The Marin Independent Journal, Novato... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

The Marin Independent Journal, Novato

Novato, California

Owner: MediaNews Group (Colo.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

Did not report

2004

Did not report

2003

10.9

2002

10.4

2001

10.4

2000

23.1

1999

31.0

1998

3.8

1997

Did not report

1996

18.0

1995

10.3

1994

Did not report

1993

12.0

1992

13.7

1991

9.5

1990

7.7

The latest year at peak is

1999

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for The Marin Independent Journal, Novato

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

N/A

21.5

N/A

2004

N/A

21.5

N/A

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, MediaNews Group (Colo.),

has a companywide, circulation-weighted Diversity Index of 47.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for The Marin Independent Journal, Novato

This paper

Peer group

The median Diversity Index is 44 for all newspapers

reporting in this circulation category of 25,001 to 50,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Jackson Sun, Tennessee, with a 37.5 percent non-white staff in a community that is 24.7 percent non-white. Its index is 152.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 40,245 ranks 260 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of The Marin Independent Journal, Novato

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

11.0

26,883

Black

2.8

6,912

Asian and Pacific Islander

4.7

11,352

Native-American

0.3

609

Other non-white

0.3

711

Multi-racial

2.4

5,906

Non-white

21.5

52,373

White

78.5

191,297

Total

243,670

Home county: Marin

Race/ethnicity

% of population

Number of residents

Hispanic

11.1

27,351

Black

2.8

6,946

Asian and Pacific Islander

4.6

11,408

Native-American

0.3

630

Other non-white

0.3

718

Multi-racial

2.4

5,982

Non-white

21.5

53,035

White

78.6

194,254

Total

247,289

The home county of this newspaper is Marin.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

The Marin Independent Journal, Novato

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

94901 / San Rafael / CA / 6.2 mi.

6,538

15,522

42.1

$59,889

39.1

29.1

2.1

0.2

5.2

94903 / San Rafael / CA / 2.9 mi.

5,680

11,610

48.9

$70,758

19.6

7.8

1.9

0.3

6.4

94941 / Mill Valley / CA / 12.5 mi.

3,866

12,727

30.4

$91,283

12.7

3.7

1.1

0.2

5.3

94947 / Novato / CA / 6 mi.

3,682

9,349

39.4

$66,970

21.3

11.2

1.7

0.2

5.1

94945 / Novato / CA / 4.5 mi.

2,965

6,333

46.8

$65,938

21.1

10.9

1.6

0.2

5.2

94960 / San Anselmo / CA / 5.5 mi.

2,755

6,803

40.5

$76,627

10.0

3.7

0.9

0.2

2.7

94904 / Greenbrae / CA / 8 mi.

2,538

5,465

46.4

$82,528

9.4

3.1

0.5

0.2

3.3

94949 / Novato / CA / 0 mi.

2,480

5,495

45.1

$63,838

25.3

15.3

1.8

0.3

4.7

94920 / Belvedere Tiburon / CA / 12.2 mi.

1,586

5,646

28.1

$106,492

11.2

3.4

0.7

0.1

4.6

94925 / Corte Madera / CA / 9.7 mi.

1,582

3,781

41.8

$77,455

15.3

5.6

0.9

0.2

5.7

94939 / Larkspur / CA / 8.8 mi.

1,516

3,342

45.4

$75,747

10.5

3.8

0.7

0.1

3.5

94930 / Fairfax / CA / 8.5 mi.

1,281

3,747

34.2

$60,971

11.8

5.4

1.0

0.4

2.2

94965 / Sausalito / CA / 15 mi.

1,219

6,047

20.2

$76,808

23.5

4.7

10.9

0.3

5.1

94952 / Petaluma / CA / 16.8 mi.

519

12,252

4.2

$56,934

18.5

12.8

0.8

0.4

1.8

94973 / Woodacre / CA / 7.2 mi.

185

569

32.5

$60,833

8.7

4.5

0.4

0.9

94956 / Point Reyes Station / CA / 14.2 mi.

161

824

19.5

$50,673

13.5

9.1

0.5

0.3

1.0

94970 / Stinson Beach / CA / 12.4 mi.

123

379

32.5

$88,184

7.3

3.6

0.7

0.1

0.8

94937 / Inverness / CA / 18 mi.

120

391

30.7

$48,036

29.9

27.1

0.7

0.6

94933 / Forest Knolls / CA / 9.2 mi.

112

408

27.5

$54,732

12.7

5.5

1.9

0.5

1.5

94928 / Rohnert Park / CA / 21.6 mi.

108

15,498

0.7

$51,952

26.0

13.6

1.9

0.5

5.9

94963 / San Geronimo / CA / 8.1 mi.

101

166

60.8

$58,333

19.5

12.5

1.0

0.8

2.7

94954 / Petaluma / CA / 11.6 mi.

12,249

0.8

$67,705

25.5

15.8

1.2

0.3

5.2

94946 / Nicasio / CA / 8.3 mi.

232

31.9

$76,194

17.3

13.1

0.7

0.2

2.0

94938 / Lagunitas / CA / 9.2 mi.

336

21.7

$60,769

13.0

5.5

0.9

0.7

1.5

95476 / Sonoma / CA / 13.9 mi.

14,129

0.5

$50,520

24.0

19.8

0.3

0.4

1.5

94103 / San Francisco / CA / 21.2 mi.

9,631

0.5

$31,131

64.9

25.1

11.3

0.8

23.9

94964 / San Quentin / CA / 8.7 mi.

40.0

$53,750

64.5

20.6

39.2

1.4

2.0

94924 / Bolinas / CA / 12.7 mi.

609

5.3

$52,772

11.9

6.0

1.7

0.3

1.7

94105 / San Francisco / CA / 20.4 mi.

1,288

2.1

$88,976

33.0

6.3

6.8

0.1

16.4

94111 / San Francisco / CA / 19.6 mi.

2,289

1.0

$56,569

38.0

3.3

2.3

0.3

29.9

94123 / San Francisco / CA / 18.9 mi.

14,161

0.2

$84,710

16.2

3.9

0.5

0.1

9.6

94801 / Richmond / CA / 11.3 mi.

8,586

0.3

$33,962

87.2

44.9

33.6

0.5

5.8

95404 / Santa Rosa / CA / 28 mi.

13,908

0.1

$52,864

24.1

16.5

1.6

0.7

2.6

95821 / Sacramento / CA / 73.3 mi.

15,543

0.0

$35,453

28.4

12.6

6.4

0.9

4.5

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