Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
The Daily Democrat, Woodland | ||||||||||
Woodland, California | ||||||||||
Owner: MediaNews Group (Colo.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | Did not report | |||||||||
2004 | 10.0 | |||||||||
2003 | 13.3 | |||||||||
2002 | 50.0 | |||||||||
2001 | 23.1 | |||||||||
2000 | Did not report | |||||||||
1999 | Did not report | |||||||||
1998 | 0.0 | |||||||||
1997 | 0.0 | |||||||||
1996 | 0.0 | |||||||||
1995 | 0.0 | |||||||||
1994 | 0.0 | |||||||||
1993 | 0.0 | |||||||||
1992 | 0.0 | |||||||||
1991 | Did not report | |||||||||
1990 | 0.0 | |||||||||
The latest year at peak is | 2002 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for The Daily Democrat, Woodland | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | N/A | 46.8 | N/A | |||||||
2004 | 10.0 | 46.8 | 21 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, MediaNews Group (Colo.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 47. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for The Daily Democrat, Woodland | ||||||||||
This paper | ||||||||||
Peer group | ||||||||||
The median Diversity Index is 33 for all newspapers | ||||||||||
reporting in this circulation category of 10,001 to 25,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Albuquerque Tribune, New Mexico, with a 28.9 percent non-white staff in a community that is 51.7 percent non-white. Its index is 56. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 10,089 ranks 795 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of The Daily Democrat, Woodland | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 39.1 | 23,348 | ||||||||
Black | 1.1 | 654 | ||||||||
Asian and Pacific Islander | 3.5 | 2,068 | ||||||||
Native-American | 0.8 | 469 | ||||||||
Other non-white | 0.2 | 103 | ||||||||
Multi-racial | 2.3 | 1,355 | ||||||||
Non-white | 46.8 | 27,997 | ||||||||
White | 53.2 | 31,770 | ||||||||
Total | 59,767 | |||||||||
Home county: Yolo | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 25.9 | 43,707 | ||||||||
Black | 1.9 | 3,133 | ||||||||
Asian and Pacific Islander | 10.0 | 16,833 | ||||||||
Native-American | 0.7 | 1,165 | ||||||||
Other non-white | 0.2 | 396 | ||||||||
Multi-racial | 3.3 | 5,484 | ||||||||
Non-white | 41.9 | 70,718 | ||||||||
White | 58.1 | 97,942 | ||||||||
Total | 168,660 | |||||||||
The home county of this newspaper is Yolo. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
The Daily Democrat, Woodland | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
95695 / Woodland / CA / 0 mi. | 6,488 | 13,691 | 47.4 | $43,237 | 42.7 | 35.5 | 1.0 | 0.8 | 2.9 | |
95776 / Woodland / CA / 0.7 mi. | 1,906 | 4,464 | 42.7 | $46,999 | 55.3 | 45.5 | 1.5 | 0.5 | 5.6 | |
95627 / Esparto / CA / 13.5 mi. | 339 | 935 | 36.3 | $40,459 | 43.8 | 36.9 | 0.8 | 1.2 | 2.4 | |
95616 / Davis / CA / 8.1 mi. | 300 | 24,640 | 1.2 | $42,110 | 35.2 | 10.3 | 2.3 | 0.5 | 18.0 | |
95694 / Winters / CA / 15.1 mi. | 188 | 2,657 | 7.1 | $49,038 | 48.0 | 43.2 | 0.5 | 0.5 | 1.5 | |
95645 / Knights Landing / CA / 12.5 mi. | 165 | 574 | 28.7 | $37,167 | 63.5 | 58.7 | 0.1 | 1.2 | 1.3 | |
95937 / Dunnigan / CA / 21.3 mi. | 144 | 1 | 14400.0 | $0 | 100.0 | 100.0 | 0.0 | 0.0 | 0.0 | |
95607 / Capay / CA / 19.8 mi. | 41 | 107 | 38.3 | $80,740 | 16.5 | 9.8 | 1.2 | 1.2 | 0.4 | |
95637 / Guinda / CA / 24.3 mi. | 39 | 86 | 45.3 | $41,500 | 34.5 | 25.2 | 3.5 | 0.4 | 0.0 | |
95653 / Madison / CA / 11.6 mi. | 39 | 137 | 28.5 | $34,750 | 83.1 | 80.8 | 0.6 | 0.5 | 0.4 | |
95606 / Brooks / CA / 18.9 mi. | 38 | 158 | 24.1 | $45,357 | 22.1 | 11.7 | 2.9 | 4.5 | 0.5 | |
File | ca_the_daily_democrat__woodland | |||||||||
Time | 5/21/05 9:41 PM | |||||||||
Page | 794 | |||||||||
Member | 105370 |