Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Lompoc Record
Lompoc, California
Owner: Pulitzer (Mo.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	12.5
2004	Did not report
2003	10.0
2002	0.0
2001	Did not report
2000	37.5
1999	37.5
1998	0.0
1997	9.1
1996	9.1
1995	18.2
1994	0.0
1993	0.0
1992	0.0
1991	0.0
1990	Did not report
The latest year at peak is	2000
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Lompoc Record
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	12.5	46.3	27
2004	N/A	46.3	N/A
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Pulitzer (Mo.),
has a companywide, circulation-weighted Diversity Index of 59.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Lompoc Record
This newspaper's Newsroom Diversity Index is 27.				This paper
				Peer group
Compare that with 0, which is the median Diversity Index for all newspapers
reporting in this circulation category of 5,001 to 10,000 daily sales.
In that group, this newspaper's Diversity Index ranks 78 out of 211
newspapers reporting in the category of 5,001 to 10,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Kansas City Kansan, Kansas, with a 25 percent non-white staff in a community that is 48.4 percent non-white. Its index is 52.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 6,967 ranks 979 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Lompoc Record
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	32.5	16,804
Black	6.5	3,335
Asian and Pacific Islander	3.8	1,975
Native-American	0.8	435
Other non-white	0.1	63
Multi-racial	2.6	1,339
Non-white	46.3	23,951
White	53.7	27,785
Total		51,736
	Home county:  Santa Barbara
Race/ethnicity	% of population	Number of residents
Hispanic	34.2	136,668
Black	2.1	8,385
Asian and Pacific Islander	4.1	16,302
Native-American	0.5	2,135
Other non-white	0.2	585
Multi-racial	2.1	8,189
Non-white	43.1	172,264
White	56.9	227,083
Total		399,347
The home county of this newspaper is Santa Barbara.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
The Lompoc Record
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
93436 / Lompoc / CA / 0 mi.	7,768	17,031	45.6	$41,952	46.3	32.5	6.5	0.8	3.8
93437 / Lompoc / CA / 13.2 mi.	142	1,707	8.3	$39,444	31.8	11.1	11.2	0.4	4.4
File	ca_the_lompoc_record
Time	5/20/05 12:00 PM
Page	978
Member	102840