Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
Auburn Journal | ||||||||||
Auburn, California | ||||||||||
Owner: Brehm Communications (Calif.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 0.0 | |||||||||
2004 | 5.6 | |||||||||
2003 | 0.0 | |||||||||
2002 | 0.0 | |||||||||
2001 | 6.7 | |||||||||
2000 | 6.7 | |||||||||
1999 | 17.6 | |||||||||
1998 | 18.8 | |||||||||
1997 | Did not report | |||||||||
1996 | Did not report | |||||||||
1995 | 0.0 | |||||||||
1994 | 0.0 | |||||||||
1993 | 0.0 | |||||||||
1992 | 5.9 | |||||||||
1991 | Did not report | |||||||||
1990 | Did not report | |||||||||
The latest year at peak is | 1998 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for Auburn Journal | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 0.0 | 10.5 | 0 | |||||||
2004 | 5.6 | 10.5 | 53 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Brehm Communications (Calif.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 118. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for Auburn Journal | ||||||||||
This newspaper's Newsroom Diversity Index is 0. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 33, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 10,001 to 25,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 159 out of 259 | ||||||||||
newspapers reporting in the category of 10,001 to 25,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Herald, Sharon, Pennsylvania, with a 8 percent non-white staff in a community that is 7.3 percent non-white. Its index is 110. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 11,569 ranks 721 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of Auburn Journal | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 5.7 | 4,351 | ||||||||
Black | 0.4 | 301 | ||||||||
Asian and Pacific Islander | 1.4 | 1,023 | ||||||||
Native-American | 0.8 | 633 | ||||||||
Other non-white | 0.1 | 98 | ||||||||
Multi-racial | 2.1 | 1,571 | ||||||||
Non-white | 10.5 | 7,977 | ||||||||
White | 89.5 | 67,859 | ||||||||
Total | 75,836 | |||||||||
Home county: Placer | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 9.7 | 24,019 | ||||||||
Black | 0.8 | 1,896 | ||||||||
Asian and Pacific Islander | 3.0 | 7,472 | ||||||||
Native-American | 0.7 | 1,687 | ||||||||
Other non-white | 0.1 | 336 | ||||||||
Multi-racial | 2.3 | 5,753 | ||||||||
Non-white | 16.6 | 41,163 | ||||||||
White | 83.4 | 207,236 | ||||||||
Total | 248,399 | |||||||||
The home county of this newspaper is Placer. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
Auburn Journal | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
95603 / Auburn / CA / 0 mi. | 4,889 | 10,322 | 47.4 | $48,520 | 11.4 | 6.6 | 0.4 | 0.9 | 1.6 | |
95602 / Auburn / CA / 5.6 mi. | 2,044 | 6,724 | 30.4 | $47,856 | 10.2 | 5.7 | 0.5 | 0.8 | 1.3 | |
95713 / Colfax / CA / 15.7 mi. | 834 | 3,256 | 25.6 | $47,467 | 10.2 | 5.5 | 0.5 | 0.7 | 0.9 | |
95658 / Newcastle / CA / 3.9 mi. | 790 | 2,340 | 33.8 | $60,208 | 11.9 | 4.9 | 0.2 | 0.6 | 2.4 | |
95631 / Foresthill / CA / 30.2 mi. | 620 | 2,168 | 28.6 | $51,000 | 10.2 | 5.0 | 0.5 | 1.8 | 0.6 | |
95722 / Meadow Vista / CA / 7.4 mi. | 535 | 1,354 | 39.5 | $60,868 | 7.1 | 3.9 | 0.1 | 0.6 | 0.7 | |
95650 / Loomis / CA / 8 mi. | 394 | 3,998 | 9.9 | $65,327 | 13.9 | 6.7 | 0.3 | 0.8 | 3.0 | |
95614 / Cool / CA / 5.9 mi. | 310 | 1,335 | 23.2 | $65,625 | 8.3 | 5.3 | 0.3 | 0.3 | 0.8 | |
95703 / Applegate / CA / 7.5 mi. | 214 | 600 | 35.7 | $57,992 | 12.2 | 7.4 | 0.3 | 1.1 | 0.9 | |
95648 / Lincoln / CA / 12.3 mi. | 200 | 5,314 | 3.8 | $50,638 | 25.8 | 21.0 | 0.4 | 0.9 | 1.2 | |
95677 / Rocklin / CA / 11.3 mi. | 186 | 8,223 | 2.3 | $54,111 | 15.2 | 7.8 | 0.7 | 0.8 | 3.2 | |
95663 / Penryn / CA / 6.5 mi. | 154 | 738 | 20.9 | $60,560 | 11.9 | 5.6 | 0.3 | 0.5 | 3.2 | |
95945 / Grass Valley / CA / 23.1 mi. | 75 | 10,177 | 0.7 | $33,629 | 9.9 | 5.4 | 0.2 | 0.9 | 0.9 | |
95949 / Grass Valley / CA / 13 mi. | 69 | 7,060 | 1.0 | $50,816 | 7.6 | 4.0 | 0.2 | 0.6 | 0.7 | |
95701 / Alta / CA / 29.4 mi. | 64 | 271 | 23.6 | $46,250 | 8.1 | 6.3 | 0.1 | 0.4 | 0.3 | |
95635 / Greenwood / CA / 10.1 mi. | 39 | 415 | 9.4 | $48,194 | 8.5 | 4.6 | 0.8 | 0.8 | 1.0 | |
95664 / Pilot Hill / CA / 7.5 mi. | 39 | 412 | 9.5 | $42,467 | 10.9 | 4.8 | 0.4 | 0.8 | 2.3 | |
95714 / Dutch Flat / CA / 24.1 mi. | 34 | 142 | 23.9 | $58,750 | 9.9 | 3.3 | 0.3 | 1.8 | 1.2 | |
95634 / Georgetown / CA / 19.7 mi. | 29 | 1,034 | 2.8 | $41,004 | 9.8 | 4.7 | 1.8 | 0.8 | 0.8 | |
95678 / Roseville / CA / 14.6 mi. | 27 | 11,771 | 0.2 | $49,615 | 26.4 | 18.0 | 1.2 | 0.7 | 3.8 | |
95717 / Gold Run / CA / 21.5 mi. | 24 | 166 | 14.5 | $31,607 | 5.9 | 3.5 | 0.7 | 0.0 | 0.5 | |
File | ca_auburn_journal | |||||||||
Time | 5/21/05 7:54 PM | |||||||||
Page | 720 | |||||||||
Member | 101330 |