Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
The Hanford Sentinel | ||||||||||
Hanford, California | ||||||||||
Owner: Pulitzer (Mo.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
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2005 | 23.1 | |||||||||
2004 | 46.2 | |||||||||
2003 | 33.3 | |||||||||
2002 | 33.3 | |||||||||
2001 | Did not report | |||||||||
2000 | 12.5 | |||||||||
1999 | 5.9 | |||||||||
1998 | Did not report | |||||||||
1997 | Did not report | |||||||||
1996 | Did not report | |||||||||
1995 | Did not report | |||||||||
1994 | Did not report | |||||||||
1993 | 17.6 | |||||||||
1992 | 18.8 | |||||||||
1991 | Did not report | |||||||||
1990 | 15.0 | |||||||||
The latest year at peak is | 2004 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for The Hanford Sentinel | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 23.1 | 55.9 | 41 | |||||||
2004 | 46.2 | 55.9 | 83 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Pulitzer (Mo.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 59. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for The Hanford Sentinel | ||||||||||
This newspaper's Newsroom Diversity Index is 41. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 33, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 10,001 to 25,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 106 out of 259 | ||||||||||
newspapers reporting in the category of 10,001 to 25,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Santa Fe New Mexican, New Mexico, with a 41.5 percent non-white staff in a community that is 56.2 percent non-white. Its index is 74. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 13,001 ranks 677 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of The Hanford Sentinel | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 41.2 | 47,905 | ||||||||
Black | 7.4 | 8,600 | ||||||||
Asian and Pacific Islander | 3.5 | 4,013 | ||||||||
Native-American | 1.1 | 1,237 | ||||||||
Other non-white | 0.2 | 201 | ||||||||
Multi-racial | 2.7 | 3,093 | ||||||||
Non-white | 55.9 | 65,049 | ||||||||
White | 44.1 | 51,305 | ||||||||
Total | 116,354 | |||||||||
Home county: Kings | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 43.6 | 56,461 | ||||||||
Black | 8.1 | 10,418 | ||||||||
Asian and Pacific Islander | 3.2 | 4,076 | ||||||||
Native-American | 1.0 | 1,304 | ||||||||
Other non-white | 0.2 | 229 | ||||||||
Multi-racial | 2.4 | 3,156 | ||||||||
Non-white | 58.4 | 75,644 | ||||||||
White | 41.6 | 53,817 | ||||||||
Total | 129,461 | |||||||||
The home county of this newspaper is Kings. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
The Hanford Sentinel | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
93230 / Hanford / CA / 0 mi. | 8,945 | 17,681 | 50.6 | $37,224 | 49.0 | 37.9 | 4.4 | 0.7 | 2.8 | |
93245 / Lemoore Naval Ai / CA / 8 mi. | 2,682 | 9,273 | 28.9 | $38,652 | 48.7 | 28.2 | 7.0 | 2.1 | 7.5 | |
93212 / Corcoran / CA / 15.5 mi. | 752 | 3,511 | 21.4 | $28,769 | 75.4 | 56.3 | 16.8 | 0.6 | 0.6 | |
93202 / Armona / CA / 3.5 mi. | 378 | 819 | 46.2 | $32,773 | 62.1 | 52.7 | 4.4 | 0.9 | 1.3 | |
93242 / Laton / CA / 8 mi. | 182 | 859 | 21.2 | $34,375 | 57.4 | 53.2 | 0.2 | 0.5 | 0.5 | |
93656 / Riverdale / CA / 15.6 mi. | 150 | 1,606 | 9.3 | $30,727 | 64.0 | 55.9 | 2.7 | 0.7 | 1.2 | |
93204 / Avenal / CA / 32.8 mi. | 105 | 1,936 | 5.4 | $29,152 | 80.0 | 65.8 | 12.3 | 0.5 | 0.4 | |
93266 / Stratford / CA / 13.1 mi. | 102 | 416 | 24.5 | $29,129 | 77.2 | 71.7 | 1.5 | 0.7 | 1.3 | |
93210 / Coalinga / CA / 38.7 mi. | 52 | 4,012 | 1.3 | $37,434 | 62.3 | 48.8 | 9.6 | 0.9 | 1.3 | |
93239 / Kettleman City / CA / 26.1 mi. | 49 | 378 | 13.0 | $26,042 | 93.9 | 92.4 | 0.3 | 0.7 | 0.0 | |
File | ca_the_hanford_sentinel | |||||||||
Time | 5/19/05 10:35 PM | |||||||||
Page | 676 | |||||||||
Member | 102000 |