Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Orange County Register, Santa Ana
Santa Ana, California
Owner: Freedom Communications (Ca.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	27.4
2004	24.6
2003	22.3
2002	18.8
2001	17.5
2000	18.5
1999	15.9
1998	15.8
1997	17.8
1996	18.0
1995	16.7
1994	19.9
1993	18.7
1992	14.3
1991	14.3
1990	14.3
The latest year at peak is	2005
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Orange County Register, Santa Ana
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	27.4	48.8	56
2004	24.6	48.7	50
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Freedom Communications (Ca.),
has a companywide, circulation-weighted Diversity Index of 59.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Orange County Register, Santa Ana
This newspaper's Newsroom Diversity Index is 56.				This paper
				Peer group
Compare that with 70, which is the median Diversity Index for all newspapers
reporting in this circulation category of 250,001 to 500,000 daily sales.
In that group, this newspaper's Diversity Index ranks 19 out of 24
newspapers reporting in the category of 250,001 to 500,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is San Jose Mercury News, California, with a 32.1 percent non-white staff in a community that is 52.6 percent non-white. Its index is 61.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 303,418 ranks 26 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Orange County Register, Santa Ana
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	30.8	898,821
Black	1.5	43,686
Asian and Pacific Islander	13.7	400,948
Native-American	0.3	8,627
Other non-white	0.2	4,680
Multi-racial	2.3	65,709
Non-white	48.7	1,422,471
White	51.3	1,496,502
Total		2,918,973
	Home county:  Orange
Race/ethnicity	% of population	Number of residents
Hispanic	30.8	875,579
Black	1.5	42,639
Asian and Pacific Islander	13.8	391,896
Native-American	0.3	8,414
Other non-white	0.2	4,525
Multi-racial	2.3	64,258
Non-white	48.7	1,387,311
White	51.3	1,458,978
Total		2,846,289
The home county of this newspaper is Orange.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
The Orange County Register, Santa Ana
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
92646 / Huntington Beach / CA / 10.9 mi.	7,824	21,511	36.4	$69,638	22.8	9.4	0.6	0.4	9.4
92708 / Santa Ana / CA / 8.5 mi.	7,791	18,050	43.2	$69,710	41.4	10.8	1.1	0.3	25.7
92683 / Westminster / CA / 10 mi.	7,315	26,369	27.7	$49,686	63.8	21.6	0.8	0.3	38.5
92653 / Laguna Woods / CA / 11.7 mi.	7,291	22,609	32.2	$46,716	22.6	11.7	1.0	0.2	7.6
92677 / Laguna Niguel / CA / 17 mi.	6,921	23,389	29.6	$80,146	22.6	10.4	1.2	0.2	7.8
92804 / Brookhurst Cente / CA / 9.6 mi.	6,905	24,061	28.7	$41,887	63.4	39.3	2.9	0.4	17.7
92705 / Santa Ana / CA / 1.1 mi.	6,784	14,308	47.4	$62,368	43.0	33.8	1.3	0.3	5.8
92630 / Lake Forest / CA / 10.3 mi.	6,664	20,166	33.0	$68,311	33.3	18.6	1.7	0.2	9.8
92692 / San Juan Capistr / CA / 13.1 mi.	6,408	16,603	38.6	$82,690	23.7	10.5	1.2	0.2	8.9
92870 / Placentia / CA / 7.4 mi.	6,346	15,589	40.7	$63,367	45.4	30.2	1.6	0.4	11.2
92647 / Huntington Beach / CA / 11.1 mi.	6,214	20,139	30.9	$57,528	40.3	24.1	1.1	0.4	11.8
92886 / Yorba Linda / CA / 9.1 mi.	6,193	13,208	46.9	$82,188	22.7	11.1	0.9	0.3	8.1
92691 / San Juan Capistr / CA / 12.5 mi.	6,060	15,597	38.9	$75,184	24.4	13.7	1.0	0.3	6.8
92780 / Tustin / CA / 2.2 mi.	5,876	18,288	32.1	$47,961	57.7	40.4	2.8	0.3	11.4
92626 / Costa Mesa / CA / 7.9 mi.	5,795	17,931	32.3	$57,929	36.4	19.0	1.7	0.3	12.3
92672 / Vista del Mar / CA / 23.4 mi.	5,507	14,275	38.6	$57,110	23.4	17.9	0.7	0.4	2.5
90631 / La Habra Heights / CA / 13.2 mi.	5,492	21,720	25.3	$50,666	56.0	45.4	1.3	0.3	6.9
92807 / Anaheim Hills / CA / 5.6 mi.	5,478	12,553	43.6	$76,381	32.3	14.6	1.6	0.3	12.9
92867 / Villa Park / CA / 3.6 mi.	5,387	12,460	43.2	$63,039	43.7	31.4	0.9	0.3	9.0
92648 / Huntington Beach / CA / 12.2 mi.	5,330	18,371	29.0	$64,156	24.3	12.3	0.6	0.5	8.2
90630 / Cypress / CA / 12.8 mi.	4,914	16,065	30.6	$63,611	42.8	15.8	2.7	0.4	20.9
92704 / Santa Ana / CA / 6.3 mi.	4,827	19,669	24.5	$49,923	87.2	69.1	1.5	0.2	15.3
92627 / Mesa Center / CA / 9.7 mi.	4,802	21,880	21.9	$46,138	47.8	41.2	0.8	0.3	3.4
92806 / Sunkist / CA / 5.7 mi.	4,560	10,742	42.5	$50,555	60.4	44.7	2.3	0.4	10.6
90620 / Buena Park / CA / 11.9 mi.	4,479	13,165