Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Press-Telegram, Long Beach
Long Beach, California
Owner: MediaNews Group (Colo.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	Did not report
2004	16.4
2003	14.9
2002	10.4
2001	9.2
2000	11.5
1999	19.8
1998	Did not report
1997	29.6
1996	27.7
1995	25.7
1994	18.6
1993	24.6
1992	16.4
1991	15.7
1990	15.3
The latest year at peak is	1997
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Press-Telegram, Long Beach
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	N/A	76.8	N/A
2004	16.4	76.8	21
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, MediaNews Group (Colo.),
has a companywide, circulation-weighted Diversity Index of 47.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Press-Telegram, Long Beach
	This paper
					Peer group
The median Diversity Index is 50 for all newspapers
reporting in this circulation category of 50,001 to 100,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is El Paso Times, Texas, with a 60 percent non-white staff in a community that is 81.4 percent non-white. Its index is 74.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 96,967 ranks 107 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Press-Telegram, Long Beach
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	52.6	772,405
Black	11.6	170,112
Asian and Pacific Islander	10.1	148,233
Native-American	0.3	4,540
Other non-white	0.2	2,484
Multi-racial	1.9	28,514
Non-white	76.8	1,126,288
White	23.3	341,207
Total		1,467,495
	Home county:  Los Angeles
Race/ethnicity	% of population	Number of residents
Hispanic	44.6	4,242,213
Black	9.5	901,472
Asian and Pacific Islander	12.1	1,147,834
Native-American	0.3	25,609
Other non-white	0.2	19,935
Multi-racial	2.3	222,661
Non-white	68.9	6,559,724
White	31.1	2,959,614
Total		9,519,338
The home county of this newspaper is Los Angeles.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
Press-Telegram, Long Beach
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
90815 / Long Beach / CA / 4.2 mi.	6,133	15,011	40.9	$61,074	30.6	12.7	4.1	0.4	9.7
90808 / Long Beach / CA / 5.5 mi.	5,874	14,261	41.2	$63,620	26.2	13.2	2.8	0.3	6.8
90802 / Long Beach / CA / 0.4 mi.	5,277	18,758	28.1	$25,860	66.2	39.3	16.8	0.6	5.7
90805 / North Long Beach / CA / 5.8 mi.	3,893	26,252	14.8	$32,565	85.2	45.7	23.4	0.4	12.9
90706 / Bellflower / CA / 8 mi.	3,873	23,367	16.6	$39,362	69.3	43.2	12.7	0.4	10.2
90803 / Naples / CA / 3.6 mi.	3,722	17,677	21.1	$60,513	19.7	9.9	2.1	0.4	4.5
90712 / Lakewood / CA / 5.3 mi.	3,677	10,685	34.4	$59,347	44.4	20.6	7.9	0.4	11.7
90807 / Signal Hill / CA / 3.4 mi.	3,659	12,584	29.1	$50,543	52.0	18.1	15.5	0.4	14.3
90713 / Lakewood / CA / 6.6 mi.	3,390	9,615	35.3	$63,458	31.5	17.4	3.0	0.3	7.5
90650 / Norwalk / CA / 10.4 mi.	3,159	26,860	11.8	$46,012	81.1	62.9	4.4	0.5	11.7
90703 / Cerritos / CA / 8.8 mi.	2,895	15,383	18.8	$72,906	78.7	10.7	6.6	0.2	58.3
90806 / Signal Hill / CA / 1.9 mi.	2,825	14,613	19.3	$31,488	86.4	43.4	20.1	0.3	19.5
90280 / South Gate / CA / 10.6 mi.	2,696	23,179	11.6	$35,744	94.0	92.0	0.7	0.2	0.8
90201 / Cudahy / CA / 12.6 mi.	2,388	23,890	10.0	$30,029	95.2	92.7	0.7	0.4	0.8
90723 / Paramount / CA / 8 mi.	2,386	13,987	17.1	$36,769	91.0	72.3	13.0	0.3	4.0
90804 / Signal Hill / CA / 2.4 mi.	2,249	15,415	14.6	$29,872	73.6	37.8	16.4	0.4	15.1
90740 / Seal Beach / CA / 6.1 mi.	2,207	13,043	16.9	$42,067	15.9	6.5	1.4	0.2	5.8
90262 / Lynwood / CA / 9.6 mi.	2,186	14,386	15.2	$35,846	97.1	82.4	13.0	0.2	1.0
90810 / Long Beach / CA / 2.9 mi.	2,146	9,144	23.5	$36,966	90.9	45.6	16.2	0.4	25.9
90813 / Long Beach / CA / 0.3 mi.	2,129	16,469	12.9	$20,015	93.3	61.3	13.0	0.4	16.4
90744 / Wilmington / CA / 3.4 mi.	2,018	13,966	14.4	$30,259	92.8	84.6	3.4	0.3	3.4
90731 / Terminal Island / CA / 5.8 mi.	1,735	21,344	8.1	$35,910	63.1	48.0	7.2	0.5	4.3
90220 / Rancho Dominguez / CA / 7.2 mi.	1,708	12,283	13.9	$33,997	96.9	47.7	46.0	0.3	1.8
90242 / Downey / CA / 10 mi.	1,649	12,562	13.1	$42,956	75.7	61.0	5.4	0.3	7.2
90221 / East Rancho Domi / CA / 7.7 mi.	1,555	11,169	13.9	$31,310	98.7	67.1	29.7	0.1	1.0
90255 / Walnut Park / CA / 13.1 mi.	1,459	18,575	7.9