Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
Santa Maria Times | ||||||||||
Santa Maria, California | ||||||||||
Owner: Pulitzer (Mo.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 8.3 | |||||||||
2004 | 10.5 | |||||||||
2003 | 5.0 | |||||||||
2002 | 0.0 | |||||||||
2001 | 12.0 | |||||||||
2000 | 4.8 | |||||||||
1999 | 4.8 | |||||||||
1998 | 15.0 | |||||||||
1997 | 10.5 | |||||||||
1996 | 13.0 | |||||||||
1995 | 4.8 | |||||||||
1994 | 5.9 | |||||||||
1993 | 0.0 | |||||||||
1992 | 5.0 | |||||||||
1991 | Did not report | |||||||||
1990 | Did not report | |||||||||
The latest year at peak is | 1998 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for Santa Maria Times | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 8.3 | 53.4 | 16 | |||||||
2004 | 10.5 | 53.4 | 20 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Pulitzer (Mo.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 59. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for Santa Maria Times | ||||||||||
This newspaper's Newsroom Diversity Index is 16. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 33, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 10,001 to 25,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 155 out of 259 | ||||||||||
newspapers reporting in the category of 10,001 to 25,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Albuquerque Tribune, New Mexico, with a 28.9 percent non-white staff in a community that is 51.7 percent non-white. Its index is 56. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 16,681 ranks 564 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of Santa Maria Times | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 45.2 | 63,327 | ||||||||
Black | 1.8 | 2,507 | ||||||||
Asian and Pacific Islander | 3.8 | 5,307 | ||||||||
Native-American | 0.6 | 783 | ||||||||
Other non-white | 0.1 | 164 | ||||||||
Multi-racial | 2.0 | 2,751 | ||||||||
Non-white | 53.4 | 74,839 | ||||||||
White | 46.6 | 65,286 | ||||||||
Total | 140,125 | |||||||||
Home county: Santa Barbara | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 34.2 | 136,668 | ||||||||
Black | 2.1 | 8,385 | ||||||||
Asian and Pacific Islander | 4.1 | 16,302 | ||||||||
Native-American | 0.5 | 2,135 | ||||||||
Other non-white | 0.2 | 585 | ||||||||
Multi-racial | 2.1 | 8,189 | ||||||||
Non-white | 43.1 | 172,264 | ||||||||
White | 56.9 | 227,083 | ||||||||
Total | 399,347 | |||||||||
The home county of this newspaper is Santa Barbara. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
Santa Maria Times | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
93454 / Santa Maria / CA / 7.7 mi. | 5,524 | 10,396 | 53.1 | $39,007 | 49.4 | 40.9 | 2.0 | 0.7 | 3.9 | |
93458 / Santa Maria / CA / 7.9 mi. | 5,077 | 10,521 | 48.3 | $32,589 | 83.7 | 75.9 | 1.4 | 0.4 | 4.6 | |
93455 / Santa Maria / CA / 0 mi. | 3,851 | 13,173 | 29.2 | $53,251 | 26.9 | 19.0 | 1.4 | 0.6 | 3.6 | |
93444 / Nipomo / CA / 13.5 mi. | 1,037 | 5,096 | 20.3 | $50,231 | 35.7 | 30.8 | 0.6 | 0.7 | 1.4 | |
93436 / Lompoc / CA / 16.3 mi. | 480 | 17,031 | 2.8 | $41,952 | 46.3 | 32.5 | 6.5 | 0.8 | 3.8 | |
93420 / Arroyo Grande / CA / 23.2 mi. | 472 | 9,680 | 4.9 | $50,244 | 17.3 | 11.4 | 0.5 | 0.5 | 2.7 | |
93434 / Guadalupe / CA / 10.4 mi. | 398 | 1,432 | 27.8 | $30,864 | 91.8 | 84.4 | 0.4 | 0.5 | 4.8 | |
93437 / Lompoc / CA / 11.4 mi. | 191 | 1,707 | 11.2 | $39,444 | 31.8 | 11.1 | 11.2 | 0.4 | 4.4 | |
93449 / Pismo Beach / CA / 25.7 mi. | 181 | 4,235 | 4.3 | $46,521 | 12.9 | 6.9 | 0.6 | 0.5 | 2.9 | |
93433 / Grover Beach / CA / 22.8 mi. | 134 | 5,039 | 2.7 | $37,930 | 30.9 | 22.5 | 0.8 | 0.9 | 3.8 | |
93440 / Los Alamos / CA / 11.6 mi. | 104 | 461 | 22.6 | $48,182 | 31.7 | 27.0 | 0.2 | 1.5 | 1.4 | |
93463 / Solvang / CA / 24 mi. | 77 | 3,140 | 2.5 | $52,149 | 19.8 | 16.7 | 0.3 | 0.4 | 0.8 | |
93445 / Oceano / CA / 21.2 mi. | 69 | 2,500 | 2.8 | $38,408 | 51.0 | 44.5 | 0.8 | 0.9 | 1.6 | |
93427 / Buellton / CA / 20.6 mi. | 61 | 1,704 | 3.6 | $49,677 | 31.2 | 26.9 | 0.3 | 0.7 | 1.1 | |
93460 / Santa Ynez / CA / 26.4 mi. | 43 | 2,085 | 2.1 | $68,682 | 24.0 | 17.8 | 0.2 | 3.0 | 1.3 | |
93401 / San Luis Obispo / CA / 29.7 mi. | 35 | 11,740 | 0.3 | $37,176 | 19.1 | 11.3 | 1.2 | 0.5 | 3.6 | |
File | ca_santa_maria_times | |||||||||
Time | 5/19/05 9:46 PM | |||||||||
Page | 563 | |||||||||
Member | 104700 |