Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Los Angeles Daily News, Woodland Hills
Woodland Hills, California
Owner: MediaNews Group (Colo.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	16.7
2004	16.4
2003	16.3
2002	15.3
2001	13.3
2000	14.1
1999	17.8
1998	Did not report
1997	Did not report
1996	Did not report
1995	Did not report
1994	Did not report
1993	Did not report
1992	Did not report
1991	Did not report
1990	Did not report
The latest year at peak is	1999
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Los Angeles Daily News, Woodland Hills
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	16.7	52.3	32
2004	16.4	52.3	31
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, MediaNews Group (Colo.),
has a companywide, circulation-weighted Diversity Index of 47.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Los Angeles Daily News, Woodland Hills
This newspaper's Newsroom Diversity Index is 32.				This paper
				Peer group
Compare that with 64, which is the median Diversity Index for all newspapers
reporting in this circulation category of 100,001 to 250,000 daily sales.
In that group, this newspaper's Diversity Index ranks 54 out of 58
newspapers reporting in the category of 100,001 to 250,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is San Antonio Express-News, Texas, with a 30.6 percent non-white staff in a community that is 57.9 percent non-white. Its index is 53.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 178,404 ranks 60 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Los Angeles Daily News, Woodland Hills
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	35.3	847,844
Black	6.3	151,422
Asian and Pacific Islander	7.4	177,869
Native-American	0.3	7,729
Other non-white	0.2	5,319
Multi-racial	2.7	65,718
Non-white	52.3	1,255,901
White	47.7	1,144,361
Total		2,400,262
	Home county:  Los Angeles
Race/ethnicity	% of population	Number of residents
Hispanic	44.6	4,242,213
Black	9.5	901,472
Asian and Pacific Islander	12.1	1,147,834
Native-American	0.3	25,609
Other non-white	0.2	19,935
Multi-racial	2.3	222,661
Non-white	68.9	6,559,724
White	31.1	2,959,614
Total		9,519,338
The home county of this newspaper is Los Angeles.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
Los Angeles Daily News, Woodland Hills
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
91367 / Woodland Hills / CA / 0 mi.	8,254	15,643	52.8	$61,356	22.4	7.6	3.4	0.2	7.3
90044 / Los Angeles / CA / 24.1 mi.	5,133	24,549	20.9	$22,091	98.9	52.4	44.7	0.2	0.4
91342 / Sylmar / CA / 16.5 mi.	4,880	21,428	22.8	$48,744	78.1	65.7	6.5	0.4	3.9
91351 / Canyon Country / CA / 18.8 mi.	4,815	19,782	24.3	$61,349	34.5	22.7	3.3	0.4	5.0
91344 / Granada Hills / CA / 10 mi.	4,612	16,268	28.4	$64,947	44.2	20.4	3.5	0.3	16.3
91331 / Pacoima / CA / 12.3 mi.	4,212	21,373	19.7	$39,225	93.1	82.6	5.0	0.3	4.3
91335 / Reseda / CA / 4.5 mi.	4,207	21,905	19.2	$40,792	60.4	41.9	3.9	0.2	11.0
91326 / Northridge / CA / 7.9 mi.	3,888	9,718	40.0	$82,310	40.4	9.2	2.8	0.2	25.2
93065 / Simi Valley / CA / 11.5 mi.	3,791	20,881	18.2	$72,384	28.4	17.9	1.2	0.5	6.2
91304 / Canoga Park / CA / 3.4 mi.	3,779	16,542	22.8	$48,052	53.5	34.0	4.3	0.3	11.6
91311 / Chatsworth / CA / 7.8 mi.	3,761	13,221	28.4	$62,270	34.1	13.7	2.9	0.3	14.2
93063 / Simi Valley / CA / 8.9 mi.	3,395	16,393	20.7	$67,311	25.5	15.2	1.2	0.3	6.3
91405 / Van Nuys / CA / 9.6 mi.	3,368	16,442	20.5	$29,657	76.1	58.8	5.7	0.2	7.9
91406 / Van Nuys / CA / 7.2 mi.	3,267	17,115	19.1	$37,178	66.4	50.4	5.7	0.3	6.8
91350 / Santa Clarita / CA / 19.4 mi.	3,252	12,884	25.2	$74,616	24.0	14.1	1.7	0.3	4.9
91343 / North Hills / CA / 8.7 mi.	3,112	16,352	19.0	$41,786	72.1	53.1	4.5	0.2	12.2
91306 / Winnetka / CA / 3.1 mi.	2,906	13,655	21.3	$49,064	62.8	39.4	4.1	0.2	16.0
91505 / Burbank / CA / 15.2 mi.	2,817	13,154	21.4	$51,740	34.7	22.2	2.0	0.4	7.4
93535 / Lancaster / CA / 55.9 mi.	2,611	18,120	14.4	$39,747	50.5	28.2	15.7	0.7	2.8
91605 / North Hollywood / CA / 12.3 mi.	2,501	15,262	16.4	$32,168	80.7	64.4	2.7	0.3	10.0
91307 / West Hills / CA / 4.3 mi.	2,480	8,078	30.7	$74,072	27.3	10.4	2.0	0.3	11.5
93550 / Palmdale / CA / 37.1 mi.	2,370	19,790	12.0	$37,484	63.6	43.6	14.2	0.6	2.7
93551 / Palmdale / CA / 36.1 mi.	2,278	10,686	21.3	$68,057	37.5	19.4	8.5	0.5	5.7
91324 / Northridge / CA / 5.6 mi.	2,250	8,834	25.5	$49,961	52.7