Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
Chico Enterprise-Record | ||||||||||
Chico, California | ||||||||||
Owner: MediaNews Group (Colo.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 10.0 | |||||||||
2004 | 3.4 | |||||||||
2003 | 3.8 | |||||||||
2002 | 0.0 | |||||||||
2001 | 3.3 | |||||||||
2000 | 0.0 | |||||||||
1999 | Did not report | |||||||||
1998 | Did not report | |||||||||
1997 | Did not report | |||||||||
1996 | 0.0 | |||||||||
1995 | Did not report | |||||||||
1994 | Did not report | |||||||||
1993 | Did not report | |||||||||
1992 | 4.0 | |||||||||
1991 | Did not report | |||||||||
1990 | Did not report | |||||||||
The latest year at peak is | 2005 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for Chico Enterprise-Record | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 10.0 | 23.1 | 43 | |||||||
2004 | 3.4 | 22.5 | 15 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, MediaNews Group (Colo.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 47. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for Chico Enterprise-Record | ||||||||||
This newspaper's Newsroom Diversity Index is 43. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 44, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 25,001 to 50,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 72 out of 140 | ||||||||||
newspapers reporting in the category of 25,001 to 50,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Jackson Sun, Tennessee, with a 37.5 percent non-white staff in a community that is 24.7 percent non-white. Its index is 152. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 33,550 ranks 306 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of Chico Enterprise-Record | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 13.5 | 33,323 | ||||||||
Black | 1.1 | 2,820 | ||||||||
Asian and Pacific Islander | 3.2 | 7,908 | ||||||||
Native-American | 1.6 | 3,928 | ||||||||
Other non-white | 0.2 | 550 | ||||||||
Multi-racial | 2.8 | 6,852 | ||||||||
Non-white | 22.5 | 55,381 | ||||||||
White | 77.5 | 190,917 | ||||||||
Total | 246,298 | |||||||||
Home county: Butte | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 10.5 | 21,339 | ||||||||
Black | 1.3 | 2,699 | ||||||||
Asian and Pacific Islander | 3.4 | 6,949 | ||||||||
Native-American | 1.6 | 3,295 | ||||||||
Other non-white | 0.2 | 435 | ||||||||
Multi-racial | 2.9 | 5,890 | ||||||||
Non-white | 20.0 | 40,607 | ||||||||
White | 80.0 | 162,564 | ||||||||
Total | 203,171 | |||||||||
The home county of this newspaper is Butte. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
Chico Enterprise-Record | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
95926 / Chico / CA / 2.1 mi. | 6,448 | 14,485 | 44.5 | $28,831 | 19.6 | 10.0 | 1.9 | 0.9 | 3.7 | |
95928 / Dayton / CA / 1.7 mi. | 6,429 | 12,575 | 51.1 | $30,536 | 24.1 | 13.5 | 1.7 | 1.4 | 4.4 | |
95973 / Richardson Sprin / CA / 1.4 mi. | 4,526 | 10,662 | 42.4 | $41,111 | 17.9 | 10.7 | 1.0 | 1.0 | 2.2 | |
95969 / Paradise / CA / 10.3 mi. | 4,192 | 12,346 | 34.0 | $31,826 | 9.0 | 4.3 | 0.2 | 1.0 | 1.0 | |
95966 / Oroville / CA / 23.6 mi. | 3,429 | 10,811 | 31.7 | $31,814 | 22.9 | 8.4 | 2.3 | 3.4 | 5.3 | |
95965 / Yankee Hill / CA / 17.4 mi. | 3,160 | 6,468 | 48.9 | $24,523 | 25.6 | 8.8 | 2.1 | 3.2 | 7.0 | |
95963 / Orland / CA / 18.9 mi. | 1,295 | 4,893 | 26.5 | $31,575 | 33.6 | 29.0 | 0.2 | 1.1 | 1.2 | |
95988 / Willows / CA / 24.2 mi. | 703 | 3,109 | 22.6 | $32,586 | 33.4 | 20.4 | 0.6 | 1.6 | 7.7 | |
95938 / Durham / CA / 7.2 mi. | 593 | 1,280 | 46.3 | $51,290 | 12.0 | 9.2 | 0.1 | 0.7 | 0.5 | |
95948 / Manzanita / CA / 26 mi. | 576 | 3,315 | 17.4 | $30,354 | 40.9 | 33.7 | 0.2 | 1.1 | 3.3 | |
96021 / Corning / CA / 21.9 mi. | 549 | 4,950 | 11.1 | $28,634 | 31.6 | 25.5 | 0.4 | 1.9 | 0.7 | |
95951 / Mills Orchard / CA / 10 mi. | 295 | 535 | 55.1 | $34,012 | 78.7 | 76.9 | 0.3 | 0.4 | 0.3 | |
95916 / Brush Creek / CA / 22.2 mi. | 249 | 534 | 46.6 | $29,883 | 18.7 | 4.9 | 0.4 | 5.1 | 0.6 | |
96055 / Los Molinos / CA / 24.4 mi. | 240 | 1,426 | 16.8 | $30,690 | 21.0 | 17.3 | 0.2 | 1.7 | 0.2 | |
95942 / Forest Ranch / CA / 15.2 mi. | 200 | 559 | 35.8 | $55,875 | 8.5 | 3.5 | 0.3 | 0.6 | 1.0 | |
95943 / Ordbend / CA / 14.4 mi. | 184 | 454 | 40.5 | $34,181 | 38.7 | 35.0 | 0.1 | 0.5 | 1.0 | |
95968 / Palermo / CA / 24 mi. | 177 | 402 | 44.0 | $31,168 | 32.6 | 20.5 | 0.3 | 4.3 | 3.5 | |
96092 / Vina / CA / 15.5 mi. | 78 | 149 | 52.3 | $27,308 | 19.8 | 15.2 | 0.0 | 1.8 | 0.2 | |
95970 / Princeton / CA / 24.4 mi. | 66 | 181 | 36.5 | $40,417 | 25.6 | 16.8 | 0.0 | 4.7 | 3.1 | |
95954 / Paradise Pines / CA / 11.9 mi. | 50 | 4,614 | 1.1 | $32,813 | 8.8 | 4.8 | 0.3 | 0.9 | 0.7 | |
95917 / Biggs / CA / 22.4 mi. | 42 | 1,047 | 4.0 | $36,950 | 26.5 | 22.2 | 0.3 | 1.3 | 0.7 | |
95914 / Bangor / CA / 30.5 mi. | 22 | 258 | 8.5 | $26,667 | 18.9 | 6.2 | 2.1 | 3.3 | 0.7 | |
File | ca_chico_enterprise-record | |||||||||
Time | 5/21/05 12:12 AM | |||||||||
Page | 306 | |||||||||
Member | 101500 |