Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
The Oakland Tribune | ||||||||||
Oakland, California | ||||||||||
Owner: MediaNews Group (Colo.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | Did not report | |||||||||
2004 | Did not report | |||||||||
2003 | 17.5 | |||||||||
2002 | Did not report | |||||||||
2001 | Did not report | |||||||||
2000 | Did not report | |||||||||
1999 | 47.8 | |||||||||
1998 | Did not report | |||||||||
1997 | Did not report | |||||||||
1996 | Did not report | |||||||||
1995 | 36.8 | |||||||||
1994 | 42.9 | |||||||||
1993 | 41.3 | |||||||||
1992 | 29.0 | |||||||||
1991 | 28.4 | |||||||||
1990 | 25.0 | |||||||||
The latest year at peak is | 1999 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for The Oakland Tribune | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | N/A | 68.5 | N/A | |||||||
2004 | N/A | 68.5 | N/A | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, MediaNews Group (Colo.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 47. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for The Oakland Tribune | ||||||||||
This paper | ||||||||||
Peer group | ||||||||||
The median Diversity Index is 50 for all newspapers | ||||||||||
reporting in this circulation category of 50,001 to 100,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is El Paso Times, Texas, with a 60 percent non-white staff in a community that is 81.4 percent non-white. Its index is 74. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 69,135 ranks 145 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of The Oakland Tribune | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 18.9 | 112,513 | ||||||||
Black | 27.4 | 162,877 | ||||||||
Asian and Pacific Islander | 17.8 | 105,723 | ||||||||
Native-American | 0.4 | 2,287 | ||||||||
Other non-white | 0.3 | 2,028 | ||||||||
Multi-racial | 3.7 | 21,808 | ||||||||
Non-white | 68.5 | 407,236 | ||||||||
White | 31.5 | 187,643 | ||||||||
Total | 594,879 | |||||||||
Home county: Alameda | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 19.0 | 273,910 | ||||||||
Black | 14.6 | 211,124 | ||||||||
Asian and Pacific Islander | 20.9 | 301,131 | ||||||||
Native-American | 0.4 | 5,306 | ||||||||
Other non-white | 0.3 | 4,676 | ||||||||
Multi-racial | 3.9 | 56,499 | ||||||||
Non-white | 59.1 | 852,646 | ||||||||
White | 40.9 | 591,095 | ||||||||
Total | 1,443,741 | |||||||||
The home county of this newspaper is Alameda. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
The Oakland Tribune | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
94605 / Oakland / CA / 7.3 mi. | 6,092 | 15,316 | 39.8 | $47,288 | 85.1 | 16.8 | 59.6 | 0.3 | 5.2 | |
94501 / Alameda / CA / 2.4 mi. | 4,669 | 25,060 | 18.6 | $51,896 | 47.2 | 10.3 | 6.8 | 0.6 | 24.1 | |
94621 / Oakland / CA / 6 mi. | 4,353 | 8,673 | 50.2 | $29,181 | 97.5 | 41.4 | 47.9 | 0.3 | 5.6 | |
94601 / Oakland / CA / 3.5 mi. | 4,289 | 15,008 | 28.6 | $33,152 | 92.5 | 49.6 | 23.1 | 0.5 | 16.7 | |
94603 / Oakland / CA / 7 mi. | 3,150 | 8,744 | 36.0 | $34,755 | 96.9 | 38.1 | 52.6 | 0.2 | 4.0 | |
94602 / Oakland / CA / 3.3 mi. | 2,999 | 11,407 | 26.3 | $55,321 | 59.9 | 12.0 | 20.5 | 0.4 | 23.0 | |
94619 / Oakland / CA / 5.9 mi. | 2,818 | 8,941 | 31.5 | $54,174 | 71.3 | 15.2 | 30.9 | 0.4 | 20.9 | |
94611 / Oakland / CA / 3.6 mi. | 2,748 | 17,162 | 16.0 | $68,853 | 31.0 | 5.1 | 9.8 | 0.2 | 11.6 | |
94610 / Oakland / CA / 1.6 mi. | 2,686 | 15,753 | 17.1 | $49,066 | 49.8 | 6.9 | 23.6 | 0.3 | 14.4 | |
94606 / Oakland / CA / 1.8 mi. | 2,576 | 15,029 | 17.1 | $32,273 | 88.0 | 21.0 | 23.7 | 0.4 | 39.3 | |
94607 / Oakland / CA / 1.6 mi. | 2,533 | 7,594 | 33.4 | $21,124 | 93.0 | 12.6 | 50.1 | 0.4 | 26.8 | |
94608 / Emeryville / CA / 2 mi. | 2,299 | 10,880 | 21.1 | $33,556 | 78.5 | 9.7 | 52.0 | 0.3 | 12.0 | |
94609 / Oakland / CA / 1.8 mi. | 1,939 | 9,447 | 20.5 | $34,398 | 67.6 | 9.8 | 44.1 | 0.5 | 7.7 | |
94577 / San Leandro / CA / 8.6 mi. | 1,906 | 16,272 | 11.7 | $50,888 | 56.9 | 22.2 | 10.8 | 0.5 | 19.2 | |
94612 / Oakland / CA / 0 mi. | 1,725 | 6,566 | 26.3 | $20,034 | 80.2 | 11.3 | 38.7 | 0.7 | 25.1 | |
94578 / San Leandro / CA / 10.6 mi. | 1,265 | 13,949 | 9.1 | $44,723 | 65.6 | 24.3 | 18.3 | 0.5 | 18.0 | |
94806 / San Pablo / CA / 12.3 mi. | 1,172 | 17,536 | 6.7 | $43,649 | 78.9 | 35.6 | 22.8 | 0.4 | 16.2 | |
94618 / Oakland / CA / 2.9 mi. | 1,068 | 7,224 | 14.8 | $77,952 | 23.3 | 5.0 | 5.4 | 0.2 | 9.0 | |
94702 / Berkeley / CA / 4 mi. | 1,031 | 7,119 | 14.5 | $39,290 | 60.3 | 13.4 | 30.7 | 0.3 | 10.8 | |
94502 / Alameda / CA / 5.3 mi. | 1,002 | 5,274 | 19.0 | $87,855 | 49.3 | 5.5 | 3.0 | 0.2 | 36.6 | |
94703 / Berkeley / CA / 3.8 mi. | 951 | 8,741 | 10.9 | $43,640 | 54.1 | 11.0 | 24.8 | 0.3 | 12.6 | |
94704 / Berkeley / CA / 4.2 mi. | 950 | 8,428 | 11.3 | $19,750 | 53.3 | 10.1 | 3.7 | 0.2 | 33.8 | |
94804 / Richmond / CA / 8.7 mi. | 896 | 14,322 | 6.3 | $41,573 | 81.8 | 22.6 | 44.1 | 0.3 | 11.3 | |
94530 / El Cerrito / CA / 8 mi. | 893 | 10,194 | 8.8 | $56,905 | 45.9 | 7.9 | 8.2 | 0.3 | 24.5 | |
94541 / Hayward / CA / 13.6 mi. | 668 | 20,481 | 3.3 | $48,523 | 64.0 | 35.4 | 12.5 | 0.4 | 11.2 | |
94546 / Castro Valley / CA / 12.5 mi. | 513 | 16,404 | 3.1 | $57,976 | 30.1 | 12.7 | 3.4 | 0.4 | 9.8 | |
94544 / Hayward / CA / 16.8 mi. | 503 | 22,373 | 2.2 | $49,452 | 74.1 | 38.7 | 10.1 | 0.4 | 19.9 | |
94564 / Pinole / CA / 12.5 mi. | 503 | 5,924 | 8.5 | $60,804 | 52.3 | 14.2 | 11.4 | 0.3 | 21.6 | |
94801 / Richmond / CA / 11.6 mi. | 484 | 8,586 | 5.6 | $33,962 | 87.2 | 44.9 | 33.6 | 0.5 | 5.8 | |
94706 / Albany / CA / 5.8 mi. | 444 | 6,909 | 6.4 | $57,153 | 39.8 | 7.5 | 4.1 | 0.3 | 22.9 | |
94705 / Berkeley / CA / 4.2 mi. | 412 | 5,712 | 7.2 | $68,112 | 25.3 | 5.4 | 4.9 | 0.2 | 9.9 | |
94579 / San Leandro / CA / 10.4 mi. | 408 | 6,894 | 5.9 | $57,214 | 56.6 | 16.3 | 4.5 | 0.5 | 31.8 | |
94803 / El Sobrante / CA / 10.6 mi. | 393 | 9,218 | 4.3 | $61,494 | 53.8 | 13.0 | 15.6 | 0.4 | 19.5 | |
94523 / Pleasant Hill / CA / 14.6 mi. | 384 | 13,668 | 2.8 | $67,824 | 23.3 | 8.4 | 1.5 | 0.3 | 9.5 | |
94521 / Concord / CA / 20.4 mi. | 369 | 14,457 | 2.6 | $64,485 | 30.8 | 12.7 | 2.2 | 0.5 | 11.1 | |
94580 / San Lorenzo / CA / 11.7 mi. | 369 | 9,029 | 4.1 | $54,594 | 51.4 | 24.5 | 4.5 | 0.6 | 17.6 | |
94710 / Berkeley / CA / 4.6 mi. | 354 | 3,236 | 10.9 | $34,951 | 69.5 | 23.0 | 25.1 | 0.7 | 14.7 | |
94805 / Richmond / CA / 9.6 mi. | 287 | 5,351 | 5.4 | $50,300 | 59.9 | 20.8 | 18.1 | 0.4 | 15.5 | |
94591 / Vallejo / CA / 21.3 mi. | 278 | 17,169 | 1.6 | $61,022 | 65.2 | 12.5 | 17.8 | 0.5 | 29.2 | |
94547 / Hercules / CA / 13.7 mi. | 271 | 7,470 | 3.6 | $75,707 | 71.7 | 10.9 | 16.9 | 0.2 | 39.6 | |
94707 / Berkeley / CA / 6.2 mi. | 260 | 4,990 | 5.2 | $100,590 | 19.4 | 4.0 | 2.1 | 0.1 | 9.3 | |
94114 / San Francisco / CA / 9.7 mi. | 254 | 16,627 | 1.5 | $75,727 | 21.9 | 8.7 | 2.2 | 0.4 | 7.3 | |
94589 / Vallejo / CA / 23.2 mi. | 254 | 12,818 | 2.0 | $53,881 | 72.4 | 15.8 | 24.2 | 0.4 | 27.1 | |
94708 / Berkeley / CA / 6.1 mi. | 248 | 4,676 | 5.3 | $103,791 | 18.2 | 3.6 | 1.9 | 0.2 | 8.8 | |
94545 / Hayward / CA / 14.9 mi. | 246 | 8,552 | 2.9 | $56,973 | 72.1 | 25.3 | 9.0 | 0.4 | 31.3 | |
94509 / Antioch / CA / 28.1 mi. | 243 | 29,446 | 0.8 | $60,375 | 44.0 | 22.1 | 9.4 | 0.6 | 7.5 | |
94533 / Fairfield / CA / 35.6 mi. | 242 | 25,900 | 0.9 | $50,537 | 53.3 | 20.3 | 15.6 | 0.5 | 11.4 | |
94596 / Walnut Creek / CA / 13.5 mi. | 219 | 19,195 | 1.1 | $64,389 | 22.0 | 7.7 | 1.3 | 0.3 | 9.7 | |
94565 / Pittsburg / CA / 23.7 mi. | 215 | 24,515 | 0.9 | $48,523 | 68.3 | 33.9 | 16.6 | 0.5 | 12.7 | |
94709 / Berkeley / CA / 4.8 mi. | 196 | 5,103 | 3.8 | $38,613 | 34.9 | 5.6 | 3.2 | 0.3 | 21.1 | |
94590 / Vallejo / CA / 20.4 mi. | 183 | 14,257 | 1.3 | $35,699 | 64.7 | 22.1 | 24.8 | 0.6 | 12.2 | |
94568 / Dublin / CA / 19.7 mi. | 163 | 9,201 | 1.8 | $77,122 | 37.7 | 13.5 | 10.1 | 0.5 | 10.4 | |
94587 / Union City / CA / 18.6 mi. | 161 | 18,540 | 0.9 | $71,863 | 79.8 | 23.7 | 6.5 | 0.2 | 44.3 | |
94520 / Concord / CA / 18.8 mi. | 140 | 12,624 | 1.1 | $41,002 | 57.7 | 39.8 | 4.3 | 0.6 | 8.9 | |
94552 / Castro Valley / CA / 15.1 mi. | 121 | 4,481 | 2.7 | $105,393 | 46.0 | 7.2 | 3.1 | 0.2 | 31.5 | |
94104 / San Francisco / CA / 7.3 mi. | 113 | 204 | 55.4 | $14,609 | 77.0 | 4.8 | 5.9 | 1.6 | 64.4 | |
94556 / Moraga / CA / 8.7 mi. | 94 | 5,753 | 1.6 | $98,525 | 21.9 | 4.8 | 1.0 | 0.1 | 12.6 | |
94549 / Lafayette / CA / 10.4 mi. | 90 | 9,185 | 1.0 | $101,555 | 15.7 | 4.2 | 0.7 | 0.2 | 7.8 | |
94563 / Orinda / CA / 6.3 mi. | 89 | 6,710 | 1.3 | $119,832 | 15.3 | 3.1 | 0.5 | 0.1 | 8.9 | |
94510 / Benicia / CA / 21.7 mi. | 87 | 9,950 | 0.9 | $65,959 | 25.8 | 9.0 | 4.5 | 0.5 | 7.6 | |
94542 / Hayward / CA / 16.7 mi. | 87 | 3,906 | 2.2 | $69,014 | 53.9 | 15.6 | 12.8 | 0.3 | 20.3 | |
94572 / Rodeo / CA / 15.3 mi. | 83 | 2,814 | 2.9 | $60,082 | 54.4 | 17.2 | 15.6 | 0.6 | 16.0 | |
94536 / Fremont / CA / 22.6 mi. | 80 | 23,520 | 0.3 | $70,026 | 51.8 | 16.4 | 3.4 | 0.4 | 26.7 | |
94553 / Martinez / CA / 13 mi. | 78 | 18,583 | 0.4 | $60,402 | 25.0 | 11.5 | 3.0 | 0.6 | 6.2 | |
94595 / Walnut Creek / CA / 11.8 mi. | 76 | 9,920 | 0.8 | $51,418 | 9.1 | 2.2 | 0.5 | 0.2 | 4.5 | |
95821 / Sacramento / CA / 74.1 mi. | 66 | 15,543 | 0.4 | $35,453 | 28.4 | 12.6 | 6.4 | 0.9 | 4.5 | |
94566 / Pleasanton / CA / 25.3 mi. | 65 | 13,514 | 0.5 | $90,107 | 20.9 | 7.8 | 1.0 | 0.3 | 8.9 | |
94538 / Fremont / CA / 26.7 mi. | 63 | 19,251 | 0.3 | $68,121 | 56.2 | 19.3 | 3.4 | 0.5 | 28.2 | |
94550 / Livermore / CA / 28.6 mi. | 61 | 27,058 | 0.2 | $75,026 | 25.2 | 14.1 | 1.5 | 0.4 | 5.9 | |
94588 / Pleasanton / CA / 22.1 mi. | 58 | 10,389 | 0.6 | $92,644 | 28.3 | 8.0 | 1.7 | 0.2 | 15.2 | |
94585 / Suisun City / CA / 33.1 mi. | 48 | 12,252 | 0.4 | $66,010 | 53.5 | 16.3 | 15.2 | 0.5 | 15.9 | |
94560 / Newark / CA / 23.5 mi. | 46 | 12,992 | 0.4 | $69,350 | 59.7 | 28.6 | 3.9 | 0.4 | 22.0 | |
94583 / San Ramon / CA / 16.4 mi. | 46 | 16,779 | 0.3 | $95,588 | 27.2 | 7.2 | 1.8 | 0.3 | 14.7 | |
94518 / Concord / CA / 16.6 mi. | 45 | 10,299 | 0.4 | $64,429 | 32.4 | 14.5 | 2.3 | 0.4 | 10.7 | |
94402 / San Mateo / CA / 17.6 mi. | 41 | 9,387 | 0.4 | $82,796 | 31.0 | 10.6 | 1.1 | 0.3 | 15.6 | |
94525 / Crockett / CA / 16.8 mi. | 34 | 1,488 | 2.3 | $48,672 | 20.9 | 11.7 | 3.1 | 0.8 | 2.6 | |
94539 / Fremont / CA / 27.9 mi. | 33 | 14,698 | 0.2 | $101,977 | 61.5 | 6.0 | 1.6 | 0.2 | 50.1 | |
94598 / Walnut Creek / CA / 15.7 mi. | 33 | 10,360 | 0.3 | $85,479 | 20.2 | 4.6 | 0.9 | 0.2 | 11.5 | |
94519 / Concord / CA / 18.4 mi. | 29 | 6,718 | 0.4 | $57,601 | 30.9 | 17.1 | 2.8 | 0.5 | 6.9 | |
94561 / Oakley / CA / 33.9 mi. | 27 | 8,540 | 0.3 | $63,777 | 35.5 | 25.0 | 3.1 | 0.7 | 2.9 | |
94526 / Danville / CA / 15.8 mi. | 25 | 11,935 | 0.2 | $109,771 | 15.1 | 4.7 | 0.7 | 0.2 | 7.4 | |
94555 / Fremont / CA / 20.3 mi. | 24 | 10,759 | 0.2 | $84,442 | 72.0 | 8.8 | 3.4 | 0.2 | 53.8 | |
94513 / Brentwood / CA / 32.3 mi. | 23 | 8,579 | 0.3 | $68,515 | 36.7 | 28.3 | 2.2 | 0.5 | 2.7 | |
94080 / South San Francisco / CA / 13.6 mi. | 1 | 19,682 | 0.0 | $61,289 | 69.3 | 31.9 | 2.7 | 0.3 | 29.7 | |
File | ca_the_oakland_tribune | |||||||||
Time | 5/20/05 3:26 PM | |||||||||
Page | 145 | |||||||||
Member | 103350 |