Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
Manteca Bulletin | ||||||||||
Manteca, California | ||||||||||
Owner: Morris Multimedia (Ga.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 63.6 | |||||||||
2004 | Did not report | |||||||||
2003 | Did not report | |||||||||
2002 | 16.7 | |||||||||
2001 | 16.7 | |||||||||
2000 | 16.7 | |||||||||
1999 | Did not report | |||||||||
1998 | 20.0 | |||||||||
1997 | 27.3 | |||||||||
1996 | Did not report | |||||||||
1995 | Did not report | |||||||||
1994 | Did not report | |||||||||
1993 | Did not report | |||||||||
1992 | Did not report | |||||||||
1991 | 16.7 | |||||||||
1990 | Did not report | |||||||||
The latest year at peak is | 2005 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for Manteca Bulletin | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 63.6 | 39.4 | 161 | |||||||
2004 | N/A | 39.4 | N/A | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Morris Multimedia (Ga.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 73. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for Manteca Bulletin | ||||||||||
This newspaper's Newsroom Diversity Index is 161. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 0, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 5,001 to 10,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 17 out of 211 | ||||||||||
newspapers reporting in the category of 5,001 to 10,000 daily sales. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 7,918 ranks 916 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of Manteca Bulletin | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 27.0 | 18,180 | ||||||||
Black | 2.7 | 1,821 | ||||||||
Asian and Pacific Islander | 5.0 | 3,373 | ||||||||
Native-American | 0.8 | 525 | ||||||||
Other non-white | 0.2 | 142 | ||||||||
Multi-racial | 3.8 | 2,527 | ||||||||
Non-white | 39.4 | 26,568 | ||||||||
White | 60.6 | 40,826 | ||||||||
Total | 67,394 | |||||||||
Home county: San Joaquin | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 30.5 | 172,073 | ||||||||
Black | 6.4 | 36,139 | ||||||||
Asian and Pacific Islander | 11.3 | 63,750 | ||||||||
Native-American | 0.6 | 3,531 | ||||||||
Other non-white | 0.2 | 1,225 | ||||||||
Multi-racial | 3.5 | 19,878 | ||||||||
Non-white | 52.6 | 296,596 | ||||||||
White | 47.4 | 267,002 | ||||||||
Total | 563,598 | |||||||||
The home county of this newspaper is San Joaquin. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
Manteca Bulletin | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
95336 / Manteca / CA / 0 mi. | 3,650 | 12,167 | 30.0 | $48,544 | 34.4 | 23.9 | 2.2 | 0.9 | 3.4 | |
95337 / Manteca / CA / 6.7 mi. | 1,951 | 6,578 | 29.7 | $43,813 | 37.0 | 26.6 | 2.9 | 0.7 | 3.6 | |
95330 / Lathrop / CA / 5 mi. | 343 | 3,050 | 11.2 | $54,140 | 60.9 | 38.0 | 4.1 | 0.6 | 13.0 | |
95366 / Ripon / CA / 6.2 mi. | 93 | 4,199 | 2.2 | $55,821 | 23.5 | 19.3 | 0.2 | 0.4 | 1.4 | |
95231 / French Camp / CA / 6.2 mi. | 35 | 888 | 3.9 | $29,066 | 62.6 | 42.9 | 10.6 | 0.4 | 6.2 | |
File | ca_manteca_bulletin | |||||||||
Time | 5/20/05 9:27 AM | |||||||||
Page | 915 | |||||||||
Member | 103040 |