Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Oakland Tribune
Oakland, California
Owner: MediaNews Group (Colo.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year Non-white % of newsroom staff
2005 Did not report
2004 Did not report
2003 17.5
2002 Did not report
2001 Did not report
2000 Did not report
1999 47.8
1998 Did not report
1997 Did not report
1996 Did not report
1995 36.8
1994 42.9
1993 41.3
1992 29.0
1991 28.4
1990 25.0
The latest year at peak is 1999
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Oakland Tribune
Year Non-white % of newsroom staff Non-white % of circulation area Newsroom Diversity Index (parity=100)
2005 N/A 68.5 N/A
2004 N/A 68.5 N/A
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, MediaNews Group (Colo.),
has a companywide, circulation-weighted Diversity Index of 47.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Oakland Tribune
This paper
Peer group
The median Diversity Index is 50 for all newspapers
reporting in this circulation category of 50,001 to 100,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is El Paso Times, Texas, with a 60 percent non-white staff in a community that is 81.4 percent non-white. Its index is 74.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 69,135 ranks 145 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Oakland Tribune
Circulation area
Race/ethnicity % of population Number of residents
Hispanic 18.9 112,513
Black 27.4 162,877
Asian and Pacific Islander 17.8 105,723
Native-American 0.4 2,287
Other non-white 0.3 2,028
Multi-racial 3.7 21,808
  Non-white 68.5 407,236
White 31.5 187,643
Total 594,879
Home county:  Alameda
Race/ethnicity % of population Number of residents
Hispanic 19.0 273,910
Black 14.6 211,124
Asian and Pacific Islander 20.9 301,131
Native-American 0.4 5,306
Other non-white 0.3 4,676
Multi-racial 3.9 56,499
  Non-white 59.1 852,646
White 40.9 591,095
Total 1,443,741
The home county of this newspaper is Alameda.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and 
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
  1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
  2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
  3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
  4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
  5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. 
  6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
  7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
  8. Source for the demographics of residents of that circulation area: US Census 2000.
  9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
 10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
      
Demographics of ZIP Codes
where sales were reported by
The Oakland Tribune
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office Weekday sales Households Penetration % (daily sales per 100 households) Median household income Non-white
% of
population
Hispanic
% of
population
Black
% of
population
Native
% of
population
Asian
% of
population
94605 / Oakland / CA / 7.3 mi. 6,092 15,316 39.8 $47,288 85.1 16.8 59.6 0.3 5.2
94501 / Alameda / CA / 2.4 mi. 4,669 25,060 18.6 $51,896 47.2 10.3 6.8 0.6 24.1
94621 / Oakland / CA / 6 mi. 4,353 8,673 50.2 $29,181 97.5 41.4 47.9 0.3 5.6
94601 / Oakland / CA / 3.5 mi. 4,289 15,008 28.6 $33,152 92.5 49.6 23.1 0.5 16.7
94603 / Oakland / CA / 7 mi. 3,150 8,744 36.0 $34,755 96.9 38.1 52.6 0.2 4.0
94602 / Oakland / CA / 3.3 mi. 2,999 11,407 26.3 $55,321 59.9 12.0 20.5 0.4 23.0
94619 / Oakland / CA / 5.9 mi. 2,818 8,941 31.5 $54,174 71.3 15.2 30.9 0.4 20.9
94611 / Oakland / CA / 3.6 mi. 2,748 17,162 16.0 $68,853 31.0 5.1 9.8 0.2 11.6
94610 / Oakland / CA / 1.6 mi. 2,686 15,753 17.1 $49,066 49.8 6.9 23.6 0.3 14.4
94606 / Oakland / CA / 1.8 mi. 2,576 15,029 17.1 $32,273 88.0 21.0 23.7 0.4 39.3
94607 / Oakland / CA / 1.6 mi. 2,533 7,594 33.4 $21,124 93.0 12.6 50.1 0.4 26.8
94608 / Emeryville / CA / 2 mi. 2,299 10,880 21.1 $33,556 78.5 9.7 52.0 0.3 12.0
94609 / Oakland / CA / 1.8 mi. 1,939 9,447 20.5 $34,398 67.6 9.8 44.1 0.5 7.7
94577 / San Leandro / CA / 8.6 mi. 1,906 16,272 11.7 $50,888 56.9 22.2 10.8 0.5 19.2
94612 / Oakland / CA / 0 mi. 1,725 6,566 26.3 $20,034 80.2 11.3 38.7 0.7 25.1
94578 / San Leandro / CA / 10.6 mi. 1,265 13,949 9.1 $44,723 65.6 24.3 18.3 0.5 18.0
94806 / San Pablo / CA / 12.3 mi. 1,172 17,536 6.7 $43,649 78.9 35.6 22.8 0.4 16.2
94618 / Oakland / CA / 2.9 mi. 1,068 7,224 14.8 $77,952 23.3 5.0 5.4 0.2 9.0
94702 / Berkeley / CA / 4 mi. 1,031 7,119 14.5 $39,290 60.3 13.4 30.7 0.3 10.8
94502 / Alameda / CA / 5.3 mi. 1,002 5,274 19.0 $87,855 49.3 5.5 3.0 0.2 36.6
94703 / Berkeley / CA / 3.8 mi. 951 8,741 10.9 $43,640 54.1 11.0 24.8 0.3 12.6
94704 / Berkeley / CA / 4.2 mi. 950 8,428 11.3 $19,750 53.3 10.1 3.7 0.2 33.8
94804 / Richmond / CA / 8.7 mi. 896 14,322 6.3 $41,573 81.8 22.6 44.1 0.3 11.3
94530 / El Cerrito / CA / 8 mi. 893 10,194 8.8 $56,905 45.9 7.9 8.2 0.3 24.5
94541 / Hayward / CA / 13.6 mi. 668 20,481 3.3 $48,523 64.0 35.4 12.5 0.4 11.2
94546 / Castro Valley / CA / 12.5 mi. 513 16,404 3.1 $57,976 30.1 12.7 3.4 0.4 9.8
94544 / Hayward / CA / 16.8 mi. 503 22,373 2.2 $49,452 74.1 38.7 10.1 0.4 19.9
94564 / Pinole / CA / 12.5 mi. 503 5,924 8.5 $60,804 52.3 14.2 11.4 0.3 21.6
94801 / Richmond / CA / 11.6 mi. 484 8,586 5.6 $33,962 87.2 44.9 33.6 0.5 5.8
94706 / Albany / CA / 5.8 mi. 444 6,909 6.4 $57,153 39.8 7.5 4.1 0.3 22.9
94705 / Berkeley / CA / 4.2 mi. 412 5,712 7.2 $68,112 25.3 5.4 4.9 0.2 9.9
94579 / San Leandro / CA / 10.4 mi. 408 6,894 5.9 $57,214 56.6 16.3 4.5 0.5 31.8
94803 / El Sobrante / CA / 10.6 mi. 393 9,218 4.3 $61,494 53.8 13.0 15.6 0.4 19.5
94523 / Pleasant Hill / CA / 14.6 mi. 384 13,668 2.8 $67,824 23.3 8.4 1.5 0.3 9.5
94521 / Concord / CA / 20.4 mi. 369 14,457 2.6 $64,485 30.8 12.7 2.2 0.5 11.1
94580 / San Lorenzo / CA / 11.7 mi. 369 9,029 4.1 $54,594 51.4 24.5 4.5 0.6 17.6
94710 / Berkeley / CA / 4.6 mi. 354 3,236 10.9 $34,951 69.5 23.0 25.1 0.7 14.7
94805 / Richmond / CA / 9.6 mi. 287 5,351 5.4 $50,300 59.9 20.8 18.1 0.4 15.5
94591 / Vallejo / CA / 21.3 mi. 278 17,169 1.6 $61,022 65.2 12.5 17.8 0.5 29.2
94547 / Hercules / CA / 13.7 mi. 271 7,470 3.6 $75,707 71.7 10.9 16.9 0.2 39.6
94707 / Berkeley / CA / 6.2 mi. 260 4,990 5.2 $100,590 19.4 4.0 2.1 0.1 9.3
94114 / San Francisco / CA / 9.7 mi. 254 16,627 1.5 $75,727 21.9 8.7 2.2 0.4 7.3
94589 / Vallejo / CA / 23.2 mi. 254 12,818 2.0 $53,881 72.4 15.8 24.2 0.4 27.1
94708 / Berkeley / CA / 6.1 mi. 248 4,676 5.3 $103,791 18.2 3.6 1.9 0.2 8.8
94545 / Hayward / CA / 14.9 mi. 246 8,552 2.9 $56,973 72.1 25.3 9.0 0.4 31.3
94509 / Antioch / CA / 28.1 mi. 243 29,446 0.8 $60,375 44.0 22.1 9.4 0.6 7.5
94533 / Fairfield / CA / 35.6 mi. 242 25,900 0.9 $50,537 53.3 20.3 15.6 0.5 11.4
94596 / Walnut Creek / CA / 13.5 mi. 219 19,195 1.1 $64,389 22.0 7.7 1.3 0.3 9.7
94565 / Pittsburg / CA / 23.7 mi. 215 24,515 0.9 $48,523 68.3 33.9 16.6 0.5 12.7
94709 / Berkeley / CA / 4.8 mi. 196 5,103 3.8 $38,613 34.9 5.6 3.2 0.3 21.1
94590 / Vallejo / CA / 20.4 mi. 183 14,257 1.3 $35,699 64.7 22.1 24.8 0.6 12.2
94568 / Dublin / CA / 19.7 mi. 163 9,201 1.8 $77,122 37.7 13.5 10.1 0.5 10.4
94587 / Union City / CA / 18.6 mi. 161 18,540 0.9 $71,863 79.8 23.7 6.5 0.2 44.3
94520 / Concord / CA / 18.8 mi. 140 12,624 1.1 $41,002 57.7 39.8 4.3 0.6 8.9
94552 / Castro Valley / CA / 15.1 mi. 121 4,481 2.7 $105,393 46.0 7.2 3.1 0.2 31.5
94104 / San Francisco / CA / 7.3 mi. 113 204 55.4 $14,609 77.0 4.8 5.9 1.6 64.4
94556 / Moraga / CA / 8.7 mi. 94 5,753 1.6 $98,525 21.9 4.8 1.0 0.1 12.6
94549 / Lafayette / CA / 10.4 mi. 90 9,185 1.0 $101,555 15.7 4.2 0.7 0.2 7.8
94563 / Orinda / CA / 6.3 mi. 89 6,710 1.3 $119,832 15.3 3.1 0.5 0.1 8.9
94510 / Benicia / CA / 21.7 mi. 87 9,950 0.9 $65,959 25.8 9.0 4.5 0.5 7.6
94542 / Hayward / CA / 16.7 mi. 87 3,906 2.2 $69,014 53.9 15.6 12.8 0.3 20.3
94572 / Rodeo / CA / 15.3 mi. 83 2,814 2.9 $60,082 54.4 17.2 15.6 0.6 16.0
94536 / Fremont / CA / 22.6 mi. 80 23,520 0.3 $70,026 51.8 16.4 3.4 0.4 26.7
94553 / Martinez / CA / 13 mi. 78 18,583 0.4 $60,402 25.0 11.5 3.0 0.6 6.2
94595 / Walnut Creek / CA / 11.8 mi. 76 9,920 0.8 $51,418 9.1 2.2 0.5 0.2 4.5
95821 / Sacramento / CA / 74.1 mi. 66 15,543 0.4 $35,453 28.4 12.6 6.4 0.9 4.5
94566 / Pleasanton / CA / 25.3 mi. 65 13,514 0.5 $90,107 20.9 7.8 1.0 0.3 8.9
94538 / Fremont / CA / 26.7 mi. 63 19,251 0.3 $68,121 56.2 19.3 3.4 0.5 28.2
94550 / Livermore / CA / 28.6 mi. 61 27,058 0.2 $75,026 25.2 14.1 1.5 0.4 5.9
94588 / Pleasanton / CA / 22.1 mi. 58 10,389 0.6 $92,644 28.3 8.0 1.7 0.2 15.2
94585 / Suisun City / CA / 33.1 mi. 48 12,252 0.4 $66,010 53.5 16.3 15.2 0.5 15.9
94560 / Newark / CA / 23.5 mi. 46 12,992 0.4 $69,350 59.7 28.6 3.9 0.4 22.0
94583 / San Ramon / CA / 16.4 mi. 46 16,779 0.3 $95,588 27.2 7.2 1.8 0.3 14.7
94518 / Concord / CA / 16.6 mi. 45 10,299 0.4 $64,429 32.4 14.5 2.3 0.4 10.7
94402 / San Mateo / CA / 17.6 mi. 41 9,387 0.4 $82,796 31.0 10.6 1.1 0.3 15.6
94525 / Crockett / CA / 16.8 mi. 34 1,488 2.3 $48,672 20.9 11.7 3.1 0.8 2.6
94539 / Fremont / CA / 27.9 mi. 33 14,698 0.2 $101,977 61.5 6.0 1.6 0.2 50.1
94598 / Walnut Creek / CA / 15.7 mi. 33 10,360 0.3 $85,479 20.2 4.6 0.9 0.2 11.5
94519 / Concord / CA / 18.4 mi. 29 6,718 0.4 $57,601 30.9 17.1 2.8 0.5 6.9
94561 / Oakley / CA / 33.9 mi. 27 8,540 0.3 $63,777 35.5 25.0 3.1 0.7 2.9
94526 / Danville / CA / 15.8 mi. 25 11,935 0.2 $109,771 15.1 4.7 0.7 0.2 7.4
94555 / Fremont / CA / 20.3 mi. 24 10,759 0.2 $84,442 72.0 8.8 3.4 0.2 53.8
94513 / Brentwood / CA / 32.3 mi. 23 8,579 0.3 $68,515 36.7 28.3 2.2 0.5 2.7
94080 / South San Francisco / CA / 13.6 mi. 1 19,682 0.0 $61,289 69.3 31.9 2.7 0.3 29.7
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