Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Press-Enterprise, Riverside
Riverside, California
Owner: Belo (Texas)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	25.0
2004	24.7
2003	24.2
2002	21.0
2001	21.0
2000	17.9
1999	20.0
1998	19.3
1997	18.1
1996	15.7
1995	13.5
1994	15.5
1993	12.9
1992	14.1
1991	12.6
1990	8.8
The latest year at peak is	2005
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Press-Enterprise, Riverside
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	25.0	49.4	51
2004	24.7	49.3	50
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Belo (Texas),
has a companywide, circulation-weighted Diversity Index of 40.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Press-Enterprise, Riverside
This newspaper's Newsroom Diversity Index is 51.				This paper
				Peer group
Compare that with 64, which is the median Diversity Index for all newspapers
reporting in this circulation category of 100,001 to 250,000 daily sales.
In that group, this newspaper's Diversity Index ranks 42 out of 58
newspapers reporting in the category of 100,001 to 250,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is San Antonio Express-News, Texas, with a 30.6 percent non-white staff in a community that is 57.9 percent non-white. Its index is 53.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 182,682 ranks 57 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Press-Enterprise, Riverside
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	33.9	547,075
Black	7.5	121,636
Asian and Pacific Islander	4.5	73,161
Native-American	0.7	11,010
Other non-white	0.2	2,761
Multi-racial	2.5	40,141
Non-white	49.3	795,784
White	50.7	817,849
Total		1,613,633
	Home county:  Riverside
Race/ethnicity	% of population	Number of residents
Hispanic	36.2	559,575
Black	6.0	92,403
Asian and Pacific Islander	3.8	58,483
Native-American	0.7	10,135
Other non-white	0.2	2,425
Multi-racial	2.2	33,535
Non-white	49.0	756,556
White	51.0	788,831
Total		1,545,387
The home county of this newspaper is Riverside.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
The Press-Enterprise, Riverside
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
92506 / Riverside / CA / 2.5 mi.	9,216	14,941	61.7	$62,357	32.7	19.1	5.4	0.4	5.2
92503 / Riverside / CA / 6.9 mi.	8,545	21,075	40.5	$44,829	56.1	42.9	5.0	0.7	5.1
92504 / Riverside / CA / 4.6 mi.	6,932	15,348	45.2	$40,583	49.2	35.6	6.6	0.6	3.8
92545 / Hemet / CA / 23.4 mi.	6,226	11,638	53.5	$31,065	21.0	15.1	2.1	0.7	1.3
92509 / Rubidoux / CA / 4 mi.	6,204	17,311	35.8	$45,995	60.2	50.1	4.9	0.6	2.5
92544 / Hemet / CA / 32.9 mi.	5,808	14,431	40.2	$37,086	25.3	19.7	1.4	0.8	1.6
92882 / Corona / CA / 14.2 mi.	5,686	17,904	31.8	$55,957	53.8	40.2	4.2	0.4	6.4
92543 / Hemet / CA / 27.6 mi.	5,324	12,368	43.0	$23,397	37.0	30.1	2.5	0.9	1.5
92557 / Moreno Valley / CA / 5.8 mi.	5,113	13,564	37.7	$54,724	59.8	30.8	18.1	0.4	6.5
92562 / Murrieta Hot Spr / CA / 28.5 mi.	5,097	11,933	42.7	$61,583	27.1	16.9	3.0	0.4	4.0
92507 / Riverside / CA / 2.3 mi.	5,004	16,579	30.2	$30,374	68.6	42.5	11.3	0.4	11.2
92553 / Moreno Valley / CA / 7.6 mi.	4,811	16,280	29.6	$38,554	74.5	45.3	19.9	0.4	5.9
92586 / Sun City / CA / 20 mi.	4,340	8,900	48.8	$29,152	17.7	12.4	2.2	0.3	1.3
92592 / Temecula / CA / 36.3 mi.	4,288	14,357	29.9	$67,593	29.9	16.8	3.6	1.3	5.2
92220 / Banning / CA / 26.2 mi.	4,252	9,541	44.6	$32,825	48.1	29.5	7.8	3.3	5.2
92501 / Riverside / CA / 1 mi.	4,076	6,207	65.7	$31,875	57.5	42.7	8.6	0.8	2.6
92505 / Riverside / CA / 7.3 mi.	4,036	11,539	35.0	$41,756	59.5	45.3	5.6	0.5	5.3
92508 / Riverside / CA / 5.9 mi.	3,656	5,106	71.6	$68,701	40.5	21.7	8.3	0.6	6.7
92879 / Corona / CA / 10.9 mi.	3,485	13,481	25.9	$53,451	60.4	41.1	6.9	0.5	8.7
92399 / Yucaipa / CA / 18.1 mi.	3,423	15,357	22.3	$39,286	23.1	18.3	0.9	0.7	1.1
92570 / Perris / CA / 12.8 mi.	3,212	10,360	31.0	$32,479	67.7	50.1	13.1	0.6	1.3
92530 / Lake Elsinore / CA / 24.1 mi.	3,195	12,093	26.4	$39,344	45.5	36.5	3.9	0.8	1.8
92583 / Soboba Indian Re / CA / 27 mi.	3,153	7,410	42.6	$29,051	49.0	40.2	2.3	3.3	1.2
92860 / Norco / CA / 10.1 mi.	3,133	5,552	56.4	$63,750	33.1	23.2	6.4	0.5	1.2
92881 / Corona / CA / 11.6 mi.	2,953	6,691	44.1	$70,992</