Inland Valley Daily Bulletin, Ontario... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Inland Valley Daily Bulletin, Ontario

Ontario, California

Owner: MediaNews Group (Colo.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

30.5

2004

Did not report

2003

Did not report

2002

Did not report

2001

14.0

2000

Did not report

1999

20.2

1998

15.8

1997

Did not report

1996

19.7

1995

31.5

1994

12.3

1993

12.7

1992

9.8

1991

8.3

1990

Did not report

The latest year at peak is

1995

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Inland Valley Daily Bulletin, Ontario

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

30.5

61.4

2004

N/A

61.9

N/A

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, MediaNews Group (Colo.),

has a companywide, circulation-weighted Diversity Index of 47.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Inland Valley Daily Bulletin, Ontario

This newspaper's Newsroom Diversity Index is 50.

This paper

Peer group

Compare that with 50, which is the median Diversity Index for all newspapers

reporting in this circulation category of 50,001 to 100,000 daily sales.

In that group, this newspaper's Diversity Index ranks 46 out of 90

newspapers reporting in the category of 50,001 to 100,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is El Paso Times, Texas, with a 60 percent non-white staff in a community that is 81.4 percent non-white. Its index is 74.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 64,917 ranks 157 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Inland Valley Daily Bulletin, Ontario

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

44.2

369,501

Black

7.6

63,374

Asian and Pacific Islander

7.3

61,309

Native-American

0.3

2,750

Other non-white

0.2

1,469

Multi-racial

2.2

18,614

Non-white

61.9

517,017

White

38.1

318,487

Total

835,504

Home county: San Bernardino

Race/ethnicity

% of population

Number of residents

Hispanic

39.2

669,387

Black

8.8

150,201

Asian and Pacific Islander

4.8

82,541

Native-American

0.6

9,804

Other non-white

0.2

3,039

Multi-racial

2.5

42,240

Non-white

56.0

957,212

White

44.0

752,222

Total

1,709,434

The home county of this newspaper is San Bernardino.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Inland Valley Daily Bulletin, Ontario

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

91764 / Ontario / CA / 2.8 mi.

7,537

13,380

56.3

$39,098

76.5

64.4

6.8

0.3

3.2

91710 / Chino / CA / 4.4 mi.

4,720

19,015

24.8

$55,185

61.3

46.4

7.7

0.4

4.8

91701 / Rancho Cucamonga / CA / 6.1 mi.

4,487

12,609

35.6

$66,668

38.0

22.0

5.7

0.3

6.7

91730 / Rancho Cucamonga / CA / 4.7 mi.

4,215

16,665

25.3

$50,047

54.3

35.7

9.6

0.4

5.3

91786 / Upland / CA / 5.3 mi.

4,082

17,846

22.9

$37,431

51.3

33.2

8.5

0.4

6.2

91784 / Upland / CA / 7.2 mi.

3,618

7,998

45.2

$81,460

29.0

13.3

3.8

0.2

9.1

91761 / Ontario / CA / 0 mi.

3,436

14,941

23.0

$49,430

73.3

57.1

8.8

0.3

5.2

91762 / Ontario / CA / 3.6 mi.

3,230

15,761

20.5

$39,972

71.1

59.2

5.7

0.3

3.9

91711 / Claremont / CA / 7.7 mi.

2,710

11,449

23.7

$66,663

34.9

15.4

4.8

0.2

11.4

91709 / Chino Hills / CA / 7.8 mi.

2,378

20,026

11.9

$78,336

56.3

25.7

5.4

0.3

22.0

91766 / Pomona / CA / 8.3 mi.

2,314

16,979

13.6

$41,876

87.1

69.8

6.5

0.3

8.9

92336 / Fontana / CA / 10.1 mi.

2,135

13,931

15.3

$55,340

74.4

51.2

14.0

0.3

6.2

91737 / Rancho Cucamonga / CA / 7.4 mi.

2,134

7,463

28.6

$73,201

38.3

19.5

7.4

0.2

7.5

91739 / Rancho Cucamonga / CA / 7.3 mi.

2,074

3,956

52.4

$70,461

43.3

28.6

6.1

0.3

5.0

91763 / Montclair / CA / 5.6 mi.

1,984

9,176

21.6

$40,230

76.4

60.3

5.8

0.4

8.0

91750 / La Verne / CA / 10.2 mi.

1,909

12,557

15.2

$60,366

36.6

23.5

3.4

0.4

6.8

91767 / Pomona / CA / 7.8 mi.

1,790

13,049

13.7

$40,057

79.3

58.5

13.6

0.4

4.9

91768 / Pomona / CA / 9.3 mi.

1,524

8,448

18.0

$35,733

80.8

63.7

8.4

0.4

6.6

92335 / Fontana / CA / 8.5 mi.

1,287

21,401

6.0

$35,008

77.6

68.4

5.6

0.4

1.5

91752 / Mira Loma / CA / 4.9 mi.

1,253

5,784

21.7

$37,110

50.9

44.3

2.8

0.6

1.3

92376 / Rialto / CA / 13.3 mi.

1,110

20,307

5.5

$37,568

80.9

54.2

21.5

0.4

2.5

92880 / Corona / CA / 7.2 mi.

724

4,935

14.7

$66,439

47.1

34.3

4.9

0.4

5.0

91773 / San Dimas / CA / 12 mi.

686

11,602

5.9

$63,526

39.2

23.4

3.2

0.4

9.7

92860 / Norco / CA / 7.6 mi.

623

5,552

11.2

$63,750

33.1

23.2

6.4

0.5

1.2

91765 / Pomona / CA / 11.3 mi.

576

14,662

3.9

$69,848

67.9

17.7

4.9

0.2

42.0

92337 / Fontana / CA / 6.5 mi.

513

7,819

6.6

$52,883

78.7

58.7

12.1

0.4

5.4

92377 / Rialto / CA / 12.9 mi.

310

5,072

6.1

$57,922

68.9

37.5

24.5

0.4

3.4

92509 / Rubidoux / CA / 9 mi.

262

17,311

1.5

$45,995

60.2

50.1

4.9

0.6

2.5

91789 / Walnut / CA / 13.5 mi.

151

12,986

1.2

$73,943

78.8

20.0

3.9

0.1

52.0

92324 / Grand Terrace / CA / 15.4 mi.

127

16,018

0.8

$35,984

77.6

60.3

9.6

0.5

4.9

91741 / Glendora / CA / 15 mi.

108

8,730

1.2

$67,419

22.9

14.9

0.8

0.3

4.9

92316 / Crestmore / CA / 11.4 mi.

102

6,702

1.5

$38,290

72.0

62.2

6.2

0.6

1.6

91740 / Glendora / CA / 14.4 mi.

8,316

1.1

$52,696

40.9

28.4

2.0

0.4

7.2

91759 / Mount Baldy / CA / 14.3 mi.

325.0

$26,500

2.9

0.0

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