Santa Barbara News-Press... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Santa Barbara News-Press

Santa Barbara, California

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

Did not report

2004

Did not report

2003

14.8

2002

15.1

2001

17.9

2000

15.4

1999

21.3

1998

20.0

1997

18.4

1996

20.0

1995

18.0

1994

17.2

1993

21.2

1992

19.4

1991

21.1

1990

13.9

The latest year at peak is

1999

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Santa Barbara News-Press

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

N/A

37.4

N/A

2004

N/A

37.4

N/A

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Santa Barbara News-Press

This paper

Peer group

The median Diversity Index is 44 for all newspapers

reporting in this circulation category of 25,001 to 50,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Tucson Citizen, Arizona, with a 31.3 percent non-white staff in a community that is 44.7 percent non-white. Its index is 70.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 42,406 ranks 246 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Santa Barbara News-Press

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

28.3

77,899

Black

2.2

5,959

Asian and Pacific Islander

4.1

11,229

Native-American

0.5

1,473

Other non-white

0.2

443

Multi-racial

2.1

5,776

Non-white

37.4

102,779

White

62.6

172,049

Total

274,828

Home county: Santa Barbara

Race/ethnicity

% of population

Number of residents

Hispanic

34.2

136,668

Black

2.1

8,385

Asian and Pacific Islander

4.1

16,302

Native-American

0.5

2,135

Other non-white

0.2

585

Multi-racial

2.1

8,189

Non-white

43.1

172,264

White

56.9

227,083

Total

399,347

The home county of this newspaper is Santa Barbara.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Santa Barbara News-Press

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

93101 / Santa Barbara / CA / 0 mi.

7,369

12,166

60.6

$38,714

54.5

48.1

1.6

0.5

2.4

93105 / Santa Barbara / CA / 9.9 mi.

5,658

11,166

50.7

$57,780

21.2

15.4

0.9

0.3

2.7

93117 / Goleta / CA / 15.2 mi.

5,598

15,500

36.1

$40,901

37.7

23.4

1.6

0.4

9.2

93111 / Santa Barbara / CA / 6 mi.

3,465

5,748

60.3

$68,087

28.5

20.0

1.0

0.4

5.3

93110 / Santa Barbara / CA / 3.7 mi.

3,347

6,137

54.5

$52,493

26.5

18.7

1.0

0.4

4.2

93436 / Lompoc / CA / 39.5 mi.

3,070

17,031

18.0

$41,952

46.3

32.5

6.5

0.8

3.8

93108 / Santa Barbara / CA / 5.4 mi.

2,898

4,885

59.3

$101,575

9.3

5.6

0.5

0.2

1.6

93103 / Santa Barbara / CA / 2.1 mi.

2,821

7,397

38.1

$47,625

56.8

50.8

2.1

0.5

2.0

93013 / Carpinteria / CA / 15.8 mi.

2,522

6,230

40.5

$52,052

44.0

38.8

0.5

0.4

2.4

93109 / Santa Barbara / CA / 1.1 mi.

2,392

4,624

51.7

$56,898

23.7

16.0

1.1

0.5

3.7

93463 / Solvang / CA / 27.2 mi.

1,249

3,140

39.8

$52,149

19.8

16.7

0.3

0.4

0.8

93455 / Santa Maria / CA / 50 mi.

943

13,173

7.2

$53,251

26.9

19.0

1.4

0.6

3.6

93460 / Santa Ynez / CA / 24.7 mi.

876

2,085

42.0

$68,682

24.0

17.8

0.2

3.0

1.3

93454 / Santa Maria / CA / 53 mi.

839

10,396

8.1

$39,007

49.4

40.9

2.0

0.7

3.9

93427 / Buellton / CA / 31.2 mi.

648

1,704

38.0

$49,677

31.2

26.9

0.3

0.7

1.1

93067 / Summerland / CA / 6.6 mi.

235

276

85.1

$37,227

12.3

8.0

0.0

0.4

1.8

93441 / Los Olivos / CA / 31.6 mi.

211

488

43.2

$61,339

17.1

13.6

0.5

0.6

0.7

93437 / Lompoc / CA / 52.3 mi.

138

1,707

8.1

$39,444

31.8

11.1

11.2

0.4

4.4

93440 / Los Alamos / CA / 38.5 mi.

103

461

22.3

$48,182

31.7

27.0

0.2

1.5

1.4

93001 / Ventura / CA / 22.2 mi.

12,836

0.6

$43,023

39.0

32.6

1.1

0.8

2.0

93420 / Arroyo Grande / CA / 64.7 mi.

9,680

0.5

$50,244

17.3

11.4

0.5

2.7

93434 / Guadalupe / CA / 60.4 mi.

1,432

3.6

$30,864

91.8

84.4

0.4

0.5

4.8

93433 / Grover Beach / CA / 71.2 mi.

5,039

1.0

$37,930

30.9

22.5

0.8

0.9

3.8

93444 / Nipomo / CA / 59.9 mi.

5,096

0.6

$50,231

35.7

30.8

0.6

0.7

1.4

File

ca_santa_barbara_news-press

Time

5/20/05 9:57 PM

Page

246

Member

104600