Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Madera Tribune
Madera, California
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	42.9
2004	44.4
2003	44.4
2002	Did not report
2001	Did not report
2000	33.3
1999	28.6
1998	40.0
1997	14.3
1996	Did not report
1995	0.0
1994	Did not report
1993	12.5
1992	10.0
1991	Did not report
1990	Did not report
The latest year at peak is	2004
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Madera Tribune
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	42.9	66.3	65
2004	44.4	66.3	67
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Madera Tribune
This newspaper's Newsroom Diversity Index is 65.				This paper
				Peer group
Compare that with 0, which is the median Diversity Index for all newspapers
reporting in this circulation category of 5,000 and fewer daily sales.
In that group, this newspaper's Diversity Index ranks 24 out of 132
newspapers reporting in the category of 5,000 and fewer daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Alice Echo-News, Texas, with a 60 percent non-white staff in a community that is 77.1 percent non-white. Its index is 78.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 4,411 ranks 1211 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Madera Tribune
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	59.2	45,974
Black	3.0	2,323
Asian and Pacific Islander	1.5	1,126
Native-American	0.9	657
Other non-white	0.2	123
Multi-racial	1.7	1,316
Non-white	66.3	51,519
White	33.7	26,156
Total		77,675
	Home county:  Madera
Race/ethnicity	% of population	Number of residents
Hispanic	44.3	54,515
Black	3.8	4,710
Asian and Pacific Islander	1.3	1,640
Native-American	1.4	1,694
Other non-white	0.2	287
Multi-racial	2.3	2,872
Non-white	53.4	65,718
White	46.6	57,391
Total		123,109
The home county of this newspaper is Madera.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
Madera Tribune
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
93637 / Madera / CA / 14.5 mi.	2,271	8,903	25.5	$37,043	60.9	53.4	2.5	0.8	2.1
93638 / Madera / CA / 0 mi.	2,072	12,820	16.2	$35,221	69.5	62.6	3.3	0.9	1.1
93610 / Chowchilla / CA / 19.1 mi.	101	4,051	2.5	$31,437	51.3	32.4	12.0	1.6	1.6
File	ca_madera_tribune
Time	5/15/05 8:20 PM
Page	1210
Member	103030