Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Fresno Bee
Fresno, California
Owner: McClatchy Co. (Calif.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	25.0
2004	24.8
2003	30.6
2002	24.6
2001	24.1
2000	23.4
1999	22.4
1998	23.9
1997	23.2
1996	23.7
1995	22.1
1994	16.9
1993	14.5
1992	13.0
1991	13.7
1990	16.0
The latest year at peak is	2003
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Fresno Bee
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	25.0	57.6	43
2004	24.8	57.6	43
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, McClatchy Co. (Calif.),
has a companywide, circulation-weighted Diversity Index of 71.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Fresno Bee
This newspaper's Newsroom Diversity Index is 43.				This paper
				Peer group
Compare that with 64, which is the median Diversity Index for all newspapers
reporting in this circulation category of 100,001 to 250,000 daily sales.
In that group, this newspaper's Diversity Index ranks 46 out of 58
newspapers reporting in the category of 100,001 to 250,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is San Antonio Express-News, Texas, with a 30.6 percent non-white staff in a community that is 57.9 percent non-white. Its index is 53.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 160,143 ranks 71 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Fresno Bee
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	44.1	608,644
Black	4.4	60,637
Asian and Pacific Islander	5.8	80,050
Native-American	0.9	12,349
Other non-white	0.2	2,404
Multi-racial	2.3	31,281
Non-white	57.6	795,365
White	42.4	584,716
Total		1,380,081
	Home county:  Fresno
Race/ethnicity	% of population	Number of residents
Hispanic	44.0	351,636
Black	5.0	40,291
Asian and Pacific Islander	8.0	63,711
Native-American	0.8	6,223
Other non-white	0.2	1,451
Multi-racial	2.3	18,573
Non-white	60.3	481,885
White	39.7	317,522
Total		799,407
The home county of this newspaper is Fresno.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
The Fresno Bee
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
93720 / Fresno / CA / 18.2 mi.	11,250	16,882	66.6	$61,797	29.1	13.3	2.4	0.5	9.7
93611 / Clovis / CA / 24.3 mi.	10,586	15,146	69.9	$64,229	24.5	14.0	1.1	0.9	5.8
93722 / Fresno / CA / 10.6 mi.	10,019	19,744	50.7	$43,256	56.3	35.2	7.7	0.7	9.6
93711 / Fresno / CA / 14.2 mi.	9,910	15,046	65.9	$56,927	27.5	13.8	3.4	0.4	6.9
93727 / Fresno / CA / 14.8 mi.	8,907	17,167	51.9	$34,092	63.3	38.5	7.8	0.8	13.1
93704 / Fresno / CA / 12.5 mi.	6,979	11,156	62.6	$36,839	40.2	27.2	3.7	0.7	5.7
93726 / Fresno / CA / 13.3 mi.	6,749	14,122	47.8	$28,992	58.1	35.8	7.2	1.0	10.8
93710 / Fresno / CA / 15 mi.	6,560	10,951	59.9	$33,670	44.7	24.4	6.1	0.8	10.0
93612 / Clovis / CA / 26.3 mi.	6,226	13,322	46.7	$30,646	38.4	25.1	2.2	1.1	6.5
93705 / Fresno / CA / 11 mi.	5,451	12,175	44.8	$30,661	61.6	42.1	8.8	0.9	6.7
93703 / Fresno / CA / 12 mi.	4,309	9,657	44.6	$26,116	72.2	50.0	4.9	0.8	13.8
93657 / Sanger / CA / 31.8 mi.	3,780	8,556	44.2	$36,732	67.9	62.7	0.4	0.4	3.0
93230 / Hanford / CA / 29 mi.	3,673	17,681	20.8	$37,224	49.0	37.9	4.4	0.7	2.8
93638 / Madera / CA / 24.2 mi.	3,571	12,820	27.9	$35,221	69.5	62.6	3.3	0.9	1.1
93706 / Fresno / CA / 1.2 mi.	3,542	9,599	36.9	$21,991	86.3	49.9	24.8	0.6	9.1
93702 / Fresno / CA / 10.9 mi.	3,384	11,822	28.6	$21,514	89.0	64.9	4.2	0.8	16.8
93637 / Madera / CA / 23.6 mi.	3,329	8,903	37.4	$37,043	60.9	53.4	2.5	0.8	2.1
93662 / Selma / CA / 15.6 mi.	2,851	7,508	38.0	$35,383	75.0	67.9	0.6	0.7	4.1
93654 / Reedley / CA / 27.4 mi.	2,833	7,352	38.5	$35,367	69.0	62.6	0.3	0.4	4.2
93277 / Visalia / CA / 37.5 mi.	2,720	16,467	16.5	$44,015	32.7	25.4	1.7	0.8	2.6
93728 / Fresno / CA / 9.4 mi.	2,573	5,814	44.3	$25,670	64.0	48.9	4.2	1.2	7.2
93257 / Porterville / CA / 67.1 mi.	2,564	19,524	13.1	$30,995	57.8	49.3	0.8	1.7	4.1
93274 / Tulare / CA / 43.6 mi.	2,434	17,099	14.2	$33,605	55.0	45.6	3.8	0.6	1.7
93631 / Kingsburg / CA / 23.9 mi.	2,255	4,764	47.3	$40,064	43.2	37.0	0.2	0.4	3.2
93725 / Fresno / CA / 9.4 mi.	2,156	5,567	38.7	$29,244	81.6	63.9</