Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
San Gabriel Valley Newspaper Group, West Covina
West Covina, California
Owner: MediaNews Group (Colo.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	29.7
2004	21.9
2003	30.4
2002	21.0
2001	18.4
2000	22.0
1999	19.7
1998	Did not report
1997	Did not report
1996	12.6
1995	Did not report
1994	19.5
1993	Did not report
1992	Did not report
1991	Did not report
1990	Did not report
The latest year at peak is	2003
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for San Gabriel Valley Newspaper Group, West Covina
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	29.7	74.3	40
2004	21.9	75.0	29
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, MediaNews Group (Colo.),
has a companywide, circulation-weighted Diversity Index of 47.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for San Gabriel Valley Newspaper Group, West Covina
This newspaper's Newsroom Diversity Index is 40.				This paper
				Peer group
Compare that with 50, which is the median Diversity Index for all newspapers
reporting in this circulation category of 50,001 to 100,000 daily sales.
In that group, this newspaper's Diversity Index ranks 56 out of 90
newspapers reporting in the category of 50,001 to 100,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is El Paso Times, Texas, with a 60 percent non-white staff in a community that is 81.4 percent non-white. Its index is 74.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 98,905 ranks 104 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of San Gabriel Valley Newspaper Group, West Covina
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	57.8	412,242
Black	2.3	16,255
Asian and Pacific Islander	12.9	92,237
Native-American	0.3	2,297
Other non-white	0.1	908
Multi-racial	1.5	10,969
Non-white	75.0	534,908
White	25.0	178,083
Total		712,991
	Home county:  Los Angeles
Race/ethnicity	% of population	Number of residents
Hispanic	44.6	4,242,213
Black	9.5	901,472
Asian and Pacific Islander	12.1	1,147,834
Native-American	0.3	25,609
Other non-white	0.2	19,935
Multi-racial	2.3	222,661
Non-white	68.9	6,559,724
White	31.1	2,959,614
Total		9,519,338
The home county of this newspaper is Los Angeles.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
San Gabriel Valley Newspaper Group, West Covina
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
91011 / La Canada Flintr / CA / 17.3 mi.	4,034	6,851	58.9	$109,802	28.5	4.8	0.3	0.1	20.3
91706 / Irwindale / CA / 3.6 mi.	3,894	17,235	22.6	$41,621	92.7	78.8	1.4	0.3	11.4
91790 / West Covina / CA / 2.7 mi.	3,872	12,853	30.1	$50,825	75.5	52.6	4.4	0.3	16.1
90601 / Whittier / CA / 9.2 mi.	3,152	11,202	28.1	$52,800	71.0	62.1	0.9	0.4	5.7
90041 / Los Angeles / CA / 16.3 mi.	3,129	9,375	33.4	$48,439	69.6	38.6	2.0	0.4	25.4
91744 / La Puente / CA / 4.7 mi.	3,106	18,468	16.8	$46,792	91.8	81.3	1.9	0.3	7.2
91103 / Pasadena / CA / 14.6 mi.	2,933	8,017	36.6	$34,824	83.8	50.1	26.7	0.2	4.7
91741 / Glendora / CA / 4.1 mi.	2,873	8,730	32.9	$67,419	22.9	14.9	0.8	0.3	4.9
91722 / Covina / CA / 0 mi.	2,633	10,226	25.7	$50,126	66.7	50.1	4.4	0.3	9.7
91773 / San Dimas / CA / 4.6 mi.	2,420	11,602	20.9	$63,526	39.2	23.4	3.2	0.4	9.7
91702 / Azusa / CA / 1.9 mi.	2,414	15,333	15.7	$42,108	77.3	66.0	3.2	0.4	5.8
90660 / Pico Rivera / CA / 12.2 mi.	2,376	16,425	14.5	$41,491	92.3	88.3	0.5	0.3	2.5
91724 / Covina / CA / 2.4 mi.	2,362	8,338	28.3	$59,158	51.9	34.4	3.9	0.5	10.5
91006 / Arcadia / CA / 6.9 mi.	2,233	10,478	21.3	$58,779	58.2	13.0	0.9	0.2	41.5
90042 / Los Angeles / CA / 15.5 mi.	2,199	19,592	11.2	$36,064	87.2	70.2	2.7	0.5	12.2
91016 / Monrovia / CA / 6 mi.	2,181	14,707	14.8	$46,468	53.3	35.3	8.0	0.3	7.1
91745 / La Puente / CA / 7.2 mi.	2,178	16,099	13.5	$59,642	77.8	38.0	1.4	0.3	36.0
91740 / Glendora / CA / 2.7 mi.	2,136	8,316	25.7	$52,696	40.9	28.4	2.0	0.4	7.2
90602 / Whittier / CA / 10.6 mi.	2,083	8,195	25.4	$40,695	74.2	68.4	1.1	0.5	2.7
91010 / Irwindale / CA / 4.3 mi.	2,066	8,098	25.5	$50,634	70.5	47.2	9.8	0.4	10.8
91791 / West Covina / CA / 2.2 mi.	2,057	9,762	21.1	$56,216	68.5	40.2	5.4	0.3	20.0
91723 / Covina / CA / 1.1 mi.	1,984	6,251	31.7	$42,100	56.5	41.4	4.5	0.4	7.7
91101 / Pasadena / CA / 13 mi.	1,976	8,759	22.6	$38,187	59.0	29.2	11.7	0.3	14.6
91024 / Sierra Madre / CA / 9.1 mi.	1,974	4,746	41.6	$65,862	20.3	10.0