The Fresno Bee... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

The Fresno Bee

Fresno, California

Owner: McClatchy Co. (Calif.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

25.0

2004

24.8

2003

30.6

2002

24.6

2001

24.1

2000

23.4

1999

22.4

1998

23.9

1997

23.2

1996

23.7

1995

22.1

1994

16.9

1993

14.5

1992

13.0

1991

13.7

1990

16.0

The latest year at peak is

2003

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for The Fresno Bee

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

25.0

57.6

2004

24.8

57.6

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, McClatchy Co. (Calif.),

has a companywide, circulation-weighted Diversity Index of 71.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for The Fresno Bee

This newspaper's Newsroom Diversity Index is 43.

This paper

Peer group

Compare that with 64, which is the median Diversity Index for all newspapers

reporting in this circulation category of 100,001 to 250,000 daily sales.

In that group, this newspaper's Diversity Index ranks 46 out of 58

newspapers reporting in the category of 100,001 to 250,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is San Antonio Express-News, Texas, with a 30.6 percent non-white staff in a community that is 57.9 percent non-white. Its index is 53.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 160,143 ranks 71 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of The Fresno Bee

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

44.1

608,644

Black

4.4

60,637

Asian and Pacific Islander

5.8

80,050

Native-American

0.9

12,349

Other non-white

0.2

2,404

Multi-racial

2.3

31,281

Non-white

57.6

795,365

White

42.4

584,716

Total

1,380,081

Home county: Fresno

Race/ethnicity

% of population

Number of residents

Hispanic

44.0

351,636

Black

5.0

40,291

Asian and Pacific Islander

8.0

63,711

Native-American

0.8

6,223

Other non-white

0.2

1,451

Multi-racial

2.3

18,573

Non-white

60.3

481,885

White

39.7

317,522

Total

799,407

The home county of this newspaper is Fresno.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

The Fresno Bee

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

93720 / Fresno / CA / 18.2 mi.

11,250

16,882

66.6

$61,797

29.1

13.3

2.4

0.5

9.7

93611 / Clovis / CA / 24.3 mi.

10,586

15,146

69.9

$64,229

24.5

14.0

1.1

0.9

5.8

93722 / Fresno / CA / 10.6 mi.

10,019

19,744

50.7

$43,256

56.3

35.2

7.7

0.7

9.6

93711 / Fresno / CA / 14.2 mi.

9,910

15,046

65.9

$56,927

27.5

13.8

3.4

0.4

6.9

93727 / Fresno / CA / 14.8 mi.

8,907

17,167

51.9

$34,092

63.3

38.5

7.8

0.8

13.1

93704 / Fresno / CA / 12.5 mi.

6,979

11,156

62.6

$36,839

40.2

27.2

3.7

0.7

5.7

93726 / Fresno / CA / 13.3 mi.

6,749

14,122

47.8

$28,992

58.1

35.8

7.2

1.0

10.8

93710 / Fresno / CA / 15 mi.

6,560

10,951

59.9

$33,670

44.7

24.4

6.1

0.8

10.0

93612 / Clovis / CA / 26.3 mi.

6,226

13,322

46.7

$30,646

38.4

25.1

2.2

1.1

6.5

93705 / Fresno / CA / 11 mi.

5,451

12,175

44.8

$30,661

61.6

42.1

8.8

0.9

6.7

93703 / Fresno / CA / 12 mi.

4,309

9,657

44.6

$26,116

72.2

50.0

4.9

0.8

13.8

93657 / Sanger / CA / 31.8 mi.

3,780

8,556

44.2

$36,732

67.9

62.7

0.4

3.0

93230 / Hanford / CA / 29 mi.

3,673

17,681

20.8

$37,224

49.0

37.9

4.4

0.7

2.8

93638 / Madera / CA / 24.2 mi.

3,571

12,820

27.9

$35,221

69.5

62.6

3.3

0.9

1.1

93706 / Fresno / CA / 1.2 mi.

3,542

9,599

36.9

$21,991

86.3

49.9

24.8

0.6

9.1

93702 / Fresno / CA / 10.9 mi.

3,384

11,822

28.6

$21,514

89.0

64.9

4.2

0.8

16.8

93637 / Madera / CA / 23.6 mi.

3,329

8,903

37.4

$37,043

60.9

53.4

2.5

0.8

2.1

93662 / Selma / CA / 15.6 mi.

2,851

7,508

38.0

$35,383

75.0

67.9

0.6

0.7

4.1

93654 / Reedley / CA / 27.4 mi.

2,833

7,352

38.5

$35,367

69.0

62.6

0.3

0.4

4.2

93277 / Visalia / CA / 37.5 mi.

2,720

16,467

16.5

$44,015

32.7

25.4

1.7

0.8

2.6

93728 / Fresno / CA / 9.4 mi.

2,573

5,814

44.3

$25,670

64.0

48.9

4.2

1.2

7.2

93257 / Porterville / CA / 67.1 mi.

2,564

19,524

13.1

$30,995

57.8

49.3

0.8

1.7

4.1

93274 / Tulare / CA / 43.6 mi.

2,434

17,099

14.2

$33,605

55.0

45.6

3.8

0.6

1.7

93631 / Kingsburg / CA / 23.9 mi.

2,255

4,764

47.3

$40,064

43.2

37.0

0.2

0.4

3.2

93725 / Fresno / CA / 9.4 mi.

2,156

5,567

38.7

$29,244

81.6

63.9

6.2

0.8

8.6

93618 / Dinuba / CA / 29.9 mi.

1,799

6,483

27.7

$32,467

75.9

71.7

0.2

0.5

2.4

93245 / Lemoore / CA / 24.4 mi.

1,709

9,273

18.4

$38,652

48.7

28.2

7.0

2.1

7.5

93291 / Visalia / CA / 34.5 mi.

1,487

10,350

14.4

$34,034

65.2

53.7

1.8

0.7

7.0

93614 / Coarsegold / CA / 39.3 mi.

1,390

3,628

38.3

$44,161

12.7

7.2

0.4

1.9

0.8

93292 / Visalia / CA / 40.3 mi.

1,380

9,957

13.9

$42,622

41.5

34.2

1.4

0.6

3.5

93630 / Kerman / CA / 13.8 mi.

1,370

3,961

34.6

$29,750

71.2

62.1

0.3

6.5

93644 / Oakhurst / CA / 71.4 mi.

1,308

3,570

36.6

$35,455

13.9

7.2

0.2

2.1

0.9

93210 / Coalinga / CA / 40.7 mi.

1,256

4,012

31.3

$37,434

62.3

48.8

9.6

0.9

1.3

93721 / Fresno / CA / 9.3 mi.

1,185

1,621

73.1

$12,742

78.7

59.5

14.2

1.0

2.7

93610 / Chowchilla / CA / 37.3 mi.

1,005

4,051

24.8

$31,437

51.3

32.4

12.0

1.6

93247 / Lindsay / CA / 55.2 mi.

850

4,236

20.1

$27,712

73.8

70.1

0.2

0.5

1.7

93625 / Fowler / CA / 13 mi.

821

1,718

47.8

$35,253

72.6

62.9

1.3

0.5

6.4

93701 / Fresno / CA / 10 mi.

702

3,451

20.3

$14,213

91.2

64.6

6.3

1.3

16.5

93635 / Los Banos / CA / 63 mi.

627

8,705

7.2

$42,460

59.7

50.4

3.5

0.5

2.2

93221 / Exeter / CA / 51.5 mi.

601

4,404

13.6

$36,989

37.2

33.1

0.4

1.0

1.2

93650 / Fresno / CA / 15.3 mi.

598

813

73.6

$22,708

84.7

58.1

4.0

1.4

18.2

93212 / Corcoran / CA / 43.6 mi.

594

3,511

16.9

$28,769

75.4

56.3

16.8

0.6

95338 / Mariposa / CA / 61.5 mi.

576

4,191

13.7

$34,601

13.2

5.7

0.6

3.4

0.8

93609 / Caruthers / CA / 8.1 mi.

571

1,411

40.5

$35,351

66.4

54.8

0.6

0.5

7.6

93620 / Dos Palos / CA / 49.4 mi.

561

2,836

19.8

$27,945

61.0

53.5

4.9

0.5

0.6

93648 / Parlier / CA / 21.3 mi.

552

2,824

19.5

$25,085

95.6

92.8

0.3

1.6

95340 / Merced / CA / 53.8 mi.

522

18,077

2.9

$32,573

60.6

41.0

4.8

0.6

11.5

93622 / Firebaugh / CA / 38.4 mi.

519

2,370

21.9

$29,007

88.6

86.1

0.9

0.3

0.6

93602 / Auberry / CA / 40.3 mi.

509

1,264

40.3

$42,885

18.1

7.5

0.4

7.1

0.6

93656 / Riverdale / CA / 14.1 mi.

467

1,606

29.1

$30,727

64.0

55.9

2.7

0.7

1.2

93643 / North Fork / CA / 50.4 mi.

422

1,329

31.8

$35,436

26.6

9.2

0.4

8.1

0.9

93640 / Mendota / CA / 36.3 mi.

382

2,105

18.1

$23,815

95.8

93.6

0.4

0.7

95389 / Yosemite National Park / CA / 68.9 mi.

357

276

129.3

$51,500

27.9

20.4

2.0

1.5

1.0

93675 / Squaw Valley / CA / 39.2 mi.

292

1,195

24.4

$38,768

17.3

11.2

1.2

2.4

0.5

93626 / Friant / CA / 33.2 mi.

290

465

62.4

$40,170

16.7

9.3

0.4

1.7

2.7

93667 / Tollhouse / CA / 37.4 mi.

284

872

32.6

$50,227

20.9

7.9

0.2

8.5

0.6

93646 / Orange Cove / CA / 35.1 mi.

274

1,905

14.4

$23,280

90.6

87.8

0.2

0.6

1.4

93647 / Orosi / CA / 39.3 mi.

271

2,316

11.7

$30,039

90.0

79.1

0.1

0.2

9.3

93651 / Prather / CA / 32.5 mi.

265

461

57.5

$41,341

13.9

7.2

0.6

3.3

0.8

93604 / Bass Lake / CA / 52.4 mi.

248

301

82.4

$33,802

8.3

4.5

0.0

0.5

0.3

93664 / Shaver Lake / CA / 63.4 mi.

240

277

86.6

$42,167

8.5

6.6

0.0

0.5

0.3

93204 / Avenal / CA / 51.7 mi.

221

1,936

11.4

$29,152

80.0

65.8

12.3

0.5

0.4

93219 / Earlimart / CA / 62.8 mi.

210

2,126

9.9

$22,735

94.5

85.4

1.0

0.3

6.7

95348 / Merced / CA / 61.2 mi.

207

8,075

2.6

$33,473

55.7

35.7

6.5

0.6

9.8

93242 / Laton / CA / 17.4 mi.

206

859

24.0

$34,375

57.4

53.2

0.2

0.5

93265 / Springville / CA / 84.8 mi.

203

1,508

13.5

$40,256

12.3

6.7

1.3

1.4

0.5

93601 / Ahwahnee / CA / 52.3 mi.

190

721

26.4

$38,688

16.4

8.5

0.2

1.6

0.6

93616 / Del Rey / CA / 17.2 mi.

188

527

35.7

$32,292

84.9

77.4

0.0

0.1

5.9

93286 / Woodlake / CA / 48.7 mi.

182

2,502

7.3

$27,221

75.0

71.8

0.2

0.7

93449 / Pismo Beach / CA / 110.5 mi.

182

4,235

4.3

$46,521

12.9

6.9

0.6

0.5

2.9

93660 / San Joaquin / CA / 15.5 mi.

182

930

19.6

$23,717

94.4

90.6

0.1

0.4

2.8

93267 / Strathmore / CA / 55.3 mi.

181

1,492

12.1

$28,837

65.4

62.6

0.3

0.5

0.8

93615 / Cutler / CA / 35.8 mi.

179

1,191

15.0

$26,694

93.2

91.1

0.2

1.1

93668 / Tranquillity / CA / 22 mi.

179

336

53.3

$45,208

62.3

57.9

0.5

0.0

2.7

93202 / Armona / CA / 25.3 mi.

159

819

19.4

$32,773

62.1

52.7

4.4

0.9

1.3

93215 / Delano / CA / 75.3 mi.

158

8,940

1.8

$27,912

92.0

71.7

2.2

0.3

15.9

93442 / Morro Bay / CA / 99.1 mi.

139

5,196

2.7

$34,908

16.4

11.2

0.6

0.8

1.8

93272 / Tipton / CA / 51.3 mi.

132

790

16.7

$27,868

65.7

59.1

0.2

0.3

0.7

93271 / Three Rivers / CA / 65.3 mi.

129

1,018

12.7

$44,432

12.0

6.4

0.2

0.7

93270 / Terra Bella / CA / 67.6 mi.

110

1,535

7.2

$28,934

72.2

66.7

0.3

0.7

2.6

93223 / Farmersville / CA / 45.6 mi.

2,143

4.5

$27,613

74.3

71.5

0.2

0.3

1.0

93256 / Pixley / CA / 76.7 mi.

1,083

8.7

$21,781

74.9

65.8

5.3

0.7

0.6

95322 / Gustine / CA / 70.9 mi.

2,719

3.2

$37,766

44.9

38.4

0.5

1.1

93234 / Huron / CA / 30.1 mi.

1,470

5.2

$25,521

98.7

98.0

0.1

0.4

93653 / Raymond / CA / 44.7 mi.

374

20.3

$36,875

14.2

6.1

0.3

4.7

0.7

93309 / Bakersfield / CA / 101.2 mi.

22,431

0.3

$40,084

38.2

22.8

8.4

0.8

3.7

95301 / Atwater / CA / 61.8 mi.

8,659

0.9

$37,831

53.1

39.5

4.2

0.7

5.7

93239 / Kettleman City / CA / 48.2 mi.

378

18.5

$26,042

93.9

92.4

0.3

0.7

0.0

93652 / Raisin / CA / 2.6 mi.

94.1

$38,750

62.5

54.7

0.0

0.4

4.5

93606 / Biola / CA / 12.9 mi.

171

36.8

$33,500

93.9

84.3

0.1

1.7

6.0

93446 / Paso Robles / CA / 81 mi.

13,061

0.4

$42,309

27.4

21.1

1.9

0.8

1.3

95333 / Le Grand / CA / 46.3 mi.

914

5.8

$32,594

70.5

67.6

0.6

0.5

0.6

93641 / Miramonte / CA / 48.6 mi.

217

21.7

$30,357

18.1

8.8

4.5

3.0

0.2

93235 / Ivanhoe / CA / 41.9 mi.

1,148

3.7

$26,215

77.9

75.8

0.2

0.6

93669 / Wishon / CA / 47.6 mi.

130

33.1

$57,614

12.3

5.2

0.0

1.9

0.3

93266 / Stratford / CA / 36.3 mi.

416

9.6

$29,129

77.2

71.7

1.5

0.7

1.3

93645 / O Neals / CA / 37.6 mi.

62.1

$107,474

14.0

6.4

0.0

2.3

1.2

93422 / Atascadero / CA / 92.7 mi.

10,626

0.3

$49,754

16.6

10.3

2.1

0.6

1.2

93428 / Cambria / CA / 95.9 mi.

2,937

1.1

$45,243

17.4

14.1

0.3

1.2

93608 / Cantua Creek / CA / 23.7 mi.

369

8.7

$27,604

95.7

94.7

0.1

0.2

0.5

93244 / Lemon Cove / CA / 46.3 mi.

109

27.5

$31,250

24.1

19.3

0.0

1.5

2.2

93305 / Bakersfield / CA / 100.6 mi.

10,448

0.3

$24,114

74.9

65.7

5.3

1.1

93673 / Traver / CA / 26.5 mi.

151

17.9

$24,844

77.0

74.8

0.0

1.9

0.2

95345 / Midpines / CA / 65.4 mi.

184

14.7

$30,536

21.8

5.3

0.2

10.4

1.4

93605 / Big Creek / CA / 53.6 mi.

26.7

$63,750

21.3

15.9

0.0

1.6

0.0

93624 / Five Points / CA / 20.4 mi.

367

6.3

$32,284

91.1

89.4

0.0

0.7

1.0

95317 / El Nido / CA / 47.2 mi.

244

8.6

$34,479

54.8

47.7

2.0

0.1

2.6

95365 / Planada / CA / 50.6 mi.

951

1.2

$24,663

93.8

92.6

0.2

0.3

0.5

95821 / Sacramento / CA / 159.1 mi.

15,543

0.1

$35,453

28.4

12.6

6.4

0.9

4.5

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ca_the_fresno_bee

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5/13/05 5:10 PM

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