The Modesto Bee... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

The Modesto Bee

Modesto, California

Owner: McClatchy Co. (Calif.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

20.5

2004

19.5

2003

19.2

2002

20.3

2001

19.3

2000

20.3

1999

17.8

1998

16.5

1997

22.1

1996

18.7

1995

18.9

1994

25.3

1993

21.8

1992

19.5

1991

20.3

1990

15.7

The latest year at peak is

1994

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for The Modesto Bee

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

20.5

41.5

2004

19.5

41.5

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, McClatchy Co. (Calif.),

has a companywide, circulation-weighted Diversity Index of 71.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for The Modesto Bee

This newspaper's Newsroom Diversity Index is 49.

This paper

Peer group

Compare that with 50, which is the median Diversity Index for all newspapers

reporting in this circulation category of 50,001 to 100,000 daily sales.

In that group, this newspaper's Diversity Index ranks 47 out of 90

newspapers reporting in the category of 50,001 to 100,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Times, Shreveport, Louisiana, with a 31.1 percent non-white staff in a community that is 41.3 percent non-white. Its index is 75.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 83,387 ranks 128 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of The Modesto Bee

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

31.0

210,701

Black

2.3

15,735

Asian and Pacific Islander

4.0

26,926

Native-American

0.8

5,207

Other non-white

0.2

1,362

Multi-racial

3.2

21,491

Non-white

41.5

281,422

White

58.5

397,374

Total

678,796

Home county: Stanislaus

Race/ethnicity

% of population

Number of residents

Hispanic

31.7

141,871

Black

2.4

10,621

Asian and Pacific Islander

4.4

19,588

Native-American

0.8

3,483

Other non-white

0.2

971

Multi-racial

3.2

14,462

Non-white

42.7

190,996

White

57.3

256,001

Total

446,997

The home county of this newspaper is Stanislaus.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

The Modesto Bee

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

95350 / Modesto / CA / 3.2 mi.

10,339

19,814

52.2

$37,671

33.2

19.8

3.4

0.9

5.1

95355 / Modesto / CA / 2.5 mi.

9,230

17,480

52.8

$45,115

28.6

15.9

2.8

0.7

5.1

95356 / Modesto / CA / 6.4 mi.

5,974

9,573

62.4

$46,663

31.6

17.8

3.3

0.6

6.1

95354 / Modesto / CA / 0 mi.

5,075

9,381

54.1

$33,511

42.6

30.1

3.0

0.9

4.3

95361 / Oakdale / CA / 14.7 mi.

4,835

9,125

53.0

$45,102

21.7

17.0

0.4

0.9

1.0

95351 / Modesto / CA / 2.8 mi.

4,593

12,686

36.2

$30,576

70.7

53.9

4.5

0.9

8.2

95380 / Turlock / CA / 12.7 mi.

4,257

12,906

33.0

$33,901

46.8

38.1

1.0

0.7

3.6

95307 / Ceres / CA / 6 mi.

4,072

10,291

39.6

$38,003

45.9

35.7

2.1

1.0

4.0

95382 / Turlock / CA / 9.6 mi.

3,677

8,526

43.1

$46,804

26.8

15.4

1.6

0.5

5.3

95358 / Modesto / CA / 8.4 mi.

3,171

8,280

38.3

$38,993

55.3

45.0

2.8

0.6

4.0

95366 / Ripon / CA / 12.2 mi.

2,068

4,199

49.2

$55,821

23.5

19.3

0.2

0.4

1.4

95367 / Riverbank / CA / 6.6 mi.

1,972

4,807

41.0

$44,621

50.6

44.7

1.2

0.9

1.3

95370 / Sonora / CA / 42.1 mi.

1,969

10,621

18.5

$37,714

11.0

6.5

0.4

1.0

0.8

95357 / Modesto / CA / 5.1 mi.

1,817

4,080

44.5

$47,038

40.0

27.6

2.2

0.5

5.5

95320 / Escalon / CA / 12.7 mi.

1,760

3,805

46.3

$48,260

27.0

22.7

0.4

0.5

1.1

95340 / Merced / CA / 37.6 mi.

1,627

18,077

9.0

$32,573

60.6

41.0

4.8

0.6

11.5

95363 / Patterson / CA / 19.6 mi.

1,544

4,291

36.0

$46,006

62.4

55.9

1.5

0.8

2.0

95368 / Salida / CA / 8.6 mi.

1,482

3,588

41.3

$58,075

43.8

31.3

3.3

0.7

4.8

95336 / Manteca / CA / 18.4 mi.

1,397

12,167

11.5

$48,544

34.4

23.9

2.2

0.9

3.4

95301 / Atwater / CA / 29.1 mi.

1,311

8,659

15.1

$37,831

53.1

39.5

4.2

0.7

5.7

95386 / Waterford / CA / 19.1 mi.

1,150

2,474

46.5

$39,552

36.8

32.2

0.4

1.0

0.8

95326 / Hughson / CA / 6.8 mi.

1,145

2,196

52.1

$43,867

34.9

29.6

0.5

0.8

1.9

95322 / Gustine / CA / 31 mi.

967

2,719

35.6

$37,766

44.9

38.4

0.5

1.1

95360 / Newman / CA / 29 mi.

946

2,553

37.1

$39,225

56.2

49.7

1.0

0.7

1.5

93635 / Los Banos / CA / 46.2 mi.

923

8,705

10.6

$42,460

59.7

50.4

3.5

0.5

2.2

95324 / Hilmar / CA / 17.5 mi.

781

2,338

33.4

$40,941

28.6

16.2

0.4

0.3

2.1

95316 / Denair / CA / 14.3 mi.

765

1,793

42.7

$40,568

28.6

24.5

0.1

0.6

0.5

95337 / Manteca / CA / 16.3 mi.

759

6,578

11.5

$43,813

37.0

26.6

2.9

0.7

3.6

95315 / Delhi / CA / 18.2 mi.

568

2,694

21.1

$40,505

61.8

53.6

1.3

0.7

3.0

95334 / Livingston / CA / 22.9 mi.

520

3,051

17.0

$33,187

83.8

66.7

0.5

0.4

13.3

95348 / Merced / CA / 30.7 mi.

433

8,075

5.4

$33,473

55.7

35.7

6.5

0.6

9.8

95321 / Groveland / CA / 60.1 mi.

329

1,665

19.8

$40,956

10.5

4.9

0.7

1.2

0.8

95376 / Tracy / CA / 26.3 mi.

305

20,687

1.5

$61,800

45.1

27.0

6.4

0.6

7.2

95383 / Twain Harte / CA / 53.2 mi.

284

2,062

13.8

$46,488

9.4

4.9

0.1

0.8

1.1

95388 / Winton / CA / 25.7 mi.

259

3,170

8.2

$30,833

65.0

55.3

1.9

0.3

5.2

95327 / Jamestown / CA / 30.1 mi.

249

2,216

11.2

$33,503

32.6

18.1

10.1

1.8

1.2

95310 / Columbia / CA / 42.3 mi.

179

973

18.4

$36,058

10.6

4.9

0.3

1.3

1.0

95329 / La Grange / CA / 31.8 mi.

162

672

24.1

$44,861

16.0

10.4

0.7

1.7

0.7

95313 / Crows Landing / CA / 12.1 mi.

155

462

33.5

$37,917

51.1

44.8

0.2

0.5

1.3

95338 / Mariposa / CA / 57.9 mi.

145

4,191

3.5

$34,601

13.2

5.7

0.6

3.4

0.8

95228 / Copperopolis / CA / 26.2 mi.

143

1,057

13.5

$42,466

15.5

8.4

0.8

1.1

2.4

95323 / Hickman / CA / 17.4 mi.

143

342

41.8

$36,000

24.1

20.2

0.0

0.1

0.5

95328 / Keyes / CA / 6.5 mi.

137

560

24.5

$31,471

55.4

47.9

0.2

0.8

3.3

95374 / Stevinson / CA / 23.4 mi.

119

580

20.5

$35,746

37.3

31.0

2.4

0.4

95379 / Tuolumne / CA / 44.7 mi.

118

1,499

7.9

$38,405

14.6

5.6

0.2

5.8

0.5

95207 / Stockton / CA / 31.6 mi.

106

18,407

0.6

$33,194

57.2

23.8

9.7

0.5

18.7

95330 / Lathrop / CA / 21.6 mi.

100

3,050

3.3

$54,140

60.9

38.0

4.1

0.6

13.0

95303 / Ballico / CA / 20 mi.

252

31.7

$40,192

51.6

43.1

0.0

1.3

4.9

95346 / Mi Wuk Village / CA / 53.4 mi.

518

14.3

$51,969

10.6

5.9

0.1

1.0

0.4

95387 / Westley / CA / 16.7 mi.

189

39.2

$23,833

83.3

79.2

0.8

1.1

0.8

95222 / Angels Camp / CA / 34.7 mi.

1,662

4.3

$36,794

13.9

7.6

1.5

1.4

0.7

95372 / Soulsbyville / CA / 45.8 mi.

577

9.4

$44,394

12.9

8.2

0.0

2.5

0.5

95369 / Snelling / CA / 30.9 mi.

396

12.6

$31,042

39.5

35.4

0.0

1.6

1.1

95223 / Arnold / CA / 65 mi.

2,280

2.0

$44,563

7.3

3.6

0.3

0.7

0.5

95215 / Stockton / CA / 23.3 mi.

6,573

0.6

$33,884

52.8

40.9

4.4

1.1

3.9

95247 / Murphys / CA / 44.3 mi.

1,914

2.2

$43,396

8.6

5.0

0.2

1.4

0.6

95230 / Farmington / CA / 21.5 mi.

203

12.8

$40,284

35.7

30.1

1.5

0.5

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5/20/05 3:49 PM

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