Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
San Francisco Chronicle
San Francisco, California
Owner: Hearst Newspapers (N.Y.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	16.8
2004	14.5
2003	16.1
2002	15.8
2001	16.9
2000	18.1
1999	18.8
1998	20.7
1997	17.9
1996	18.7
1995	17.3
1994	12.6
1993	11.5
1992	11.0
1991	10.7
1990	Did not report
The latest year at peak is	1998
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for San Francisco Chronicle
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	16.8	46.8	36
2004	14.5	46.8	31
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Hearst Newspapers (N.Y.),
has a companywide, circulation-weighted Diversity Index of 45.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for San Francisco Chronicle
This newspaper's Newsroom Diversity Index is 36.				This paper
				Peer group
Compare that with 46, which is the median Diversity Index for all newspapers
reporting in this circulation category of more than 500,000 daily sales.
In that group, this newspaper's Diversity Index ranks 8 out of 10
newspapers reporting in the category of more than 500,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Houston Chronicle, Texas, with a 21.3 percent non-white staff in a community that is 51.2 percent non-white. Its index is 42.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 505,022 ranks 11 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of San Francisco Chronicle
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	16.1	625,840
Black	8.2	318,648
Asian and Pacific Islander	18.6	720,463
Native-American	0.3	12,427
Other non-white	0.3	11,696
Multi-racial	3.3	128,397
Non-white	46.8	1,817,471
White	53.2	2,065,219
Total		3,882,690
	Home county:  San Francisco
Race/ethnicity	% of population	Number of residents
Hispanic	14.1	109,504
Black	7.6	58,791
Asian and Pacific Islander	31.1	241,775
Native-American	0.3	2,020
Other non-white	0.3	2,580
Multi-racial	3.0	23,154
Non-white	56.4	437,824
White	43.6	338,909
Total		776,733
The home county of this newspaper is San Francisco.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
San Francisco Chronicle
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
94109 / San Francisco / CA / 1.5 mi.	8,443	33,572	25.1	$43,444	42.6	7.9	3.0	0.3	27.9
94102 / San Francisco / CA / 0.6 mi.	8,042	15,879	50.6	$22,351	60.4	13.5	16.0	0.7	25.4
94110 / San Francisco / CA / 1.6 mi.	7,947	26,088	30.5	$53,795	65.7	46.1	3.8	0.4	12.4
94080 / South San Francisco / CA / 8.1 mi.	7,453	19,682	37.9	$61,289	69.3	31.9	2.7	0.3	29.7
94010 / Burlingame / CA / 14.4 mi.	7,391	16,668	44.3	$82,188	29.0	8.4	0.8	0.1	16.9
94114 / San Francisco / CA / 1.7 mi.	7,122	16,627	42.8	$75,727	21.9	8.7	2.2	0.4	7.3
94122 / San Francisco / CA / 4.1 mi.	6,869	21,548	31.9	$60,733	55.7	5.0	1.4	0.1	45.7
94611 / Oakland / CA / 11.7 mi.	6,617	17,162	38.6	$68,853	31.0	5.1	9.8	0.2	11.6
94103 / San Francisco / CA / 0 mi.	6,327	9,631	65.7	$31,131	64.9	25.1	11.3	0.8	23.9
94501 / Alameda / CA / 7.3 mi.	6,135	25,060	24.5	$51,896	47.2	10.3	6.8	0.6	24.1
94112 / San Francisco / CA / 4.1 mi.	6,105	20,133	30.3	$57,629	82.0	27.8	6.1	0.2	45.0
94118 / San Francisco / CA / 2.8 mi.	6,092	17,269	35.3	$61,609	45.7	4.5	1.7	0.1	36.3
94116 / San Francisco / CA / 4.6 mi.	5,676	15,103	37.6	$66,627	60.3	4.8	1.1	0.2	51.2
94015 / Daly City / CA / 7.4 mi.	5,565	20,151	27.6	$64,534	77.0	14.7	4.1	0.2	53.0
94121 / San Francisco / CA / 4.6 mi.	5,560	17,314	32.1	$61,776	53.7	4.4	1.5	0.2	44.3
94123 / San Francisco / CA / 2.4 mi.	5,550	14,161	39.2	$84,710	16.2	3.9	0.5	0.1	9.6
94941 / Mill Valley / CA / 10.9 mi.	5,467	12,727	43.0	$91,283	12.7	3.7	1.1	0.2	5.3
94111 / San Francisco / CA / 1.9 mi.	5,314	2,289	232.2	$56,569	38.0	3.3	2.3	0.3	29.9
94115 / San Francisco / CA / 1.7 mi.	5,308	17,502	30.3	$54,879	43.1	5.6	17.7	0.2	16.1
94117 / San Francisco / CA / 1.8 mi.	4,895	18,112	27.0	$63,983	31.1	7.4	10.5	0.4	8.6
94044 / Pacifica / CA / 12.5 mi.	4,799	13,970	34.4	$72,288	39.1	14.7	3.2	0.3	16.1
94901 / San Rafael / CA / 15 mi.	4,790	15,522	30.9	$59,889	39.1	29.1	2.1	0.2	5.2
94131 / San Francisco / CA / 2.6 mi.	4,629	13,843	33.4	$76,044	37.1	11.7	4.7	0.3	16.5
94066 / San Bruno / CA / 10.4 mi.	4,620	14,494	31.9	$61,939	53.0	24.4	1.9	0.3	20.8
94403 / San Mateo / CA / 17.2 mi.	4,505	15,216