4.6 | |
95404 / Santa Rosa / CA / 4 mi. | 7,352 | 13,908 | 52.9 | $52,864 | 24.1 | 16.5 | 1.6 | 0.7 | 2.6 | |
95409 / Santa Rosa / CA / 1.7 mi. | 6,655 | 11,383 | 58.5 | $52,912 | 13.7 | 7.0 | 1.0 | 0.8 | 2.5 | |
95401 / Santa Rosa / CA / 7.7 mi. | 6,355 | 12,853 | 49.4 | $49,192 | 33.3 | 22.2 | 2.1 | 1.1 | 4.6 | |
95472 / Sebastopol / CA / 12.9 mi. | 5,474 | 12,165 | 45.0 | $55,766 | 14.6 | 9.0 | 0.7 | 0.6 | 1.6 | |
94928 / Rohnert Park / CA / 9.4 mi. | 5,281 | 15,498 | 34.1 | $51,952 | 26.0 | 13.6 | 1.9 | 0.5 | 5.9 | |
94954 / Petaluma / CA / 14 mi. | 4,905 | 12,249 | 40.0 | $67,705 | 25.5 | 15.8 | 1.2 | 0.3 | 5.2 | |
95405 / Santa Rosa / CA / 2.9 mi. | 4,851 | 8,864 | 54.7 | $56,945 | 15.7 | 8.8 | 1.2 | 0.6 | 2.9 | |
94952 / Two Rock Coast G / CA / 14.7 mi. | 4,849 | 12,252 | 39.6 | $56,934 | 18.5 | 12.8 | 0.8 | 0.4 | 1.8 | |
95492 / Windsor / CA / 11 mi. | 4,569 | 7,872 | 58.0 | $63,161 | 29.5 | 23.5 | 0.7 | 0.8 | 2.3 | |
95407 / Santa Rosa / CA / 7.7 mi. | 3,987 | 9,471 | 42.1 | $43,533 | 51.8 | 39.0 | 2.7 | 1.6 | 4.8 | |
95476 / Sonoma / CA / 13.3 mi. | 3,405 | 14,129 | 24.1 | $50,520 | 24.0 | 19.8 | 0.3 | 0.4 | 1.5 | |
95448 / Healdsburg / CA / 15.9 mi. | 3,390 | 6,550 | 51.8 | $51,207 | 30.3 | 26.7 | 0.3 | 0.7 | 0.8 | |
95482 / Ukiah / CA / 53.2 mi. | 1,793 | 11,419 | 15.7 | $36,322 | 30.4 | 22.2 | 0.8 | 3.1 | 1.8 | |
95425 / The Geysers / CA / 29 mi. | 1,709 | 3,362 | 50.8 | $45,681 | 29.4 | 24.9 | 0.2 | 1.1 | 1.0 | |
95437 / Sherwood Valley / CA / 86 mi. | 1,434 | 5,904 | 24.3 | $33,793 | 21.6 | 15.8 | 0.6 | 1.5 | 0.9 | |
94931 / Cotati / CA / 10.5 mi. | 1,381 | 3,091 | 44.7 | $52,297 | 22.0 | 12.1 | 1.9 | 0.7 | 3.5 | |
95436 / Forestville / CA / 15.6 mi. | 955 | 2,644 | 36.1 | $46,817 | 14.7 | 8.8 | 0.7 | 1.0 | 1.1 | |
94951 / Penngrove / CA / 10.4 mi. | 810 | 1,468 | 55.2 | $62,528 | 11.9 | 6.5 | 0.5 | 0.9 | 2.1 | |
95446 / Guernewood / CA / 18.8 mi. | 799 | 2,280 | 35.0 | $39,906 | 16.7 | 10.4 | 0.5 | 1.0 | 0.8 | |
95490 / Willits / CA / 73.1 mi. | 682 | 5,162 | 13.2 | $33,915 | 18.4 | 11.3 | 0.3 | 3.1 | 0.8 | |
95461 / Middletown / CA / 20.7 mi. | 669 | 2,944 | 22.7 | $43,200 | 14.4 | 9.1 | 0.5 | 1.5 | 1.0 | |
94515 / Calistoga / CA / 7.6 mi. | 650 | 2,909 | 22.3 | $44,320 | 34.9 | 31.5 | 0.4 | 0.5 | 1.1 | |
95451 / Kelseyville / CA / 33.2 mi. | 502 | 3,939 | 12.7 | $35,298 | 21.6 | 16.0 | 0.8 | 1.5 | 0.9 | |
95453 / Lakeport / CA / 40.4 mi. | 486 | 4,332 | 11.2 | $33,065 | 21.3 | 14.2 | 0.9 | 3.3 | 1.0 | |
95422 / Clearlake / CA / 31.4 mi. | 467 | 5,701 | 8.2 | $20,072 | 23.0 | 11.0 | 5.0 | 2.0 | 1.2 | |
94558 / Spanish Flat / CA / 17.3 mi. | 414 | 22,988 | 1.8 | $55,995 | 27.1 | 21.5 | 0.8 | 0.5 | 2.0 | |
95442 / Glen Ellen / CA / 7.6 mi. | 357 | 1,466 | 24.4 | $56,140 | 15.9 | 9.4 | 1.6 | 0.6 | 2.0 | |
95445 / The Sea Ranch / CA / 52.6 mi. | 339 | 850 | 39.9 | $46,101 | 14.9 | 10.6 | 0.2 | 0.4 | 1.1 | |
95441 / Geyserville / CA / 20.6 mi. | 320 | 722 | 44.3 | $53,036 | 45.2 | 41.0 | 0.1 | 2.1 | 0.3 | |
95460 / Mendocino / CA / 80.6 mi. | 284 | 1,064 | 26.7 | $43,295 | 6.8 | 2.3 | 0.2 | 0.5 | 1.2 | |
95470 / Redwood Valley / CA / 60.3 mi. | 284 | 2,088 | 13.6 | $44,112 | 20.4 | 12.4 | 0.3 | 4.1 | 1.1 | |
95465 / Occidental / CA / 18.5 mi. | 275 | 766 | 35.9 | $40,994 | 12.4 | 7.0 | 0.8 | 0.9 | 1.3 | |
94574 / Saint Helena / CA / 8.5 mi. | 264 | 3,741 | 7.1 | $60,964 | 28.7 | 25.6 | 0.5 | 0.3 | 1.1 | |
95452 / Kenwood / CA / 4.6 mi. | 262 | 688 | 38.1 | $58,421 | 9.9 | 6.4 | 0.1 | 0.2 | 1.5 | |
95501 / Eureka / CA / 167.4 mi. | 259 | 9,713 | 2.7 | $26,088 | 20.7 | 8.0 | 1.5 | 4.0 | 2.8 | |
94923 / Salmon Creek / CA / 23.6 mi. | 256 | 838 | 30.5 | $57,045 | 19.3 | 14.1 | 0.5 | 1.2 | 1.2 | |
95454 / Laytonville Ranc / CA / 93 mi. | 219 | 1,077 | 20.3 | $30,025 | 20.2 | 6.7 | 0.6 | 7.5 | 1.0 | |
95426 / Cobb / CA / 24.5 mi. | 208 | 623 | 33.4 | $52,500 | 10.4 | 4.3 | 0.6 | 1.1 | 0.8 | |
95540 / Fortuna / CA / 156.1 mi. | 179 | 4,871 | 3.7 | $31,373 | 16.8 | 10.1 | 0.3 | 2.5 | 1.1 | |
95497 / The Sea Ranch / CA / 47.5 mi. | 174 | 400 | 43.5 | $69,327 | 4.1 | 1.7 | 1.1 | 0.0 | 0.3 | |
95462 / Russian River Me / CA / 20.3 mi. | 168 | 765 | 22.0 | $38,227 | 12.1 | 6.7 | 1.1 | 0.3 | 1.3 | |
95468 / Point Arena / CA / 59.2 mi. | 155 | 555 | 27.9 | $28,750 | 31.6 | 19.5 | 0.2 | 7.7 | 0.7 | |
95423 / Sulphur Bank Ran / CA / 35.9 mi. | 151 | 1,724 | 8.8 | $27,382 | 15.5 | 6.6 | 3.7 | 2.1 | 0.7 | |
95421 / Cazadero / CA / 26.9 mi. | 143 | 682 | 21.0 | $36,850 | 16.4 | 5.0 | 0.6 | 5.0 | 1.5 | |
95428 / Covelo / CA / 91.3 mi. | 132 | 845 | 15.6 | $28,092 | 53.3 | 7.3 | 0.7 | 39.3 | 0.5 | |
95464 / Nice / CA / 43.6 mi. | 128 | 975 | 13.1 | $25,000 | 21.1 | 8.7 | 1.9 | 7.5 | 0.6 | |
95458 / Lucerne / CA / 40 mi. | 125 | 1,392 | 9.0 | $25,345 | 15.7 | 8.4 | 1.7 | 2.6 | 0.5 | |
95521 / McKinleyville / CA / 173.3 mi. | 119 | 8,209 | 1.4 | $24,346 | 17.8 | 6.8 | 1.4 | 2.4 | 2.1 | |
95485 / Upper Lake / CA / 46.7 mi. | 118 | 997 | 11.8 | $27,604 | 20.7 | 11.5 | 1.2 | 5.2 | 0.3 | |
94901 / San Rafael / CA / 32.4 mi. | 110 | 15,522 | 0.7 | $59,889 | 39.1 | 29.1 | 2.1 | 0.2 | 5.2 | |
95449 / Hopland / CA / 41.7 mi. | 110 | 431 | 25.5 | $34,022 | 44.2 | 27.4 | 0.2 | 13.3 | 0.2 | |
95415 / Boonville / CA / 51.1 mi. | 106 | 486 | 21.8 | $33,214 | 43.3 | 39.3 | 0.8 | 0.4 | 1.3 | |
95542 / Garberville / CA / 127.7 mi. | 106 | 1,003 | 10.6 | $28,049 | 8.4 | 3.2 | 0.5 | 1.3 | 0.9 | |
94559 / Napa / CA / 19.9 mi. | 94 | 10,330 | 0.9 | $43,846 | 35.8 | 31.5 | 0.5 | 0.6 | 1.2 | |
95469 / Potter Valley / CA / 62 mi. | 93 | 687 | 13.5 | $36,354 | 20.1 | 13.9 | 0.4 | 1.8 | 0.4 | |
95457 / Lower Lake / CA / 27.9 mi. | 90 | 1,085 | 8.3 | $29,250 | 16.4 | 8.9 | 1.4 | 1.4 | 1.0 | |
95560 / Redway / CA / 123.6 mi. | 86 | 774 | 11.1 | $28,074 | 14.0 | 4.7 | 1.7 | 2.4 | 0.4 | |
95439 / Fulton / CA / 8.6 mi. | 82 | 150 | 54.7 | $53,884 | 29.9 | 23.8 | 1.1 | 1.3 | 2.0 | |
95456 / Little River / CA / 77.4 mi. | 80 | 458 | 17.5 | $42,045 | 5.7 | 1.8 | 0.2 | 0.5 | 0.2 | |
95410 / Albion / CA / 73 mi. | 72 | 489 | 14.7 | $40,491 | 9.2 | 2.7 | 0.4 | 0.4 | 1.6 | |
95450 / Jenner / CA / 29.7 mi. | 69 | 203 | 34.0 | $38,438 | 17.9 | 7.6 | 0.5 | 1.9 | 2.6 | |
95444 / Graton / CA / 13.2 mi. | 68 | 137 | 49.6 | $33,750 | 35.5 | 27.7 | 0.8 | 3.5 | 1.1 | |
94508 / Angwin / CA / 10.6 mi. | 67 | 998 | 6.7 | $61,389 | 28.9 | 12.1 | 2.8 | 0.4 | 9.6 | |
94903 / Terra Linda / CA / 29.5 mi. | 67 | 11,610 | 0.6 | $70,758 | 19.6 | 7.8 | 1.9 | 0.3 | 6.4 | |
95459 / Manchester Ranch / CA / 62.8 mi. | 67 | 244 | 27.5 | $34,792 | 32.7 | 15.9 | 1.0 | 14.0 | 0.5 | |
95471 / Rio Nido / CA / 19.1 mi. | 58 | 137 | 42.3 | $40,063 | 17.2 | 11.5 | 1.4 | 0.3 | 0.7 | |
95430 / Duncans Mills / CA / 27.1 mi. | 57 | 73 | 78.1 | $35,139 | 20.6 | 16.6 | 0.0 | 1.1 | 2.3 | |
95466 / Philo / CA / 61.4 mi. | 56 | 358 | 15.6 | $43,015 | 38.3 | 34.2 | 0.5 | 1.6 | 0.6 | |
94971 / Tomales / CA / 20.6 mi. | 53 | 130 | 40.8 | $50,703 | 13.2 | 9.7 | 0.3 | 0.5 | 0.8 | |
95432 / Elk / CA / 70.4 mi. | 53 | 174 | 30.5 | $46,875 | 8.2 | 4.9 | 0.6 | 0.0 | 1.6 | |
94929 / Dillon Beach / CA / 22.7 mi. | 50 | 155 | 32.3 | $47,679 | 6.9 | 0.9 | 0.3 | 0.3 | 2.8 | |
95419 / Camp Meeker / CA / 17.9 mi. | 45 | 179 | 25.1 | $37,625 | 14.4 | 4.9 | 0.9 | 2.1 | 0.7 | |
95519 / McKinleyville / CA / 174.1 mi. | 45 | 6,191 | 0.7 | $39,058 | 13.9 | 4.2 | 0.3 | 4.0 | 1.0 | |
94922 / Bodega / CA / 19.9 mi. | 44 | 219 | 20.1 | $53,125 | 19.1 | 13.5 | 0.2 | 1.9 | 1.2 | |
94972 / Valley Ford / CA / 20.2 mi. | 44 | 21 | 209.5 | $45,903 | 35.0 | 35.0 | 0.0 | 0.0 | 0.0 | |
94925 / Corte Madera / CA / 35.5 mi. | 40 | 3,781 | 1.1 | $77,455 | 15.3 | 5.6 | 0.9 | 0.2 | 5.7 | |
94947 / Novato / CA / 23.6 mi. | 38 | 9,349 | 0.4 | $66,970 | 21.3 | 11.2 | 1.7 | 0.2 | 5.1 | |
94941 / Tamalpais Valley / CA / 37.2 mi. | 36 | 12,727 | 0.3 | $91,283 | 12.7 | 3.7 | 1.1 | 0.2 | 5.3 | |
95427 / Keene Summit / CA / 70.7 mi. | 36 | 167 | 21.6 | $23,583 | 3.3 | 1.9 | 0.0 | 0.3 | 0.5 | |
95585 / Leggett / CA / 102.5 mi. | 30 | 117 | 25.6 | $23,125 | 25.7 | 11.9 | 0.7 | 8.3 | 0.7 | |
95536 / Ferndale / CA / 157.8 mi. | 25 | 1,189 | 2.1 | $38,438 | 12.3 | 7.8 | 0.2 | 1.1 | 0.3 | |
95420 / Caspar / CA / 83.4 mi. | 24 | 145 | 16.6 | $37,813 | 12.6 | 3.5 | 0.6 | 0.6 | 0.6 | |
94930 / Fairfax / CA / 32.6 mi. | 22 | 3,747 | 0.6 | $60,971 | 11.8 | 5.4 | 1.0 | 0.4 | 2.2 | |
95463 / Philo / CA / 65.3 mi. | 22 | 61 | 36.1 | $32,422 | 15.5 | 9.2 | 1.4 | 1.4 | 2.1 | |
95570 / Westhaven / CA / 183.8 mi. | 22 | 1,090 | 2.0 | $33,300 | 14.4 | 4.4 | 0.3 | 5.5 | 0.7 | |
File | ca_the_press_democrat__santa_rosa | |||||||||
Time | 5/17/05 5:07 PM | |||||||||
Page | 119 | |||||||||
Member | 104850 |