North County Times, Escondido... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

North County Times, Escondido

Escondido, California

Owner: Lee Enterprises (Iowa)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

11.3

2004

11.7

2003

7.3

2002

10.4

2001

14.4

2000

5.0

1999

Did not report

1998

Did not report

1997

9.2

1996

Did not report

1995

Did not report

1994

Did not report

1993

Did not report

1992

12.5

1991

8.5

1990

Did not report

The latest year at peak is

2001

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for North County Times, Escondido

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

11.3

37.4

2004

11.7

37.4

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Lee Enterprises (Iowa),

has a companywide, circulation-weighted Diversity Index of 47.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for North County Times, Escondido

This newspaper's Newsroom Diversity Index is 30.

This paper

Peer group

Compare that with 50, which is the median Diversity Index for all newspapers

reporting in this circulation category of 50,001 to 100,000 daily sales.

In that group, this newspaper's Diversity Index ranks 67 out of 90

newspapers reporting in the category of 50,001 to 100,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Times, Shreveport, Louisiana, with a 31.1 percent non-white staff in a community that is 41.3 percent non-white. Its index is 75.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 93,051 ranks 112 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of North County Times, Escondido

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

26.7

242,487

Black

3.1

28,388

Asian and Pacific Islander

4.3

39,340

Native-American

0.7

6,474

Other non-white

0.2

1,385

Multi-racial

2.4

21,970

Non-white

37.4

340,044

White

62.6

568,154

Total

908,198

Home county: San Diego

Race/ethnicity

% of population

Number of residents

Hispanic

26.7

750,965

Black

5.5

154,487

Asian and Pacific Islander

9.2

257,461

Native-American

0.5

15,253

Other non-white

0.2

5,822

Multi-racial

2.9

81,012

Non-white

45.0

1,265,000

White

55.0

1,548,833

Total

2,813,833

The home county of this newspaper is San Diego.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

North County Times, Escondido

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

92054 / Oceanside / CA / 20.7 mi.

6,811

27,573

24.7

$36,277

50.1

33.5

8.1

0.8

4.3

92083 / Vista / CA / 15.9 mi.

5,712

20,029

28.5

$45,901

49.0

37.1

4.2

0.5

4.7

92069 / San Marcos / CA / 9.9 mi.

5,695

17,823

32.0

$45,647

45.9

37.4

1.7

0.4

4.3

92056 / Oceanside / CA / 17.2 mi.

5,501

19,511

28.2

$53,676

35.0

20.4

4.5

0.4

6.6

92008 / Carlsbad / CA / 16.7 mi.

5,463

14,408

37.9

$55,123

24.5

17.9

0.8

0.3

3.3

92057 / Oceanside / CA / 18.8 mi.

5,214

15,576

33.5

$49,469

48.3

27.8

7.7

0.4

9.0

92028 / Fallbrook / CA / 25.9 mi.

4,682

14,399

32.5

$49,284

35.1

29.8

1.1

0.4

2.0

92026 / Escondido / CA / 10 mi.

4,567

15,921

28.7

$48,441

35.3

25.5

2.0

0.4

5.0

92084 / Vista / CA / 14.3 mi.

4,484

14,167

31.7

$44,322

45.5

37.1

2.7

0.5

2.7

92027 / Escondido / CA / 4.5 mi.

4,228

15,681

27.0

$46,077

44.2

35.7

1.9

0.7

3.8

92592 / Temecula / CA / 28.7 mi.

4,220

14,357

29.4

$67,593

29.9

16.8

3.6

1.3

5.2

92025 / Escondido / CA / 0 mi.

4,152

14,841

28.0

$38,828

56.3

48.5

1.8

0.6

3.5

92009 / Carlsbad / CA / 13.8 mi.

3,523

17,289

20.4

$76,368

15.2

6.6

1.0

0.2

5.2

92024 / Encinitas / CA / 13.3 mi.

3,322

18,277

18.2

$63,996

21.0

14.9

0.5

0.3

3.3

92562 / Murrieta / CA / 35.1 mi.

3,275

11,933

27.4

$61,583

27.1

16.9

3.0

0.4

4.0

92591 / Temecula / CA / 31.4 mi.

2,585

8,231

31.4

$58,429

29.6

18.9

2.7

0.4

4.6

92029 / Escondido / CA / 6.5 mi.

2,029

6,580

30.8

$63,581

25.1

14.6

1.7

0.3

5.9

92563 / Murrieta / CA / 34.4 mi.

1,745

5,817

30.0

$52,208

31.6

19.7

4.0

0.5

4.6

92082 / Valley Center / CA / 12.1 mi.

1,650

4,727

34.9

$58,147

31.5

22.8

0.4

5.2

1.2

92064 / Poway / CA / 7.2 mi.

1,400

15,460

9.1

$71,385

22.8

10.4

1.6

0.3

7.5

92595 / Wildomar / CA / 38.1 mi.

1,108

6,248

17.7

$50,129

29.1

22.0

1.9

0.5

2.2

92065 / Ramona / CA / 10.2 mi.

1,015

10,698

9.5

$60,404

21.7

17.2

0.6

0.8

1.1

92530 / Lake Elsinore / CA / 41.3 mi.

995

12,093

8.2

$39,344

45.5

36.5

3.9

0.8

1.8

92586 / Sun City / CA / 44.1 mi.

870

8,900

9.8

$29,152

17.7

12.4

2.2

0.3

1.3

92584 / Menifee / CA / 40.6 mi.

764

4,677

16.3

$53,190

25.3

18.5

1.4

0.8

2.6

92128 / San Diego / CA / 6.2 mi.

729

18,818

3.9

$66,676

25.2

6.0

1.9

0.2

14.5

92078 / San Marcos / CA / 8.4 mi.

699

2,627

26.6

$53,586

25.2

13.5

2.0

0.4

6.9

92075 / Solana Beach / CA / 14.9 mi.

686

5,397

12.7

$69,057

21.6

15.5

0.5

0.2

3.4

92007 / Cardiff by the Sea / CA / 15.2 mi.

581

4,395

13.2

$62,877

21.3

14.8

0.7

0.3

2.7

92590 / Temecula / CA / 29.8 mi.

451

1,008

44.7

$26,778

49.2

42.0

1.9

0.8

3.0

92003 / Bonsall / CA / 17.1 mi.

450

1,417

31.8

$58,059

28.4

23.3

0.9

0.3

2.5

92014 / Del Mar / CA / 15.1 mi.

399

6,092

6.5

$97,029

12.0

4.4

0.6

0.2

4.7

92587 / Sun City / CA / 44 mi.

378

4,587

8.2

$58,656

20.6

16.1

0.7

0.5

1.5

92129 / San Diego / CA / 9.8 mi.

373

14,914

2.5

$77,851

41.9

8.3

2.6

0.2

26.5

92596 / Winchester / CA / 38 mi.

320

1,314

24.4

$50,806

31.1

24.7

1.5

0.6

1.7

92127 / San Diego / CA / 6.6 mi.

296

6,936

4.3

$75,219

28.1

7.9

2.4

0.3

13.7

92532 / Lake Elsinore / CA / 44.4 mi.

203

1,420

14.3

$59,042

32.8

22.0

4.3

0.4

3.6

92130 / San Diego / CA / 14 mi.

178

10,556

1.7

$93,929

23.5

5.9

0.6

0.1

14.1

92883 / Corona / CA / 51.4 mi.

171

4,036

4.2

$69,462

38.2

24.3

6.4

0.5

4.1

92585 / Sun City / CA / 46.6 mi.

161

3,067

5.2

$36,118

40.7

34.1

2.5

0.5

1.6

92067 / Rancho Santa Fe / CA / 11.1 mi.

139

2,633

5.3

$196,298

10.3

4.9

0.3

0.1

3.5

92059 / Pala / CA / 21.3 mi.

133

464

28.7

$31,316

84.7

49.4

0.2

33.3

0.7

92061 / Pauma Valley / CA / 16 mi.

124

899

13.8

$44,615

58.0

32.9

0.5

21.7

1.3

92536 / Aguanga / CA / 27.4 mi.

901

8.1

$36,528

23.6

17.9

0.6

1.2

1.3

92539 / Anza / CA / 43.1 mi.

1,466

1.7

$30,338

25.4

17.9

0.6

3.7

0.8

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