Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Orange County Register, Santa Ana
Santa Ana, California
Owner: Freedom Communications (Ca.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year Non-white % of newsroom staff
2005 27.4
2004 24.6
2003 22.3
2002 18.8
2001 17.5
2000 18.5
1999 15.9
1998 15.8
1997 17.8
1996 18.0
1995 16.7
1994 19.9
1993 18.7
1992 14.3
1991 14.3
1990 14.3
The latest year at peak is 2005
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Orange County Register, Santa Ana
Year Non-white % of newsroom staff Non-white % of circulation area Newsroom Diversity Index (parity=100)
2005 27.4 48.8 56
2004 24.6 48.7 50
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Freedom Communications (Ca.),
has a companywide, circulation-weighted Diversity Index of 59.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Orange County Register, Santa Ana
This newspaper's Newsroom Diversity Index is 56. This paper
Peer group
Compare that with 70, which is the median Diversity Index for all newspapers
reporting in this circulation category of 250,001 to 500,000 daily sales.
In that group, this newspaper's Diversity Index ranks 19 out of 24
newspapers reporting in the category of 250,001 to 500,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is San Jose Mercury News, California, with a 32.1 percent non-white staff in a community that is 52.6 percent non-white. Its index is 61.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 303,418 ranks 26 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Orange County Register, Santa Ana
Circulation area
Race/ethnicity % of population Number of residents
Hispanic 30.8 898,821
Black 1.5 43,686
Asian and Pacific Islander 13.7 400,948
Native-American 0.3 8,627
Other non-white 0.2 4,680
Multi-racial 2.3 65,709
  Non-white 48.7 1,422,471
White 51.3 1,496,502
Total 2,918,973
Home county:  Orange
Race/ethnicity % of population Number of residents
Hispanic 30.8 875,579
Black 1.5 42,639
Asian and Pacific Islander 13.8 391,896
Native-American 0.3 8,414
Other non-white 0.2 4,525
Multi-racial 2.3 64,258
  Non-white 48.7 1,387,311
White 51.3 1,458,978
Total 2,846,289
The home county of this newspaper is Orange.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and 
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
  1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
  2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
  3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
  4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
  5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. 
  6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
  7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
  8. Source for the demographics of residents of that circulation area: US Census 2000.
  9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
 10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
      
Demographics of ZIP Codes
where sales were reported by
The Orange County Register, Santa Ana
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office Weekday sales Households Penetration % (daily sales per 100 households) Median household income Non-white
% of
population
Hispanic
% of
population
Black
% of
population
Native
% of
population
Asian
% of
population
92646 / Huntington Beach / CA / 10.9 mi. 7,824 21,511 36.4 $69,638 22.8 9.4 0.6 0.4 9.4
92708 / Santa Ana / CA / 8.5 mi. 7,791 18,050 43.2 $69,710 41.4 10.8 1.1 0.3 25.7
92683 / Westminster / CA / 10 mi. 7,315 26,369 27.7 $49,686 63.8 21.6 0.8 0.3 38.5
92653 / Laguna Woods / CA / 11.7 mi. 7,291 22,609 32.2 $46,716 22.6 11.7 1.0 0.2 7.6
92677 / Laguna Niguel / CA / 17 mi. 6,921 23,389 29.6 $80,146 22.6 10.4 1.2 0.2 7.8
92804 / Brookhurst Cente / CA / 9.6 mi. 6,905 24,061 28.7 $41,887 63.4 39.3 2.9 0.4 17.7
92705 / Santa Ana / CA / 1.1 mi. 6,784 14,308 47.4 $62,368 43.0 33.8 1.3 0.3 5.8
92630 / Lake Forest / CA / 10.3 mi. 6,664 20,166 33.0 $68,311 33.3 18.6 1.7 0.2 9.8
92692 / San Juan Capistr / CA / 13.1 mi. 6,408 16,603 38.6 $82,690 23.7 10.5 1.2 0.2 8.9
92870 / Placentia / CA / 7.4 mi. 6,346 15,589 40.7 $63,367 45.4 30.2 1.6 0.4 11.2
92647 / Huntington Beach / CA / 11.1 mi. 6,214 20,139 30.9 $57,528 40.3 24.1 1.1 0.4 11.8
92886 / Yorba Linda / CA / 9.1 mi. 6,193 13,208 46.9 $82,188 22.7 11.1 0.9 0.3 8.1
92691 / San Juan Capistr / CA / 12.5 mi. 6,060 15,597 38.9 $75,184 24.4 13.7 1.0 0.3 6.8
92780 / Tustin / CA / 2.2 mi. 5,876 18,288 32.1 $47,961 57.7 40.4 2.8 0.3 11.4
92626 / Costa Mesa / CA / 7.9 mi. 5,795 17,931 32.3 $57,929 36.4 19.0 1.7 0.3 12.3
92672 / Vista del Mar / CA / 23.4 mi. 5,507 14,275 38.6 $57,110 23.4 17.9 0.7 0.4 2.5
90631 / La Habra Heights / CA / 13.2 mi. 5,492 21,720 25.3 $50,666 56.0 45.4 1.3 0.3 6.9
92807 / Anaheim Hills / CA / 5.6 mi. 5,478 12,553 43.6 $76,381 32.3 14.6 1.6 0.3 12.9
92867 / Villa Park / CA / 3.6 mi. 5,387 12,460 43.2 $63,039 43.7 31.4 0.9 0.3 9.0
92648 / Huntington Beach / CA / 12.2 mi. 5,330 18,371 29.0 $64,156 24.3 12.3 0.6 0.5 8.2
90630 / Cypress / CA / 12.8 mi. 4,914 16,065 30.6 $63,611 42.8 15.8 2.7 0.4 20.9
92704 / Santa Ana / CA / 6.3 mi. 4,827 19,669 24.5 $49,923 87.2 69.1 1.5 0.2 15.3
92627 / Mesa Center / CA / 9.7 mi. 4,802 21,880 21.9 $46,138 47.8 41.2 0.8 0.3 3.4
92806 / Sunkist / CA / 5.7 mi. 4,560 10,742 42.5 $50,555 60.4 44.7 2.3 0.4 10.6
90620 / Buena Park / CA / 11.9 mi. 4,479 13,165 34.0 $57,861 53.7 25.7 2.9 0.4 21.6
92688 / Trabuco Canyon / CA / 13.6 mi. 4,456 15,203 29.3 $74,173 27.9 14.3 1.9 0.3 8.1
92821 / Brea / CA / 11.4 mi. 4,440 12,581 35.3 $59,189 34.2 20.8 1.2 0.3 9.4
92805 / Federal / CA / 7 mi. 4,439 16,901 26.3 $39,609 81.7 74.0 1.3 0.3 5.0
92869 / Orange / CA / 1.5 mi. 4,357 11,723 37.2 $74,117 45.2 31.2 1.1 0.2 10.7
92801 / Anaheim / CA / 9.4 mi. 4,301 17,793 24.2 $39,789 70.8 50.9 3.7 0.3 13.2
92649 / Huntington Beach / CA / 13.4 mi. 4,184 13,917 30.1 $70,779 20.5 9.7 0.6 0.3 7.2
92840 / Garden Grove / CA / 6.8 mi. 4,176 14,588 28.6 $47,153 65.7 37.6 1.4 0.4 24.2
92660 / Newport Beach / CA / 9.5 mi. 4,165 12,869 32.4 $98,119 11.2 3.9 0.5 0.1 5.2
92679 / Trabuco Cyn / CA / 14.2 mi. 4,092 9,955 41.1 $112,998 17.5 7.9 1.0 0.2 5.8
92675 / San Juan Capistr / CA / 18.6 mi. 3,970 11,111 35.7 $62,937 37.6 32.9 0.5 0.5 2.2
92656 / Laguna Hills / CA / 13.6 mi. 3,895 16,564 23.5 $74,688 30.0 13.0 2.0 0.3 11.0
92707 / South Main / CA / 5.1 mi. 3,821 13,236 28.9 $49,080 88.0 79.2 1.0 0.3 6.5
92629 / Monarch Beach / CA / 19.6 mi. 3,734 11,708 31.9 $64,622 21.4 15.5 0.7 0.3 2.7
92831 / Fullerton / CA / 9.1 mi. 3,473 13,148 26.4 $45,102 47.3 29.1 2.5 0.4 12.3
92833 / Fullerton / CA / 10.7 mi. 3,398 14,689 23.1 $50,929 59.2 29.0 2.2 0.3 25.5
92673 / San Clemente / CA / 21.6 mi. 3,328 5,206 63.9 $92,073 17.3 11.3 0.6 0.3 3.3
92802 / Holiday / CA / 6.9 mi. 3,231 12,170 26.5 $41,408 73.1 57.9 2.0 0.4 11.0
92706 / Santa Ana / CA / 4.2 mi. 3,179 9,534 33.3 $45,435 78.1 69.0 1.3 0.2 6.5
92841 / Garden Grove / CA / 9.2 mi. 3,052 9,198 33.2 $46,892 63.0 26.5 1.2 0.4 32.1
92612 / Irvine / CA / 7.7 mi. 3,044 13,753 22.1 $60,257 44.4 7.1 1.4 0.1 31.5
92835 / Fullerton / CA / 10.2 mi. 2,987 8,172 36.6 $66,607 27.0 11.0 1.2 0.2 12.3
92887 / Yorba Linda / CA / 8.5 mi. 2,955 6,624 44.6 $103,926 28.9 8.6 1.5 0.2 15.8
92604 / Irvine / CA / 5.2 mi. 2,932 9,697 30.2 $71,779 36.9 8.3 1.1 0.2 23.8
92701 / Santa Ana / CA / 2.7 mi. 2,913 12,305 23.7 $33,728 93.4 88.5 0.7 0.2 3.3
92843 / Garden Grove / CA / 6.7 mi. 2,827 10,412 27.2 $42,872 81.9 43.1 0.8 0.2 36.0
90740 / Seal Beach / CA / 14.7 mi. 2,794 13,043 21.4 $42,067 15.9 6.5 1.4 0.2 5.8
92620 / Irvine / CA / 4.9 mi. 2,681 9,033 29.7 $86,467 39.2 6.8 1.2 0.1 27.5
92614 / Irvine / CA / 5.6 mi. 2,612 8,509 30.7 $76,934 42.2 7.0 1.3 0.1 29.0
92865 / Orange / CA / 4.6 mi. 2,541 5,941 42.8 $55,512 38.7 27.6 1.3 0.3 7.0
92703 / Santa Ana / CA / 5.7 mi. 2,527 12,716 19.9 $40,674 92.9 79.3 1.5 0.3 11.1
92845 / Garden Grove / CA / 11.9 mi. 2,465 5,541 44.5 $66,830 24.5 10.9 0.9 0.4 9.4
90621 / Buena Park / CA / 12.2 mi. 2,440 9,967 24.5 $41,716 72.9 43.6 4.5 0.4 21.7
92663 / Newport Beach / CA / 11.5 mi. 2,336 10,549 22.1 $66,978 12.4 6.7 0.7 0.3 3.2
90638 / Mirada / CA / 14.1 mi. 2,323 14,815 15.7 $61,724 52.9 33.4 1.8 0.3 15.1
92651 / South Laguna / CA / 14.6 mi. 2,323 12,076 19.2 $76,644 11.9 6.8 0.7 0.3 2.1
92868 / Orange / CA / 4.2 mi. 2,290 6,570 34.9 $45,267 61.5 45.1 2.5 0.3 11.6
90680 / Stanton / CA / 10.4 mi. 2,143 8,513 25.2 $41,578 68.8 47.9 2.1 0.4 15.7
92808 / Anaheim Hills / CA / 6.6 mi. 2,135 7,037 30.3 $88,329 37.7 11.1 2.0 0.1 21.1
90720 / Rossmoor / CA / 14.2 mi. 2,090 7,759 26.9 $65,715 24.5 11.7 2.0 0.3 8.0
92832 / Fullerton / CA / 9.2 mi. 2,017 7,682 26.3 $44,037 63.0 50.6 2.4 0.4 7.4
92866 / Orange / CA / 2.4 mi. 1,845 5,882 31.4 $45,307 42.1 33.0 1.6 0.4 5.0
92782 / Tustin / CA / 2.2 mi. 1,666 7,345 22.7 $85,977 37.7 8.6 1.7 0.1 23.6
92844 / Garden Grove / CA / 9.1 mi. 1,455 6,372 22.8 $42,218 77.8 22.3 1.2 0.2 51.8
90623 / La Palma / CA / 13.7 mi. 1,451 5,008 29.0 $69,096 63.4 11.4 4.5 0.3 44.5
92625 / Corona del Mar / CA / 11.1 mi. 1,402 6,418 21.8 $100,080 10.0 3.9 0.3 0.2 4.4
92606 / Irvine / CA / 4.8 mi. 1,286 6,657 19.3 $71,155 54.7 7.7 2.1 0.1 39.6
92861 / Villa Park / CA / 3.4 mi. 1,220 1,929 63.2 $116,658 22.2 6.1 0.7 0.4 13.1
92618 / Irvine / CA / 6.7 mi. 1,180 2,635 44.8 $53,337 41.8 14.2 2.1 0.3 20.9
92610 / Foothill Ranch / CA / 9.6 mi. 1,174 3,829 30.7 $88,710 31.8 10.9 1.8 0.2 15.0
92882 / Corona / CA / 12.7 mi. 1,024 17,904 5.7 $55,957 53.8 40.2 4.2 0.4 6.4
92694 / San Juan Capistr / CA / 15.4 mi. 993 120 827.5 $104,306 19.2 8.9 0.3 0.0 6.3
91709 / Chino Hills / CA / 14.4 mi. 926 20,026 4.6 $78,336 56.3 25.7 5.4 0.3 22.0
92624 / Dana Point / CA / 21.3 mi. 898 2,780 32.3 $60,797 20.5 15.2 0.7 0.5 2.2
92602 / Irvine / CA / 3.4 mi. 894 893 100.1 $112,399 58.6 8.3 0.8 0.1 44.4
90703 / Cerritos / CA / 15.1 mi. 800 15,383 5.2 $72,906 78.7 10.7 6.6 0.2 58.3
90604 / Whittier / CA / 15.9 mi. 760 11,737 6.5 $49,836 61.7 54.5 1.3 0.3 3.7
91765 / Pomona / CA / 15.1 mi. 647 14,662 4.4 $69,848 67.9 17.7 4.9 0.2 42.0
90603 / Whittier / CA / 15.1 mi. 635 6,732 9.4 $59,328 41.8 34.7 0.5 0.4 4.5
92657 / Newport Coast / CA / 11.6 mi. 589 2,366 24.9 $114,004 20.6 3.8 0.4 0.1 13.6
90803 / Naples / CA / 17.3 mi. 476 17,677 2.7 $60,513 19.7 9.9 2.1 0.4 4.5
92655 / Midway City / CA / 9.7 mi. 412 2,631 15.7 $42,218 65.6 27.2 1.0 0.3 34.5
90602 / Whittier / CA / 18.1 mi. 405 8,195 4.9 $40,695 74.2 68.4 1.1 0.5 2.7
90807 / Signal Hill / CA / 20.5 mi. 359 12,584 2.9 $50,543 52.0 18.1 15.5 0.4 14.3
92661 / Newport Beach / CA / 11.8 mi. 331 2,111 15.7 $64,293 9.1 5.3 0.6 0.3 1.4
92881 / Corona / CA / 16.3 mi. 325 6,691 4.9 $70,992 41.7 24.1 7.3 0.3 6.5
92823 / Brea / CA / 10 mi. 321 520 61.7 $63,266 18.2 11.8 0.4 0.2 4.4
92662 / Newport Beach / CA / 11.4 mi. 310 1,736 17.9 $76,381 6.8 3.2 0.4 0.2 2.2
90815 / Long Beach / CA / 16.8 mi. 280 15,011 1.9 $61,074 30.6 12.7 4.1 0.4 9.7
92879 / Corona / CA / 16.1 mi. 279 13,481 2.1 $53,451 60.4 41.1 6.9 0.5 8.7
90712 / Lakewood / CA / 19.2 mi. 238 10,685 2.2 $59,347 44.4 20.6 7.9 0.4 11.7
92676 / Silverado / CA / 10.3 mi. 221 753 29.3 $78,269 12.1 7.2 0.5 0.7 1.1
91710 / Chino / CA / 17.2 mi. 214 19,015 1.1 $55,185 61.3 46.4 7.7 0.4 4.8
90808 / Long Beach / CA / 16.5 mi. 206 14,261 1.4 $63,620 26.2 13.2 2.8 0.3 6.8
90742 / Sunset Beach / CA / 14.6 mi. 188 569 33.0 $65,990 13.0 6.1 0.1 0.3 2.1
92860 / Norco / CA / 17.1 mi. 177 5,552 3.2 $63,750 33.1 23.2 6.4 0.5 1.2
90804 / Signal Hill / CA / 18.4 mi. 158 15,415 1.0 $29,872 73.6 37.8 16.4 0.4 15.1
92880 / Corona / CA / 14.4 mi. 155 4,935 3.1 $66,439 47.1 34.3 4.9 0.4 5.0
90715 / Lakewood / CA / 15.5 mi. 151 6,208 2.4 $48,927 73.0 33.4 11.1 0.4 24.9
90810 / Long Beach / CA / 22.2 mi. 148 9,144 1.6 $36,966 90.9 45.6 16.2 0.4 25.9
90805 / North Long Beach / CA / 21.3 mi. 145 26,252 0.6 $32,565 85.2 45.7 23.4 0.4 12.9
90713 / Lakewood / CA / 17.1 mi. 116 9,615 1.2 $63,458 31.5 17.4 3.0 0.3 7.5
90802 / Long Beach / CA / 20.7 mi. 116 18,758 0.6 $25,860 66.2 39.3 16.8 0.6 5.7
90716 / Lakewood / CA / 14.9 mi. 95 3,505 2.7 $35,153 89.0 73.3 4.2 0.5 9.4
90814 / Long Beach / CA / 18.5 mi. 80 9,376 0.9 $41,808 40.9 20.4 8.6 0.5 7.3
90806 / Signal Hill / CA / 20.3 mi. 78 14,613 0.5 $31,488 86.4 43.4 20.1 0.3 19.5
90045 / Westchester / CA / 34 mi. 74 15,558 0.5 $56,566 47.9 17.5 16.5 0.2 9.6
91762 / Ontario / CA / 20 mi. 74 15,761 0.5 $39,972 71.1 59.2 5.7 0.3 3.9
90701 / Cerritos / CA / 16.2 mi. 72 4,470 1.6 $44,500 72.8 38.3 3.4 0.4 27.7
91761 / Ontario / CA / 20.3 mi. 61 14,941 0.4 $49,430 73.3 57.1 8.8 0.3 5.2
90028 / Los Angeles / CA / 35.3 mi. 46 14,810 0.3 $21,893 58.2 38.7 6.9 0.3 7.6
91766 / Pomona / CA / 17.8 mi. 44 16,979 0.3 $41,876 87.1 69.8 6.5 0.3 8.9
90064 / Rancho Park / CA / 37.4 mi. 32 10,852 0.3 $59,923 35.9 15.8 2.4 0.1 14.0
90036 / Miracle Mile / CA / 35 mi. 30 17,212 0.2 $47,746 33.6 6.6 7.1 0.2 16.3
91006 / Arcadia / CA / 26.5 mi. 30 10,478 0.3 $58,779 58.2 13.0 0.9 0.2 41.5
90012 / Los Angeles / CA / 30 mi. 26 7,840 0.3 $20,152 86.7 30.1 16.2 0.2 38.9
91201 / Glendale / CA / 36.8 mi. 22 8,364 0.3 $38,179 45.7 22.2 1.3 0.1 11.1
91604 / Studio City / CA / 39.6 mi. 22 13,610 0.2 $60,299 18.6 6.7 3.3 0.2 5.2
90743 / Surfside / CA / 15.1 mi. 21 67 31.3 $61,786 10.6 8.8 0.0 0.0 1.2
90813 / Long Beach / CA / 20.8 mi. 16 16,469 0.1 $20,015 93.3 61.3 13.0 0.4 16.4
91105 / Pasadena / CA / 30.7 mi. 15 4,632 0.3 $83,737 27.2 11.6 3.8 0.2 8.8
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